February Survey Results

13
2012 | Marketing Survey Results Jeff Linton Sr. Manager | Product Marketing @ActOnSoftware #AOWEB

Transcript of February Survey Results

Page 1: February Survey Results

2012 | Marketing Survey Results

Jeff Linton Sr. Manager | Product Marketing

@ActOnSoftware

#AOWEB

Page 2: February Survey Results

Quick Question?

Marketing

Sophistication Scale

Low-Mid

1 2

Mid - High

3 4

High-Advanced

5 6

Data | CRM Basic Attributes CRM | Relational Data Multiple Data Sources

Targeting | Segmentation Single List

Few Segmented Lists |

Behavior Lead Scoring |

Persona

Dynamic Behavioral and

Fit Score Profiles |

Complex Queries |

Multiple Segments

Content Relevancy Personalization Dynamic Content Data Tables | Pulling from

Multiple Sources

Automation | Nurturing Manual – Hit the

“Send” Button Scheduled Sends

Automated Programs |

Lead Nurturing | Drip

Campaigns

Types of Actions Email only | Google

Analytics

Landing Pages | Forms

Website Tracking |

Social

Fully Integrated Platform

SMS | Voice | Data |

Social

What is Your Level of Marketing Sophistication

Score

_______

_______

_______

_______

_______

_______

Total Score 5 - 12 13 - 20 21 - 30

Page 3: February Survey Results

Current Campaigns

#AOWEB

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Page 4: February Survey Results

Pipeline Contributors

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

#AOWEB

Page 5: February Survey Results

Compare Campaigns to Pipeline

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Current Campaigns

Pipeline Contributors

#AOWEB

Page 6: February Survey Results

2012- Top Marketing Challenges

#AOWEB 0% 5% 10% 15% 20% 25% 30% 35% 40%

Other

Sales Complaining Lack of Leads

Implement Effective Social Media

Quantify your Results

Resources to Launch | ManagePrograms

Lack of Budget for More Programs

10%

15%

21%

26%

37%

37%

Page 7: February Survey Results

2012- Challenges with Marketing Tools

Technology…Simplify My Life… Really ??

#AOWEB

0% 10% 20% 30% 40% 50%

Deliverability

Support

Software Expense

Tools

Tracking

Cost

Labor

Resources

Page 8: February Survey Results

Monthly Marketing Spend

Current Marketing Technologies

Marketing Technologies and Cost

#AOWEB

16.7%

18.0%

14.4% 11.5%

36.5%

$100-500

$501-2,500

$2,501-9999

$10,000+

Don’t Know 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Page 9: February Survey Results

Thank You For Taking the Time

#AOWEB

Page 10: February Survey Results

February 2012

Act-On Marketing Challenge iPad

Survey Winner

Marta Oddone

Chateaux Software

#AOWEB

Page 11: February Survey Results

2012- Where did you fit in?

What will you do today:

Knock Out some of those Challenges

Benefit from Great

Marketing Tools

Go to the Next Step

Learn More…

#AOWEB

Page 12: February Survey Results

Act-On Integrated Marketing Platform

Demystifying Marketing Automation by Design

World-Class E-mail

Marketing Core &

Deliverability

• Third-Generation Email Marketing Platform

• No extra charge for deliverability

Complete Set of Tools on One Platform

• Drip/Nurturing, Web Analytics, Landing Pages, Forms, Scoring, CRM Integration, Social Media, Reporting and More

• Focus Usability, Simplicity & Manageability

Approach & Terms that Work

• Start Simple, Automate at Own Pace

• Affordable Pricing; Month-to-Month Contracts

• Live Customer Support – At No Additional Costs

Page 13: February Survey Results

Within 24 hours: You will receive an email with the webinar

recording and the slides

Next Steps Join our Weekly Demo (Tues. 10am PT)

Schedule a 1:1 Live Demo sales hotline at: 1 (877) 530-1555

email us: [email protected]

#AOWEB