February 2016 fieldwork - United Kingdom › wp-content › ...Minions movie 69 Internet...

buzz report #60February 2016 fieldwork

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steve evanstechnology & [email protected]

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if you like Buzz, you may like...

SocialLife is Harris Interactive’s survey of UK social media use.

We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers.

Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.

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We spend a huge amount of our working and leisure time looking at screens.

Harris PixelLife is an ambitious research study that attempts to look at every major type of screen and every major type of usage in the UK today, everything from shopping to online dating to streaming films.

The findings are based on a nationally representative survey of 3,000 respondents aged 16-64.

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Harris Interactive online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do.

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what is “Buzz”?in this report, we look at:

each month, we find out the “buzz” of a dozen or so recent or upcoming releases/products for technology, telecoms, media and entertainment

we find out 3 key buzz metrics per news item/release/product:

1. level of awareness & familiarity

2. degree to which it generates discussion among peers

3. degree of excitement it generates

The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners.

1

2

3

LEGO Marvel Avengers video game

XCOM 2 video game

The Revenant movie

BBC to retain Olympics coverage until at least 2024

BBC Three reveals its new logo

Friends star Matt LeBlanc announced as co-presenter on BBC’s Top Gear new series

Microsoft buys AI firm Swiftkey

WhatsApp messenger service has 1 billion users

Samsung allows ad-blocking for its Android smartphone browser

Sky launch its next-gen, Ultra-HD “Sky Q” service

Amazon add playlist radio stations to its Prime Music service

Terry Wogan dies

Google in UK tax controversy

robust quantitative method

conducted via the Harris PollTM Online Omnibus

1,960 respondents, fieldwork 8-12 February 2016

data weighted to be representative of GB national demographics aged 16-64

4

metric 1 of 3

awareness buzzplease take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each…

extremely familiar

very familiar

somewhat familiar

just know the name and nothing more

never heard of this

1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report

2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched

2 important things to note

how we asked the question

6

45%

22%

21%

14%

11%

6%

7%

7%

5%

5%

4%

3%

3%

26%

24%

24%

15%

14%

11%

12%

9%

8%

7%

8%

6%

6%

15%

25%

24%

22%

22%

24%

20%

17%

19%

16%

15%

10%

10%

6%

12%

13%

18%

19%

15%

23%

16%

20%

18%

17%

14%

13%

8%

17%

19%

31%

35%

43%

37%

51%

47%

54%

57%

67%

69%

Terry Wogan dies

Matt LeBlanc co-presenter on BBC’s New Top Gear


The Revenant movie





Amazon add playlist radio stations to Prime Music

Sky launch its next-gen, Ultra-HD ''Sky Q'' service

Samsung allows ad-blocking for Android browser


XCOM 2 video game

base: all GB 16-64 (1,960)

The sad passing of veteran broadcaster Sir Terry Wogandominates awareness in February.

The announcement of Friends star Matt LeBlanc as a co-presenter on the BBC’s new Top Gear season is also high in our awareness this month.

This is just ahead of the controversy over Google paying UK tax.

awareness buzzextremely familiar

veryfamiliar

somewhatfamiliar

know nameonly

never heard of

© H

arr

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ract

ive

awareness buzz top 200 all time list

David Bowie dies 93 50 Shades of Grey movie 67 Amazon Kindle Touch 57 HG: Mockingjay 1 512015 UK Election 90 Murray Sports Person’y 67 Big Brother re-launch 57 Ice Age 4 movie 51London 2012 opening 89 New Strictly BBC1 67 ENG Ashes win 57 iPhone 5S/5C 51Phone hacking 89 Titanic 3D movie 67 Iron Man 3 movie 57 Taken 3 51Jimmy Savile scandal 88 TalkTalk cyber-attack 67 Leveson Report 57 The Interview 51Michael Jackson’s doc 88 Free TV licences>75s 66 Murdoch’s BSkyB bid 57 BT buy EE 50Terry Wogan dies 86 The Hobbit movie 66 Star Trek Into Darkness 57 iPhone secretly tracking 50HMV administration 86 Windows 10 66 The Inbetweeners 57 PS & Xbox Live disrupt 50J.Clarkson suspended 86 Oscars 2013 65 The Sun on Sunday 57 The Hobbit: TBFA 50Olympic torch relay 86 Comic Relief 2013 64 Dr Who Series 9 57 Beatles on Spotify 49Murray loss Wimbledon 83 DAB Radio 64 4G UK Live 56 Abbey Clancy Strictly 49Oscars 2012 83 Dawn Planet Apes 64 Amazing Spider-Man 56 Apple Watch 49Final Harry Potter 82 Freeview HD 64 Facebook new design 56 Facebook plan to float 49Steve Jobs dies 82 Murdoch not fit person 64 iPad 2 56 iPad Mini 49Alex Ferguson retires 81 Peter Capaldi Dr. Who 64 JK Rowling reveal 56 Netflix in UK 49eBay hack 81 2015 BAFTA Awards 63 Lincoln movie 56 Theory of Everything 49EURO 2012 81 3D TV sets 63 Mockingjay Part 2 56 TV Licence non pay 49London 2012 tickets 81 Dr Who 50th Anniv’y 63 Sites go offline SOPA 56 U2 release free album 49Stars at jubilee concert 81 Google brand change 63 Terminator: Genisys 56 ‘Viva Forever' musical 482014 Glasgow Games 80 I'm a Celebrity Final15 63 Amazon P offline 55 Avengers: AoU 48Baftas 2012 80 New series of Dr Who 63 Chris Moyles leaves 55 BBC mumble complain 48Blockbuster admin’n 80 Brits 2013 62 Goal-line technology 55 BBC Two 50 yrs 48Brits 2012 80 Doctor Who series 8 62 iPhone 4S 55 Hillsborough song 48Star Wars: TFA movie 79 Gov’t email spying 62 iPlayer 30 days 55 Louis Smith wins SCD 482014 FIFA Brazil 79 James Bond: Spectre 62 The New iPad 55 The Wolf of Wall Street 48Murdoch questions 77 Oscars 2015 62 Facebook “Timeline” 54 X-Factor Sam Bailey #1 48Facebook shares 76 BBC1 Apprentice S11 61 Grand Theft Auto V 54 American Sniper movie 47Jimmy Carr tax 76 Entwistle resigns 61 Mad Max: FR 54 BT Vision 47Skyfall movie 76 Paddington movie 61 Man of Steel movie 54 PlayStation 4 launched 47BlackBerry outage 74 50 Shades of Grey book 60 Microsoft buy Skype 54 The Expendables 3 47Britain’s Got Talent 74 BBC Three dropped 60 Rogue Nation movie 54 Twilight: Part 2 movie 47Golden Globes 2012 74 Children in Need gig 60 Star Wars/Disney deal 54 X Factor 15 Louisa 47PS3 accounts hacked 74 Clarkson/Amazon 60 Facebook WhatsApp 53 WhatsApp 1bn users 46Jurassic World 73 Dark Knight Rises movie 60 Godzilla movie 53 FIFA 16 46Justin Bieber arrested 73 Game chain bust 60 Life of Pi movie 53 Firefox 4 launched 46Prince Harry naked 72 iPhone 5 60 Nintendo 3DS 53 iPad 46Matt LeBlanc on Top Gear 71 Les Misérables movie 60 Steve Jobs resigns 53 Noah movie 46Bake Off new series 71 Bourne Legacy movie 59 The Wolverine movie 53 Rock of Ages movie 46Eurovision 2015 71 Pornography filters 59 Despicable Me 2 52 Star Wars films on BD 46The Voice UK launched 70 Sherlock S03 on BBC1 59 England lose Ashes 0-5 52 The Hobbit 2 movie 46Wiggins wins BBC Sport 70 The Great Gatsby movie 59 Fast & Furious 6 movie 52 Xbox One launched 46Google UK tax controversy 69 Windows 8 launched 59 James Arthur X Factor 52 BBC F1 loss to C4 4512 Yrs a Slave best film 69 #nomakeupselfie 58 Mrs Brown’s Boys 52 Hercules movie 45Blatter resigns 69 IE9 launched 58 Muppets Most Wanted 52 Poldark series 45Minions movie 69 Internet ‘trolls’ id’d 58 Prometheus movie 52 Spectre is Bond title 45Charlie Sheen in news 68 iPhone 6 and 6 Plus 58 X-Men:DoFP movie 52 The Sweeney movie 45David Moyes sacked 68 Matt Smith last Dr Who 58 The Revenant movie 51 Hateful Eight movie 44Felix Baumgartner dive 68 Samsung fined 58 Amazing Spiderman 2 51 Sherlock Special 44Men In Black 3 movie 68 The Inbetweeners 2 58 Call of Duty: MW3 51 12 Years a Slave movie 44Adele album '25' 67 Twitter super-injunct 58 CoD: Black Ops III 51 BBC Luther 2-parter 44

Bing 44 Sky 3D Channel 38 Sony recall 1.6m TVs 33 Sky Q is launched 28 Samsung Galaxy TV 25 Sky on PS4 22 HTC Flyer tablet 19 Sleeping Dogs game 15Carphone/Dixon merge 44 Sony P. boss resigns 38 Star Wars: Ep VII date 33 LG roll-up TV 28 SKY News Twitter use 25 Steam (gaming service) 22 HTC M9 s-phone 19 Sniper Elite 3 game 15Google new privacy 44 Windows 8 update 38 Xbox One compatability 33 £15 Sky Now 28 Stones GRRR! album 25 Steve Ballmer to retire 22 Microsoft buy Yammer 19 Sony touchless display 15iPhone4 reception issue 44 BBC3 digital date 37 UHD Premium label 32 Amazon original movies 28 'Surface Book'' 25 UK Radioplayer 22 PES 16 free version 19 Splatoon game 15Magic Mike XXL 44 £50 Amazon Fire 37 Apple iCloud 32 BBC top5 Xmas ratings 28 Vevo launched 25 Uncharted: TNDC 22 Sony Move 19 The Last of Us game 15Windows 7 Mobile 44 Apple iPad Air 37 BBC Olympic comment’y 32 BT Sport Ultra HD 28 Amazon Cloud Player 24 Until Dawn video game 22 Sunset Overdrive 19 UK HuffPo launched 15World War Z movie 44 BBC1 'The Hunt' 37 BlackBerry PlayBook 32 Destiny video game 28 Daft Punk album 24 Xperia Z1 goes on sale 22 Trance movie 19 Yahoo! put up for sale 15Xbox One announced 44 Call of Duty: Ghosts 37 FIFA 16/women 32 Elise Christie bullied 28 Dallas Buyers Club 24 ‘The Daily’ on iPad 21 Warner films on Fbook 19 Yu-Gi-Oh! LOTD 15BBC TV Centre closes 43 Cortana Iphone/Android 37 Football Manager 2015 32 Kinect: Star Wars 28 Google buy Motorola 24 60s/70s Absolute Radio 21 Wolfenstein: TOB 19 Blu-ray disc successor 14COD: Advanced Warfare 43 FIFA 14 game 37 Google Chromebooks 32 Little Big Planet 3 28 Google Play 24 Alien: Isolation 21 Xbox Music 19 Grooveshark down 14Digital display screens 43 Frozen movie 37 Google Cloud music 32 Need for Speed 28 Hitman: Absolution 24 Amazon Fire TV 21 XCOM 2 video game 18 HP Sprout 14Guardians of the Galaxy 43 Madonna booed 37 Google Drive 32 Nokia Android phones 28 iPlayer abroad 24 Apple TV 21 Bloodborne: TOH 18 HTC RE camera 14Kindle Fire UK 43 PlayStation 20 years 37 LEGO Batman 3: BG 32 PS3 Slimmed 28 LG G4 smartphone 24 BT ''smart'' landline 21 Crysis 3 game 18 NBA 2K13 game 14Maleficent movie 43 PlayStation 4 £349 37 Mortal Kombat X 32 Sonic H-hog 20 years 28 London 2012 game 24 Dig Economy Act delay 21 Diablo 3 game 18 Nintendo Land game 14Need for Speed game 43 Sams. Gal. Tab S tablets 37 Nokia/MS partnership 32 Surface launch 28 LOVEFiLM Copper 24 Eld.Scrolls online 21 Disney Fantasia: ME 18 Ouya console unveiled 14Secret Life of W. Mitty 43 Tesco Hudl 2 tablet 37 PS2 games for PS4 32 Win 10 preview 28 LOVEFiLM pilots 24 Facebook buys Oculus 21 Gears of War Judge’t 18 Project Morpheus reveal 14Sony PS4 announced 43 Tesco launch Hudl 37 Resident Evil (RM) game 32 Windows 8 unveiled 28 Lumia 920 24 Forza 5 game 21 Homefront game 18 PS A-S B Royale game 14Streaming/Off. Charts 43 The Croods movie 37 Windows 10 showcase 32 YouTube paid sub 28 Mass Effect 3 game 24 Girls Aloud Ten album 21 Intel Skylake 18 Disney Infinity game 13The World’s End movie 43 The Hobbit preview 37 Windows 8 pre-launch 32 Sams Android adblock 27 Next generation iPlayer 24 KitKat Android 21 Kinect Sports Rivals 18 Facebook ‘Paper’ app 13AC: Syndicate 42 Xbox Kinect 37 Yahoo! buy Tumblr 32 Apple Siri software 27 Nexus 4 24 Legal rip CDs/DVDs 21 Optimus 4X HD 18 Halo: Spartan Assault 13Amazon Kindle Fire 42 Xbox One £429 37 American Hustle movie 31 Battlefield 4 game 27 PES 2014 game 24 Minecraft/HoloLens 21 Rayman Legends game 18 HERE sold 13BBC News site redesign 42 Assassin’s Creed III 36 Asteroid mining 31 Edge browser 27 Roaming costs capped 24 Microsoft SmartGlass 21 Sams. Z/Tizen phone 18 HP Music 13iPlayer downloads 42 Facebook/Instagram 36 Evil Dead 2013 movie 31 Facebook Home 27 Samsung Smart Home 24 NBA 2K16 21 Sony unveils Xperia Z 18 HP reveal VoiceTab 13McAlpine sues 42 Fallout 4 36 Han Solo spin off 31 Galaxy Note Edge 27 Samsung Gear 2 reveal 24 Nokia Lumia 1020 21 Ultra HD/4K TV sets 18 HTC Vive headset 13Need for Speed movie 42 FIFA 12 game 36 HP TouchPad 31 Gears of War 3 game 27 Surface Pro 4 hybrid 24 Now TV streaming box 21 Activision/eSports 17 Murdered: Soul Susp. 13The Martian 42 FIFA 13 game 36 Kinect for PCs launch 31 Halo: TMCC 27 The Witcher III: WH 24 Samsung Galaxy 21 Amazon smartphone 17 NBA 2K14 game 13BBC Olympics till 2024 41 Galaxy S6 curved 36 MacBooks revamped 31 HTC One M8 27 Xbox/Oculus Rift 24 Secret Cinema 'BttF' 21 Driveclub 17 Nokia Music+ 13Amazon £20 delivery 41 Halo 5: Guardians 36 Microsoft U-turn 31 Resident Evil 6 game 27 Xperia Z5 24 Titanfall video game 21 Dying Light game 17 RARE Replay game 13Angry Birds 2 game 41 Jack Reacher movie 36 MS Surface preview 31 Sony Xperia Play 27 YouTube movie rentals 24 TLoU: Remastered 21 Google sells Motorola 17 The Sun/O2 4G deals 13Captain America 2 41 O2 Be More Dog 36 Nintendo unveil ‘Wii U’ 31 WWE 2K16 27 YouView launch 24 USA ''PlayStation Now'' 21 Infamous: Second Son 17 Virgin Gaming 13Expendables ll movie 41 Samsung #1 phone 36 Resident Evil:Retribution 31 Xbox One stream games 27 Battlefield: Hardline 23 WWE 2K15 21 Killzone: Shadow Fall 17 YouView 13FIFA 15 41 Samsung Galaxy Note 3 36 Save BBC Three 31 Xbox-No Kinect 27 Cloud Atlas movie 23 Xbox One DVR 21 Metal Gear Solid V 17 B-Berry Secutablet 12Game of Thrones S4 41 SimCity game 36 Star Wars EST 31 YouTube Gaming 27 Dead Rising 3 game 23 Xbox One price cut 21 NBA 2K15 17 FA Cup on Facebook 12Google+ 41 Skype on Facebook 36 Tomb Raider game 31 Batman: Ark Origins 26 E3 gaming conference 23 "Newport" Jay-Z spoof 20 Nokia 808 revealed 17 Google Chromecast 12Hunger Games movie 41 Spotify 36 Vodafone b-band 31 BT block pirate sites 26 EA RM PGA Tour 23 Amazon buy Twitch 20 Project Glass unveiled 17 Grid 2 video game 12One Direction #1 41 Windows 8.1 launched 36 “Quick Tap” 30 Django Unchained 26 EA Sports UFC game 23 Apple Mountain Lion 20 Reddit Boston apology 17 HP Slate 7 12Robocop (2014 remake) 41 3D Wimbledon on BBC 35 Apple-Samsung battle 30 Football Manager ‘14 26 HTC service questioned 23 BBC TV d/l service 20 Samsung Here maps 17 ITV launch ITV Encore 12Samsung Gal S4 unveil 41 BBC iPlayer Radio 35 Assassin’s Creed IV 30 Forza 6 26 Microsoft Xbox Music 23 BioShock Infinite game 20 Snapchat hack 17 Jolla smartphone 12Samsung Galaxy Note 41 CoD: Black Ops 35 Batman: Arkham City 30 Google Music in USA 26 New Super Mario 23 Crysis 2 game 20 Steam Broadcasting 17 Total War: Attila game 12Samsung Galaxy S3 41 EMI sold to Universal 35 BBM iOS/Android 30 HTC Windows 26 Nintendo 2DS 23 Daft Punk #1 20 Windows phone 8.1 17 Tweet Store 12Smart TV 41 Galaxy Tab S2 35 Google Nexus 6 30 HTC/Apple dispute 26 Nokia Lumia 925 slim 23 EE TV STB 20 World of Warcraft free 17 Twitter launches Vine 12Sony Pictures hacked 41 Harry Potter screenplay 35 JJ Abrams Star Wars 30 Just Cause 3 26 PES 2015 game 23 Evolve game 20 Wuaki.tv launch UK 17 #WatchOnSky 11Bad Neighbours movie 40 New Star Wars film title 35 Megaupload down 30 LA Noire game 26 Piracy Hotspots 23 Fallout: New Vegas 20 YouTube Awards 17 Asda remove Wii U 11CoD: Black Ops 2 40 Prime photo unlimited 35 MS Office for iPad 30 Mario Kart 8 26 PS Vita Slim released 23 Forza Horizon 2 20 BlackBerry music 16 Canon irista cloud 11Facebook email 40 UK’s first 4G network 35 New Apple TV 30 Muse Olympic song 26 Star Trek game 23 HTC One unveiled 20 Darksiders ll game 16 Civilization Rev 2 11Kindle eBook 40 Zero Dark Thirty movie 35 Nexus 10 30 Myspace sold for £35M 26 Tesla solar battery 23 LG curved smartphone 20 Deus Ex: HR game 16 Company of Heroes 2 11Rise of the Tomb Raider 40 3D Blu-ray players 34 Nexus 7 tablet 30 Nexus 5 smartphone 26 Watch Dogs game 23 Marvel Heroes game 20 DmC video game 16 Dell Streak 11Star Wars: TFA trailer 40 Anchorman 2 movie 34 Nokia E7 smartphone 30 Nintendo ‘3DS XL’ 26 Oculus Rift pre-order 22 Microsoft Band 20 Fes: Sony e-paper watch 16 Huawei Ascend P6 11Stone Roses tour 40 Battlefield 3 game 34 Olympus Has Fallen 30 Resident Evil 6 trailer 26 “.xxx” sex domain 22 Motorola Xoom 20 Google Buzz 16 Lilyhammer S2 Netflix 11LEGO: Marvel Avengers 39 BBC loses Olympics 34 PES 2016 30 Samsung Curve 26 “ACTA” rejection 22 Nokia Lumia 2520 20 Google One Pass 16 Lords of Shadow 2 11Android-based tablets 39 BBC One +1 channel 34 PM backs UK film wins 30 Samsung Gear S 26 Amazon 3D Fire Phone 22 PP resort in London 20 Inside Lleywn Davis 16 nVidia device unveil 11Apple music 39 BlackBerry 10 revealed 34 Rush movie 30 Video abroad (EU) 26 BBC launch 5 HD ch’s 22 PS4 games on Sony Z3 20 Madden NFL 13 game 16 O2 Tu Go app 11Batman: Ark Knight 39 Bowie The Next Day 34 Windows 8 preview 30 Apple iOS7 25 Borderlands: TPS 22 Rage game 20 NI wins football rights 16 Screamride game 11Driverless cars 39 Football Manager 2016 34 Yahoo! buys Summly 30 BBC Music Awards 25 BT buys ESPN channels 22 Saints Row IV game 20 Project Cars 16 Sightseers Movie 11Google Chrome OS 39 HTC One X launched 34 2014 FIFA WC game 29 Before I Go To Sleep 25 Fable III game 22 Sky buys O2 business 20 Runner Runner movie 16 The Wolf Among Us 11Homeland series 3 39 Interstellar movie 34 Apple buys Beats 29 Blinkbox launched 25 Far Cry 3 game 22 Sony Xperia Z2 20 Sony £949 Walkman 16 Net neutrality 10Hunger Games: CF 39 iPhone 4 34 Beyoncé album 29 Digital sales over £1b 25 Flame virus 22 Surface Pro 3 launch 20 The Order: 1886 game 16 nVidia launch ‘Shield’ 10PS Vita 39 Samsung Galaxy Tab 34 Disney Infinity 3.0 29 Football Manager ’13 25 Google paid music 22 The Evil Within 20 Total War: Rome II 16 Snapchat mobile app 10Robbie Williams #1 39 Warn Bros. StudioTour 34 Facebook app store 29 Google TV UK 25 Google piracy search 22 Virgin Media Tube wi-fi 20 Twitter #Music launch 16 Tembo game 10Star Wars Battlefront 39 BBC Three new logo 33 Final Fantasy 7 remake 29 Halo: Reach game 25 Google TV 22 Wolfenstein game 20 Ubisoft patch 16 Intel Haswell 9The Times paywall 39 Radio on Prime Music 33 Gran Turismo 6 29 HTC beat Apple 25 HP focus on software 22 MS buys AI firm Swiftkey 19 Dark Souls 2 15 Oddworld: N'n'T game 9Wreck-It Ralph movie 39 Amazon Prime rebrand 33 Halo 4 game 29 HTC One A9 phone 25 Last Guardian v.game 22 HTC Vive reveal 19 Dell takeover bids 15 Remember Me game 9Avengers Assemble 38 Apple iCloud Drive 33 Live Messenger closure 29 Lego Marvel game 25 Max Payne 3 game 22 Channel 4 'All 4' 19 Dishonored game 15 Mflow 7LEGO Jurassic World 38 Apple watch price 33 Mad Max video game 29 LEGO: Hobbit game 25 Moto 360 smartwatches 22 Chromebk Pixel unveil 19 EE Kestrel 4G 15 Painkiller: H&D game 7Microsoft buy Minecraft 38 Big Hero 6 movie 33 MS Outlook relaunch 29 LG G3 smartphone 25 Nokia Lumia 1520/1320 22 Civilization: BE 19 Facebook Graph Search 15Microsoft buy Nokia 38 BT win Ashes 33 O2 mobile wallet 29 MDNA album 25 Official Charts streams 22 Defiance series/game 19 Guild Wars 2 game 15Nintendo Wii U launch 38 Exodus: Gods and Kings 33 Sam Gal Note 8 unveil 29 MGS V:TPP 25 Peter Kay sitcom iPlyr 22 EA Access 19 Led Zeppelin DVD 15Oblivion film 38 Nokia Lumia launched 33 Super Smash Bros Wii U 29 Microsoft cuts jobs 25 Portal 2 game 22 Gravity movie 19 Microsoft Hololens 15Psy ‘Gentleman’ single 38 PEGI Ratings 33 Wii U console revealed 29 Rainbow 6 Siege 25 PS Vita unveiled 22 HP 11/14 laptops 19 Qriocity 15Samsung Galaxy S5 38 Samsung smartwatch 33 Microsoft Lumia 950 29 Rise of the Guardians 25 RE: Revelations 2 game 22 HP company split 19 Sky offers free tablet 15

awareness buzz all-time list outside of top 200

metric 2 of 3

discussion buzz

10

26%

19%

15%

16%

18%

13%

15%

14%

9%

12%

9%

8%

10%

52%

50%

48%

46%

39%

43%

36%

36%

38%

32%

32%

34%

30%

16%

24%

25%

27%

31%

33%

37%

34%

39%

40%

35%

39%

37%

6%

8%

11%

10%

12%

12%

12%

16%

14%

17%

23%

19%

23%

Terry Wogan dies (1,690)

The Revenant movie (1,069)

Matt LeBlanc co-presenter on BBC’s New Top Gear (1,431)

Google in UK tax controversy (1,406)

XCOM 2 video game (393)

Sky launch its next-gen, Ultra-HD ''Sky Q'' service (570)

Samsung allows ad-blocking for Android browser (533)

LEGO Marvel Avengers video game (767)

BBC to retain Olympics coverage until at least 2024 (851)

Microsoft buys AI firm Swiftkey (414)

BBC Three reveals its new logo (693)

Amazon add playlist radio stations to Prime Music (669)

WhatsApp messenger service has 1 billion users (921)

© H

arr

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ive

discussion buzzamong familiar with each

bases shown in parentheses

have/willdiscuss a great deal

have/willdiscussa little

have not discussedthis at all and probably won’t

it would never occur to me to discuss this

Among those familiar with each story, Sir Terry Woganwas the most discussed.

Please see overleaf for the same results rebased to the population as a whole.

11

23%

11%

11%

9%

5%

4%

5%

4%

3%

3%

4%

3%

2%

44%

34%

32%

25%

14%

15%

14%

12%

11%

11%

9%

7%

6%

14%

18%

19%

12%

13%

16%

17%

9%

11%

13%

10%

6%

7%

5%

8%

7%

4%

6%

6%

11%

3%

8%

6%

3%

2%

3%

14%

29%

32%

49%

61%

59%

54%

72%

67%

67%

74%

82%

81%

Terry Wogan dies



The Revenant movie








XCOM 2 video game


© H

arr

is Inte

ract

ive

base: all GB 16-64 (1,960)

discussion buzzamong all respondents

have/willdiscuss a great deal

have/willdiscussa little

have not discussedthis at all and probably won’t

it would never occur to me to discuss this

unfamiliar(not askedabout discussion)

Sir Terry Wogan was the most discussed topic this month, the 5th most discussed topic measured on buzz to date.

The announcement of Matt LeBlanc as one of the co-presenters for the new Top Gear series achieves a high discussion level, but trailing Clarkson’s suspension last year.

Google tax controversy, The Revenant and the Lego: Marvel Avengers game complete the top 5 for discussion buzz this month.

discussion buzz top 200 all time listDavid Bowie dies 77 Dr Who 50th Anniv’y 39 Facebook shares 32 iPad Mini 28London 2012 opening 75 iPad 2 39 HG: Mockingjay 1 32 iPhone secretly tracking 282015 UK Election 74 Oscars 2012 39 James Arthur X Factor 32 Spectre is Bond title 28Jimmy Savile scandal 72 Peter Capaldi Dr. Who 39 Justin Bieber arrested 32 The Martian 28Terry Wogan dies 67 Prince Harry naked 39 Leveson Report 32 Xbox One launched 28Phone hacking 66 Clarkson/Amazon 38 Lincoln movie 32 Sherlock Special 272014 FIFA Brazil 62 Freeview HD 38 Mad Max: FR 32 IE9 launched 27EURO 2012 61 iPhone 5 38 The Interview 32 Murdoch not fit person 27J.Clarkson suspended 60 The Inbetweeners 2 38 Titanic 3D movie 32 Murdoch’s BSkyB bid 27Skyfall movie 60 Eurovision 2015 37 Twitter super-injunct 32 PS & Xbox Live disrupt 27HMV administration 58 Goal-line technology 37 X-Men:DoFP movie 32 PS2 games for PS4 27Murray loss Wimbledon 57 iPhone 6 and 6 Plus 37 4G UK Live 31 Sites go offline SOPA 27Star Wars: TFA movie 56 Man of Steel movie 37 Amazon Kindle Touch 31 The Expendables 3 27Final Harry Potter 55 Murdoch questions 37 Avengers: AoU 31 Xbox One announced 272014 Glasgow Games 54 Star Trek Into Darkness 37 Bourne Legacy movie 31 Amazon P offline 26Olympic torch relay 54 Wiggins wins BBC Sport 37 Brits 2013 31 Big Brother re-launch 26Stars at Jubilee concert 54 #nomakeupselfie 36 ENG Ashes win 31 COD: Advanced Warfare 26eBay hack 52 Baftas 2012 36 Game chain bust 31 Google brand change 26Steve Jobs dies 52 New series of Dr Who 36 Godzilla movie 31 Hunger Games movie 26The Voice UK launched 51 New Strictly BBC1 36 Golden Globes 2012 31 Ice Age 4 movie 26Britain’s Got Talent 50 Terminator: Genisys 36 iPhone 4S 31 Internet ‘trolls’ id’d 26Jurassic World 50 The Inbetweeners 36 Nintendo 3DS 31 Louis Smith wins SCD 26Alex Ferguson retires 48 The Revenant movie 35 The Hobbit 2 movie 31 Microsoft buy Skype 26Michael Jackson’s doc 48 Amazing Spider-Man 35 Theory of Everything 31 Noah movie 26Blockbuster admin’n 47 Doctor Who series 8 35 Amazing Spiderman 2 30 Sony PS4 announced 26London 2012 tickets 47 Facebook new design 35 CoD: Black Ops III 30 Star Wars: TFA trailer 26BlackBerry outage 46 Men In Black 3 movie 35 Comic Relief 2013 30 The Sun on Sunday 26Minions movie 46 Paddington movie 35 DAB Radio 30 TV Licence non pay 26The Hobbit movie 46 Sherlock S03 on BBC1 35 Rogue Nation movie 30 Twilight: Part 2 movie 26Matt LeBlanc on Top Gear 45 12 Yrs a Slave best film 34 Star Wars/Disney deal 30 Abbey Clancy Strictly 25Blatter resigns 45 Despicable Me 2 34 The Great Gatsby movie 30 Driverless cars 25David Moyes sacked 45 Facebook “Timeline” 34 Windows 8 launched 30 Game of Thrones S4 25Felix Baumgartner dive 45 Free TV licences>75s 34 X Factor 15 Louisa 30 Guardians of the Galaxy 25Brits 2012 44 iPad 34 Hateful Eight movie 29 Interstellar movie 25James Bond: Spectre 44 Les Misérables movie 34 2015 BAFTA Awards 29 Kindle eBook 25Windows 10 44 Prometheus movie 34 American Sniper movie 29 Maleficent movie 25Google UK tax controversy 43 The Hobbit: TBFA 34 Call of Duty: MW3 29 PlayStation 4 £349 25Jimmy Carr tax 43 The New iPad 34 Dr Who Series 9 29 The World’s End movie 25PS3 accounts hacked 43 BBC1 Apprentice S11 33 England lose Ashes 0-5 29 Xbox One £429 25TalkTalk cyber-attack 43 Fast & Furious 6 movie 33 Mrs Brown’s Boys 29 X-Factor Sam Bailey #1 253D TV sets 42 Grand Theft Auto V 33 Oscars 2015 29 12 Years a Slave movie 2450 Shades of Grey movie 42 iPhone 5S/5C 33 PlayStation 4 launched 29 Android-based tablets 24I'm a Celebrity Final15 42 Life of Pi movie 33 Pornography filters 29 Avengers Assemble 2450 Shades of Grey book 41 Matt Smith last Dr Who 33 Samsung fined 29 BBC Luther 2-parter 24Bake Off new series 41 Mockingjay Part 2 33 The Wolf of Wall Street 29 Children in Need gig 24Gov’t email spying 41 Murray Sports Person’y 33 The Wolverine movie 29 Hunger Games: CF 24Adele album '25' 40 Oscars 2013 33 World War Z movie 29 iPhone 4 24Dawn Planet Apes 40 Taken 3 33 Apple Watch 28 iPhone4 reception issue 24Iron Man 3 movie 40 BBC Three dropped 32 Entwistle resigns 28 iPlayer 30 days 24Dark Knight Rises movie 39 Charlie Sheen in news 32 FIFA 16 28 Netflix in UK 24

Oblivion film 24 Assassin’s Creed III 19 Carphone/Dixon merge 16 Robbie Williams #1 14 Galaxy Note Edge 12 Bloodborne: TOH 10 Roaming costs capped 9 PS A-S B Royale game 7Robocop (2014 remake) 24 BBC One +1 channel 19 Crysis 2 game 16 Star Wars EST 14 Gears of War 3 game 12 Crysis 3 game 10 Secret Cinema 'BttF' 9 Sony touchless display 7Spotify 24 BlackBerry PlayBook 19 Galaxy Tab S2 16 Surface launch 14 Google Music in USA 12 Darksiders ll game 10 Sonic H-hog 20 years 9 Sony Xperia Z2 7The Hobbit preview 24 Bowie The Next Day 19 HTC One X launched 16 The Witcher III: WH 14 Google piracy search 12 Diablo 3 game 10 Steam (gaming service) 9 Total War: Rome II 7Windows 7 Mobile 24 BT Vision 19 Just Cause 3 16 Vevo launched 14 Google Play 12 Dying Light game 10 Steam Broadcasting 9 Ubisoft patch 7Xbox Kinect 24 Exodus: Gods and Kings 19 Megaupload down 16 Wii U console revealed 14 HTC beat Apple 12 EA Sports UFC game 10 Surface Pro 3 launch 9 Wuaki.tv launch UK 7BBC F1 loss to C4 23 FIFA 12 game 19 Microsoft buy Minecraft 16 Sams Android adblock 13 HTC One M8 12 Elise Christie bullied 10 The Last of Us game 9 #WatchOnSky 6Apple iPad Air 23 FIFA 16/women 19 Microsoft buy Nokia 16 ‘Viva Forever' musical 13 HTC Windows 12 Forza Horizon 2 10 The Order: 1886 game 9 B-Berry Secutablet 6BBC mumble complain 23 LEGO Jurassic World 19 New Apple TV 16 £15 Sky Now 13 Lego Marvel game 12 Google One Pass 10 USA ''PlayStation Now'' 9 BlackBerry music 6BT buy EE 23 McAlpine sues 19 Sams. Gal. Tab S tablets 16 Amazon original movies 13 LEGO: Hobbit game 12 Google TV 10 Windows phone 8.1 9 Canon irista cloud 6Captain America 2 23 Microsoft U-turn 19 Samsung #1 phone 16 Amazon Prime rebrand 13 Little Big Planet 3 12 Guild Wars 2 game 10 Wolfenstein: TOB 9 Dell Streak 6Firefox 4 launched 23 Need for Speed 19 Samsung Galaxy Note 3 16 Apple iCloud Drive 13 Live Messenger closure 12 HP 11/14 laptops 10 Xbox One DVR 9 Disney Infinity game 6Frozen movie 23 Nintendo unveil ‘Wii U’ 19 Streaming/Off. Charts 16 Apple-Samsung battle 13 Mario Kart 8 12 HP focus on software 10 YouTube Awards 9 EE Kestrel 4G 6Kindle Fire UK 23 Olympus Has Fallen 19 The Times paywall 16 Batman: Ark Origins 13 MS Office for iPad 12 HTC/Apple dispute 10 MS buys AI firm Swiftkey 8 FA Cup on Facebook 6Rock of Ages movie 23 Samsung Galaxy S3 19 Win 10 preview 16 Before I go To Sleep 13 O2 mobile wallet 12 iPlayer abroad 10 Activision/eSports 8 Facebook ‘Paper’ app 6Smart TV 23 Secret Life of W. Mitty 19 Windows 8 preview 16 Bing 13 PES 2014 game 12 KitKat Android 10 BBC launch 5 HD ch’s 8 Grid 2 video game 6Star Wars Battlefront 23 UK’s first 4G network 19 2014 FIFA WC game 15 Borderlands: TPS 13 PP resort in London 12 Last Guardian v.game 10 Channel 4 'All 4' 8 Grooveshark down 6The Sweeney movie 23 Warn Bros. StudioTour 19 3D Blu-ray players 15 Cloud Atlas movie 13 PS3 Slimmed 12 LG curved smartphone 10 Dark Souls 2 8 Halo: Spartan Assault 6U2 release free album 23 WhatsApp 1bn users 18 Amazon Cloud Player 15 Facebook email 13 Sony recall 1.6m TVs 12 LOVEFiLM Copper 10 Deus Ex: HR game 8 HP Music 6Wreck-It Ralph movie 23 Rise of the Tomb Raider 18 Apple iOS7 15 Forza 6 13 Surface Pro 4 hybrid 12 LOVEFiLM pilots 10 Digital sales over £1b 8 HTC RE camera 6AC: Syndicate 22 “Quick Tap” 18 Assassin’s Creed IV 15 Gravity movie 13 Tesla solar battery 12 Madonna booed 10 EA Access 8 Jolla smartphone 6Amazon £20 delivery 22 BBC Two 50 yrs 18 Asteroid mining 15 Hitman: Absolution 13 TLoU: Remastered 12 MDNA album 10 Fes: Sony e-paper watch 8 Led Zeppelin DVD 6Bad Neighbours movie 22 Chris Moyles leaves 18 BBC News site redesign 15 Homefront game 13 Until Dawn video game 12 Microsoft Band 10 Gears of War Judge’t 8 Murdered: Soul Susp. 6Batman: Ark Knight 22 Cortana Iphone/Android 18 Django Unchained 15 HP TouchPad 13 Xperia Z1 goes on sale 12 Microsoft buy Yammer 10 Google paid music 8 NBA 2K13 game 6COD: Black Ops 22 Google Chromebooks 18 E3 gaming conference 15 Kinect for PCs launch 13 Xperia Z5 12 Microsoft Xbox Music 10 HTC service questioned 8 Nintendo Land game 6CoD: Black Ops 2 22 Google+ 18 Final Fantasy 7 remake 15 Kinect: Star Wars 13 YouTube paid sub 12 NBA 2K16 10 Infamous: Second Son 8 Nokia Music+ 6Expendables ll movie 22 Halo 5: Guardians 18 Google Drive 15 Mass Effect 3 game 13 HTC One A9 phone 12 New Super Mario 10 Inside Lleywn Davis 8 nVidia launch ‘Shield’ 6Facebook WhatsApp 22 Han Solo spin off 18 Halo: TMCC 15 Motorola Xoom 13 XCOM 2 video game 11 Nokia Lumia 1520/1320 10 Killzone: Shadow Fall 8 RARE Replay game 6FIFA 15 22 Harry Potter screenplay 18 JJ Abrams Star Wars 15 MS Outlook relaunch 13 Samsung Galaxy TV 11 Optimus 4X HD 10 Kinect Sports Rivals 8 Sky offers free tablet 6Hercules movie 22 Nintendo Wii U launch 18 LEGO Batman 3: BG 15 Need for Speed game 13 3D Wimbledon on BBC 11 PES 2015 game 10 Madden NFL 13 game 8 Total War: Attila game 6iPlayer downloads 22 Nokia/MS partnership 18 MacBooks revamped 15 Nexus 10 13 Amazon 3D Fire Phone 11 Qriocity 10 Microsoft Hololens 8 Tweet Store 6Magic Mike XXL 22 Samsung Galaxy S5 18 Mad Max video game 15 Nexus 5 smartphone 13 Apple TV 11 RE: Revelations 2 game 10 Nokia 808 revealed 8 World of Warcraft free 6New Star Wars film title 22 Samsung Galaxy Tab 18 Muse Olympic song 15 Nokia Lumia launched 13 Beyoncé album 11 Saints Row IV game 10 Nokia Lumia 1020 8 Yu-Gi-Oh! LOTD 6Poldark series 22 Sony Xperia Play 18 Nintendo ‘3DS XL’ 15 O2 Be More Dog 13 BT block pirate sites 11 Samsung Gear 2 reveal 10 Now TV streaming box 8 Blu-ray disc successor 5Samsung Gal S4 unveil 22 Windows 8 pre-launch 18 One Direction #1 15 PEGI Ratings 13 BT buys ESPN channels 11 SKY News Twitter use 10 Official Charts streams 8 Company of Heroes 2 5Samsung Galaxy Note 22 Windows 8 update 18 PES 2016 15 PM backs UK film wins 13 Civilization: BE 11 Sky on PS4 10 Project Cars 8 Dell takeover bids 5Sky 3D Channel 22 Xbox One compatability 18 PS Vita unveiled 15 Resident Evil 6 trailer 13 Daft Punk #1 11 Sleeping Dogs game 10 Project Morpheus reveal 8 Facebook Graph Search 5Sony Pictures hacked 22 BT win Ashes 17 Sam Gal Note 8 unveil 15 Rise of the Guardians 13 Dead Rising 3 game 11 The Evil Within 10 Rage game 8 Google Buzz 5Steve Jobs resigns 22 £50 Amazon Fire 17 Samsung Curve 15 Samsung Smart Home 13 Defiance series/game 11 Titanfall video game 10 Rayman Legends game 8 Google Chromecast 5The Croods movie 22 Angry Birds 2 game 17 Samsung Gear S 15 SimCity game 13 Dig Economy Act delay 11 Ultra HD/4K TV sets 10 Reddit Boston apology 8 HERE sold 5Beatles on Spotify 21 Apple iCloud 17 Save BBC Three 15 Skype on Facebook 13 Digital display screens 11 Wolfenstein game 10 Runner Runner movie 8 Huawei Ascend P6 5BBC1 'The Hunt' 21 Battlefield 3 game 17 Tesco Hudl 2 tablet 15 Sony Move 13 Evolve game 11 WWE 2K15 10 Sams. Z/Tizen phone 8 Intel Haswell 5Big Hero 6 movie 21 BBC loses Olympics 17 Tomb Raider game 15 Sony P. boss resigns 13 Facebook app store 11 Yahoo! buy Tumblr 10 Samsung Galaxy 8 ITV launch ITV encore 5Call of Duty: Ghosts 21 BBC TV Centre closes 17 Video abroad (EU) 15 Super Smash Bros Wii U 13 Fallout: New Vegas 11 YouTube movie rentals 10 Samsung Here maps 8 Lilyhammer S2 Netflix 5Fallout 4 21 Destiny video game 17 YouTube Gaming 15 'Surface Book'' 13 Football Manager ’13 11 Intel Skylake 9 Sky buys O2 business 8 Lords of Shadow 2 5FIFA 14 game 21 Football Manager 2015 17 BBC Three new logo 14 UK Radioplayer 13 Forza 5 game 11 "Newport" Jay-Z spoof 9 Snapchat hack 8 Nvidia device unveil 5Homeland series 3 21 Football Manager 2016 17 Radio on Prime Music 14 Uncharted: TNDC 13 HTC Flyer tablet 11 60s/70s Absolute Radio 9 Sniper Elite 3 game 8 Remember Me game 5Muppets Most Wanted 21 Google Chrome OS 17 Disney Infinity 3.0 14 Vodafone b-band 13 HTC M9 s-phone 11 Amazon buy Twitch 9 Sony £949 Walkman 8 Screamride game 5Psy ‘Gentleman’ single 21 Google Cloud music 17 “ACTA” rejection 14 Warner films on Fbook 13 HTC One unveiled 11 Amazon Fire TV 9 Sony unveils Xperia Z 8 Sightseers Movie 5Star Wars: Ep VII date 21 Google new privacy 17 Batman: Arkham City 14 Watch Dogs game 13 Legal rip CDs/DVDs 11 Amazon smartphone 9 Splatoon game 8 Tembo game 5Tesco launch Hudl 21 Google Nexus 6 17 Battlefield 4 game 14 Windows 8 unveiled 13 LG G3 smartphone 11 BBC TV d/l service 9 Steve Ballmer to retire 8 The Wolf Among Us 5LEGO: Marvel Avengers 20 LA Noire game 17 Blinkbox launched 14 WWE 2K16 13 LG G4 smartphone 11 BT ''smart'' landline 9 Twitter #Music launch 8 Asda remove Wii U 4Amazon Kindle Fire 20 MS Surface preview 17 BT Sport Ultra HD 14 Xbox One stream games 13 Lumia 920 11 Chromebk Pixel unveil 9 Virgin Media Tube wi-fi 8 Civilization Rev 2 4Apple music 20 Nexus 7 tablet 17 Dallas Buyers Club 14 Xbox/Oculus Rift 13 Microsoft SmartGlass 11 Disney Fantasia: ME 9 Xbox Music 8 HP reveal VoiceTab 4Evil Dead 2013 movie 20 Nokia E7 smartphone 17 Edge browser 14 Xbox-No Kinect 13 Minecraft/HoloLens 11 Driveclub 9 YouView 8 Mflow 4Facebook plan to float 20 PlayStation 20 years 17 Fable III game 14 Yahoo! buys Summly 13 Moto 360 smartwatches 11 EA RM PGA Tour 9 Dishonored game 7 O2 Tu Go app 4FIFA 13 game 20 Portal 2 game 17 Facebook Home 14 YouView launch 13 Nexus 4 11 EMI sold to Universal 9 DmC video game 7 Oddworld: N'n'T game 4Galaxy S6 curved 20 Prime photo unlimited 17 Facebook/Instagram 14 Oculus Rift pre-order 12 Nintendo 2DS 11 Facebook buys Oculus 9 EE TV STB 7 Painkiller: H&D game 4Hillsborough song 20 Resident Evil:Retribution 17 Google TV UK 14 ‘The Daily’ on iPad 12 Nokia Lumia 925 slim 11 Flame virus 9 Google sells Motorola 7 Snapchat mobile app 4Jack Reacher movie 20 Rush movie 17 Gran Turismo 6 14 “.xxx” sex domain 12 PES 16 free version 11 Girls Aloud Ten album 9 HP company split 7 The Sun/O2 4G deals 4JK Rowling reveal 20 Samsung smartwatch 17 Halo 4 game 14 Alien: Isolation 12 Piracy Hotspots 11 Google buy Motorola 9 HP Slate 7 7 Twitter launches Vine 4Need for Speed movie 20 Stone Roses tour 17 Halo: Reach game 14 Apple buys Beats 12 Star Trek game 11 Marvel Heroes game 9 HP Sprout 7 UK HuffPo launched 4PS Vita 20 Sky Q is launched 16 London 2012 game 14 Battlefield: Hardline 12 Stones GRRR! album 11 Max Payne 3 game 9 HTC Vive headset 7 Virgin Gaming 4Star Wars films on BD 20 BBC3 digital date 16 MGS V:TPP 14 BBC iPlayer Radio 12 Sunset Overdrive 11 Microsoft cuts jobs 9 Metal Gear Solid V 7 Yahoo! put up for sale 4Windows 10 showcase 20 LG roll-up TV 16 Microsoft Lumia 950 14 BBC Olympic comment’y 12 Trance movie 11 Nokia Android phones 9 Myspace sold for £35M 7Windows 8.1 launched 20 UHD Premium label 16 Mortal Kombat X 14 BioShock Infinite game 12 Xbox One price cut 11 Nokia Lumia 2520 9 NBA 2K14 game 7Zero Dark Thirty movie 20 American Hustle movie 16 Next generation iPlayer 14 Daft Punk album 12 HTC Vive reveal 10 Peter Kay sitcom iPlyr 9 NBA 2K15 7BBC Olympics till 2024 19 Apple Siri software 16 Rainbow 6 Siege 14 Eld.Scrolls online 12 Apple Mountain Lion 10 Project Glass unveiled 9 Net neutrality 7Anchorman 2 movie 19 BBM iOS/Android 16 Resident Evil (RM) game 14 Far Cry 3 game 12 BBC Music Awards 10 PS Vita Slim released 9 NI wins football rights 7Apple watch price 19 BlackBerry 10 revealed 16 Resident Evil 6 game 14 Football Manager ‘14 12 BBC top5 Xmas ratings 10 PS4 games on Sony Z3 9 Ouya console unveiled 7

discussion buzz all-time list outside of top 200

metric 3 of 3

excitement buzz

15

18%

14%

14%

19%

13%

15%

9%

10%

9%

7%

7%

45%

43%

42%

37%

37%

33%

33%

32%

34%

24%

23%

28%

32%

29%

33%

37%

36%

34%

37%

42%

40%

41%

10%

12%

14%

11%

13%

16%

23%

21%

16%

29%

28%

The Revenant movie (1,069)

BBC to retain Olympics coverage until at least 2024 (851)

Sky launch its next-gen, Ultra-HD ''Sky Q'' service (570)

XCOM 2 video game (393)

Samsung allows ad-blocking for Android browser (533)

LEGO Marvel Avengers video game (767)

Matt LeBlanc co-presenter on BBC’s New Top Gear (1,431)

Microsoft buys AI firm Swiftkey (414)

Amazon add playlist radio stations to Prime Music (669)

WhatsApp messenger service has 1 billion users (921)

BBC Three reveals its new logo (693)

© H

arr

is Inte

ract

ive

excitement buzzamong familiar with each

veryexcited

somewhatexcited

not at allexcited

couldn’tcare less

bases shown in parentheses

Among those aware of news items this month, Oscar winner The Revenant is the one that achieves the highest level of excitement.

See overleaf for the same results re-based to the GB population as a whole.

9%

7%

6%

6%

4%

3%

3%

3%

3%

2%

2%

23%

24%

18%

13%

12%

11%

11%

10%

7%

8%

6%

14%

24%

13%

14%

8%

18%

14%

10%

6%

14%

7%

5%

16%

5%

6%

4%

13%

5%

3%

2%

9%

4%

49%

29%

59%

61%

72%

54%

67%

74%

82%

67%

81%

The Revenant movie








XCOM 2 video game



16© H

arr

is Inte

ract

ive

excitement buzzamong all respondents

veryexcited

somewhatexcited

not at allexcited

couldn’tcare less

unfamiliar (not asked about excitement)

base: all GB 16-64 (1,960)

At a national level The Revenant has produced most excitement for February.

The appointment of Matt LeBlanc as a co-presenter on the new Top Gear ranks 2nd this month and it is also in our all-time top 50.

This is followed by the BBC keeping the rights to broadcast the Olympics until 2024.

The new LEGO video game and the launch of Sky Q complete our Top 5 for excitement buzz in February.

excitement buzz top 200 all time listLondon 2012 opening 65 3D TV sets 29 World War Z movie 24 Star Wars: Ep VII date 21Skyfall movie 48 BBC1 Apprentice S11 29 BBC Olympics till 2024 23 Windows 8 launched 21Star Wars: TFA movie 47 Bourne Legacy movie 29 12 Years a Slave movie 23 Xbox One announced 21EURO 2012 47 iPad 2 29 2015 BAFTA Awards 23 Xbox One launched 21Jurassic World 46 iPlayer 30 days 29 Amazon Kindle Touch 23 Beatles on Spotify 202015 UK Election 44 New Strictly BBC1 29 Amazon P offline 23 #nomakeupselfie 202014 FIFA Brazil 43 Oscars 2012 29 Captain America 2 23 50 Shades of Grey book 20Final Harry Potter 41 Paddington movie 29 Firefox 4 launched 23 BBC One +1 channel 20James Bond: Spectre 41 Prometheus movie 29 Guardians of the Galaxy 23 BBC1 'The Hunt' 20Minions movie 41 Spectre is Bond title 29 Hunger Games: CF 23 Brits 2013 20The Hobbit movie 41 The Inbetweeners 29 Maleficent movie 23 CoD: Black Ops 202014 Glasgow Games 40 Theory of Everything 29 New Star Wars film title 23 David Moyes sacked 20Iron Man 3 movie 39 Wiggins wins BBC Sport 29 PlayStation 4 launched 23 Fallout 4 20Olympic torch relay 39 ENG Ashes win 29 Star Wars Battlefront 23 Galaxy S6 curved 20Stars at Jubilee concert 37 Sherlock Special 28 The Expendables 3 23 Homeland series 3 20Bake Off new series 36 Baftas 2012 28 The Hobbit preview 23 Hunger Games movie 20Dark Knight Rises movie 36 Blatter resigns 28 The World’s End movie 23 iPhone 4 20Dawn Planet Apes 36 Dr Who Series 9 28 X Factor 15 Louisa 23 Samsung Gal S4 unveil 20I'm a Celebrity Final15 36 Les Misérables movie 28 50 Shades of Grey movie 22 Sky 3D Channel 20New series of Dr Who 36 Star Wars: TFA trailer 28 AC: Syndicate 22 Spotify 20The Voice UK launched 36 The Wolverine movie 28 Children in Need gig 22 The Interview 20Windows 10 36 Hateful Eight movie 27 COD: Advanced Warfare 22 Windows 7 Mobile 20Dr Who 50th Anniv’y 35 Clarkson/Amazon 27 Game of Thrones S4 22 Wreck-It Ralph movie 20Men In Black 3 movie 35 Fast & Furious 6 movie 27 Golden Globes 2012 22 LEGO: Marvel Avengers 19Mockingjay Part 2 35 Godzilla movie 27 Grand Theft Auto V 22 Amazon Kindle Fire 19Terminator: Genisys 35 Matt Smith last Dr Who 27 IE9 launched 22 Anchorman 2 movie 19The Inbetweeners 2 35 Mrs Brown’s Boys 27 London 2012 tickets 22 Apple iPad Air 19Adele album '25' 34 Rogue Nation movie 27 Netflix in UK 22 Apple music 19Sherlock S03 on BBC1 34 The Martian 27 Nintendo 3DS 22 Apple Watch 19X-Men:DoFP movie 34 Amazing Spiderman 2 26 Oscars 2013 22 Big Hero 6 movie 19Goal-line technology 33 BBC Luther 2-parter 26 Oscars 2015 22 FIFA 15 19Murray loss Wimbledon 33 CoD: Black Ops III 26 Robocop (2014 remake) 22 Free TV licences>75s 19Star Trek Into Darkness 33 iPhone 6 and 6 Plus 26 Sites go offline SOPA 22 Hercules movie 19The Revenant movie 32 Life of Pi movie 26 Smart TV 22 iPad Mini 19Britain’s Got Talent 32 Murray Sports Person’y 26 Sony PS4 announced 22 iPlayer downloads 19Felix Baumgartner dive 32 Peter Capaldi Dr. Who 26 Star Wars/Disney deal 22 Kindle eBook 19HG: Mockingjay 1 32 12 Yrs a Slave best film 25 Xbox Kinect 22 Kindle Fire UK 19The Hobbit: TBFA 32 American Sniper movie 25 4G UK Live 21 Louis Smith wins SCD 19Avengers: AoU 31 Ice Age 4 movie 25 Alex Ferguson retires 21 Magic Mike XXL 19Comic Relief 2013 31 iPhone 5 25 Android-based tablets 21 Microsoft buy Skype 19Despicable Me 2 31 J.Clarkson suspended 25 Bad Neighbours movie 21 Murdoch questions 19Mad Max: FR 31 The New iPad 25 Batman: Ark Knight 21 Need for Speed 19Taken 3 31 The Wolf of Wall Street 25 Call of Duty: MW3 21 Olympus Has Fallen 19The Hobbit 2 movie 31 Avengers Assemble 24 Eurovision 2015 21 PS Vita 19Matt LeBlanc on Top Gear 30 DAB Radio 24 Expendables ll movie 21 Rock of Ages movie 19Amazing Spider-Man 30 FIFA 16 24 Frozen Movie 21 Samsung Galaxy Note 19Brits 2012 30 Interstellar movie 24 iPhone 4S 21 The Croods movie 19Doctor Who series 8 30 iPad 24 iPhone 5S/5C 21 The Sweeney movie 19Freeview HD 30 Lincoln movie 24 Noah Movie 21 Titanic 3D movie 19Man of Steel movie 30 The Great Gatsby movie 24 Oblivion film 21 Twilight: Part 2 movie 19

UK’s first 4G network 19 X-Factor Sam Bailey #1 16 Apple Siri software 13 Nexus 5 smartphone 12 Darksiders ll game 10 Microsoft Hololens 9 DmC video game 7 Sightseers movie 5£50 Amazon Fire 18 BBC F1 loss to C4 15 Batman: Arkham City 13 Nokia Lumia launched 12 Dig Economy Act delay 10 Nintendo 2DS 9 EE Kestrel 4G 7 Snapchat hack 5CoD: Black Ops 2 18 “ACTA” rejection 15 Battlefield 4 game 13 O2 mobile wallet 12 Dying Light game 10 Nokia Lumia 1520/1320 9 Girls Aloud Ten album 7 Tembo game 5Cortana Iphone/Android 18 American Hustle movie 15 Battlefield: Hardline 13 Optimus 4X HD 12 Facebook app store 10 Official Charts streams 9 Google paid music 7 The Wolf Among Us 5Exodus: Gods and Kings 18 Apple iCloud 15 BBC iPlayer Radio 13 PM backs UK film wins 12 Facebook Home 10 One Direction #1 9 HP focus on software 7 Tweet Store 5FIFA 16/women 18 Assassin’s Creed III 15 BBC TV Centre closes 13 PP resort in London 12 Facebook WhatsApp 10 Peter Kay sitcom iPlyr 9 HTC RE camera 7 UK HuffPo launched 5Google Chromebooks 18 Battlefield 3 game 15 Before I Go To Sleep 13 Prince Harry naked 12 Forza Horizon 2 10 PS Vita Slim released 9 HTC Vive headset 7 Virgin Gaming 5Halo 5: Guardians 18 Blinkbox launched 15 BT buy EE 13 Psy ‘Gentleman’ single 12 Gears of War 3 game 10 Qriocity 9 Inside Lleywn Davis 7 Civilization Rev 2 4Han Solo spin off 18 Bowie The Next Day 15 BT Vision 13 RE: Revelations 2 game 12 Google Music in USA 10 Rage game 9 Kinect Sports Rivals 7 Company of Heroes 2 4Internet ‘trolls’ id’d 18 Destiny video game 15 Crysis 2 game 13 Resident Evil 6 game 12 Google piracy search 10 Sams. Z/Tizen phone 9 Led Zeppelin DVD 7 HP reveal VoiceTab 4James Arthur X Factor 18 Final Fantasy 7 remake 15 Edge browser 13 Samsung Curve 12 Google TV 10 Samsung Galaxy 9 Marvel Heroes game 7 ITV launch ITV Encore 4Jimmy Carr tax 18 Galaxy Tab S2 15 England lose Ashes 0-5 13 Samsung Galaxy TV 12 Guild Wars 2 game 10 Samsung Gear 2 reveal 9 Metal Gear Solid V 7 Lilyhammer S2 Netflix 4LEGO Jurassic World 18 Google TV UK 15 Facebook plan to float 13 Streaming/Off. Charts 12 HTC Windows 10 Secret Cinema 'BttF' 9 NBA 2K14 game 7 Lords of Shadow 2 4Muppets Most Wanted 18 Halo: TMCC 15 Game chain bust 13 Tesco launch Hudl 12 Intel Skylake 10 Skype on Facebook 9 NBA 2K15 7 Myspace sold for £35M 4Murdoch not fit person 18 HTC One X launched 15 Google Drive 13 TLoU: Remastered 12 Legal rip CDs/DVDs 10 Sonic H-hog 20 years 9 NI wins football rights 7 Nokia Music+ 4Nexus 7 tablet 18 LEGO Batman 3: BG 15 Google+ 13 U2 release free album 12 LG curved smartphone 10 Sony P. boss resigns 9 Nintendo Land game 7 Painkiller: H&D game 4PlayStation 4 £349 18 Muse Olympic song 15 Gran Turismo 6 13 UK Radioplayer 12 LG G3 smartphone 10 Steam (gaming service) 9 Nokia Lumia 1020 7 The Sun/O2 4G deals 4Poldark series 18 Nintendo Wii U launch 15 Gravity movie 13 Until Dawn video game 12 LG G4 smartphone 10 Steam Broadcasting 9 Now TV streaming box 7 World of Warcraft free 4Rise of the Tomb Raider 18 Nokia/MS partnership 15 Halo: Reach game 13 WWE 2K16 12 Lumia 920 10 Surface Pro 3 launch 9 Piracy Hotspots 7 Mflow 3Samsung Galaxy S3 18 Resident Evil:Retribution 15 HTC beat Apple 13 Xbox One £429 12 Microsoft Band 10 The Last of Us game 9 PS A-S B Royale game 7 Snapchat mobile app 3Windows 10 showcase 18 Samsung fined 15 Lego Marvel game 13 Xbox One stream games 12 Microsoft buy Minecraft 10 The Order: 1886 game 9 Samsung Here maps 7 Twitter launches Vine 3LG roll-up TV 17 Samsung Galaxy Note 3 15 Little Big Planet 3 13 BBC3 digital date 11 Microsoft buy Nokia 10 Ultra HD/4K TV sets 9 Sky offers free tablet 7 Asda remove Wii U 23D Blu-ray players 17 Wii U console revealed 15 London 2012 game 13 ‘The Daily’ on iPad 11 Microsoft buy Yammer 10 USA ''PlayStation Now'' 9 Sony £949 Walkman 7 Terry Wogan diesBBC Two 50 yrs 17 Win 10 preview 15 Mario Kart 8 13 Alien: Isolation 11 Microsoft Xbox Music 10 Virgin Media Tube wi-fi 9 Total War: Attila game 7 Google UK tax controv.Call of Duty: Ghosts 17 Zero Dark Thirty movie 15 Megaupload down 13 Amazon 3D Fire Phone 11 Moto 360 smartwatches 10 Wolfenstein: TOB 9 Total War: Rome II 7 David Bowie diesEvil Dead 2013 movie 17 WhatsApp 1bn users 14 MGS V:TPP 13 Apple Mountain Lion 11 New Super Mario 10 YouTube Awards 9 Wuaki.tv launch UK 7 Amazon £20 deliveryFootball Manager 2016 17 Radio on Prime Music 14 Mortal Kombat X 13 Apple TV 11 Nokia 808 revealed 10 MS buys AI firm Swiftkey 8 Yahoo! buy Tumblr 7 Apple-Samsung battle Google brand change 17 “Quick Tap” 14 Need for Speed game 13 BBC Music Awards 11 O2 Be More Dog 10 Activision/eSports 8 Yahoo! buys Summly 7 BBC loses OlympicsGoogle Cloud music 17 Amazon Cloud Player 14 Rise of the Guardians 13 BioShock Infinite game 11 PES 2015 game 10 "Newport" Jay-Z spoof 8 #WatchOnSky 6 BBC mumble complain Harry Potter screenplay 17 Apple watch price 14 Sam Gal Note 8 unveil 13 Chris Moyles leaves 11 PES 2014 game 10 ‘Viva Forever' musical 8 B-Berry Secutablet 6 BBC Olympic comment’y Hillsborough song 17 Big Brother re-launch 14 Samsung smartwatch 13 Cloud Atlas movie 11 Project Glass unveiled 10 Amazon buy Twitch 8 BlackBerry music 6 BlackBerry outage Jack Reacher movie 17 BT Sport Ultra HD 14 Sony Pictures hacked 13 Daft Punk album 11 PS3 Slimmed 10 Amazon Fire TV 8 Dell Streak 6 Blockbuster admin’n Need for Speed movie 17 Django Unchained 14 Star Wars EST 13 Dead Rising 3 game 11 PS4 games on Sony Z3 10 Amazon smartphone 8 EA Access 6 eBay hackNokia E7 smartphone 17 E3 gaming conference 14 Surface launch 13 Digital display screens 11 Roaming costs capped 10 Apple buys Beats 8 EE TV STB 6 Elise Christie bullied PlayStation 20 years 17 Fable III game 14 Surface Pro 4 hybrid 13 Evolve game 11 Sony Move 10 BT buys ESPN channels 8 FA Cup on Facebook 6 EMI sold to Universal Pornography filters 17 Facebook new design 14 Tesco Hudl 2 tablet 13 Fallout: New Vegas 11 Star Trek game 10 Carphone/Dixon merge 8 Facebook ‘Paper’ app 6 Google new privacy PS2 games for PS4 17 Forza 6 14 The Sun on Sunday 13 Far Cry 3 game 11 Stones GRRR! Album 10 Chromebk Pixel unveil 8 Facebook buys Oculus 6 Gov’t email spying Sams. Gal. Tab S tablets 17 Kinect for PCs launch 14 Tomb Raider game 13 Football Manager ‘14 11 Sunset Overdrive 10 Daft Punk #1 8 Google buy Motorola 6 Grooveshark downSony Xperia Play 17 Kinect: Star Wars 14 Uncharted: TNDC 13 Forza 5 game 11 The Evil Within 10 Dark Souls 2 8 Google sells Motorola 6 HMV administration Star Wars films on BD 17 MacBooks revamped 14 Windows 8 unveiled 13 HP 11/14 laptops 11 Titanfall video game 10 Driveclub 8 Grid 2 video game 6 HTC service questionedWarn Bros. StudioTour 17 Mad Max video game 14 Xbox/Oculus Rift 13 HTC Flyer tablet 11 Trance movie 10 Facebook email 8 Halo: Spartan Assault 6 HTC/Apple dispute Windows 8 preview 17 Microsoft Lumia 950 14 Xperia Z5 13 HTC M9 s-phone 11 Wolfenstein game 10 HP Sprout 8 HP company split 6 iPhone secretly tracking Xbox One compatability 17 Next generation iPlayer 14 YouView launch 13 HTC One M8 11 WWE 2K15 10 Infamous: Second Son 8 HP Music 6 iPhone4 reception issue Sky Q is launched 16 Nintendo ‘3DS XL’ 14 Oculus Rift pre-order 12 HTC One unveiled 11 Xbox One DVR 10 Live Messenger closure 8 HP Slate 7 6 Jimmy Savile scandal UHD Premium label 16 PES 2016 14 £15 Sky Now 12 iPlayer abroad 11 YouTube movie rentals 10 LOVEFiLM Copper 8 Jolla smartphone 6 McAlpine sues Abbey Clancy Strictly 16 Prime photo unlimited 14 Batman: Ark Origins 12 Last Guardian v.game 11 “.xxx” sex domain 9 Madonna booed 8 Murdered: Soul Susp. 6 Michael Jackson’s docAssassin’s Creed IV 16 PS Vita unveiled 14 BBC Three dropped 12 LEGO: Hobbit game 11 3D Wimbledon on BBC 9 Nokia Android phones 8 Nvidia device unveil 6 Microsoft cuts jobsAsteroid mining 16 Rainbow 6 Siege 14 BBM iOS/Android 12 Max Payne 3 game 11 Amazon Prime rebrand 9 Nokia Lumia 2520 8 RARE Replay game 6 Murdoch’s BSkyB bid BlackBerry PlayBook 16 Resident Evil (RM) game 14 BlackBerry 10 revealed 12 Microsoft U-turn 11 BBC top5 Xmas ratings 9 Nokia Lumia 925 slim 8 Screamride game 6 Net neutralityDriverless cars 16 Resident Evil 6 trailer 14 Borderlands: TPS 12 Minecraft/HoloLens 11 Beyoncé album 9 Ouya console unveiled 8 Sky buys O2 business 6 PEGI Ratings Facebook “Timeline” 16 Robbie Williams #1 14 BT win Ashes 12 NBA 2K16 11 Crysis 3 game 9 Project Cars 8 Steve Ballmer to retire 6 Phone hackingFIFA 13 game 16 Samsung Gear S 14 Charlie Sheen in news 12 Nexus 10 11 Defiance series/game 9 Project Morpheus reveal 8 Twitter #Music launch 6 PS & Xbox Live disruptFIFA 14 game 16 Samsung Smart Home 14 Dallas Buyers Club 12 Nexus 4 11 Diablo 3 game 9 Rayman Legends game 8 Xbox Music 6 PS3 accounts hacked Football Manager 2015 16 Super Smash Bros Wii U 14 Disney Infinity 3.0 12 PES 16 free version 11 Disney Fantasia: ME 9 Runner Runner movie 8 YouTube paid sub 6 Reddit Boston apology Google Nexus 6 16 'Surface Book'' 14 Eld.Scrolls online 12 SimCity game 11 EA RM PGA Tour 9 Saints Row IV game 8 Yu-Gi-Oh! LOTD 6 Samsung #1 phone JJ Abrams Star Wars 16 Tesla solar battery 14 Facebook shares 12 Sleeping Dogs game 11 EA Sports UFC game 9 Sky on PS4 8 Canon irista cloud 5 SKY News Twitter use Just Cause 3 16 The Witcher III: WH 14 FIFA 12 game 12 Vodafone b-band 11 Entwistle resigns 9 Sniper Elite 3 game 8 Dell takeover bids 5 Sony recall 1.6m TVs LA Noire game 16 TV Licence non pay 14 Galaxy Note Edge 12 Warner films on Fbook 11 Facebook/Instagram 9 Sony touchless display 8 Digital sales over £1b 5 Steve Jobs dies Leveson Report 16 Vevo launched 14 Google Chrome OS 12 Xbox-No Kinect 11 Fes: Sony e-paper watch 9 Sony unveils Xperia Z 8 Disney Infinity game 5 Steve Jobs resigns MS Surface preview 16 Video abroad (EU) 14 Halo 4 game 12 Xperia Z1 goes on sale 11 Flame virus 9 Sony Xperia Z2 8 Facebook Graph search 5 TalkTalk cyber-attackNew Apple TV 16 Watch Dogs game 14 Hitman: Absolution 12 XCOM 2 video game 10 Football Manager ’13 9 Splatoon game 8 Google Buzz 5 The Times paywall Nintendo unveil ‘Wii U’ 16 Windows 8 update 14 Homefront game 12 BBC Three new logo 10 Gears of War Judge’t 9 Windows phone 8.1 8 Google Chromecast 5 Twitter super-injunct Portal 2 game 16 Windows 8.1 launched 14 HP TouchPad 12 HTC Vive reveal 10 Google One Pass 9 Xbox One price cut 8 HERE sold 5 Ubisoft patch Rush movie 16 YouTube Gaming 14 HTC One A9 phone 12 60s/70s Absolute Radio 10 Google Play 9 YouView 8 Huawei Ascend P6 5 Yahoo! put up for sale Samsung Galaxy S5 16 Sams Android adblock 13 JK Rowling reveal 12 BBC launch 5 HD ch’s 10 Justin Bieber arrested 9 Bing 7 Intel Haswell 5Samsung Galaxy Tab 16 2014 FIFA WC game 13 Mass Effect 3 game 12 BBC News site redesign 10 Killzone: Shadow Fall 9 Blu-ray disc successor 7 NBA 2K13 game 5Save BBC Three 16 Amazon original movies 13 Microsoft SmartGlass 12 BBC TV d/l service 10 KitKat Android 9 BT block pirate sites 7 nVidia launch ‘Shield’ 5Secret Life of W. Mitty 16 Angry Birds 2 game 13 Motorola Xoom 12 Bloodborne: TOH 10 LOVEFiLM pilots 9 Channel 4 'All 4' 7 O2 Tu Go app 5Stone Roses tour 16 Apple iCloud Drive 13 MS Office for iPad 12 BT ''smart'' landline 10 Madden NFL 13 game 9 Deus Ex: HR game 7 Oddworld: N'n'T game 5Windows 8 pre-launch 16 Apple iOS7 13 MS Outlook relaunch 12 Civilization: BE 10 MDNA album 9 Dishonored game 7 Remember Me game 5

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