February 2014
40
“PHYSICIANS UNITED FOR A HEALTHY SAN DIEGO” OFFICIAL PUBLICATION OF SDCMS FEBRUARY 2014 Prepare San Diego
description
The February 2014 issue of San Diego Physician magazine focuses on our local Red Cross's Prepare San Diego initiative.
Transcript of February 2014
“Physicians United for a healthy san diego”
official publication of SDcMS february 2014
PrepareSan Diego
B SAN DIEGO PHYSICIAN.OrG OctOber 2011
A N o r c A l G r o u p co m pA N y
NORCAL Mutual is owned and directed by its
physician-policyholders, therefore we promise
to treat your individual needs as our own. You
can expect caring and personal service, as you
are our first priority. Visit norcalmutual.com, call
877-453-4486, or contact your broker.
A N o r c A l G r o u p co m pA N y
NORCAL Mutual is owned and directed by its
physician-policyholders, therefore we promise
to treat your individual needs as our own. You
can expect caring and personal service, as you
are our first priority. Visit norcalmutual.com, call
877-453-4486, or contact your broker.
In today’s competitive market, we leverage our extensive experience and exclusive specialization in healthcare real estate to achieve valuable savings and provide optimal solutions for our clients.
We share your commitment to enhancing the patient’s experience, maximizing resources and planning for the future. As San Diego’s trusted leader in medical office and healthcare properties, we thrive on saving our clients time and money through our persistent and strategic negotiating style.
Whether negotiating a 2,000-square-foot lease renewal or acquiring a 50,000-square-foot building, you will always be in good hands.
Put our experience and expertise to work. Contact us today:
Paul Braun Chris RossManaging Director Vice President+1 858 410 6388 +1 858 410 [email protected] [email protected]
www.us.joneslanglasalle.com/healthcare Leases ▪ Renewals ▪ Sales ▪ Strategic Planning ▪ Demographic & Patient Analysis
Helping you deliver quality care,one square foot at a time.
featuresLOCaL reD CrOSS aND Key COMMuNITy aND buSINeSS LeaDerS STrIVe TO PREPARE SAN DIEGO
by THe aMerICaN reD CrOSS SaN DIeGO/IMPerIaL COuNTIeS CHaPTer
18 Introduction
20 Healthcare Needs: How San Diego Physicians Can Help
22 How the WIC Program Works With Prepare San Diego
23 Red Cross Blood Services and Prepare San Diego
24 How to Donate Blood in San Diego
24 “San Diego Young Marine of the Year” Hosts Blood Drive
26 A Salute to the Red Cross Service to the Armed Forces Program
28 Red Cross Support at Every Stage of Military Life
29 The Service to the Armed Forces Legacy
29 Partnering in International Services
2 f eb rua ry 2014
MANAGING EDITOR: Kyle LewisEDITORIAL BOARD: Theodore M. Mazer, MD, James Santiago Grisolía, MD, Robert E. Peters, PhD, MD, David M. Priver, MD, Van C. Johnson, MD, Roderick C. Rapier, MDMARKETING & PRODUCTION MANAGER: Jennifer RohrSALES DIRECTOR: Dari PebdaniART DIRECTOR: Lisa WilliamsCOPY EDITOR: Adam Elder
SDCMS BOARD OF DIRECTORS
OFFICERSPRESIDENT: Robert E. Peters, PhD, MDPRESIDENT-ELECT: J. Steven Poceta, MDTREASURER: William T-C Tseng, MD, MPH (CMA Trustee)SECRETARY: Mihir Y. Parikh, MDIMMEDIATE PAST PRESIDENT: Sherry L. Franklin, MD (CMA Trustee)
GEOGRAPHIC AND GEOGRAPHIC ALTERNATE DIRECTORSEAST COUNTY: Venu Prabaker, MD, Alexandra E. Page, MD, Jay P. Mongiardo, MD (A: Susan Kaweski, MD (CALPAC Treasurer))HILLCREST: Gregory M. Balourdas, MD, Thomas C. Lian, MD (A: Sunny R. Richley, MD)KEARNY MESA: Jason P. Lujan, MD, John G. Lane, MD (A: Anthony E. Magit, MD, Sergio R. Flores, MD)LA JOLLA: Geva E. Mannor, MD, Wayne Sun, MD (A: Lawrence D. Goldberg, MD)NORTH COUNTY: James H. Schultz, MD, Eileen S. Natuzzi, MD, Michael A. Lobatz, MD (A: Anthony H. Sacks, MD)SOUTH BAY: Reno D. Tiangco, MD, Michael H. Verdolin, MD (A: Elizabeth Lozada-Pastorio, MD)
AT-LARGE DIRECTORSJeffrey O. Leach, MD (Delegation Chair), Karrar H. Ali, MD, Kosala Samarasinghe, MD, David E.J. Bazzo, MD, Mark W. Sornson, MD (Board Representative), Peter O. Raudaskoski, MD, Vimal Nanavati, MD (Board Representative), Holly B. Yang, MD
AT-LARGE ALTERNATE DIRECTORSKarl E. Steinberg, MD, Phil Kumar, MD, Samuel H. Wood, MD, Elaine J. Watkins, DO, Carl A. Powell, DO
OTHER VOTING MEMBERSCOMMUNICATIONS CHAIR: Theodore M. Mazer, MD (CMA Vice Speaker)YOUNG PHYSICIAN DIRECTOR: Edwin S. Chen, MDRESIDENT PHYSICIAN DIRECTOR: Jane Bugea, MDRETIRED PHYSICIAN DIRECTOR: Rosemarie M. Johnson, MDMEDICAL STUDENT DIRECTOR: Jason W. Signorelli
OTHER NONVOTING MEMBERSYOUNG PHYSICIAN ALTERNATE DIRECTOR: Renjit A. Sundharadas, MDRESIDENT PHYSICIAN ALTERNATE DIRECTOR: Erin Whitaker, MDRETIRED PHYSICIAN ALTERNATE DIRECTOR: Mitsuo Tomita, MDSDCMS FOUNDATION PRESIDENT: Stuart A. Cohen, MD, MPHCMA PAST PRESIDENTS: James T. Hay, MD (AMA Delegate), Robert E. Hertzka, MD (Legislative Committee Chair, AMA Delegate), Ralph R. Ocampo, MDCMA TRUSTEE: Albert Ray, MD (AMA Alternate Delegate)CMA TRUSTEE (OTHER): Catherine D. Moore, MDCMA SSGPF DELEGATES: James W. Ochi, MD, Marc M. Sedwitz, MDCMA SSGPF ALTERNATE DELEGATES: Dan I. Giurgiu, MD, Ritvik Prakash Mehta, MDAMA ALTERNATE DELEGATE: Lisa S. Miller, MD
Opinions expressed by authors are their own and not necessarily those of San Diego Physician or SDCMS. San Diego Physician reserves the right to edit all contributions for clarity and length as well as to reject any material submitted. Not responsible for unsolicited manuscripts. Advertising rates and informa-tion sent upon request. Acceptance of advertising in San Diego Physician in no way constitutes approval or endorsement by SDCMS of products or ser-vices advertised. San Diego Physician and SDCMS reserve the right to reject any advertising. Address all editorial communications to [email protected]. All advertising inquiries can be sent to [email protected]. San Diego Physician is published monthly on the first of the month. Subscription rates are $35.00 per year. For subscriptions, email [email protected]. [San Diego County Medical Society (SDCMS) Printed in the U.S.A.]
VolUme 101, nUmber 2Contentsfeb.
departments4 Calendar • Welcome New & Rejoining Members! • Poetry and Medicine • And More …
8 New Options for Health Insurance Coverage for Your Practice and Employeesby THe CaLIfOrNIa
MeDICaL aSSOCIaTION
10 How to Better Define an Office Manager’s Job for a Possible Searchby GeOrGe CONOMIKeS
12Each Moment Mattersby HeLaNe frONeK,
MD, faCP, faCPH
14Disconnect From Malpractice Risks by Following These Telephone Triage Tipsby THe DOCTOrS COMPaNy
34 Physician MarketplaceClassifieds
36 ICD-10 Webinar Series in 2014
(858) 259-2795 or visit www.fi rstrepublic.com New York Stock Exchange Symbol: FRC
Member FDIC and Equal Housing Lender
“ Th ey understand busy – make that super busy – people. No matter where we are, they make things easy.”D AV I D J A B L O N S , M . D .
Chief of General Thoracic SurgeryUCSF Medical Center
P I E R R E T H E O D O R E , M . D .
Thoracic Surgeon & Assistant Professor of SurgeryUCSF Medical Center
4 f eb rua ry 2014
//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
SDCMS Seminars, Webinars & EventsSDCMS.orgfor further information or to register for any of the follow-ing SDcMS seminars, webinars, workshops, and courses, email [email protected].
Covered California: How to SHOP for Health Insurance for your Practice (webinar)fEb 19: 12:00pm–12:30pm
ICD-10 Implementation: Chapters 1, 2, 3 (webinar)fEb 19: 12:15pm–1:15pm
Cal MediConnect from a billing Perspective (seminar/webinar)fEb 27: 11:30am–1:00pm
C.u.r.e.S. Sign-up eventfEb 28: 9:00am–5:00pm
ICD-10 Implementation: Chapters 4, 5, 6 (webinar)MaR 5: 12:15pm–1:15pm
Covered California: What you Need to Know to Inform your Patients (seminar/webinar)MaR 6: 12:00pm–1:00pm
Media Training (workshop)MaR 8: 8:00am–12:00pm
ICD-10 Implementation: Chapters 7, 8, 17 (webinar)MaR 19: 12:15pm–1:15pm
Certified Medical Compliance Officer (course)MaR 24, 31, apR 7, 14, 28, MaY 5, 12, 19, Jun 2, 9, 16, 23: 10:00am–11:30am
CMa WebinarsCMAnet.org/events
Transitioning your Practice: retiring, Selling, or buying a PracticefEb 19: 12:15pm–1:15pm
Personal belief exemptions to required Immunizations: a New role for PhysiciansfEb 20: 12:15pm–1:15pm
fraud and abuse: Dangers and DefensesfEb 26: 12:15pm–1:15pm
HIPaa Security risk analysis: How to Make Sense of This requirementMaR 5: 12:15pm–1:15pm
Community Healthcare Calendarto submit a community healthcare event for possible publication, email [email protected]. Events should be physician-focused and should take place in or near San Diego county.
CTePH: State of the art 2014 — a Multidisciplinary SymposiumfEb 28–March 1 (www.ccmmeetings.com)
The future of Genomic Medicine VIIMaR 6, 7 (www.scripps.org/events/the-future-of-genomic-medicine-vii-march-6-2014)
The SDCMS foundation’s 2nd annual aces for Health Golf TournamentMaR 13 (taking place at the Del Mar country club; benefitting project access, which provides healthcare to those who need our help most; foursome: $1,000; individual players: $300; sponsorship opportunities available; contact (858) 565-7930 or visit www.sdcmsf.org/golf)
19th annual Primary Care in ParadiseMaR 24, 25, 26, 27 (www.scripps.org/events/primary-care-in-paradise-march-24-2014)
29th annual New Treatments in Chronic Liver DiseaseMaR 28, 29, 30, 31 (www.scripps.org/events/new-treatments-in-chronic-liver-disease-march-28-2014)
brain Injury rehabilitation ConferenceMaY 16, 17 (www.scripps.org/events/brain-injury-rehabilitation-conference-may-16-2014)
CalenDar
briefly noteD
Your SDCMS and SDCMSF Support Teams are Here to Help!
get in touCh
SDCMS CONTaCT INfOrMaTION5575 Ruffin Road, Suite 250, San Diego, ca 92123
T (858) 565-8888 f (858) 569-1334
W SDcMS.org • SanDiegophysician.org
CeO • eXeCuTIVe DIreCTOr tom Gehring at (858) 565-8597 or [email protected]
COO • CfO James beaubeaux at (858) 300-2788 or [email protected]
DIreCTOr Of eNGaGeMeNT Jennipher ohmstede at (858) 300-2781 or [email protected]
DIreCTOr Of MeMberSHIP SuPPOrT • PHySICIaN aDVOCaTe Marisol Gonzalez at (858) 300-2783 or [email protected]
DIreCTOr Of reCruITING aND reTeNTION brian R. Gerwe at (858) 300-2782 or at [email protected]
DIreCTOr Of MeMberSHIP OPeraTIONS brandon Ethridge at (858) 300-2778 or at [email protected]
DIreCTOr Of COMMuNICaTIONS aND MarKeTING • MaNaGING eDITOr Kyle lewis at (858) 300-2784 or [email protected]
OffICe MaNaGer • DIreCTOr Of fIrST IMPreSSIONS betty Matthews at (858) 565-8888 or [email protected]
LeTTerS TO THe eDITOr [email protected]
GeNeraL SuGGeSTIONS [email protected]
SDCMSf CONTaCT INfOrMaTION5575 Ruffin Road, Suite 250, San Diego, ca 92123
T (858) 300-2777 f (858) 560-0179 (general)
W SDcMSf.org
eXeCuTIVe DIreCTOr barbara Mandel at (858) 300-2780 or [email protected]
PrOjeCT aCCeSS PrOGraM DIreCTOr francesca Mueller, MpH, at (858) 565-8161 or [email protected]
reSOurCe DeVeLOPMeNT DIreCTOr Kristina Starkey at (858) 565-7930 [email protected]
PaTIeNT Care MaNaGer Rebecca Valenzuela at (858) 300-2785 or [email protected]
PaTIeNT Care MaNaGer Elizabeth terrazas-olivera at (858) 565-8156 or [email protected]
OffICe MaNaGer liz brave at (858) 300-2789 or at [email protected]
IT PrOjeCT MaNaGer Victor bloomberg at (619) 252-6716 or [email protected]
IT PrOjeCT MaNaGer Rob Yeates at (858) 300-2791 or [email protected]
Sa N D I eGO P H ySI C I a N .O rG 5
//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////miCra DefenSe
Individuals and Groups Donating to Defend MICRa
Doug Arbon, M.D.
Doctor’s recommendGill’s Fitness forexceptional exercise therapy.
2667 Camino Del Rio South, Plaza ASan Diego, California 92108
www.gillsfitness.com619.299.1988
Fred Frye, M.D.
Nate Harrison, M.D.
Because we’ve been clients for many years,our experience withGill’s Fitness makes it easy to recommend their one-on-one personalized strength and flexibility exercise therapy.
We’ve seen excellent results, better health and function,better preparation for challengesand quicker recovery from surgeryor injuries.
Your patients can benefit aswell. Give Gill’s Fitness a call tolearn details.
Our team: Will, Leah, Jonathan, Veronica and Robert• Exceptional, Professional One-on-One Personal Training
• Rehabilitation, Prehabilitation & Exercise Therapy• Customized, Innovative, Effective Exercise Design
GILL’S FITNESS
Richard Perlman, M.D.
Dick Rowen, M.D.
PERSONAL TRAININGSINCE 1992
GILL’S
FITNE SSPERSONAL TRAINING
SINCE 1992
John Ahlering, M.D.
Eugene Rumsey, M.D.
the miCra fight iS on. The initia-tive to eviscerate MICRA has been rolled out for signature gathering! Thank you to the following hospitals for contributing toward its defense:
alvarado: $10,000• chief of Staff: frederick M. Howden, MD• chief of Staff Elect: Richard o. butcher, MD
Grossmont: $33,000• chief of Staff: brian S. Moore, MD• chief of Staff Elect: c. Eric orr, MDPalomar: $33,000• chief of Staff: Richard c. Engel, MDParadise Valley: $10,000• chief of Staff: paul J. Manos, Do• chief of Staff Elect: Dorothy E. Hairston, MD
Pomerado: $33,000• chief of Staff: Roger J. acheatal, MDrady Children’s: $33,000• chief of Staff: Gail R. Knight, MD• chief of Staff Elect: Mary Hilfiker, MDSan Diego Imaging: $12,000San Diego Pathologists Medical Group: $10,000Scripps Clinic: $10,000Scripps encinitas: $10,000• chief of Staff: Ron J. Maccormick, MD• chief of Staff Elect: Scott a. Eisman, MDScripps Memorial: $33,000• chief of Staff: Shawn D. Evans, MD• chief of Staff Elect: M. Jonathan Worsey, MD
Scripps Mercy Chula Vista: $33,000• chief of Staff: Juan M. tovar, MD• chief of Staff Elect: thomas c. lian, MD, phD
Sharp Chula Vista: $10,000• chief of Staff: Errol R. Korn, MDSharp Coronado: $20,000• chief of Staff: Kevin c. considine, Do• chief of Staff Elect: Roger oen, MDSharp Memorial: $33,000• chief of Staff: Ronald c. Macintyre, MDTri-City: $5,000• chief of Staff: Juan c. Deza, MD
the california Hospital association matches hospital medical staff contribu-tions 2:1! in other words, medical staffs have raised $918,000, plus the $22,000 from San Diego imaging and San Diego pathologists Medical Group, or almost $1 million for San Diego!
“”
there is a vitality, a life force, an energy, a quickening, that is translated through you into action, and because there is only one of you in all time, this expression is unique. and if you block it, it will never exist through any other medium and will be lost.— Leo Tolstoy, Russian writer (1828–1910)
//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////briefly noteD
6 f eb rua ry 2014
NeW MeMberS
Maria T. Carriedo-Ceniceros, MDfamily MedicineSan Diego • (619) 662-4103
Jack G. Copeland, MDcardiothoracic Surgeryla Jolla • (858) 657-7086
Robert B. Eisenberg, MDurologyla Mesa (619) 697-2456
Lewis R. Greenstein, MDanesthesiologyEscondido (858) 673-6100
Melissa N. Kagnoff, MDneurologycardiff by the Sea (619) 582-2595
Brian W. Meyerhoff, MDinternal MedicineEscondido (760) 745-1551
SDCmS-Cma memberShiP
Susanna J-A Park, MDReproductive EndocrinologySan Diego (858) 794-6363
Kari L. Purcott, MD, FACOGobstetrics and Gynecologyoceanside (619) 278-3300
Rebecca A. Samuels, DOinternal MedicineEscondido (760) 745-1551
Nicole Tremain, MDinternal MedicineEscondido (760) 745-1551
Ryan B. Viets, MDDiagnostic Radiologyla Mesa (619) 460-2770
Welcome New and Rejoining SDCMS-CMa Members!
rejOINING MeMberS
Samuel A. Bozzette, MDinfectious DiseaseSan Diego (619) 929-4313
David W. Brunsting, MDinternal Medicinepoway (619) 472-1000
Franklin Galef, MDinternal MedicineVista (760) 806-5820
Joshua K. Greenstein, MDnephrologyEscondido (760) 745-1551
Emmet W. Lee, MDinternal MedicineEscondido (760) 745-1551
www.SanDiegoSafePrescribing.orgthe no. 1 cause of unintentional deaths in San Diego county is from drugs, with almost one person a day dying in our county from this preventable cause.
the San Diego and imperial county prescription Drug abuse Medical task force is a coalition of medical leaders who have joined efforts to reduce deaths and addiction due to prescription drugs. the task force includes pain specialists, internal medicine physicians, emergency physicians, psychiatrists, dentists, pharmacists, hospital administrators, health department administrators, and our local DEa. the task force also includes broad health partners, including Kaiser permanente, Scripps Health, Sharp Healthcare, uc San Diego Health System, palomar Health, and the community clinics. the task force encourages all medical practitioners to use the materials provided at www.SanDiegoSafeprescribing.org to improve patient care.
SDcMS features member physicians for their noteworthy accomplishments in these pages. if you would like to be considered for our next “featured Member” spotlight, please email [email protected]. thank you for your membership in SDcMS and cMa!
become an SDCmS featured member!
erratum
afforDable Care aCt
In the Nov. 2013 San Diego Physician issue’s “My Journey in the World of Medicine” article, the author, Carlos J. Sanchez, MD, who joined SDCMS-CMA in 1974, was identified as retired. Dr. Sanchez is in fact still a practicing physician. Our sincere apologies to Dr. Sanchez.
Surviving the First Months of Covered California: a Tip Sheet for Physicianson Jan. 1, 2014, California’s health benefit exchange, Covered California, began providing health coverage to more than 400,000 patients statewide. With that figure expected to grow by the end of the 2014 open enrollment period, it is critical that physicians and their staff know what to expect. To that end, the California Medical Association (CMA) has published a tip sheet, “Surviving the Second Month of Covered California,” available free to SDCMS-CMA members. To receive this tip sheet, members can email [email protected].
Sa N D I eGO P H ySI C I a N .O rG 7
//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////Poetry anD meDiCine
(858) 569-0300www.soundoffcomputing.com
TrusT
A Common sense ApproACh To InformATIon
TeChnologyTrust us to be your
Technology Business Advisor
hArdwAre sofTwAreneTworks
emr ImplemenTATIonseCurITy supporT
mAInTenAnCe
Endorsed by
Are the days of the personal physician numbered? Will the patient of the future simply type in his complaints, submit his blood to an analytic chip and expose his organs to ultrasound and X-ray? Will his diagnosis and treatment be delivered by machine or the machine’s human mouthpiece? Perhaps. Driven by “efficiency,” drive-through-super-high-tech medicine will be one possible tomorrow. But the variety show of human experiences — only some of which we construe as symptoms — will likely defy satisfying computerized analysis. And the innate need for connection will not go away, particularly when pain and dread are involved.
in this day of brassy press releases touting nuclear scans and gene sequencing,there remains an ancient, quiet communion between doctors and patients. in an act part ritual and part practical, they unclothe themselves as before no one elseand we touch them. We lay our hands on theirbodies: trembling, tender, blistered, broken.Defenseless and confessional, they speakthe vulnerable truth on the other side of nakedness.
Here’s how i explain it to the medical students:not cold-blooded like a thief checking for doors ajarnot hot-blooded like a lover seeking to excitebut warm-blooded, like a grandmother checking the cheekof her youngest grandchild for fever and fear.
the examining hands do more than probeon behalf of the inquisitive brain.as bridges between two human soulsthey send as well as receive. While the right hand is feeling for the liver’s edgethe left hand is on the patient’s shoulderclosing a circuit of reassurance & safety.Without fanfare or even conscious awarenessthe patient feels not just examinedbut also touched.
— Daniel Bressler, MD, FACP
touched
8 f eb rua ry 2014
coVERED califoRnia
the feDeral Patient Protection and Affordable Care Act (Affordable Care Act) created a number of provisions to encour-age more employers to offer health insur-ance to their employees. Those provisions include making insurance more affordable and easier to purchase. Small businesses, including physician practices, have excel-lent access to a range of health plan choices, all available on a single bill and managed on a single online platform.
Covered California’s Small Business Health Options Program (SHOP) is specifi-
new options for health insurance Coveragefor Your practice and Employeesby the California Medical Association (CMA)
begin offering health insurance plans to em-ployers with 100 or fewer eligible employ-ees, for coverage effective Jan. 1, 2016. Em-ployers can enroll in Covered California’s SHOP throughout the year. Unlike the Cov-ered California marketplace for individuals, there is no designated open-enrollment period for businesses, giving employers the option to enroll either according to their current policy’s renewal date or by another effective date of their choosing.
Tax Credits for Small businessesSmall-employer practices may qualify for a tax credit to help offset their contribution to their employees’ premium. There are two phases of tax credits. Starting in 2010 and lasting through tax year 2013, there is a tax credit for businesses with fewer than 25 full-time-equivalent employees who are paid an average annual salary of less than $50,000. During this first phase, qualifying employ-ers can receive a tax credit of up to 35% of premium expenses (25% for nonprofits).
Starting in 2014, the maximum tax credit increases to 50% (35% for nonprofits) and is available for a total of two consecutive years. Generally, businesses with 10 or fewer full-time-equivalent employees and yearly wages averaging less than $25,000 will qualify for the highest credits. To qualify for any tax credit, employers must contribute at least 50% of employees’ premium costs. To learn more about tax credits, please consult the “Small Business Tax Credit” fact sheet, which is available at www.CoveredCA.com.
Why buy Through SHOP?Medical practices may find conveniences they would not access through traditional commercial plans. Covered California’s SHOP policies allow employers to eas-ily compare a variety of plans, select the premium contribution and level of coverage they would like to provide, and determine if dependent coverage is available. Employ-ees are then free to choose from among the plans within that tier; there is no minimum number of enrollees in a particular plan, as there are in many commercial plans.
There is no minimum number of enrollees in a particular plan, as there
are in many commercial plans.
cally designed for small businesses with 1–50 eligible employees. This marketplace will allow employers to compare a number of qualified, competing health insurance plans from private insurance companies. Through Covered California’s SHOP, small businesses will be able to offer different plans to their employees, something that few small employers have been able to do easily until now.
For 2014 and 2015, SHOP policies are available for businesses with 1–50 eligible employees. In 2015, Covered California will
Eco Minded Solutions is recognized by the U-T 2013 READER’S POLL in 5 REMODELING CATEGORIES
*BEST Landscape Company *BEST Door & Window Replacement
*TOP in Kitchen & Bath Remodeling *TOP Local Contractor *TOP Construction Company
This UNPRECEDENTED distinction by the Union Tribune is earned because of our passion
for innovative design, energy efficiency, water conservation and outstanding craftsmanship.
Eco Minded Solutions can provide more outstanding PHYSICIAN references for HOME & MEDICAL OFFICE
renovation projects than most any other company in San Diego.
EMS helped purchase a fixer
upper for a physician who
wanted to invest in a home for
his family. The home, located
in La Jolla was purchased as
a short sale under market
value. The physician hired EMS
to renovate the home. In so
doing, if the physician placed
the property back on the
market today, he would recoup
his initial purchase costs,
renovation costs and walk
away a million dollars net profit.
As San Diego’s BEST
Landscape Company,
EMS designed and built a
wonderful backyard retreat
for an internist who loves to
entertain and needs respite
from his busy week seeing
patients. EMS also specializes
in creating curb appeal by
providing the façade of
your house a facelift, a new
roof and landscaping in
preparation for a sale.
Joint Resurfacing
EMS designed and renovated
a kitchen and bathroom for
a pediatrician who wanted
a senior friendly kitchen
with low hanging shelves
and a bathroom with a
step-in shower and an ADA
compliant toilet for his
parents. EMS can also help
with reducing your water
bill through low flow toilets
and water wise irrigation of
landscape.
Gastrointestinal and Urologic Projects
Curing Metabolic ProblemsVision and Hearing Improvement
Contact us today to learn more about the services we offer and to schedule a free consultation.
858.779.1225 ecomindedsolutions.com
RECOGnIzED By THE U-T 2013 READER’S POLL In 5
REMODELInG CATEGORIES BEST Landscape Company
BEST Door & Window Replacement TOP in Kitchen & Bath Remodeling
TOP Local Contractor TOP Construction Company
Total Joint Replacements
As San Diego’s BEST Door
and Window Replacement
Company, EMS has an
extensive selection of
windows and doors. EMS
can also build out Media
Rooms, Security Systems
and Entertainment Units.
In partnership with San
Diego’s #1 solar company,
Stellar Solar, EMS has the
expertise to help reduce
your use of water, gas and
electricity. In addition,
our team of experts will
guide you through the
maze of options for Solar,
Heating, Ventilation and Air
Conditioning, plumbing,
insulation, windows, doors
and appliances to make your
home eco friendly inside
and out.
10 f eb rua ry 2014
pRacticE ManaGEMEnt
how to better Define an office manager’s Job for a Possible Searchoffice Manager Responsibilities profileby George Conomikes, CEO, Conomikes Associates Inc.
in a grouP PraCtiCe, different phy-sicians can have varied perceptions of the job of the office manager, which can pose problems when the group is recruiting for a new office manager. The following “Office Manager Responsibilities Profile” is a useful tool that allows each involved physician to provide input.
How to use the Office Manager responsibilities ProfileBe sure that all physicians complete their profile scoring. For each of the 26 tasks listed, add all the submitted scores. Upon completing the tallies, those tasks that, in the voting of the physicians, add up to the larger scores have greater weight and stronger priorities than those tasks with lesser numbers. The result is a consensus based on the contributions of each involved physician.
Note that other tasks can be added or subtracted to this listing depending on your own practice’s preferences. For some
Sa N D I eGO P H ySI C I a N .O rG 11
Office Manager responsibilities Profile Survey
Instructions: To the left of each task listed below, mark your score based on your valuation of that task. Use the following guideline:
3 = Very Important 2 = Important1 = Somewhat Important 0 = Not Important
practices the investigation and adoption of a new electronic medical record system can be included in the survey. New priori-ties as well can replace existing ones, e.g., investigation of a possible surgery center. The advantage to the group of using this office manager responsibilities profile is that the physicians can agree upon a priority of needs, which can then be shared with the newly hired manager.
Mr. Conomikes heads Conomikes Associates, a nationally recognized medical practice con-sulting firm based in San Diego, which has un-dertaken more than 1,200 onsite assignments with practices. The firm’s Medical Office Placement Service is endorsed by SDCMS. Mr. Conomikes can be reached at [email protected] or at (858) 720-0379.
Personnel Management: Supervising and directing the work of all employees independent performance review of all support staff termination of nonphysician staff creating job expansion opportunities for personnel Recruiting, selecting, and training nonphysician staff
Physician Liaison and reporting: participate in perpetuating and ensuring practice growth identifies, recommends, and implements practice needs: staffing, services, equipment, and facilities physician/management meetings: establishes agenda in consultation with physicians; prepares data for meeting; contributes to decision-making Responsible for executing projects/changes as directed by the physicians at management meetings interprets management reports/explains non-normal reports to physicians Ensures that reports to government agencies are on time/liaison with accountant and attorney fee analysis, survey, and review with recommendations to physicians negotiates fees and contract terms with major plans
Practice Marketing: practice marketing with patients, referring practices, local businesses, and industry networking to find out what other practices are doing re: state-of-the-art
financial Management: preparation of annual budget Manages practice within budgetary guidelines Determines economic aspects of equipment, facility, and new service decisions Responsible and accountable for billing and collection activities Maintains overhead and collection percentages within (best practice) industry standards Responsible for negotiating equipment leases and best prices for supplies (business and medical)
facilities and equipment: Responsible for facilities and premises management if practice relocates or establishes new location, dealing with architect, contractors, and property management investigates new equipment and facility needs
Self-development: attends managerial-level and other educational programs. possible membership in MGMa (local and/or national) and specialty management groups Subscribes to management publications
12 f eb rua ry 2014
pERSonal & pRofESSional DEVElopMEnt
each moment mattersby Helane Fronek, MD, FACP, FACPh
i reCently liSteneD as a friend expressed her frustrations with her roommate, who often encouraged behavior and ideas that were in conflict with my friend’s values. In an attempt to “look on the bright side,” I remarked that since their lease was coming to an end in a few months, my friend wouldn’t have to endure the situation much longer.
Is this how we want to spend the moments of our lives — just en-during them and wishing they would pass quickly?
Just before this, I received a note from a dear friend. He told me about the wonderful things his children were doing and the happiness of his family. “Life is very, very good in all the important ways,” he wrote. This person had previously suffered with health problems, oc-cupational stress, and other concerns. Were those times of his life any less precious or important than the happier times he was now living?
As the Palestinian poet Naomi Shihab Nye writes:
Before you know what kindness really isyou must lose things,
feel the future dissolve in a momentlike salt in a weakened broth.What you held in your hand,
what you counted and carefully saved,all this must go so you know
how desolate the landscape can bebetween the regions of kindness …
Before you know kindness as the deepest thing inside,you must know sorrow as the other deepest thing.
It’s commonly accepted that the surest way to “spoil” a child is to give him everything he wants, so he never develops an appreciation for anything he has. It’s why psychologist John Rosemond, PhD, en-courages us to give our children healthy doses of “Vitamin N” by tell-ing them “no” on a regular basis. In the same way, running from the discomforts — the less-than-perfect episodes in our lives — deprives us of appreciation for the happier times as well as the opportunity for growth, learning, and the strength that comes from knowing we can live and thrive in spite of, and sometimes because of, our challenges.
It would have been better had I asked my friend what she’s learn-ing from living with someone so different: about finding common ground, opening her mind to other ideas, accepting people for who they are. And, more importantly, what she’s finding out about herself: what she knows to be true about life, whether she judges those who are different, how to have compassion when others’ ideas conflict with her own, and where she finds the courage to maintain her own convictions in the face of pressure to change and fit in.
Each moment in our lives matters — the difficult ones as well as the happy ones. While we prefer the latter, it’s possible that the challeng-ing times form the foundation that allows us to enjoy and appreciate those happier moments. It also gives us the confidence that we can make those difficult times worthwhile and meaningful. So, in what ways does this moment matter to you?
Dr. Fronek, SDCMS-CMA member since 2010, is a certified physi-cian development coach, certified professional co-active coach, and assistant clinical professor of medicine at the UC San Diego School of Medicine. You can read her blog at helanefronekmd.wordpress.com.
(619) 683-2005 | www.ucprx.com | 1875 3rd Avenue, San Diego, CA 92101
Bio-Identical Hormones• Transdermal Delivery • Sterile InjectablesCa. Sterile Lic 99018
• •
Clinical Trials Drug Formulation• Alternative Strengths & Dosage Forms• Discontinued DrugsBoard Certified
• •
Specializing in:
FREE Internet Prescribing Software
UNIVERSITYCOMPOUNDING PHARMACY
14 f eb rua ry 2014
RiSK ManaGEMEnt
Disconnect from malpractice risks by following these telephone triage tips
By SDCMS-endorsed The Doctors Company — For more patient safety articles and practice tips, visit www.thedoctors.com/patientsafety.
Sa N D I eGO P H ySI C I a N .O rG 15
To avoid some of the risks of telephone triage:
• Develop policies and protocols for li-censed professional staff to follow. These policies and protocols should:
» Require that licensed professional staff check with the doctor first if there is any doubt about proper instructions or advice.
» Instruct licensed professional staff not to give advice beyond their competence.
• Develop written protocols for staff members who take initial calls but who are not RNs or mid-level practitioners. These written protocols should:
» Include specific examples of ques-tions to ask the caller, such as:
♦ Whom am I speaking to? (Find out whether or not you are speaking with the patient.)
♦ What is the reason for your call? (Use the caller’s own words to describe the situation.)
♦ What medications are you tak-ing? What are the dosages and frequency, and how are they administered?
♦ Is there anything else you would like me to know?
» Outline the types of calls to either refer immediately to licensed profes-sional staff or to schedule for an office appointment.
» Instruct non-licensed office staff to never practice medicine over the phone.
• Train all staff members to refer a call to the physician immediately if the patient has an urgent or emergent need.
• Document all calls in which medical information or advice is provided. Docu-mentation should include the date, time, patient’s name, name of caller/relation-ship to patient, complaint/concern/question, and advice given.
• Document critical negative information that helped determine the advice that was provided. Examples: “Mother stated the child has no fever, no lethargy, or neck stiffness,” and “Mother stated the child has a good appetite and is taking fluids.”
• Establish a reasonable timeframe in which non-urgent calls are expected to be returned. If possible, build time into the physician’s schedule to return calls. Inform patients when they can expect a return call.
• Review telephone procedures and pro-tocols with staff periodically to ensure that inquiries are being appropriately managed.
miSCommuniCation iS one of the most common causes of adverse patient events in the physician’s office setting. Tele-phone triage, a critical part of the patient’s overall care and management, presents a significant area of liability exposure.
Implementing an effective telephone triage system can improve physician-patient com-munication, confidence, service, satisfac-tion, and care. It can also reduce emergency medicine department (EMD) visits.
Telephone triage guidelines require accurate assessment without the benefit of a face-to-face encounter. For this reason, only licensed professional staff with appropriate training should provide assessments. Patients should be informed in writing about situations that are appropriate for telephone advice.
S a n D i e g o
o r a n g e
L o S a n g e L e S
P a L o a L T o
S a c r a m e n T o
800-356-5672 www.caPphysicians.com
Medical Professional
Liability Protection, and more!
CAP_1402.indd 1 2/5/13 11:13 AM
16 f eb rua ry 2014
local RED cRoSS anD KEY coMMunitY anD buSinESS lEaDERS StRiVE to PrePare San DIego
Natural Disasters & Human Emergencies
by the american red Cross San Diego/imperial Counties Chapter
Sa N D I eGO P H ySI C I a N .O rG 17
»
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||
18introduction
20Healthcare needs: How San Diego physicians can Help
22How the Wic program Works With Prepare San Diego
23Red cross blood Services and Prepare San Diego
24How to Donate blood in San Diego
24“San Diego Young Marine of the Year” Hosts blood Drive
26a Salute to the Red cross Service to the armed forces program
28Red cross Support at Every Stage of Military life
29the Service to the armed forces legacy
29partnering in international Services
TabLe Of CONTeNTS
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||
18 f eb rua ry 2014
The organization has also recently spearheaded the launch of a lofty effort called Prepare San Diego. This four-year regional resiliency initia-tive brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meeting all aspects of the disaster lifecycle.
As background, Prepare San Diego in its original form was developed by the San Diego/Imperial Counties Chapter of the Red Cross follow-ing the devastating 2007 wildfires that ravaged the region. Prepare San Diego combined the power of aware-ness with education and outreach
he american Red cross San Diego/imperial counties chapter is one of the most trusted community service organizations
in education, preparation, and response to natural disasters and human emergencies. Many people believe they know all the 130-plus-year-old organization has to offer, but you might be surprised to learn about the many sides it has, especially in the San Diego region. the Red cross is a not-for-profit organization that depends on volunteers and the generosity of the american public to perform its mission. With the public’s ongoing support, the Red cross provides lifesaving preparedness training, disaster relief services, and 24-hour emergency services to deployed military personnel and their families, as well as nutritional counseling through its Women, infants, and children (Wic) program. Vital blood services are also a core component of the nonprofit’s operations.
t
in order to effectively mobilize residents to take action to become prepared. The Red Cross relied largely on traditional, grassroots community education methods to inspire residents to take action and cascade it to their community. The chapter targeted vulnerable popula-tions (low- to moderate-income in-dividuals, youths, seniors, refugees, and monolingual individuals). From 2008 to 2012, the Red Cross reached nearly 600,000 residents to raise broad community awareness about the risks facing this region and the need to get prepared.
The Red Cross and Competi-tive Edge Research developed the Emergency Preparedness Index (EPI) in 2010 to help gather more detailed data to measure the initiative. The EPI measures preparedness across a spectrum and can detect move-ment in specific communities and demographics, as well as identify key drivers and barriers. The index found that only 7% of households in San Diego County reported having a “very comprehensive plan” and were prepared for a disaster.
While the initial effort was suc-cessful and partner support was high, the Red Cross recognized it alone could not make the kind of impact that is needed to truly get our region prepared for the next disaster.
In 2013, the Red Cross experienced a leadership change and Tony Young became CEO. Young is a former San Diego city councilman and city council president. Under his leader-ship, knowledge about, and connec-tions within the region, the Prepare San Diego initiative took on a much broader meaning, both internally and externally. Not only is the Red Cross collaborating and breaking down silos internally, the organiza-tion recognized it alone could not reach goals of preparing one-third of the population without the help of key partners and organizations.
A combination of these factors led to a renewed version of Prepare San Diego: a community-wide initia-tive driven by the Red Cross to help prepare the San Diego region for hu-
Prepare San Diego is a four-year regional resiliency initiative that brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meet-ing all aspects of the disaster lifecycle.
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||
man emergencies and disasters. This phase of Prepare San Diego builds upon the broad community aware-ness developed during phase one and offers a more holistic approach to fostering a prepared region by involving all aspects of the disaster lifecycle: prepare, response, and re-covery. Prepare San Diego is a single integrated program that brings the entire community together, shoulder to shoulder, to make preparedness a priority.
Last September, during National Preparedness Month, the Red Cross, along with key partners, formally announced Prepare San Diego. A key goal with the initiative is to facilitate a cultural shift to increase indi-vidual, organizational, and business preparedness, and, with that, one million people in San Diego County will make an emergency plan, build a disaster kit, or get trained to effec-tively respond.
“Research has told us that only 7% of households in San Diego County are prepared for a disaster — that’s not good enough,” says Young. “Much of my life has been about San Diego and making it a better place to live, work, and play. We must look at everything through a preparedness lens, and it’s yet to happen as a col-lective effort until now.”
Several key community and busi-ness leaders are behind Prepare San Diego, including names like Interim Mayor Todd Gloria, councilmembers Mark Kersey and Marti Emerald, county supervisors Ron Roberts and
Dave Roberts, former mayor Jerry Sanders, the Chamber of Commerce, and entities like County Office of Emergency Services, San Diego Gas & Electric (SDG&E), San Diego State University, KPBS, and the Economic Development Corporation (EDC), among others.
“SDG&E has long been an advo-cate of safety and emergency pre-paredness, and is a supporter of the American Red Cross and many other entities in the region,” says David L. Geier, vice president of electric operations for SDG&E. “This is the right time for a region-wide leader-ship initiative of this kind, and we’re proud to be part of it.”
In addition to a preparedness goal, Prepare San Diego rounds out the full disaster lifecycle with goals for response and recovery. From the response standpoint, several other key entities have their own goals under the initiative — largely first responders and the County Office of Emergency Services, among others. For the Red Cross, a key response goal is to increase the region’s ability to feed, shelter, and care for those impacted and displaced by human emergencies and disasters. Broken down for the Red Cross, this means being able to shelter 25,000 San Diego County residents, serving 200,000 meals per day, and having more than 4,000 event volunteers available to assist after a major disaster.
From a recovery standpoint, the collective goal is to strengthen the
Sa N D I eGO P H ySI C I a N .O rG 19
20 f eb rua ry 2014
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||
region’s post-disaster recovery in-frastructure and economic resiliency. Businesses throughout the San Diego region need to be able to return to a pre-disaster state as quickly as pos-sible in order to assist with regional recovery.
“With disasters and other emer-gencies, it’s not ‘if’ but rather ‘when’ it will strike,” says Jerry Sanders, CEO of the San Diego Regional Chamber of Commerce. “We must work together to ensure successful, long-term recovery and reduce eco-nomic impact. I applaud the Ameri-can Red Cross and all other partners who are behind Prepare San Diego.”
A pivotal component of the initiative is the steering committee, comprised primarily of members of the Senior Red Cross Business Coun-cil. This committee will review and evaluate the progress of the initia-tive, inform future directions, and disseminate findings and progress to key stakeholders within the region to ensure Prepare San Diego is respon-sive to the needs of the entire region.
Native San Diegan and philan-thropist Malin Burnham is also a supporter of the initiative. “Prepare San Diego is the kind of forward and collaborative thinking our region
healthcare needs: how San Diego Physicians Can helpThe Red Cross stresses that one entity alone cannot make these goals happen. Key business, government agencies, nonprofits, educational institutions, and tribal entities all play pivotal roles. However, one area available for more collaboration with the Prepare San Diego initiative is within the healthcare arena.
While several hospitals are in-volved with emergency management and other countywide disaster plans in general, the more work and col-laboration with each other, the better off and more prepared we will all be.
Young challenges all healthcare personnel to get on board to help strengthen the San Diego region to be prepared and ready for the next big thing. He stresses we cannot wait until the next devastating wildfire or earthquake hits and says there are a variety of ways to get involved.
“Even starting with your own places of business can make an im-pact on truly preparing San Diego,” says Young. “At the Red Cross we had to start internally to ensure our own staff and volunteers are practicing what we preach. All have taken at least one step in preparedness, either by getting a disaster kit, making an emergency plan, or getting trained to assist others during emergencies or disasters, with several spanning all three. Preparedness is contagious.”
Young stresses there is also a need for physicians and others in the medical field to be part of the Steering Committee and Business Council for the initiative. For more information about Prepare San Diego and how to get involved, visit www.preparesandiego.org or contact Curt Luthye at [email protected], (858) 309-1302.
needs,” says Burnham. “The impor-tance of teamwork is key to meeting a large goal like preparing one million people. I believe San Diego can do it.”
While the initiative is region-wide, the organization is putting extra efforts into seven carefully chosen, laser-focused communities during the first year of the initiative, includ-ing San Marcos, Ramona, Rancho Bernardo, University Heights, City Heights, Broadway Heights, and San Ysidro. Many of these communi-ties have already stepped up to help get people prepared, like Broadway Heights and City Heights, including things like spearheading fire can-vassing events to provide informa-tion and tools for their neighbors to make emergency evacuation plans for their homes. Having the Red Cross train groups to provide community disaster education programs to local groups, schools, etc., is also a great way to get involved.
The laser-focused communities will be reevaluated this summer, and new focus areas for September 2014 through August 2015 will be chosen. If you know of an area for extra focus, please contact Curt Luthye at [email protected] or at (858) 309-1302.
Underwriter Maya Campaña
“ Service is what sets us apart from the crowd.“ Service is what sets us apart from the crowd.
Service and Value MIEC takes pride in both. For nearly 40 years now, MIEC has been steadfast in our protection of California physicians. With conscientious Underwriting, excellent Claims management and hands-on Loss Prevention services, we’ve partnered with policyholders to keep premiums low.
Added value: n No profit motive and low overhead n 17.5 million in dividends*
distributed in 2014
For more information or to apply: n www.miec.com n Call 800.227.4527 n Email questions to [email protected]
* (On premiums at $1/3 million limits. Future dividends cannot be guaranteed.)
MIEC 6250 Claremont Avenue, Oakland, California 94618 • 800-227-4527 • www.miec.com SDCMS_ad_01.27.14
MIECOwned by the policyholders we protect.
Average Dividend as % of PremiumsPast five Years
0%5%
10%
15%
20%
25%
30%
35%
40%
Med Mal Insurance (PIAA)MIEC
38.6%
6.66%
SDCMS_ad_01.27.14.indd 1 1/27/14 4:58 PM
22 f eb rua ry 2014
how the red Cross Women, infants, and Children (WiC) Program Works With Prepare San DiegoOne critical way Prepare San Diego will reach some of San Diego’s most hard-to-reach communi-ties is through its Women, Infants, and Children (WIC) program. This nutrition and breastfeeding program assists more than 35,000 families each month at 19 locations through-out San Diego County. WIC provides checks for healthy foods, nutrition education, breastfeeding support, and referrals to community resources for low-income pregnant women, infants, and children. The program plays a pivotal role in Prepare San Diego by providing classes for 18,000 families between January and Sep-tember 2014 that will focus on helping families get prepared for a disaster or emergency. Classes will be offered both at WIC offices and online. Ad-ditionally, WIC will educate families about Prepare San Diego through social media messages, community outreach, and in-office materials.
A key message WIC is commu-nicating to families is the fact that breastfeeding can be lifesaving in an emergency due to several fac-tors: It’s always available, it’s safe, it protects the baby’s health, and it keeps both mother and baby calm during otherwise stressful situa-tions. “There is a vital need to support breastfeeding, especially in the early days of an emergency. … Death rates among children less than 5 years old
are generally higher than for any other age group … and non-breastfed in-fants are up to 20 times more likely to die.” (Diana D. Bienvenu, MD, FAAP, “Infant Feeding in Emergencies and Natural Disasters” PowerPoint pre-sentation, 2008.) WIC will ensure all pregnant women and new moms have access to this vital information about breastfeeding during emergencies, and will continue to provide lactation support during local emergencies and disasters.
If your current entity also has a WIC program, please contact Ann Anderson, director of Red Cross WIC, at [email protected] or (858) 309-1219 to discuss ideas on how to become a partner in the Prepare San Diego initiative.
breastfeeding can be lifesaving in an emergency due to several fac-tors: it’s always available, it’s safe, it protects the baby’s health, and it keeps both mother and baby calm during otherwise stressful situations. “there is a vital need to support breastfeeding, especially in the early days of an emergency.”
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||
Looking for an alternative
investment that provides
real security?
Licensed California Real Estate
Broker, BRE # 01312744
NMLS# 905037
www.sequ.com855.390.LOAN (5626)
750 B Street #3300 • San Diego, CA 92101
Invest in trust deeds!
Trust deeds are loans secured by real estate.
Trust deed investing
benefits are: • Your investment is secured
by a tangible real estate asset
• Consistent returns in an unpredictable market
• High yields (range 9%-12%)
• Fund investment not required
• Your name goes on title
Be the bank!Invest in trust
deeds!We are not a fund.
red Cross blood Services and Prepare San DiegoEvery two seconds, someone in the United States needs blood. On average, the Red Cross must collect 15,000 pints of blood every day to meet the needs of patients at approx-imately 2,700 hospitals and transfu-sion centers across the country.
Last May, the American Red Cross officially opened its new Blood Ser-vices Center in the Kearny Mesa area of San Diego. The new Blood Services facility has allowed the Red Cross to expand its capability to collect and distribute lifesaving blood products to San Diego-area hospitals, a feat that certainly falls under the Prepare San Diego initiative.
From its new donor center in Kearny Mesa, the Red Cross is able to collect whole blood, platelets, double red cell and other specialty donations. The center also serves as a central hub for planning Red Cross community blood drives, recruit-ing blood donors and volunteers, and distributing nearly 50% of all blood products transfused in local hospitals. “The new Red Cross blood donor center is important for our community as a whole,” says Young. “We encourage all who are eligible to donate blood at our new center. Just one pint of blood can save up to three lives.”
The Red Cross typically sees a de-cline in donations during the winter holiday season. Individuals can help the Red Cross and hospital patients recover from the lull in holiday donations and give the generous gift of blood or platelet donation. Blood donations are used to treat cancer patients, trauma victims, premature babies, and those living with chronic blood diseases each and every day — patients like Kelsey Harris. Kelsey — a star athlete, attentive student, and teenage driver — was on her way to school when she got into a serious accident. As a result of her injuries, Kelsey needed type O negative blood, the “universal” donor type. Kelsey’s sister, Kenzie, says, “Without the help from those donors, my sister might not be alive today.” Nearly all
of Kelsey’s family members are type O negative donors, and they regu-larly give blood together. They are grateful for the donors who helped Kelsey make a recovery, and say it is their way of giving back.
Since 1898, the American Red Cross has proudly served the San Diego community. Through its state-of-the-art Disaster Operations Center and new life-saving Blood Donor Center, the Red Cross stands ready to meet the needs of San Diego and Imperial counties as the most trusted community service organi-zation in blood collection, education, preparation, and response to natural disasters and human emergencies.
The Red Cross Biomedical Ser-vices offers a comprehensive suite of blood products and services to help with the treatment of patients in need. Blood products include red blood cells, platelets, plasma, whole blood, and granulocytes. Reference testing includes immunohematol-ogy, antibody investigations, IgA de-ficiency, neutrophil testing, platelet serology, molecular testing, and HLA testing. Clinical services include therapeutic apheresis; periopera-tive autologous cell salvage; HPC harvesting, freezing, and storage; therapeutic phlebotomy; autologous collections; and directed donor col-lections. For more information about any of the products and services the Red Cross offers, please visit www.redcrossblood.org.
Sa N D I eGO P H ySI C I a N .O rG 23
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||
on average, the Red cross must collect 15,000 pints of blood every day to meet the needs of patients at approxi-mately 2,700 hospitals and transfusion centers across the country.
24 f eb rua ry 2014
how to Donate blood in San DiegoThe new blood services center is open three days a week on Mondays, Fridays, and Saturdays. Individuals interested in scheduling an appoint-ment to donate at the new center can call (800) RED-CROSS [(800) 733-2767] or visit www.redcrossblood.org/socal. Businesses or groups in-terested in coordinating a lifesaving blood drive may call (858) 712-1611. For more information and to coor-dinate a local blood drive, contact Renell Asplin at (858) 652-2746 or at [email protected].
All blood types are needed to ensure a reliable supply for patients. A blood donor card, driver’s license, or two other forms of identification are required at check-in. Individu-als who are 17 years of age (16 with parental consent in some states), weigh at least 110 pounds, and are
Law Offices of Brian JiangPO Box 676285 • 16236 San Dieguito Rd., Ste.5-25Rancho Santa Fe, CA 92067Tel. 858-759-8398 Fax. 888-428-2761www.lawyerjiang.com • [email protected]
You are too busy building your practice to notice…FACT: average 401K runs out in 7 years; long term care cost will triple in 15 years; cost of college education doubles in 15 years; 90% of Americans cannot maintain current life style after retirement; cost of living and tax are going one way only—up…
You don’t have to be a victim to this mess if you take action now. PLAN your future, otherwise you won’t have one.
business planning (buy & sell agreement, exit plan, business valuation)retirement planningestate, trust, Will
Speakdirectly into your EHR
tranScribeautomatically
createrobust patient records
The fasT Track To a more profitable practice
Achieve meaningful use criteria, increase reimbursement levels
• More than 99% accurate out of the box
• Over 90 specialty medical vocabularies
• 3x faster than typing
• Accelerates adoption of all major EHR systems
• Reduces unnecessary mouse clicks and keystrokes
Dragon® Medical Practice Edition 2the most efficient way for medical professionals to speech-enable their EHR and create more accurate and complete documentation.
Save time on paperwork so you can put quality back into patient care.
in generally good health may be eligible to donate blood. High school students and other donors who are 18 years of age and younger also have to meet certain height and weight requirements.
“San Diego young marine of the year” hosts blood DriveHilltop High School student Tito Pasto partnered with American Red Cross Blood Services to save lives. On Nov. 27, 2013, the high school junior hosted a blood drive in Chula Vista where 25 pints of blood were collected. That amount can save the lives of up to 75 people.
“Although the need for blood in San Diego is constant, the demand is even higher during the holiday
for more information and to coordinate a local blood drive, contact Renell asplin at (858) 652-2746 or at [email protected].
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||
Sa N D I eGO P H ySI C I a N .O rG 25
months,” says Carina Kagan, with Red Cross Blood Services in San Diego. “There is also a higher need for Latino blood donors. The timing of Tito’s blood drive was critical for our region.”
A high percentage of Latinos have type O blood, which can be transfused to patients of other blood types. Latino blood contains impor-tant antibodies that are unique to the Latino population. Additionally, many Latinos carry a rare antigen in their blood, which could save the lives of those who are in need. For these reasons, Latinos are in a posi-tion to save even more lives when they donate blood. According to the U.S. Census Bureau, Latinos make up about 31% of the population of San Diego County.
Pasto had high hopes that his fellow students at Hilltop High School, which has a high Latino population, would join the blood drive. “Students can help by just dedicating a small amount of time to donate blood, which will make a
P: 858.731.6057 F: 858.240.6976
Medical Reimbursement Specialists
Faster Reimbursement
Patient bill pay
Fewer Rejected Claims
Real-Time Reporting
www.ScoutRevenue.com
Tracy Zweig AssociatesA R E G I S T R Y & P L A C E M E N T F I R M
Physicians Nurse Practitioners
Physician Assistants
Locum Tenens Permanent Placement
Voice: 800-919-9141 or 805-641-9141FAX : 805-641-9143
Project4:Layout 1 9/22/08 11:22 AM Page 1
huge impact and save many lives,” says 16-year-old Pasto, who has been helping the Red Cross with community blood drives since he was a young boy. More than 50 people showed up to support the blood drive.
“Staying involved in my commu-nity has always been one of my main objectives. I believe that because we are future leaders, it is our job to ensure our community is a suitable and proper place to live.” Pasto says.
Pasto’s dedication to community service has been reinforced through his involvement in San Diego Young Marines, an education and service program for boys and girls ages 8 through high school. The Young Marines focuses on building character, leadership, and a healthy, drug-free lifestyle. Pasto was recently named San Diego Young Marine of the Year and was invited to travel to Washington, DC, where he was recognized for his accom-plishments.
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||
Hilltop High School student tito pasto partnered with american Red cross blood Services to save lives. on nov. 27, 2013, the high school junior hosted a blood drive in chula Vista where 25 pints of blood were collected. that amount can save the lives of up to 75 people.
26 f eb rua ry 2014
a Salute to the red Cross Service to the armed forces ProgramThe American Red Cross San Diego/Imperial Counties Chapter has been a vital part of the community since 1898 and is well known for disaster relief efforts. Yet most people don’t know that the organization’s roots can be found in its relief efforts for troops during the Spanish-American War. In a military region like San Di-ego, those roots thrive today through the chapter’s Service to the Armed Forces (SAF) program dedicated to serving the men and women in the U.S. Armed Forces, veterans, and their families. The SAF program also plays a critical role in the Prepare San Diego initiative, largely by ensur-ing military families are prepared for disasters or emergencies during deployment briefings the organiza-tion provides.
Communication and support lie at the heart of Red Cross services to the military. The congressional charter established in 1900 explicitly states that the Red Cross shall volunteer aid to the sick and wounded military during war, and serve as a medium of communication between the people of the United States and the armed forces. For example, during World War I, troops who were deployed would fill out a postcard upon arrival at their destination, which the Red Cross would mail to their families to notify them that their loved ones had arrived safely. Today, the Red Cross is able to locate military personnel and relay emergency messages in a mat-ter of hours anywhere in the world, including ships at sea, embassies, and isolated military units.
Red Cross personnel form a global network through local chapters, military installations worldwide, and in forward-deployed locations in Ku-wait, Afghanistan, Iraq, and Djibouti, Africa. Red Cross forward-deployed offices are embedded with the mili-tary and are a vital communication link. They aid with morale-building
efforts by sponsoring activities such as barbecues and recreational events. They also facilitate receipt of care packages from home to the service members. At military bases overseas, Red Cross personnel work with local communities and governments on initiatives such as health and safety programs, disaster preparedness awareness, and evacuation plans.
Emergency Communications ServicesThe Red Cross Emergency Commu-nications Services keep military per-sonnel in touch with their families following the death or serious illness of an immediate family member, the birth of a service member’s child or grandchild, or when a family faces other emergencies. Twenty-four hours a day, 365 days a year, they relay urgent messages containing accurate, factual, complete, and verified descriptions of the emer-gency to service members stationed anywhere in the world, including on ships at sea, at embassies, and other remote locations.
The local Red Cross hosts one of four Red Cross emergency call centers where caseworkers verify information and relay information to the member’s command post, which is used in making decisions regard-ing contact with the family and emergency leave.
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||
communication and support lie at the heart of Red cross services to the military. the congressional charter established in 1900 explicitly states that the Red cross shall volunteer aid to the sick and wounded military during war, and serve as a medium of communication between the people of the united States and the armed forces.
Sa N D I eGO P H ySI C I a N .O rG 27
AttorneysLaw Offices of brian jiang
(858) [email protected]
lawyerjiang.com
BAnkingfirst republic bank
(858) 259-2795firstrepublic.com
CommerCiAl reAl estAte
jones Lang LaSalle(858) 410-6377
healthcare
eHrScout revenue(858) 731-6057
Home remodeling/lAndsCAping
ecoMinded Solutions(858) 779-1225
ecomindedsolutions.com
imAgingImaging Healthcare Specialists
(866) 558-4320imaginghealthcare.com
insurAnCeThe Doctors Company
(800) 852-8872thedoctors.com/sdcms
Cooperative of american Physicians
(800) [email protected]
capphysicians.com
MIeC(800) [email protected]
Norcal Mutual Insurance Company(877) [email protected]/start
investmentsSequoian Investments LLC(855) [email protected]
mortgAge BAnkingbbVa — Daniel Schroeder(858) [email protected]
personAl trAiningGill’s fitness(619) [email protected]
pHArmACyuniversity Compounding Pharmacy(619) 683-2005ucprx.com
plACement serviCesTracy Zweig & associates(800) [email protected]
speeCH reCognition solutionsMedical Speech Solutions(888) 532-3311sales@medicalspeechsolutions.commedicalspeechsolutions.com
teCHnologySoundoff Computing(858) [email protected]
pleAse support tHe Advertisers wHo support sAn diegopHysiCiAn When shopping for practice management products and services, be sure to contact these companies first.
Additional information can be found at the Practice Management Resources page at www.SDCMS.org.
red Cross Support at every Stage of military lifeNew RecruitsA new recruit’s first introduction to the Red Cross begins at the local processing center, where he or she can fill out an information card that is forwarded to the local Red Cross chapter. Then the Red Cross contacts the recruit’s family to let them know about available services to assist the recruit and family throughout their military service and beyond.
Active Duty at Home and AbroadAnother cornerstone of the Red Cross SAF mission is to educate deploying military members and their families about Red Cross services. This is done through attending pre-deployment briefings, resource fairs, and other gatherings. For example, the team gave a pre-deployment briefing to the 3rd Battalion, 5th Marines at Camp Pendleton in Oceanside. There were numerous young families and expect-ant mothers in attendance, who espe-cially found comfort in learning about emergency communications services. The team also had the privilege of hosting an information table during a Family Day Cruise on the USS Peleliu, where many families from the same battalion heard the Red Cross mes-sage for the first time. Finally, on the day they set sail, the team was on the dock distributing Hug-A-Hero dolls to deploying servicemen and women to give to their children.
Thanks to a generous grant from Wal-Mart and Operation Hug-A-He-ro, the Red Cross locally has distrib-uted more than 1,000 dolls imprinted with photos of deploying parents to their children.
Families can also take advantage of the Coping With Deployments work-shop, which prepares them to navi-gate the challenges of serving at home while their loved one is deployed. This course is designed to increase resilience in the family and provides psychological first aid for managing stress and difficult emotions.
Coming Home and Re-entryThe Red Cross continues to be a vis-ible source of support to the troops and families when the deployed family member returns home. The Red Cross attends reunion events, where they set up a canteen vehicle for refreshments and participate in making signs to welcome the troops.
Through the emergency call cen-ters, caseworkers refer families and military members struggling with re-entry to community resources, financial assistance, and support pro-grams. The Red Cross also provides Reconnection Workshops presented in partnership with Wal-Mart. Current topic areas include stress and trauma, depression, building communication, managing anger, and other topics critical to reunion adjustment.
Support for VeteransRed Cross volunteers serve in VA
medical centers throughout the country to transport patients to and from treatment sessions, deliver magazines, books, and comfort items to patients, provide companionship and personal services, raise funds to support veterans, and more. The local Red Cross has more than 130 licensed medical professionals who volunteer in area military hospitals. At the Navy Medical Center San Diego, volunteers work with the Army’s Wounded War-rior Battalion. Volunteers also capture veterans’ stories about their military experiences for The Veterans History Project. This is a partnership with the Library of Congress whose mission is to capture and preserve this rich part of our history for future generations.
The Red Cross, in partnership with the Veterans Crisis Line, assists vet-erans and active-duty military with suicide intervention. This partner-ship has become a vital resource at a critical juncture in the lives of our servicemen and women in crisis. The Veterans Crisis Line team responds to calls concerning veterans. Calls concerning active-duty members are immediately routed to the Red Cross, which can locate the service member and work with his or her command or local authorities to provide interven-tion. The Red Cross also provides claims support to veterans.
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||
28 f eb rua ry 2014
families can also take advantage of the coping With Deployments workshop, which prepares them to navigate the challenges of serving at home while their loved one is deployed.
Sa N D I eGO P H ySI C I a N .O rG 29
BOB DESIMONE, MBA, CPATHE DOCTORS INSURANCE AGENCYCA AGENT #0722131
215 S. Highway 101, Ste. 117 Solana Beach, CA 92075
[email protected] (800) 464-2986(858) 345-1370 Fax (858) 345-1376
the Service to the armed forces legacyThe Service to the Armed Forces team members are part of a tremen-dous legacy that dates back to the Spanish-American War. They form a worldwide network that serves all branches of the military and their families throughout their lives. What one SAF volunteer may have done for a service member decades ago continues to make a difference today and in the future. A San Diego family assistance coordinator discovered this while attending a conference for mental health professionals. One of the presenters was a veteran who paused to thank the Red Cross for helping him return to his dying fa-ther during the height of the Vietnam War. His Army platoon was engaged in the battle of Hamburger Hill, and his command would not release him;
however, through Red Cross efforts, he was granted leave. This veteran never had the chance to thank the Red Cross until 40 years later.
The ability to serve our military families is made possible through community support. Thanks to partners, Red Crossers are available around the clock, 365 days a year to assist the men, women, and families who dedicate their lives to military service.
Partnering in international ServicesThe American Red Cross is one of more than 180 Red Cross and Red Crescent societies worldwide that are devoted to alleviating human suffering wherever it is found. As a national society, the American Red Cross works within this framework to help provide services for the world’s most vulnerable people. The American Red Cross works with our
“think SDCMS FiRSt!”
Start by contacting SDCMS at (858) 565-8888 or at
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||
thanks to partners, Red crossers are available around the clock, 365 days a year to assist the men, women, and families who dedicate their lives to military service.
30 f eb rua ry 2014
partner Red Cross and Red Crescent societies in more than 30 countries to support projects in disaster manage-ment and emergency health. The San Diego/Imperial Counties Chapter supports efforts to reconnect families separated by international disasters, as well as to educate the public about international humanitarian law. The Red Cross’ work within these groups throughout San Diego County is yet another avenue by which the organi-zation gets in front of communities to teach them how to be prepared for disasters and emergencies.
Restoring Family LinksIn San Diego, Ms. Simone Hedstrom wrote in regarding her experience with local Red Crosser Mariana Vas-concelos. Ms. Hedstrom spent years wondering about her father before they were a family and began a soul-searching journey. Here’s an excerpt of her story:
“During WWII, my dad was a European POW in Germany. When
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||||||
||||||||
I learned about the role of the Red Cross in helping prisoners as they were liberated from German camps, I turned to the San Diego/Imperial Counties Chapter of the Red Cross. In an interview, Mariana Vasconce-los, local Red Cross representative, emphasized the role and the mission of the association. The Red Cross, she said, provides assistance to families separated internationally by armed conflict, disaster, or humanitarian emergencies. Restoring Family Links (International Tracing) services are a core requirement for all chapters, and include tracing (locating missing family members), sending Red Cross messages in areas where there’s not a postal system, Holocaust and World War II tracing and documentation, among other services.
We met at my house, we talked, and I told her what I knew. And she left, saying she would get back to me soon. … A couple months passed, and then one morning I had a call — she had something for me. Her visit was
for me a joyful and emotional mo-ment as she gave me the documents.
Obtaining information from my father’s military and POW records helped shed light on his past and helped me understand that part of his life that he never talked about. I even discovered names of people who inquired about him after the war, people who were part of his life! Exploring my dad’s past has been for me a journey to wholeness and understanding. Now able to connect some of the dots, I plan sometime in the future on retracing some of his footsteps.”
Those interested in trying to find a loved one can contact the local Red Cross chapter. These searches are free of charge, but are complex and can take a year or more to find results.
For more information about the local Red Cross, please visit www.redcross.org/sandiego or connect with the nonprofit via social media on Facebook, YouTube, and Twitter.
those interested in trying to find a loved one can contact the local Red cross chapter.
SPONSOreD by:
come mingle, socialize, and network with your fellow
San Diego county physicians! complimentary hors
d’oeuvres and drinks will be served, and all attendees
will be entered to win several raffle prizes, including a
weekend stay at a southern california resort!
PhysiciansaLL SaN DIeGO COuNTy
Thursday, aPril 35:00pm to 8:00pm Handlery Hotel, 950 Hotel circle north San Diego, ca 92108
Join the San Diego county Medical Society for a networking opportunity and mixer
rSVP: Email your name and telephone number to Jen ohmstede at [email protected]
1.5 tesla MRI.Make sure you’re covered.
a leaking fire suppression
system destroyed a $1,000,000
In a Los Angeles radiology practice,
For decades, The Doctors Company has provided the highest-quality medical malpractice insurance. Now, the professionals of The Doctors Company Insurance Services offer the expertise to protect your practice from risks beyond malpractice. From slips and falls to emerging threats in cyber security—and everything in between. We seek out all the best coverage at the most competitive prices. So talk to us today and see how helpful our experts can be in preparing your practice for the risks it faces right now—and those that may be right around the corner.
n Medical Malpracticen Workers’ Compensationn Health and Disabilityn Property and General Liability
n Employment Practices Liabilityn Directors and Officers/Management Liabilityn Errors and Omissions Liabilityn Billing Errors and Omissions Liability
Call our Los Angeles office at (800) 852-8872 today for a quote or a complimentary insurance assessment.
www.thedoctors.com/TDCISCA License #0677182
P: 858.731.6057 F: 858.240.6976
Medical Reimbursement Specialists
Faster Reimbursement
Patient bill pay
Fewer Rejected Claims
Real-Time Reporting
www.ScoutRevenue.com
32 f eb rua ry 201432 ja N ua ry 2014
17th AnnuAl
ACA ImplementAtIon prACtICe mAnAgement
leAdershIp development ICd-10 trAnsItIon
eArly bIrd deAdlIne: 3/14/14 • Register today and save $100
new thIs yeAr: vIp UpgrAde! Attendees who would like a more “up close
and personal” VIP experience now can upgrade their registrations to receive
very important treatment at the leadership Academy, including express
check-in, guaranteed up-front seating, private off-site cocktail reception
and more!
APRIl 11-13, 2014 • SAn D Iego, cA • conVent Ion centeR
Leadership academyHealth CareWestern
westernleadershipacademy.com
top thinkers and doers share strategies and resources for accelerating
the shift to a more integrated, high performing and sustainable health
care system.
The conference will examine the most significant challenges facing
health care today and present proven models and innovative
approaches to transform your organization’s care delivery and
business practices.
Second Annual
34 f eb rua ry 2014
TO SubMIT a CLaSSIfIeD aD, email Kyle lewis at [email protected]. sdcms members place classified ads free of charge (excepting “services offered” ads). nonmembers pay $150 (100-word limit) per ad per month of insertion.
claSSifiEDS
plus good pay. Please send CV to [email protected] or fax to (619) 442-2245. [161]
PHYSICIANS WANTED FOR OUR GROWING ORGANIZATION: Full, part time, or per diem, flexible schedules available at locations through-out San Diego. A national leader among com-munity health centers, Family Health Centers of San Diego is a private, nonprofit community clinic organization that is an integral part of San Diego’s healthcare safety net. Since 1970, our mission has been to provide caring, affordable, high-quality healthcare and supportive services to everyone, with a special commitment to unin-sured, low-income, and medically underserved persons. Every member of our team plays an important role in improving the health of our patients and community. We offer an excellent, comprehensive benefits package that includes malpractice coverage, NHSC loan repay eligibil-ity, and much, much more! For more information, please call Anna Jameson at (619) 906-4591 or email [email protected]. If you would like to fax your CV, fax it to (619) 876-4426. For more information and to apply, visit our website and apply online at www.fhcsd.org [046]
PRIMARY CARE JOB OPPORTUNITY: Home Physicians (www.thehousecalldocs.com) is a fast-growing group of house-call doctors. Great pay ($140–$220+K), flexible hours, choose your own days (full or part time). No ER call or inpatient duties required. Transportation and personal as-sistant provided. Call Chris Hunt, MD, at (619) 992-5330 or email CV to [email protected]. Visit www.thehousecalldocs.com. [037]
PHYSICIANS NEEDED: Family medicine, pedi-atrics, and OB/GYN. Vista Community Clinic, a private nonprofit outpatient clinic serving the communities of North San Diego County, has opening for part-time, per diem positions. Must have current CA and DEA licenses. Malpractice coverage provided. Bilingual English/Spanish preferred. Forward resume to [email protected] or fax to (760) 414-3702. Visit our website at www.vistacommunityclinic.org. EOE/MF/D/V [912]
SEEKING BOARD-CERTIFIED PEDIATRICIAN FOR PERMANENT FOUR-DAYS-PER-WEEK POSITION: Private practice in La Mesa seeks pediatrician four days per week on partnership track. Modern office setting with a reputation for outstanding patient satisfaction and reten-tion for over 15 years. A dedicated triage and education nurse takes routine patient calls off your hands, and team of eight staff provides at-tentive support allowing you to focus on direct, quality patient care. Clinic is 24–28 patients per eight-hour day, 1-in-3 call is minimal, rounding on newborns, and occasional admission, NO de-livery standby or rushing out in the night. Ben-efits include tail-covered liability insurance, paid holidays/vacation/sick time, professional dues, health and dental insurance, uniforms, CME, budgets, disability and life insurance. Please con-tact Venk at (619) 504-5830 or at [email protected]. Salary $ 102–108,000 annually (equal to $130–135,000 full-time). [778]
PRACTICE FOR SALE
EVER DREAM OF BEING YOUR OWN BOSS? Private practice internal medicine physician on the campus of Scripps Memorial La Jolla looking
PHYSICIAN POSITIONS WANTED
LOOKING FOR SURGICALLY RELATED OP-PORTUNITIES: I am a semi-retired general sur-geon seeking part-time or per diem surgically related opportunities in the San Diego area. I have taken mandatory retirement from our mul-tispecialty group partnership at Kaiser Perman-ente, San Diego, am in excellent health, and plan to continue active practice for at least the next few years. Surgical assisting and office or clinic duties would be very acceptable. I am board cer-tified in general surgery and an active member of the American College of Surgeons. I have over 30 years of general surgical and laparoscopic expe-rience in a busy practice. Email me at [email protected]. [197]
PHYSICIAN POSITIONS AVAILABLE
INTERNAL MEDICINE PHYSICIAN, NORTH SAN DIEGO COUNTY: Private practice internal medicine group in North San Diego County seeks BC/BE internist for full-time outpatient internal medicine practice. This is an excellent opportunity to practice with a well-established group of inter-nists. Email CV to [email protected]. [190]
INTERNAL MEDICINE — PRIVATE PRACTICE, PART-TIME OPPORTUNITY **LIFE / WORK BALANCE**: Unusual and exceptionally attrac-tive private practice IM opportunity in beautiful North San Diego County. Stable, long-term, part-time, outpatient position in a highly regarded group practice with >30 years in the community. Collegial, single-specialty group, exceptional of-fice staff, and very high quality patient care set this far apart from many other situations. Office location is easily accessible from anywhere in the county. Multiple scheduling options available, making this a very attractive option for any phy-sician who wishes to work exclusively part-time or who wishes to combine this with other job op-portunities. Outstanding way to experience the best of private practice! Please email CV to [email protected] or call (619) 248-2324. [186]
LOOKING FOR ENERGETIC OPHTHALMOLO-GISTS: The UCSD Student-Run Free Clinic Proj-ect is looking for energetic ophthalmologists who love teaching to volunteer their time to act as attending physicians at the Ophthalmology Free Clinic. Attendings would have the choice to volunteer at two different clinic sites: the First Lutheran Church in Downtown San Diego and/or Baker Elementary School. Both clinics are four hours long, are held monthly, and provide services to the uninsured patient population of San Diego. Monthly commitment is not required. Malpractice is covered by UC Regents via a volun-tary faculty appointment. For more information, please email [email protected]. [185]
SEEKING BC/BE INTERNIST FOR FULL-TIME POSITION: Private group practice in Escondido with excellent reputation for quality of care. EHR implemented. Complete benefit package and competitive salary. Partnership tract. Email CV to [email protected]. [184]
FULL-TIME OR PART-TIME URGENT CARE PHYSICIAN: Busy practice in El Cajon, estab-lished in 1982, seeks a full-time and/or part-time physician. Good hours (mostly 9:00am–5:30pm weekday shifts with some weekends from 9:00am–4:00pm and closed on major holidays)
for board-certified internist to take over his prac-tice when he retires. Currently sharing campus office space and overhead with another internist who will be continuing to practice. Exciting op-portunity, as the campus is expanding and build-ing a new state-of-the-art Cardiovascular Insti-tute set to open in 2015. Various arrangements available. Please email [email protected] for infor-mation. [189]
PRACTICE WANTED
WE BUY URGENT CARE OR READY MED-CLIN-IC: We are interested in purchasing a preexisting urgent care or ready med-clinic anywhere in San Diego County. Please contact Lyda at (619) 417-9766. [008]
OFFICE SPACE / REAL ESTATE
OPPORTUNITY IN EAST COUNTY (LA MESA): Jackson Drive at Fletcher Parkway. Beautiful physical and hand therapy clinic (2800 sq. ft.) has furnished office space available to lease. Space currently available is 700–850 sq. ft. on the first floor. Includes utilities, general office and kitchen supplies/expense, and cleaning service. The of-fice is close to Sharp Grossmont Hospital, trolley and bus lines. ADA compliant space and plenty of parking. Contact Jeanette Barrack at [email protected] or at (619) 251-2417. [201]
OFFICE SPACE AND PRACTICE OPPORTUNI-TY BANKERS HILL / HILLCREST: Surgical of-fice space available to share in newly renovated private medical office building. Beautifully up-dated building inside and out. Located in Bankers Hill / Hillcrest area just minutes to Scripps Mercy Hospital. Fully accredited ambulatory surgery center onsite that is also available for use. Ideal practice setting for part-time or full-time plastic surgeon, facial plastic surgeon, or ENT surgeon. Shared office staff may be possible. Email [email protected] for additional information. [200]
LA JOLLA (NEAR UTC) OFFICE FOR SUB-LEASE OR TO SHARE: Scripps Memorial medi-cal office building, 9834 Genesee Ave. — great location by the front of the main entrance of the hospital between I-5 and I-805. Multidisciplinary group. Excellent referral base in the office and on the hospital campus. Please call (858) 455-7535 or (858) 320-0525 and ask for the secretary, Sandy. [127]
OFFICE SPACE POWAY/RANCHO BERNARDO: Medical office space for lease, all or part. Up to 1,100SF. Great location in medical/dental com-plex in Poway, next to Pomerado Hospital (bor-ders Rancho Bernardo). Open treatment areas and private treatment rooms, two bathrooms, waiting room/lobby, front office. Second floor.
CLASS “A” MEDICAL OFFICES, VISTA Upgrade to a new Class “A” medical office at no cost in TriCity’s leading outpatient health center. Collegial environment with more than 40 physicians in 15+ specialties. Strong primary care referral base. Fully renovated offices with today’s modern finishes. Close hospital proximity. Multiple sizes available ranging from 1200, 1600, 2400, 4000-5700. For more information, including floor plans, please call Greg Petree at (858) 792-0696 x112 or visit www.vistamedicalplaza.com/leasing
Sa N D I eGO P H ySI C I a N .O rG 35
Elevator/stair access. Beautiful view of the hills. Ideal for medical, complementary / alternative medicine, physical therapy, chiropractic, acu-puncture, massage / body work, etc. Patients / clients from Poway, Rancho Bernardo, Carmel Mountain, 4-S Ranch, Scripps Ranch, Escondido, Ramona, and surrounding areas. Contact Deb-bie Summers at (858) 382-8127 or at [email protected]. [195]
SPACIOUS, NEWLY REMODELED 2ND FLOOR MEDICAL OFFICE SPACE FOR RENT IN THE KEARNY MESA AREA: Good space for patient care or for clinical research use. Easy access, lots of parking. Approximately 1500SF. Private physi-cian office, 2 exam rooms, and nurse desk/work area. Shared reception area, patient waiting rooms, and lab. Contact Trudy Brass, Manager, Allergy and Asthma Medical Group and Research Center, at (858) 292-1144 or at [email protected]. [193]
TORREY HILLS MEDICAL BUILDING: 4765 Car-mel Mountain Rd., San Diego 92130: 1 space avail-able; Suite 201; 1,120SF; rental rate: negotiable; max. contiguous: 3,449SF; sublease: yes; sublease ex-pires Jan. 2018; available: now. Fully built-out medi-cal office in new Class “A” building, Ample parking garage exclusive for tenants and patients. Patient drop area. Highly upgraded with upscale finishes/exam rooms. Suites 201 and 202 may be combined for 3,449SF total. Located in growing commercial and residential area. New on/off ramps at Carmel Valley Rd. for immediate access to all of San Diego County. Outstanding exposure to adjoining retail center/community. Contact Gateway Financial Real Estate, James Pieri, Jr., at (619) 972-2214. [192]
AMAZING PRIMARY CARE OPPORTUNITY IN OLD DEL MAR: Available suites with 1,000–6,000 sq. ft. of doctor-ready medical space located one block south of the Del Mar Plaza on Hwy. 101. Lo-cation boasts a 50-year medical office history. Current primary care with over 12,000 patients is moving, providing the opportunity to coattail and capture a significant patient load. Building complex currently includes numerous specialists, PT, X-ray, and dentists. Parking is ample and lease rates are extremely competitive. Establish yourself in this proven location in the desirable community of Del Mar. Contact Richard at [email protected] or call (858) 755-2345 for more information. [183]
LUXURIOUS / BEAUTIFULLY DECORATED DOCTOR’S OFFICE NEXT TO SHARP HOSPITAL FOR SUB-LEASE OR FULL LEASE: The office is conveniently located just at the opening of Highway 163 and Genesee Avenue. Lease price if very rea-sonable and appropriate for ENT, plastic surgeons, OB/GYN, psychologists, research laboratories, etc. Please contact Mia at (858) 279-8111 or at (619) 823-8111. Thank you. [836]
SCRIPPS ENCINITAS CONSULTATION ROOM/EXAM ROOMS: Available consultation room with two examination rooms on the campus of Scripps Encinitas. Will be available a total of 10 half days per week. Located next to the Surgery Center. Recep-tionist help provided if needed. Contact Stephanie at (760) 753-8413. [703]
POWAY / RANCHO BERNARDO — OFFICE FOR SUBLEASE: Spacious, beautiful, newly renovated, 1,467 sq-ft furnished suite, on the ground floor, next to main entrance, in a busy class A medical building (Gateway), next to Pomerado Hospital, with three exam rooms, fourth large doctor’s office. Ample parking. Lab and radiology onsite. Ideal sublease / satellite location, flexible days of the week. Contact Nerin at the office at (858) 521-0806 or at [email protected]. [873]
medications or emergencies; prepare and maintain accurate medical record files and notes according to procedures; follow up with insurance companies for insurance eligibility and authorizations. Two years experience as a medical receptionist required! Fax resume to (760) 967-9010. [198]
MEDICAL BILLER AND CODER: The ideal candi-date will be a great communicator, with extensive experience in out-of-network billing and neuro-surgery field. Will be able to set up in-house bill-ing procedures as we transition from outsourced billing to in-house, and oversee all aspects of the billing cycle. Qualifications Required: 3–5 years experience in surgical and out-of-network billing a must; medical billing and coding certification re-quired; ICD-10 coding certification or experience preferred; high computer literacy and experience with EMR systems required; knowledge of eClinical Works software preferred. Salary: 60K + incentive and benefits. Please send your resume, cover let-ter, and salary history to [email protected]. [191]
NURSE PRACTITIONER: Needed for house-call physician in San Diego. Full-time, competitive ben-efits package and salary. Call (619) 992-5330 or email [email protected]. Visit www.thehousecalldocs.com. [152]
PHYSICIAN ASSISTANT OR NURSE PRACTI-TIONER: Needed for house-call physician San Diego. Part-time, flexible days / hours. Competi-tive compensation. Call (619) 992-5330 or email [email protected]. Visit www.the-housecalldocs.com. [038]
PLACE yOur
AD hErE Contact Dari Pebdani
at 858-231-1231 or [email protected]
BUILD TO SUIT: Up to 1,900ft2 office space on University Avenue in vibrant La Mesa / East San Di-ego, across from the Joan Kroc Center. Next door to busy pediatrics practice, ideal for medical, den-tal, optometry, lab, radiology, or ancillary services. Comes with 12 assigned, gated parking spaces, dual restrooms, server room, lighted tower sign. Build-out allowance to $20,000 for 4–5 year lease. $3,700 per month gross (no extras), negotiable. Contact [email protected] or (619) 504-5830. [835]
SHARE OFFICE SPACE IN LA MESA JUST OFF OF LA MESA BLVD: 2 exam rooms and one minor OR room with potential to share other exam rooms in building. Medicare certified ambulatory surgery center next door. Minutes from Sharp Grossmont Hospital. Very reasonable rent. Please email [email protected] for more information. [867]
NONPHYSICIAN POSITIONS AVAILABLE / WANTED
MEDICAL ASSISTANT WANTED FOR SPORTS/REGENERATIVE MEDICINE PRACTICE (EN-CINITAS): BA or BS preferred. Please reply with resume and letter of interest to [email protected]. [199]
MEDICAL RECEPTIONIST NEEDED: Must be de-tailed-orientated and organized. Knowledge of all types of insurance (Medicare, Medi-Cal, HMO, PPO), knowledge of Allscripts PM and EHR is a plus! Bilin-gual English/Spanish. Duties: scheduling and confir-mation of patient appointments; checking in and out of patients and processing co-pays, as well as on-the-spot referrals for a specialist/procedures; triage patient messages to physicians, which may include
36 f eb rua ry 2014
pRacticE ManaGEMEnt
iCD-10 Webinar Series in 2014 SDCMS PHySICIaNS aND OffICe STaff: You are invited to sign up to view any of the webinars at right on icD-10 coding. before you view any of the webinars, though, you MuSt watch a three-hour icD-10 implementation orientation webinar, which you can view at your convenience. SDcMS also recommends that you view the five webinars that have already been recorded. contact Jennipher ohmstede at SDcMS at (858) 300-2781 or at [email protected] for additional information or should you have any questions. to register for any of the webinars at right, fill out this form and fax it back to SDcMS at (858) 569-1334.
2014 SCHeDuLe Of ICD-10 CODING WebINarS:
Webinar #1 — february 5, 12:15pm–12:45pm
❚General Introduction for All Specialties ❚Coding Guidelines, Conventions, and Terms ❚Chapter 18: Symptoms, Signs, and Abnormal Clinical and Laboratory findings, not elsewhere classified
Webinar #2 — february 19, 12:15pm–12:45pm
❚Chapter 1: Infectious and Parasitic Diseases ❚Chapter 2: Neoplasms ❚Chapter 3: Blood and Blood Forming Organs and Certain Disorders Involving Immune Mechanism
Webinar #3 — March 5, 12:15pm–12:45pm
❚Chapter 4: Endocrine, Nutri-tional, and Metabolic Diseases ❚Chapter 5: Mental, Behavioral, and Neurodevelopmental disorders ❚Chapter 6: Diseases of Nervous System
Webinar #4 — March 19, 12:15pm–12:45pm
❚•Chapter7:DiseasesofEyeand Adnexa ❚•Chapter8:DiseasesofEarand Mastoid Process ❚•Chapter17:Congenital Malformations, Deforma-tions, and Chromosomal Abnormalities
Webinar #5 — april 2, 12:15pm–12:45pm
❚Chapter 9: Diseases of Circulatory System ❚Chapter 10: Diseases of Respiratory System ❚Chapter 17: Congenital Malformations, Deforma-tions, and Chromosomal Abnormalities
Webinar #6 — april 16, 12:15pm–12:45pm
❚Chapter 11: Diseases of Digestive System ❚Chapter 14: Diseases of Genitourinary System ❚Chapter 17: Congenital Malformations, Deforma-tions, and Chromosomal Abnormalities
Webinar #7 — May 7, 12:15pm–12:45pm
❚Chapter 12: Diseases of Skin and Subcutaneous Tissue ❚Chapter 13: Diseases of the Musculoskeletal System and Connective Tissue ❚Chapter 19: Injury, Poisoning, and Other Consequences of External Causes ❚Chapter 20: External Causes of Morbidity
Webinar #8 — May 21, 12:15pm–12:45pm
❚Chapter 15: Pregnancy, Child-birth, and the Puerperium ❚Chapter 16: Certain Condi-tions Originating in the Perinatal Period ❚Chapter 21: Factors Influenc-ing Health Status and Contact With Health Services
fax your orientation registration to (858) 569-1334
*
NOTe: before Viewing any of These Webinars, you MuST View a Three-hour ICD-10 Implementation Orientation Webinar!
HaVe yOu VIeWeD THe THree-HOur ICD-10 OrIeNTaTION WebINar yeT? yes ❏ no ❏
MarK THe WebINarS yOu WOuLD LIKe TO reGISTer fOr: #1 ❏ #2 ❏ #3 ❏ #4 ❏ #5 ❏ #6 ❏ #7 ❏ #8 ❏
Physician fUll name
attendee name / title (if different)
telePhone
Special mortgage financing for physicians Our special home financing program is designed specifically to meet your
needs as a busy physician for the purchase of your primary residence.
All loans subject to approval, including credit approval. Eligible properties
must be located in Alabama, Arizona, California, Colorado, Central Florida,
North Florida, New Mexico or Texas where BBVA Compass has a market
presence. BBVA Compass is a trade name of Compass Bank, Member
FDIC.
Daniel SchroederSenior Mortgage Banking Officer NMLS#633034 [email protected]
4180 La Jolla Village DriveSuite 530La Jolla, CA 92037Office (858) 356-2601
San Diego County Medical Society5575 Ruffin Road, Suite 250San Diego, Ca 92123
[ Return Service Requested ]
$5.95 | www.SaNDIeGOPHySICIaN.orgPrsrt std
U.s. Postage
PaIDdenVer, co
Permit no. 5377
1.5 tesla MRI.Make sure you’re covered.
a leaking fire suppression
system destroyed a $1,000,000
In a Los Angeles radiology practice,
For decades, The Doctors Company has provided the highest-quality medical malpractice insurance. Now, the professionals of The Doctors Company Insurance Services offer the expertise to protect your practice from risks beyond malpractice. From slips and falls to emerging threats in cyber security—and everything in between. We seek out all the best coverage at the most competitive prices. So talk to us today and see how helpful our experts can be in preparing your practice for the risks it faces right now—and those that may be right around the corner.
n Medical Malpracticen Workers’ Compensationn Health and Disabilityn Property and General Liability
n Employment Practices Liabilityn Directors and Officers/Management Liabilityn Errors and Omissions Liabilityn Billing Errors and Omissions Liability
Call our Los Angeles office at (800) 852-8872 today for a quote or a complimentary insurance assessment.
www.thedoctors.com/TDCISCA License #0677182
