February 2013 VolunteerMatch Best Practice Network Webinar - Delivering Business Value from...
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Transcript of February 2013 VolunteerMatch Best Practice Network Webinar - Delivering Business Value from...
Delivering Business Value from Corporate Citizenship:
Findings & Highlights from the 2012 State of Corporate Citizenship Report
February 12, 2013
Tabatha StephensManager
Corporate Contributions and Volunteers
FedEx
Katherine SmithExecutive Director
Boston College Center for Corporate Citizenshp (BCCCC)
How To Ask Questions
• Type questions into the box on the right side of the your screen
• Submit via Twitter to @VM_Solutions using “#VMbpn”
• We will pose questions at the end of the presentation
• A copy of the sides will be circulated after the event
2
Center history
• 28 years in operation• 400+ corporations as members
(almost 10,000 individuals)• Based in Carroll School of Management at Boston College
Knowledge as a catalyst
Service to members and to
society
Diversityof thought and
perspective
foundation in Rigorous practical research
State of Corporate Citizenship
• Put into field with GlobeScan• Consumer tracking question with Nielsen• 750 Executive respondents• 13 Industry sectors • Examined executive perspectives on multiple dimensions of corporate
citizenship:
• Relationship of citizenship initiatives to business outcomes• Commitment to citizenship investments• Differences across sectors• What activities are projected to be most important in the
future• Alignment of consumer and executive perspectives on
issues• …and much more
Our conversation today
• The context for corporate citizenship
• Achieve results for business and for society
Our conversation today
• The context for corporate citizenship• Higher stakes• Greater risk• More sources of risk
Our conversation today
• Achieving results for business and society• Selection• Integration• Duration
Consumer & executive perspectives
Create well-c
ompensated jobs
Support small b
usiness
and entrepreneursh
ip
Ensure environmental su
stainabilit
y
Provide re
lief fo
llowing natural d
isaste
rs
Improve STEM tra
ining and education
Increase acce
ss to cle
an water
Eradicate extr
eme poverty and hunger
Achieve universa
l prim
ary education
Protect anim
als
Combat HIV/A
IDS, Malaria
and other dise
ases
Increase acce
ss to te
chnology
Promote gender equality
and empower women
Promote diversi
ty & in
clusiv
eness
Combat non-co
mmunicable dise
ases
Develop a global partn
ership fo
r development
Increase acce
ss to cu
ltural in
stitutions
Reduce child
morta
lity
Improve m
aternal health
25%
35%
45%
55%
65%
75%
U.S. ExecutivesNorth AmericaAsia PacificEuropeMiddle East, Africa & PakistanLatin America
Nielsen Socially Conscious Consumer data tracked withBC Center for Corporate CitizenshipState of Corporate Citizenship
Does it pay to be good?
Negative CFP Halo Inconclusive
Source: Margolis, Elfenbein, Walsh 2009 working paper
It doesn’t hurt and it might just help.
28 Revealed misdeeds
14Corporate
policies
30ScreenedMutual
Fund
383rd partyaudits
28Observers
perceptions
15ResponsiveReporting
20Philanthropy
61Environmentalperformance
17ProactiveReporting
Negative + Effect + CorrelationCFP Halo Inconclusive
Our conversation today
• Achieving results for business and society• Selection• Integration• Duration
…are critical to managing successfully the context for corporate citizenship
• Higher stakes• Greater risk• More sources of risk• New opportunities
Q&A
24
• Type questions into the box on the right side of the your screen
• Submit via Twitter to @VM_Solutions using “#VMbpn”
Katherine SmithExecutive Director
Boston College Center for Corporate Citizenshp (BCCCC)
Tabatha StephensManager
Corporate Contributions and Volunteers
FedEx