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February 2009February 2009
Integrated Technology Integrated Technology CommercializationCommercialization
© Steven P. Nichols© Steven P. Nichols 11
Integrated Technology Integrated Technology CommercializationCommercialization
Steven P. NicholsSteven P. NicholsEndowed Fellow, IC2 Endowed Fellow, IC2
Director, Chair of Free EnterpriseDirector, Chair of Free EnterpriseProfessor of Mechanical EngineeringProfessor of Mechanical Engineering
Professor, IC2 InstituteProfessor, IC2 InstituteThe University of Texas at AustinThe University of Texas at Austin
© Steven P. Nichols, 2009© Steven P. Nichols, 2009
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February 2009February 2009 © Steven P. Nichols© Steven P. Nichols 22
Operating PremiseOperating Premise
AdoptAdopt AdaptAdapt CreateCreate
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February 2009February 2009 © Steven P. Nichols© Steven P. Nichols 33
Chair of Free EnterpriseChair of Free Enterprise
… … to create and to create and nurture a culture of nurture a culture of technology technology innovation, creativity, innovation, creativity, and leadership at The and leadership at The University of Texas University of Texas and the global and the global community that we community that we serve.serve.
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© Steven P. Nichols© Steven P. Nichols 44
Missions of UniversityMissions of University
Universities create and disseminate Universities create and disseminate knowledgeknowledge EducationEducation ResearchResearch ServiceService
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February 2009February 2009
Integrated Technology Integrated Technology CommercializationCommercialization
© Steven P. Nichols© Steven P. Nichols 55
Integrated Technology Integrated Technology CommercializationCommercialization
““Were Texas”Were Texas”
““What Starts Here Changes the World”What Starts Here Changes the World”
© Steven P. Nichols, 2009© Steven P. Nichols, 2009
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© Steven P. Nichols© Steven P. Nichols 66
Entrepreneurial InfrastructureEntrepreneurial Infrastructure
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© Steven P. Nichols© Steven P. Nichols 77
ANALYSIS CREATIVITY
CREATIVE VERSUS ANALYTICALASPECT OF ACADEMIC ENTERPRISE
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© Steven P. Nichols© Steven P. Nichols 88
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99
Professional Professional Responsibility 101Responsibility 101
© Steven P. Nichols © Steven P. Nichols 20092009
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© Steven P. Nichols© Steven P. Nichols 1010
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© Steven P. Nichols© Steven P. Nichols 1111
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© Steven P. Nichols© Steven P. Nichols 1212
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© Steven P. Nichols© Steven P. Nichols 1313
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© Steven P. Nichols© Steven P. Nichols 1414
UT SYSTEMUT SYSTEM15 component institutions15 component institutions
9 general academic 9 general academic universities universities
4 medical schools4 medical schools9 nursing schools9 nursing schools
Student PopulationStudent Population185,000 students185,000 students
Approx. 37,000 degrees Approx. 37,000 degrees awarded annuallyawarded annually
UT System employees:UT System employees: 61,800 personnel 61,800 personnel
The University of Texas at Austin
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© Steven P. Nichols© Steven P. Nichols 1515
$12 billion operating budget), $12 billion operating budget),
18% from state general revenue 18% from state general revenue
$1.6 billion in indigent health care $1.6 billion in indigent health care provided by UT System's health provided by UT System's health institutionsinstitutions
$1.9 billion in research spending (FY $1.9 billion in research spending (FY 2005)2005)
-Consider the Flagship Institution----Consider the Flagship Institution---
The University of Texas at Austin
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© Steven P. Nichols© Steven P. Nichols 1616
UT AustinUT Austin
annual enrollment of about 50,000 annual enrollment of about 50,000 students students
25% of students enrolled in 25% of students enrolled in graduate and professional graduate and professional programs programs
awards the greatest number of awards the greatest number of doctorate degrees of any doctorate degrees of any university in the nation university in the nation
one of the widest selections of one of the widest selections of study areas among major study areas among major universities in the U.S.universities in the U.S.
students from all 50 states andstudents from all 50 states and about 120 foreign countriesabout 120 foreign countries
The University of Texas at Austin
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© Steven P. Nichols© Steven P. Nichols 1717
Active NAE Faculty MembersActive NAE Faculty Members
14
14
14
15
17
23
25
29
41
45
66
MIT
Stanford
UC Berkeley
UT Austin
UC Santa Barbara
Georgia Tech
Princeton
Carnegie Mellon
USC
Minnesota
Cornell
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© Steven P. Nichols© Steven P. Nichols 1818
Who Cares?Who Cares?
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© Steven P. Nichols© Steven P. Nichols 1919
Mix Is As Varied as UniversitiesMix Is As Varied as Universities
““What starts here changes the world.”What starts here changes the world.” The University of Texas at Austin The University of Texas at Austin
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© Steven P. Nichols© Steven P. Nichols 2020
Proposition
Universities have obligations to support positive Universities have obligations to support positive social change social change
One of the most important mechanisms for One of the most important mechanisms for universities to add universities to add social valuesocial value is by adding is by adding economic valueeconomic value
Technology has no inherent social value (except Technology has no inherent social value (except intellectual and academic)intellectual and academic)
Universities do not commercialize technologiesUniversities do not commercialize technologies
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© Steven P. Nichols© Steven P. Nichols 2121
Office of Technology Office of Technology CommercializationCommercialization
Current Licensing RevenueCurrent Licensing Revenue
FY 07-08FY 07-08 US $ 11.7 MillionUS $ 11.7 Million
Office formed in 1997Office formed in 1997
• (first license circa 1985)(first license circa 1985)
• FY 01-02 Revenues approx. US$ 1.6 millionFY 01-02 Revenues approx. US$ 1.6 million
Growing at approximately 25% per yearGrowing at approximately 25% per year
Sponsored researchSponsored research US $450 Million US $450 Million
(aprox.)(aprox.)
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© Steven P. Nichols© Steven P. Nichols 2222
Business Units ArchitectureBusiness Units Architecture(Mature Business => Steady State)(Mature Business => Steady State)
Customer
Sales
Manufacturing
Science/Engineering
Marketing
Distribution
Sales
Customer Needs
Product &Money
Design Input
Manufacturing Specifications
Final Product
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© Steven P. Nichols© Steven P. Nichols 2323
3.Incubate
to define
Commercializ-ability
7.Promote adoption
9.
Sustain commercialization2.
Mobilize Interest
and endorse-
ment
5.Demonstrate
contextually in
products and
processes
4.Mobilize resource
forDemo
6.Mobilize
market consti-tuents
8.Mobilize
complimentary assets for delivery
1.Imagine the dual
(techno-market)insight
Source: Jolly, Vijay. 1997. From Mind to Market.
Bridges: Mobilizing the Stakeholder
The Process of Technology The Process of Technology CommercializationCommercialization
Subprocesses: Building the Value of New Technology
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© Steven P. Nichols© Steven P. Nichols 2424
Knowledge Transfer ProcessKnowledge Transfer Process
Knowledge Generation Transfer Functions
Social & Economic
Value Added
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© Steven P. Nichols© Steven P. Nichols 2525
University
(Knowledge Generation: Intellectual Value Added)
Research
Research Results
Graduates
Faculty Driven
Funding Sources
Government (various levels)
Universities
Industrial
Commercial
Foundations and Not-for-Profits
Individuals
Gifts
Etc.
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© Steven P. Nichols© Steven P. Nichols 2626
University
(Knowledge Generation)
Funding Sources
Graduates
Faculty Consulting
Faculty / Staff Departures
Publications
Non-traditional Transfer
Functions
SocialValue Added
EconomicValue Added
Natural
Non-traditional
Mechanisms:
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© Steven P. Nichols© Steven P. Nichols 2727
THE TECHNOLOGY COMMERCIALIZATION PROCESS
Later Phases of Commercialization
Knowledge Creation
Techno-market
Opportunity Creation
Specific Product/ Process
Plan
Commercial Demonstration/
Initial Operations
University (Fundamental)
Research
Business Plan Competitions
The Idea to Product® Program
(Value Creation Concept)
INNOVATION
From Evans and Nichols in light of Jolly
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Do you want to stop here?Do you want to stop here?
March 2008March 2008Design EducationDesign Education
© Steven P. Nichols© Steven P. Nichols 2828
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© Steven P. Nichols© Steven P. Nichols 2929
Knowledge Generation
Natural
Transfer Functions
Non-traditional
Transfer Functions
Social & Economic
Value Added
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© Steven P. Nichols© Steven P. Nichols 3030
UT Partners in the Texas Alliance UT Partners in the Texas Alliance for Technology for Technology
CommercializationCommercialization
DEPARTMENT OF
BIOMEDICAL ENGINEERING
Office of the V. P. for Research
Center for Nano- and Molecular
Science & Technology
Herb Kelleher Center for
Entrepreneurship
Office of Office of
Technology LicensingTechnology Licensing
Clint W. Murchison Chair of
Free Enterprise
The College of Natural Sciences
Office of Office of
Sponsored ProjectsSponsored Projects
The University of Texas at Austin
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Thank you.Thank you.
March 2008March 2008Design EducationDesign Education
© Steven P. Nichols© Steven P. Nichols 3131
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© Steven P. Nichols© Steven P. Nichols 3232
Examples of Economic Value Added from Examples of Economic Value Added from University of TexasUniversity of Texas
(Based on fundamental research)(Based on fundamental research)
TracorTracor National InstrumentsNational Instruments Nanotechnologies Inc.Nanotechnologies Inc. Dell ComputerDell Computer
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© Steven P. Nichols© Steven P. Nichols 3333
Lessons from the Past:Lessons from the Past:Context of Technology TransferContext of Technology Transfer
RadianRadian(Unitech) 974(Unitech) 974
TexasTexasNuclearNuclear
AustronAustron164164
ContinuumContinuum(Texas Corporate(Texas CorporateCorp, TCC, Inc)Corp, TCC, Inc)
700700TexasTexas
TelesystemsTelesystems120120
EspyEspyHuston 562Huston 562
PinsonPinsonAssociates 25Associates 25
MeisterMeisterEngineeringEngineering
Tracoustics 44Tracoustics 44
Key Concepts Gp. 5Key Concepts Gp. 5
Weed Instruments 98Weed Instruments 98
SGE Inc. 9SGE Inc. 9GuerrerosGuerreros
PhotographicPhotographicGp. 4Gp. 4
TexasTexasResearchResearchInst. 100Inst. 100
Targa, Inc. 2Targa, Inc. 2
AMI 57AMI 57
SpencoSpencoSystem 200System 200
UTUTAustinAustin
TRACOR2200
19551955
1962196219691969
19711971
19721972
197419741975197519761976
19801980
19811981
19841984
ColumbiaColumbiaScientific (CSI)Scientific (CSI)
CematcoCematco
Nova Graphics 15Nova Graphics 15Sun XSun X
BPI 136BPI 136Zycor 48Zycor 48
Odessa EngineeringOdessa Engineering
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© Steven P. Nichols© Steven P. Nichols 3434
Entrepreneurial InfrastructureEntrepreneurial Infrastructure
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© Steven P. Nichols© Steven P. Nichols 3535
Examples of Economic Value Added from Examples of Economic Value Added from University of TexasUniversity of Texas
(Based on fundamental research)(Based on fundamental research)
TracorTracor National InstrumentsNational Instruments Nanotechnologies Inc.Nanotechnologies Inc. Dell ComputerDell Computer
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© Steven P. Nichols© Steven P. Nichols 3636
Integrated Integrated Technology Technology
CommercializationCommercialization
Steven P. NicholsSteven P. Nichols
Endowed Fellow, IC2 Endowed Fellow, IC2
Associate Vice President for ResearchAssociate Vice President for Research
The University of Texas at AustinThe University of Texas at Austin
© Steven P. Nichols, 2006© Steven P. Nichols, 2006
University of Oulu, Computer Engineering
Laboratory University of Kuopio
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Design EducationDesign Education© Steven P. Nichols© Steven P. Nichols 3737