February 2005

Official Sponsorship Package

for

Event profile

2 Shows: Fri. Sep 2nd & Sat. Sep 3rd

Venue: Bloomsbury Theatre, WC1H

Attendance: 500 attendees per show

Overview:American Entertainment is the fastest growing trend in the UK’s contemporary urban market. Successful brands move quickly to align themselves with leading urban lifestyles and images.

RAW: NY’s Hottest Comedians Appear in LondonHosted by New York’s Mike Yard

Additional performances include three American Comedian

Target audience profile: A perfect fit“The Progressive Entertainment audience is trend-setting, ambitious,

progressive and urban contemporary…an ideal consumer”

Age Range:21-35

Interest:Internet, Films, Sports and Travel

Average Income:£35,000

Gender:65% Female35% Male

Employment:70% Professional15% Entertainment

15% Other

Ethnicity:70% African/Caribbean20% European10% Other

Education:70% Bachelors20% Advance10% Other

Brand-equity value addedThe 3-prong event marketing approach is the most effective way for your brand to communicate to our audience…

Phase 1Pre-Event “Exposure”

PE can work with the sponsor to create print, email and other media material.

In many cases sponsors incorporate their own marketing material in order to “test” its effectiveness on our control group.

“More Bang for Your Buck”

Phase 2Event “Execution”

During the event, sponsors have several techniques at their disposal including data collection , surveys, public announcements and product sampling.

Product stands can be arranged.

Together we can create a compelling program that is right for your brand.

Phase 3Post-event “Rap-up”

In many regards, Phase 3 is the most value-added.

PE has developed techniques that get information about your product back in front of each individual within a more “personal” setting.

Specific consumer tracking techniques and other methodologies can also be utilized.

Sponsorship Benefits & Rights Phase 1 “Pre Event”

Company logo on all print material Company logo with link to sponsor’s home page appears on PE website Company logo on periodic e-mailer (5,000 distribution list) Company name in any PE announcement/press release Company adverts/coupons and letter-head including company logo included in all postal distribution

As part of a reward scheme, PE will post over 450 promotional tickets for our February and March Poetry n Motion events. We would include your marketing material as part of this package.

Phase 2 “Featured Event” Presenting Sponsor Designation: RAW AMERICAN COMEDY UNCUT sponsored by “Company Name”* Right to display company signage (poster on easel) at event Right to distribute agreed promotional items at event Right to implement a data collection vehicle at event Right to set-up a single (1) product booth Reserved seating for four (4) guests at each event Verbal acknowledgement at event by host

Phase 3 “Post Event” Company adverts/coupons and letter-head including company logo included in all postal distribution

As part of our RAW reward scheme, PE will post attendees FREE tickets to our April. 24th Poetry n Motion event. We will include your marketing material for this as well. This amounts to circa 1,350 packages being mailed.

Right to use RAW logo for mutually agreed promotional purposes

* Exclusivity agreement must be reached. Speak to your PE account manager.

Total Package Cost:

£2,500 for both shows

About UsProgressive Entertainment is an affiliate of GamePlan, a global specialty event-marketing agency based in New York City. PE & GamePlan create & market lifestyle events for young urban professionals primarily 21 – 35 years old, specializing in event-based communications in the areas of film, fashion, music and entertainment. These events include nightlife events, networking receptions, film screenings, product launches, fundraisers, fashion shows and other private functions. Attendance ranges from 200 to 1,200 people. We work primarily with clients in the financial services, media, beverage, apparel and luxury goods industries, and are known for our unique, cutting-edge events.

N. Kamau Crawford

Partner

Tel: +44 (0) 7968 714 915

Email: kamau@ukfridays.com

Irvin Smith

Partner

Tel: +44 (0) 7958 499 602

Email: irvin@ukfridays.com 

Contact Us 

Progressive Entertainment

Lushington Road, Suite 37BKensal Rise

London, NW10 5UX

 

Website: www.ukfridays.com | www.so-reckless.com (NY)

Lamar Jones

CEO GamePlan (NY)

Tel: +1 (212) 253 2524

Email: eljay@so-reckless.com