February 20, 2015 FAULTY REASONING

Shine - n - Grow

Homework: Review notes.

Objective

I can identify faulty reasoning in persuasive techniques used in advertisements and evaluate their impact.

Warm Up:

Copy the date and objective into your notes. Get your IR book and turn to the Start the Day Right quiz on pg. 353.

1. 2. 3.

4. 5. 6.

Start the Day Right!

Is the information that you see in an advertisement trustworthy???

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Logic

correct reasoning backed by solid reasons and evidence

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faulty reasoning

flawed thinking

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logical fallacies

incorrect ways of reasoning

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logical fallacies

hasty generalization

overgeneralization

circular reasoning

false cause

hasty generalization

a conclusion drawn from too little evidence

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overgeneralization

a broad conclusion using all or nothing words like every, always or never

http://img.wikinut.com/img/3e0y5mbiwevo31fa/jpeg/0/Clue-Words-for-Overgeneralization%3A-Absolutes.jpeg

circular reasoning

reasons that say the same thing over and over again using different words

http://www.peterubel.com/wp-content/uploads/2014/06/circular-reasoning1.jpg

false cause

the assumption that one event caused another because it occurred earlier in time

Turn to pg. 355 in your IR book.

Shine - N - Grow

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A FAULTY REASONING:Reread lines 1-10 and underline the sentence that contains a logical fallacy. Write which type of logical fallacy it is and explain your answer. Then add the example to your chart.

C FAULTY REASONING:Reread lines 47-51. What kind of logical fallacy is this statement? Underline words that provide clues, and write the name of the logical fallacy below. Add the example to your chart.

PAUSE AND REFLECT: Explain how these testimonials influence your response to the product. How convincing are they?

Quiz time!

On your own sheet of paper, answer the quiz questions #1-5 on pg. 359

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B FAULTY REASONING:False cause is the belief that one event caused another when the events are actually unrelated. Reread lines 40-46 to find an example of false cause. Explain.