The Colonial Williamsburg Foundation Earned Media Coverage - February 20, 2014
February 16, 2010. Review Quality of coverage Evaluations.
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Transcript of February 16, 2010. Review Quality of coverage Evaluations.
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February 16, 2010
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Review
Quality of coverage Evaluations
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Newspaper coverage in Britain
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Public Reaction to News Coverage in the US
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Public Evaluations of TV news in Britain
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Evaluations of Campaign Coverage
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Public vs. Private broadcasting
The most respected news sources in many countries are the public radio and television news services (ie. BBC)
News is a profit making enterprise Public broadcasting allows a broader range of news to be
covered more in depth But should the government regulate media coverage? Criticisms of the BBC; ie. should it have invited Nick Griffin
of the BNP on Question Time?
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Unmediated Coverage
One of the most visible examples of parliament at work is the 30 minutes devoted each week to Prime Minister’s Questions
It is one of the few points where - between elections - the legislature can act as a check upon the executive in a visible forum.
Does PMQs enhance or weaken democracy? Stealth Democracy
Would it be better if people did not see politics in action?
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Media Effects
Categories of effects: Cognitive processes; making sense of politics Opinion on issues Make choices between candidates
Processes: Agenda Setting Priming Framing Persuasion
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Definitions
Agenda Setting – influence on what people think is most important problem
Priming – make respondents recall particular issues when evaluating leaders/issues
Framing – emphasis on particular aspects of a story (remember example about question wording)
Persuasion – convert respondent’s position on a particular issue/leader
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Agenda Setting
Media can drive not “what to think” but “what to think about”
Transmission of salience Citizens develop ideas about what is and is not important,
which problems are and which are not proper subjects for government action, and these ideas shape and constrain what government attempts to do
Concerned with salience and not tone/direction
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Priority given to an issue by media
Perceived importance
Agenda Setting
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Priority given to an issue by media
Perceived importance
Source
Personal experience
Agenda Setting
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Most Important Problem (US)
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Health Care (US)
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Priming
The more attention the news media pay to a particular aspect of political life – the more frequently that aspect is primed – the more people will incorporate what they know about it into their political evaluations
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Priming
Attention given to an issue by media
Prominence in evaluations
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Priming
Attention given to an issue by media
Prominence in evaluations
Trust in source
Change in importance
Prior knowledge
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Priming: 2005 UK General Election
0
5
10
15
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29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1
Day before election
Num
ber o
f sto
ries
NHS Tax Crime Asylum/Immigration Iraq
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Framing
“A frame operates to select and highlight some features of reality and obscure others in a way that tells a consistent story about problems, their causes, moral implications, and remedies” (Entman 1996)
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Framing
Frames organize (or reorganize) information that citizens already have in mind
Frames suggest how policies should be thought about Frames imply what if anything should be done In campaigns, frames are used to interpret actions of candidates
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Example of Framing on the Environment
Global warming Climate change Climate crisis
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Framing: The Horton Menace
• Journalists ignored the facts about furlough programs in adopting strategy frame
• Adopted the language of the Bush campaign• Failed to check facts that seemed compatible with their
narrative
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Framing: Coverage of the 2000 Election and its Aftermath
• Possible frames– Gore won the popular vote– Bush ahead in FL, meaning that he had won the electoral
college
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Coverage of the 2000 Election and its Aftermath
• Frames that weakened the Democratic position– Chaos frame– Recount frame– Bush challenge in other states– Military ballots frame
• Later reinforced notion that Bush the winner
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Framing: The Recession
Is the dominant media frame a global recession
or or
A recession for which Gordon Brown/Labourbear a large responsibility?