February 15–16 | Orlando, Florida When printing select...

Conference Guide

February 15–16 | Orlando, Florida

PartnerWorld

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PartnerWorld Leadership Conference 32

Welcome to the IBM PartnerWorld Leadership Conference. Over the next two days, we’ll share key strategies, continue to strengthen our large and powerful ecosystem, and lay a solid foundation for greater success and client satisfaction in 2011 and beyond.

We’ll explore IBM’s growth initiatives — including smarter planet, cloud computing, analytics — that are opening up potential opportunities for IBM’s Business Partners. In addition to hearing from IBM’s top executives and industry experts, the Leadership Exchanges will help us dive deeper into the opportunities at the top of your lists. Throughout the conference we’ll honor our Beacon Award winners and finalists, culminating in a celebration of our work together at a gala event you won’t want to miss.

This year, IBM celebrates a remarkable milestone — our 100th anniversary as a corporation. While technology continues to evolve, two things remain constant — IBM’s appreciation for your contribution to our mutual success, and our ongoing commitment to you, our Business Partners. On behalf of the entire IBM team, thank you for joining us.

Rich HumeGeneral Manager, IBM Global Business Partners & Midmarket

WelcomeContents

Welcome Message 3

Awards 4

Conference at a Glance 6

Monday 8

Tuesday 10

Wednesday 14

Thursday 20

Leadership Exchanges 22

Speakers 28

General Information 47

Maps 52


The IBM Beacon Awards recognize the best solutions IBM Business Partners deliver across our business and around the world. Recipients of this distinguished award set the standard for business excellence, innovative solutions, ingenuity and client satisfaction. We congratulate all our winners and finalists for their outstanding performance, and we’ll announce and recognize our Beacon Award winners throughout the conference.

North AmericaAgilysys, Inc.Cincom SystemsCohesiveFTCrossViewDatatrend Technologies, Inc.Dynamix Group, Inc.FISFlagship Solutions Group, IncForsythe Solutions Group NAgenerationE TechnologiesGroup Business Software Corp.Haddon Hill Group Inc.iEnterprisesJCB PartnersJuniper Networks

Lavender & Wyatt Systems, Inc.Logicalis, Inc.Meetrix Communications, Inc.Micro Strategies Inc.N2N GlobalProlificsRevelwoodS1 CorporationSilanis Technology Inc.Sirius Computer SolutionsSoftware Information SystemsSummaTrilog GroupVACAVAZobrist Consulting Group, Inc.

Northeast EuropeCENIT AGCM-Logic Ltd.Controlware GmbHFRITZ & MACZIOL groupGIS Gesellschaft für InformationsSysteme mbHGridManager A/Snovem business applications GmbHPAVONE AGPROFI Engineering Systems AGQ-Free ASASciSysSunbay AG

Southwest EuropeBP Solutions B.V.Imtech ICT Business SolutionsINDRAI.R.I.S. ICTNumiusQuinitySAYTEL Servicios Informàticos, S.A.Sogeti

IBM Beacon Awards 2011

IBM Choice Awards 2011New for 2011, the IBM Choice Award recognizes Business Partners in each geographic region for their outstanding performance and commitment. Congratulations to this year’s IBM Choice Awards winners.

Growth Markets*Advanced Digital Technology Co., Ltd.Brastorage Comercio e Serviços em Informática LTDABrookstone TechnologiesCOMASComplex Medical Information Systems, Ltd.CubewiseIntense Technologies LimitedITCen SystemsLauren Information Technolo- gies Private LimitedNapier Healthcare Solutions Pte. Ltd.Netbox BluePolaris Retail Infotech LimitedPROFI Engineering Systems AGShenzhen Skybility Technology Co., Ltd.Soprano Design Pty. Ltd.TestPro Pty.Ltd.Unicorn SystemsVanda Computer ServicesVirtecha Solutions

Winners and Finalists

* Growth Markets = Emerging economies from around the globe, including Latin America, Central and Eastern Europe, Middle East and Africa, India, China and Asia Pacific.


PartnerWorld Leadership Conference at a Glance

Here is a quick view of activities across the PartnerWorld Leadership Conference. For precise times, consult the day-at-a-glance pages that follow in this conference guide.

Executive Meeting Center

General Sessions

Leadership Exchanges

Meetings

Meals

Morning

Afternoon

Evening

Tuesday2/15

Japan Business Partner Meeting Opening Session

ExecutiveMeeting Center

Networking Luncheon

GeneralSession


NA Business Partner Meeting


WelcomeReception

Wednesday2/16

Breakfast

Executive

Meeting Center

GeneralSession


NetworkingLuncheon


LeadershipExchanges

GeneralSession

Executive

Meeting Center

Gala Dinner

Thursday2/17

PostConference Meetings

NE/SWEurope

InteractiveBusinessSession

Data Center Networking: The Future is Now

NE/SWEurope

InteractiveBusinessSession

Japan Business Partner Meeting Closing Session

PartnerWorld Leadership Conference

Monday2/14

PreConferenceMeetings


Latin America Hospitality


Mon

day

Registration and Information Desk12:30 p.m. – 6:00 p.m.

Executive Meeting Center1:00 p.m. – 6:00 p.m. Latin America Hospitality (exclusively for LA Business Partners)7:00 p.m. – 10:00 p.m.Gatlin Ballroom A1 and A2, Rosen Shingle Creek Hotel

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10 PartnerWorld Leadership Conference 11

Transformation in the Decade of Smart

Registration and Information Desk 6:30 a.m. – 7:00 p.m.

Executive Meeting Center 7:00 a.m. – 1:00 p.m.

Japan Business Partner Meeting – Opening Session10:00 a.m. – 12:00 p.m.Amalfi I & II, Ritz-Carlton

Networking Luncheon11:30 a.m. – 12:30 p.m.

General Session1:00 p.m. – 4:00 p.m.

Welcome – Rich HumeGeneral Manager, Global Business Partners and Midmarket, IBM Sales and Distribution1:00 p.m. – 1:05 p.m.

Innovation in the Decade of SmartJames Burke, Award-winning science historian, television host and author 1:05 p.m. – 1:35 p.m.

Building a Smarter Planet TogetherSam Palmisano, Chairman, President and Chief Executive Officer1:35 p.m. – 2:05 p.m.

A Conversation with Sam Palmisano and James Burke2:05 p.m. – 2:30 p.m.

Software & Systems – The Architecture for a Smarter PlanetSteve Mills, Senior Vice President and Group Executive, IBM Software and SystemsRod Adkins, Senior Vice President, IBM Systems and Technology GroupRobert LeBlanc, Senior Vice President, Middleware Software, IBM Software Group2:30 p.m. – 4:00 p.m.

Leadership Exchanges4:15 p.m. – 5:00 p.m.

Cloud – Down to Earth Profit Opportunity in a Rapidly Growing Market Speakers: Marie Wieck, General Manager, Application & Integration Middleware IBM Software Group; Jan Jackman, Vice President, Cloud Services, IBM Global Technology Services

Drive Profitable Growth in the Changing Economy Speakers: Carmen Ene, Vice President, Northeast Europe, IBM Global Financing and Bob Zapfel, General Manager, IBM Global Financing

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Smarter ComputingSpeakers: Tom Rosamilia, General Manager, Power Systems and System z, IBM Systems and Technology Group; and Arvind Krishna, General Manager, Information Management Software, IBM Software Group

Storage Efficiency – Help Clients Control the Information ExplosionSpeaker: Brian Truskowski, General Manager, System Storage and Networking, IBM Systems and Technology Group

Winning in the MidmarketSpeaker: Andy Monshaw, General Manager, Global Midmarket, IBM Sales and Distribution

North America Business Partner Meeting5:00 p.m. – 6:00 p.m. Coquina Hall, JW Marriott Executive Meeting Center 5:15 p.m. – 6:00 p.m.

Welcome Reception6:00 p.m. – 8:00 p.m.Mediterranean Ballroom or Valencia Lawn and Terrace, JW Marriott (weather permitting)

Please join us for an opportunity to network with IBM executives and Business Partners while dining on fine international cuisine and exquisite wines. Chef Andrew Voss of the JW Marriott specializes in sustainable cuisine that cultivates the flavors of the area and the season.


Delivering Growth & Profitability on a Smarter Planet

Registration and Information Desk 6:30 a.m. – 7:00 p.m.

Breakfast7:00 a.m. – 8:45 a.m.Mediterranean Ballroom, JW Marriott

Executive Meeting Center 7:00 a.m. – 8:45 a.m.

General Session – Morning9:00 a.m. – 11:00 a.m.

Opening Remarks – Rich HumeGeneral Manager, Global Business Partners and Midmarket, IBM Sales and Distribution9:00 a.m. – 9:05 a.m.

Driving Business Outcomes on a Smarter Planet Ginni Rometty, Senior Vice President and Group Executive, Sales, Marketing and Strategy, IBM Sales and Distribution 9:05 a.m. – 9:35 a.m.

Capitalizing on Industry Insights through Smarter AnalyticsMike Rhodin, Senior Vice President, IBM Software Solutions Group, IBM Software Group9:35 a.m. – 10:25 a.m.

Driving Growth and Profitability with Global Technology ServicesBob Hoey, General Manager, General Business, IBM Global Technology Services10:25 a.m. – 11:00 a.m.

Leadership Exchanges11:15 a.m. – 12:00 p.m.

Accelerate Your Growth with ServicesSpeakers: Paul Loftus, General Manager, Maintenance & Technical Support, IBM Global Technology Services; and Emilie McCabe, General Manager, Sales, IBM Global Technology Services

Analytics – The New Path to ValueSpeaker: Rob Ashe, General Manager, Business Analytics, IBM Software Group

Building Smarter Industries to Deliver Greater Business ValueSpeaker: Craig Hayman, General Manager, Industry Solutions, IBM Solutions Group


(Continued)

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Networking Luncheon 12:00 p.m. – 1:30 p.m. Executive Meeting Center 12:15 p.m. – 1:15 p.m.

Leadership Exchanges1:30 p.m. – 2:15 p.m.



Building Smarter Industries to Deliver Greater Business ValueSpeaker: Craig Hayman, General Manager, Industry Solutions, IBM Software Group

Drive Profitable Growth in the Changing Economy Speaker: Carmen Ene, Vice President, Northeast Europe, IBM Global Financing and Bob Zapfel, General Manager, IBM Global Financing

Storage Efficiency – Help Clients Control the Information ExplosionSpeaker: Brian Truskowski, General Manager, System Storage and Networking, IBM Systems and Technology Group


General Session – Afternoon

Realizing the True Potential of CloudJoel Cawley, Vice President, Strategy & Enterprise Initiatives, IBM Corp.2:30 p.m. – 3:15 p.m.

The Future of TechnologyBijan Davari, IBM Fellow and Vice President, Next Generation Computing Systems and Technology3:15 p.m. – 4:15 p.m.

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Business IT – The Next Big Wave of Investments Geoffrey Moore, Best-selling author, Managing Director at TCG Advisors and Venture Partner at MDV4:15 p.m. – 5:00 p.m. Closing Remarks - Rich Hume5:00 p.m. – 5:15 p.m.

Executive Meeting Center 5:15 p.m. – 6:45 p.m.

Gala Dinner and Entertainment7:00 p.m. – 10:30 p.m.

IBM requests the pleasure of your company to celebrate and thank you, our Business Partners for a successful 2010. Dinner will be prepared by award-winning Chef Sean Woods, Executive Chef of the Ritz-Carlton Orlando, Grande Lakes. Chef Woods’ creativity and special wine pairings will create the perfect meal to celebrate and express IBM’s gratitude as we look forward to a prosperous 2011.

Dinner7:00 p.m. – 9:00 p.m.Mediterranean Ballroom, JW Marriott Entertainment9:30 p.m. – 10:30 p.m.Coquina Hall, JW Marriott

Following dinner join us as for a live perfor-mance from RAIN – A Tribute to The Beatles. Together longer than The Beatles themselves, RAIN has mastered every song, gesture and nuance of the legendary group. No other rendition of The Beatles’ music comes close to this level of performance, which has taken years of mastery and attention to detail that is unmatched.


Northeast/Southwest Europe Interactive Business Session 8:30 a.m. – 2:00 p.m.Mediterranean Ballroom, JW Marriott Japan Business Partner Meeting – Closing Session3:00 p.m. – 6:00 p.m.Cordova 6, JW Marriott

Data Center Networking – The Future is Now9:00 a.m. – 10:00 a.m.Del Lago 3, JW Marriott

Clients are dealing with the need to meet the increasing demands of cloud computing, Web 2.0, mission critical and other applications, all while lowering costs, power and complexity. Attend this session and learn how the network is an increasingly critical component in today’s data center and how IBM System Networking is leading the way.

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Tuesday4:15-5:00 p.m. 11:15-12:00 p.m. 1:30-2:15 p.m.

Wednesday


All Leadership Exchanges will be held in the Ritz-Carlton Salons and Plaza conference rooms. Please consult signage in the foyer area for specific room assignments.


Learn how to improve your bottom line by expanding your business with complementary services offerings to create higher-value engagements. In this session, we will discuss the investments, business model and sales execution changes we’re making inside IBM GTS and together with our Business Partners to extend value for our clients and work together to capture the services market opportunity.

Wed., February 16 at 11:15 a.m. – 12:00 p.m. & 1:30 p.m. – 2:15 p.m.

Leadership ExchangesSchedule at a Glance

AccelerateYour Growth with Services

Analytics – The New Path to Value

Building Smarter Industries to Deliver Greater Business Value

Cloud – Down to Earth Profit Opportunity in a Rapidly Growing Market

Drive Profitable Growth in the Changing Economy

Smarter Computing

Storage Efficiency – Help Clients Control the Information Explosion

Winning in the Midmarket

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Despite the wealth of data and content available today, most decision-makers remain starved for insight. Learn how you can leverage IBM’s information management and business analytics offerings to help your clients master information and gain insight that can anticipate, shape and optimize business outcomes, while helping increase revenue and deepen client relationships.


Building Smarter Industries to Deliver Greater Business ValueSpeaker: Craig Hayman, General Manager, Industry Solutions, IBM Software Group

Learn how industry expertise is a smart way for partners, developers, academics and clients to drive higher margin sales and grow business. Join this session to learn how IBM’s Industry Solutions Specialty can help you grow your business and capture a piece of the enormous information technology opportunity.



Cloud computing evokes images of computing in the sky, but this session is grounded in reality to deepen your understanding of current and developing trends, compare business models advantages, and how you can seize exciting opportunities with IBM’s help today. You will also hear about new resources to help you take advantage of this rapidly emerging opportunity.

Tues., February 15 at 4:15 p.m. – 5:00 p.m.; Wed., February 16 at 11:15 a.m. – 12:00 p.m.

Drive Profitable Growth in the Changing Economy Speaker: Carmen Ene, Vice President, Northeast Europe, IBM Global Financing and Bob Zapfel, General Manager, IBM Global Financing

Want to improve your sales and increase your bottom line? We will share our latest insights into CFO and financial decision-maker pain points and tips on overcoming their cost objections to open more opportunity for revenue generation. This session will provide a roadmap for leveraging IBM Global Financing to sell larger deals, generate more repeat business, potentially improve margins and optimize cash flow.

Tues., February 15 at 4:15 p.m. – 5:00 p.m.; Wed., February 16 at 1:30 p.m. – 2:15 p.m.




We are entering a new era of Information Technology (IT) called Smarter Computing – “efficient and innovative IT” designed to dramatically improve the economics of IT. More leaders recognize that architecture matters on a Smarter Planet and they are successfully addressing the “IT conundrum” characterized by insatiable demand for new capacity and new services on flat IT budgets. Learn more about selling and delivering solutions in this environment.

Tues., February 15 at 4:15 p.m. – 5:00 p.m.; Wed., February 16 at 11:15 a.m. – 12:00 p.m.

Storage Efficiency – Help Clients Control the Information ExplosionSpeaker: Brian Truskowski, General Manager, System Storage and Networking, IBM Systems and Technology Group The world is rapidly becoming more interconnected and instrumented, and information continues to double every 18 months. With information growing much faster than storage IT budgets, companies are looking to IBM and our partners to build more efficient storage systems. Learn how you


can help clients gain control of their information with new smarter storage efficiency solutions. Tues., February 15 at 4:15 p.m. – 5:00 p.m.; Wed., February 16 at 1:30 p.m. – 2:15 p.m.


IDC estimates that midsized firms worldwide will spend $305 billion on information technology in 2011. In our recently completed survey of over 2,100 midsize businesses, more than 50 percent of them indicate they will increase their IT budgets this year. Come hear what else midsize businesses are saying about where they will invest their money and how IBM is helping you, our primary route to market, win in the midmarket.

Tues., February 15 at 4:15 p.m. – 5:00 p.m.; Wed., February 16 at 11:15 a.m. – 12:00 p.m. & 1:30 p.m. – 2:15 p.m.


Rod AdkinsSenior Vice President, IBM Systems and Technology Group

Rod Adkins is Senior Vice President for Systems and Technology Group, which encompasses all aspects of IBM’s semiconductor, server, storage, system software and retail store solutions businesses, with 2008 revenues of more than $19 billion. The company’s integrated supply chain, which includes global manufacturing, procurement and customer fulfillment, also report to him. Mr. Adkins was named to this position in October 2009, after serving as Senior Vice President, Development and Manufacturing for Systems & Technology Group, where he was also responsible for the company’s microelectronics business that develops semiconductor solutions for IBM systems and OEM clients.

Rob AsheGeneral Manager, Business AnalyticsIBM Software Group

A veteran of the business analytics and performance management industries, Rob Ashe has spent most of the past 27 years working with Global 3500 enterprises to help them enable effective decision-making and drive higher performance across their organizations.

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As General Manager of the Business Analytics division at IBM, Mr. Ashe is responsible for strategic vision, direction and day-to-day operations. He is a principal architect and evan-gelist of the company’s vision for analytics. During his 24-year tenure at Cognos, he served in numerous senior executive positions, including President and Chief Operating Officer, and Chief Executive Officer.

James BurkeScience historian, television host and best-selling author

Science historian, television host and author, James Burke was hailed by The Washington Post as “one of the most intriguing minds in the Western world.”

For over 40 years Burke has produced, directed, written and hosted award-winning television series (including the landmark Connections) on BBC, PBS, Discovery and The Learning Channel. Burke is the best-selling author of Connections, The Day the Universe Changed, and The Knowledge Web. His most recent titles are Circles, Twin Tracks and American Connections.

Burke leads audiences on a journey through the history of science, technology and social change, showing the interconnected nature of the world, stimulating innovative thinking, and revealing the remarkable serendipity behind humankind’s tireless commitment to invention.


Joel CawleyVice President, Strategy & Enterprise Initiatives IBM Corp.

Joel Cawley works with IBM’s Chairman and General Manag-ers to develop business strategies, resolve critical issues and formulate IBM’s overall strategy. He was instrumental in the formation of IBM’s Emerging Business Opportunities program and has led that work since 2003.

Over more than 25 years at IBM, Mr. Cawley has developed a deep understanding of customer value, business strategies and economics of the IT Industry including semiconduc-tors, systems and technologies, all major software catego-ries, professional services, outsourcing and a wide range of business services.

Bijan DavariIBM Fellow and Vice President, NextGeneration Computing Systems & TechnologyThomas J. Watson Research Center

Bijan Davari received his M.S and Ph.D. degrees in Electrical Engineering from Rensselaer Polytechnic Institute, Troy, NY in 1984. He then joined IBM Research Division, Thomas J. Watson Research Center, Yorktown Heights, NY, where he worked on various aspects of high-performance CMOS technology for IBM mainframe and UNIX systems. In his current role, Dr. Davari leads the efforts for the definition and

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implementation of IBM’s next generation systems, employing Massively Multi Threaded (MMT) architectures and Special function engines in Workload Optimized Systems. Dr. Davari received the prestigious J.J.Ebers award in 2005 and the Andrew S. Grove Award in 2010. He has authored and co-authored more than 70 publications on various aspects of semiconductor devices and technology. He is an IEEE fellow.

Carmen EneVice President, Northeast EuropeIBM Global Financing

Carmen Ene is Vice President, Northeast Europe, IBM Global Financing. In this capacity, she manages more than $5 billion in assets and is accountable for revenue, profit, and client satisfaction. Prior to this, Ms. Ene was General Manager of IBM Global Financing Italy and Chairman of IBM’s Italian banking subsidiary, based in Milan. She has held a variety of leadership roles in IBM in various countries, including in South Africa and throughout Central and Eastern Europe.


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David FairclothVice President, Worldwide System Networking SalesIBM Systems and Technology Group

David Faircloth is Vice President of Worldwide System Networking Sales in IBM Systems and Technology Group. He was appointed to this position in December 2010. In this capacity, Mr. Faircloth is responsible for sales and support for IBM’s Worldwide System Networking products and services, including those from recently acquired Blade Network Technologies.

He and his team manage IBM’s system networking hardware business across a broad range of industries and countries across the globe, helping clients design and implement differentiated data center networking solutions.

Craig HaymanGeneral Manager, Industry SolutionsIBM Software Group

Craig Hayman is General Manager, Industry Solutions, a business unit focused on delivering high value, integrated solutions — a portfolio that includes IBM’s Industry Frameworks, Enterprise Content Management solutions, Enterprise Marketing Management solutions and Industry Solutions software.

Mr. Hayman was previously general manager, Application & Integration Middleware, responsible for IBM’s WebSphere portfolio, including Web application servers, transaction and messaging systems and business integration technology. He has held numerous leadership positions in Strategy and Development across IBM, including RFID and Client Technology.

Bob HoeyGeneral Manager, General Business IBM Global Technology Services

Bob Hoey is General Manager of General Business – IBM Global Technology Services. He is responsible for delivering a differentiated Channels & Alliances Strategy, with particular focus on the midmarket customer segment, which leverages asset-based services offerings.

Mr. Hoey joined IBM in 1986 as a new business sales rep in Boston where he learned to sell third-party application software and used this to drive sales of IBM hardware, operating systems and middleware, and services. He has held numerous executive positions throughout IBM, including in IBM Systems and Technology Group as Vice President-Worldwide Sales, System z, and General Manager, Major Markets.


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Rich HumeGeneral Manager, Global Business Partners and MidmarketIBM Sales and Distribution

Rich Hume was appointed general manager of IBM Global Business Partners in May 2008, and is responsible for leading the organization that supports IBM’s approximately 120,000 Business Partners globally. In January 2010, his channel role was expanded to oversee IBM’s Midmarket client segment.

Since joining IBM in 1984, Mr. Hume has held a series of management and executive posts, including general manager of IBM’s x86-based System x server division where he reinvented the System x supply chain to optimize profit-ability for IBM and its Business Partners. He was also Gen-eral Manager of operations, IBM Global Business Solutions, where he managed the global business processes that support sales and delivery of IBM’s consulting services. Prior to these roles, Mr. Hume led a variety of IBM organizations, including its Personal Computing Division in North America and ibm.com globally. He also has extensive experience in IBM’s financial function where he served as the CFO of IBM’s PC business prior to its sale.

Jan JackmanVice President, Cloud ServicesIBM Global Technology Services

Jan Jackman leads the cloud strategy and cloud portfolio management across Global Technology Services. She also is responsible for offering management and development of GTS cloud offerings, including IBM’s compute cloud, storage, desktop, and development and test. She is responsible for innovation initiatives in the area of Financial Archiving and Medical Imaging clouds which are cross IBM initiatives. Prior to this role, Ms. Jackman was Vice President, Global End User Services (EUS), responsible for the EUS Offering Development, Delivery Planning and Assurance within IBM’s Global Technology Services organization.


Arvind Krishna General Manager, Information Management SoftwareIBM Software Group

Arvind Krishna is General Manager of IBM’s Information Management Software Division, which includes database, data warehouse, information integration, master data management, integrated data management and associated software.

Dr. Krishna is responsible for the revenue, development, strategy, and ecosystem of the Information Management business, a multibillion dollar market. Previously, he was the Vice President of Strategy for IBM Software Group. He has held many key roles in both IBM Software and IBM Research including pioneering IBM’s security software business.

Robert LeBlancSenior Vice President, Middleware SoftwareIBM Software Group

Robert LeBlanc is Senior Vice President, Middleware Software, for IBM Software Group. In this role, he has global responsibility for driving the strategy and management of the industry-leading capabilities that build, manage and run our middleware. This includes Application & Integration Middleware, and the Information Management, Rational, and Tivoli portfolios.

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Previously, Mr. LeBlanc was General Manager, Worldwide Software Sales, IBM Software Group. In this capacity, he had global responsibility for overall sales strategy and manage-ment of IBM Software Group. Mr. LeBlanc led a worldwide software sales team of approximately 17,000 employees around the globe.

Paul LoftusGeneral Manager, Maintenance & Technical SupportIBM Global Technology Services

Paul Loftus is the General Manager of Maintenance and Technical Support, IBM Global Technology Services. He has worldwide responsibility for IBM’s hardware and software technical support and maintenance services business, including IBM and non-IBM products. He has held this position since 2005.

Prior to his current role, Mr. Loftus was Vice President of IBM business process and integration architecture in the office of the CIO. His responsibilities focused on accelerating IBM’s overall business transformation efforts. He served as Vice President of Systems Software in IBM Systems and Technology Group, and as General Manager of Strategy and Solutions, IBM Software Group.


Emilie McCabeGeneral Manager, SalesIBM Global Technology Services

Emilie McCabe is the General Manager of Sales for IBM Global Technology Services, which offers clients a continuum of information technology services. In role, she is responsible for defining the GTS sales and business development models and driving execution to clients globally.

Ms. McCabe was previously General Manager of IBM’s Global Public Sector, responsible for setting the strategy, direction and sales execution of information technology solutions and capabilities for government, education and healthcare/life sciences clients and prospective customers worldwide. She has nearly 30 years of experience in informa-tion technology with an extensive background in sales, marketing and business management and has served in a variety of leadership positions across IBM.

Steve MillsSenior Vice President and Group ExecutiveSoftware & SystemsIBM Corp.

Steve Mills joined IBM in 1973 and has held various executive leadership positions in IBM since 1989. He has played a leading role in the growth of IBM Software Group since its

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inception in 1995. In 2000, he assumed the role of Senior Vice President and Group Executive, Software Group. Last year, Mr. Mills was named to his current position adding hardware and systems to his responsibilities. In this capacity, he is responsible for directing approximately 100,000 employees across development, manufacturing, sales, marketing and support professions.

Andy Monshaw General Manager, Global MidmarketIBM Sales and Distribution

Andy Monshaw is General Manager of Global Midmarket. He is responsible for leading IBM’s company-wide focus on expanding sales to midsize companies and working with our Business Partner ecosystem to deliver innovation to the midmarket. Responsibilities include global sales, Business Partner ecosystem, offerings portfolio, strategy, and marketing.

Prior to this role, Mr. Monshaw was Chief Operating Officer and a member of the Board of Directors of IBM Japan. In this capacity, he was responsible for sales, marketing, communications, finance and operations for IBM Japan.


Shailesh NaikVice President and General Manager, Americas, IBM System NetworkingIBM Systems and Technology Group

Shailesh Naik is responsible for BLADE’s North American sales operations, which account for more than 40 percent of the company’s revenues. Mr. Naik has more than 25 years of senior sales, marketing and channel experience in the technology sector, including establishing and leading the OEM sales function for Nortel’s Blade Server Switch Business Unit.

Under his leadership at BLADE, the company has expanded its OEM and partner go-to-market strategy by developing an “Authorized” and “Champion” Solution Partner Program for distributors, VARs and resellers, as well as significantly expanding the company’s sales force to address increased customer demand.

Geoffrey Moore Best-Selling Author, Managing Director at TCG Advisors and Venture Partner at MDV

Geoffrey Moore is a best-selling author, a Managing Director at TCG Advisors and a venture partner at MDV. Recognized as a leading business consultant to large companies facing formidable strategic challenges, Mr. Moore works with established enterprises in his role of Managing Director of TCG Advisors. In this role, he divides his time between consulting on strategy and transformation challenges with senior executives and developing mental models to support the practice.

With this focus in mind he has written Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution. His other best-selling books, Crossing the Chasm, Inside the Tornado, The Gorilla Game and Living on the Fault Line, are required reading at leading business schools.

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Sam PalmisanoChairman, President and Chief Executive OfficerIBM Corp.

Sam Palmisano is Chairman of the Board, President and Chief Executive Officer of IBM. He was appointed as Chief Executive Officer in 2002 and Chairman in 2003.

He began his career with IBM in 1973 in Baltimore, Maryland. Since then, Mr. Palmisano has held a series of leadership positions, including Senior Vice President for the Enterprise Systems and Personal Systems groups. He also played a key role in creating and leading IBM’s Global Services, rising to senior vice president, and building the largest and most diversified information technology services organization in the industry. He also served as Senior Managing Director of Operations for IBM Japan. He became President and Chief Operating Officer in 2000.

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Mike RhodinSenior Vice President, IBM Software Solutions GroupIBM Software Group

Mike Rhodin is Senior Vice President, Software Solutions Group, IBM Software Group. This group focuses on inte-grated offerings that target high-growth opportunities such as business analytics, collaboration and industry solutions. Over the course of his 25-year career with IBM, Mr. Rhodin has demonstrated a passion for helping IBM clients maximize their return on IT investment by simplifying the way people work and improving organizational performance. Prior to his current role, he was General Manager, IBM Northeast Europe.

Ginni RomettySenior Vice President and Group Executive, Sales, Marketing and StrategyIBM Sales and Distribution

Ginni Rometty is Senior Vice President and Group Executive, IBM Sales, Marketing and Strategy. As IBM’s global sales leader, she is accountable for revenue, profit, and client satisfaction in the 170 global markets where IBM does business. In this role, Ms. Rometty is responsible for IBM’s worldwide results, which exceeded $99 billion in 2010. She also is responsible for leading IBM’s global strategy, marketing and communications functions.


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Tom RosamiliaGeneral Manager, Power Systems and System zIBM Systems and Technology Group

Tom Rosamilia is the General Manager of Power Systems and System z for IBM Systems and Technology Group. He is responsible for all facets of IBM’s Power Systems and System z businesses including strategy, marketing, sales, operations, technology development and overall financial performance. He led a similar mission for System z prior to his current role. Previously, Mr. Rosamilia served as General Manager of IBM’s WebSphere Software division, where he led an organization across software development, marketing, services, and sales professionals spanning more than 34 locations worldwide.

Brian Truskowski General Manager, System Storage and Networking IBM Systems and Technology Group

Brian Truskowski is the General Manager of System Storage and networking, IBM Systems and Technology Group. He is responsible for strategy, product development, marketing, sales support, and program profitability for IBM’s storage and networking businesses, which includes disk, tape, network-ing, storage software and solutions. He is also responsible for driving the integration of storage and network solutions with IBM’s server, software, services and financing teams to deliver innovative new offerings for extended client value.

Prior to this position, he was General Manager, Internet Security Systems (ISS), IBM Global Technology Services (GTS). In this role, Mr. Truskowski led ISS in its efforts to deliver world-class security solutions.

Marie WieckGeneral Manager, Application & Integration Middleware IBM Software Group

Marie Wieck is the General Manager of Application & Integration Middleware (AIM) business unit in IBM Software Group. In this role, she leads an organization of more than 7,500 software development, marketing, services, and sales professionals. She is responsible for IBM’s WebSphere software portfolio and other strategic middleware products, including Web application servers, transaction and messag-ing systems, integration, and business process management solutions. In her more than 25 years with IBM, Ms. Wieck has held a variety of technical and executive roles in IBM’s hardware, software, services and corporate finance groups.


Bob ZapfelGeneral ManagerIBM Global Financing

Bob Zapfel is General Manager, IBM Global Financing. He leads the world’s largest information technology financing and asset management organization. In this role, he is responsible for business direction and management of a portfolio of $34.6 billion in total assets. In prior leadership roles, Mr. Zapfel served as General Manager, Strategy and Business Development, Global Technology Services. He led IBM’s Information Technology Services business in the U.S., Canada and Latin America; served as General Manager of the global Strategic Outsourcing and Integrated Technology Services service lines; led the Financial Services Sector business globally, as well as IBM Global Services’ operations in Latin America, and IBM’s travel and transportation industries globally.

Speakers General Information

Executive Meeting CenterThe Executive Meeting Center is located in the Palazzo Ballroom on the main floor of the JW Marriott. This is the area where all one-to-one meetings will take place. Onsite hosts and schedulers will be pleased to assist you and answer any questions you have. If you wish to schedule a meeting with an IBM executive while on site, please visit the scheduling desk in the Executive Meeting Center for assistance.

Hours:Mon., February 14: 1:00 p.m. – 6:00 p.m.

Tues., February 15: 7:00 a.m. – 1:00 p.m. 5:15 p.m. – 6:00 p.m.

Wed., February 16: 7:00 a.m. – 8:45 a.m. 12:15 p.m. – 1:15 p.m. 5:15 p.m. – 6:45 p.m.

Registration and Information DesksThe conference registration and information desks are located in the JW Marriott Lobby level and will be open at the following hours.

HoursMon., February 14: 12:30 p.m. – 6:00 p.m.Tues., February 15: 6:30 a.m. – 7:00 p.m.Wed., February 16: 6:30 a.m. – 7:00 p.m.


General Information

Press and Analyst Center The Press and Analyst Center is located in the JW Marriott Lower Level in the Cordova rooms and is open during scheduled conference hours.

Attire Dress is business casual for all activities associated with the PartnerWorld Leadership Conference.

Security and BadgingThe IBM Security Office will be located in the Barcelona Room. Please take the time to become familiar with the security policy for the PartnerWorld Leadership Conference (PWLC).

• ToobtainyourPWLCbadgeand/orbadgeholderfrom the Registration Desk, you must present your photo ID with proof of age (driver’s license or passport). Each registered attendee will only be permitted to pick up his/her own badge.

• AllconferenceattendeesmustweartheirPWLC-issuedbadge at all conference functions – meetings, meal, and evening functions. IBM employees should have their IBM ID badge at all times while on site. While on site, you will be required to carry a photo ID with proof of age (driver’s license or passport) with your PartnerWorld Leadership Conference issued badge.

• Attendeesshouldsafeguardpersonalmaterialssuch as laptops at all times. Do not leave any items unattended.

• Badgesharingisnotpermitted.IBMreservestherighttotake any security measures deemed appropriate to increase the safety of our attendees without prior notice. IBM also reserves the right to change the policies set forth herein, without prior notice. Thank you in advance for your cooperation.

Videotaping and PhotographyThe PartnerWorld Leadership Conference will be photo-graphed and videotaped. The photographs and video will become the property of IBM. The photographs and video will be used both internally and externally by IBM on a global basis and will be available on public websites. If you object to your likeness being used by IBM, kindly advise us immediately at the registration desk.

Lost and Found The Loss Prevention Department accepts inventories and controls all lost and found items. Opened food items and beverages are immediately discarded. In the event you wish to report a lost item, you may dial ext. 4357 (HELP) from any hotel house phone for further assistance.

Medical In the event of an emergency or incident, use any hotel house phone and dial 88.

Wireless Access Wireless connectivity is available throughout the Grande Lakes conference area. To access the Internet just connect to the PWLC 2011 wireless account reflected in your wireless network selection settings.


Translation Services Attendees who desire translation of the General Sessions into Japanese, Korean or Mandarin may pick up complimentary translation headsets before entering the General Session.

Transportation Airport Ground Transportation Mears Transportation operates an airport shuttle service. Return reservations to the Orlando International Airport should be secured at least 24 hours in advance by calling (407) 423-5566. Reservations can be made online at www.mearstransportation.com/.

One-way taxi fare from the airport to the conference hotel ranges from $35 to $40. Some Orlando taxis do not accept payment by credit card, so cash may be required.

General Information

Off-Site Hotel Transportation For conference attendees staying at the Renaissance Resort or the Rosen Shingle Creek Resort, shuttle bus transporta-tion to and from the Grande Lakes Orlando Resort will be provided. Buses will depart from the convention entrance of these hotels on the following schedule. Please note that the last shuttles will depart promptly at the scheduled time.

Tues., February 15 – To Grande Lakes:Every 20 minutes from 6:30 a.m. – 1:30 p.m.

Tues., February 15 – From Grande Lakes:Every 20 minutes from 8:00 p.m. – 10:00 p.m.

Wed., February 16 – To Grande Lakes:Every 20 minutes from 6:30 a.m. – 9:20 a.m.

Wed., February 16 – From Grande Lakes:Every 20 minutes from 9:00 p.m. – 11:00 p.m.

If you have questions regarding the shuttle service, please visit the PartnerWorld Leadership Conference Information Desk located in the JW Marriott Lobby Level near registration.


JW Marriott Lobby Level


JW Marriott Lower Level


Ritz-Carlton Lobby Level


IBM at 100PartnerWorld Leadership Conference On-lineShare the experience with your team

In IBM’s Centennial year, thanks go to you, our Business Partners. You share in our success. The solutions you deliver with IBM technology are innovative, relevant and accessible around the world.

Our long history and achievements over the past 100 years set IBM apart from any other technology company in the industry and offers an opportunity to set you apart as our Business Partner. You are encouraged to use the occasion of IBM’s Centennial to drive growth and deepen client conversations you’ve started around Smarter Planet. Seize the opportunity to promote our collaboration to clients as we look forward together to a future of innovation and growth – today and tomorrow.

To learn more about the IBM Centennial and to participate in our centennial digital citizenship activities, visit ibm.com/ibm100

We hope you enjoy the PartnerWorld Leadership Conference and that the General Sessions, Leadership Exchanges and meetings are stimulating ideas to put into action in your business.

Now you can give your team back at the office a jump start on putting your plans into action. To share the PartnerWorld Leadership Conference experience, just point them to the PartnerWorld channel on Livestream. General Sessions, Leadership Exchanges, plus additional content are available in streaming video.

www.livestream.com/ibmpartnerworld

From the channel it’s easy to share the specific sessions you found most compelling over email or your favorite social media platform including Facebook and Twitter. If you’re a Twitter user, include the hash tag #ibmpwlc in your tweets to link your followers into the broader conversation.

Presentations and links to additional information will also be available on the PartnerWorld Leadership Conference pages following the conference.

ibm.com/partnerworld/pwlc

© Copyright IBM Corporation 2011 IBM Corporation

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U.S.A.

2-11 All Rights Reserved

The following are trademarks of International Business Machines Corporation in the United States, other countries or both: IBM, the IBM logo, and PartnerWorld.

Other company product and service names may be trademarks or service marks of others.

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