The best American & international children’s brands

12th edition

February 14 15 16, 2016

Metropolitan Pavilion, New York

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Playtime is spreading l ve in New York!

For its 12th edition, Playtime New York is freeing itself from the calendar of American trade fairs to be closer to its American and international exhibitors’ production cycle. Because January is too early and March is too late in the ordering season, the show will take place in February for the first time!

And what better time than Valentine’s day to celebrate our love for children’s designers!

Almost 170 brands (+13% increase) coming from the United States and the rest of the world will present their Fall/Winter 2016/17 collections of clothing, accessories, gifts, home goods and design.

Beautiful collections don’t have to be expensive! Since 2010, Playtime has been imposing its style in New York. Thanks to its relaxed work atmosphere and mix of trends and creative endeavors, more and more professionals gather at Playtime New York to prepare their upcoming commercial season. Well known brands and new arrivals, brands from the USA, Europe and Asia; the selection is rich and only accepts the best-in-class!

The newest brands joining Playtime New York this winter: #sen • abc123me7 • baby blastoff! • bangbang copenhagen • blanca monrós gómez fine jewelry • bleucoco • calibeth • cigogne bébé • coccoli • dadati • fawn baby • flavia carvalho pinto • freckle baby • freehouse apparel & bedding • gilded glam • goodnight light • hero new york • holly and beau8 • hootkid • ieva fray • iglo + indi • kidscase • la queue du chat • leoca paris • les lutins • little goodall • little p9 • mainio • malu organic • martina charlotte • me oui • melton mikk line • mini rodini • miss l. ray • my little cozmo1 • nadadelazos • nununu2• oh baby! • oh soleil6 • oh…my! kidswear3 • olivier amandine • punktchen komma strich • red caribou5 • rock your baby • rylee & cru • senorita lemoniez • serendipity organics • tarantela • the bonnie mob4 • the prints by marke newton • valmax • zazu • …

The brands returning to Playtime New York with their latest offer:agatha cub • akid brand • amelia • atsuyo et akiko • aymara • bacabuche • beau loves1 • bobo choses2 • devon’s drawer • everbloom • feathers • herschel3 • jess brown4 • lebig5 • little creative factory • maá / manuela de juan • mainio6 • misha and puff • molo kids7 • motoreta • nico nico • nobodinoz8 • oaks of acorn • oeuf9 • oli & carol • paisley magic, little paisley people • poeme & poesie • rachel riley • raspberry plum • rose pistol kids • sisiouiouiyesyes • sons + daughters eyewear • tia cibani kids • tiny little dream • tinycottons • tuchinda • wolf and rita • …

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> all brands on www.playtimenewyork.com/exhibitors

Winter 2016/17 Trends forecastThis winter Playtime will bring you in a ‘Marvelous!’ world where every style will adjust to the temperature curves! In addition to the key outfits of the season, our 3 trends spaces will also feature original art installations.

> Find out about the invited artists here: www.playtimenewyork.com/trends-events/

In the Great White North lives a queen with an icy heart whose beauty knows no equal. The bitter cold has petrified both her en-chanted world and her soul. Everything that surrounds her is pre-cious, reflecting her magnificence. Under the spell of her splendor, children dream of being princes or princesses. They strut like des-cendants of Tsars in outfits of velvet and brocade.

• Materials: moiré, metallics, pearlized, brocades, silk, fur, velvet• Colors: dusty roses, glacier blues, purple, transparent greys, sil-ver, golden, bronze• Patterns: blurry florals, snowflakes, inlaid rhinestones• Key Pieces: pillbox hat and muff, long coat, maxi dress

invited artist: Tara Linzalone • www.taralinzalone.com

Winter has covered nature in its snowy cloak. Trees are clothed in a suit of icy lace. Time is suspended. The flora and fauna are snoozing.This is where the reign of the mineral takes over. Just like the fro-zen landscape, children’s wardrobes are decorated with marbled effects and blend right into the mineral tones to better hide during their games of hide-and-seek.

• Materials: wools, cottons• Colors: white, icy blues, cool greys, stone colors, charcoal, neu-tral tones, moss• Patterns: marbled, landscapes, rock candy• Key Pieces: wool pants and coat, chunky knits

invited artist: Alex Hammond • www.alexhammondart.com

A poet, a painter and a photographer play around with composing nonsensical sentences. Out of their imaginations is born a marve-lous universe denuded of all reality where nothing is impossible. It is populated with hybrid plants and mutant animals. In this strange world, children pop a lobster on their head, wear clothes made of blue skies and have eyes in the place of a knapsack.

• Materials: composite, aggregate• Colors: bright• Patterns: mouths, eyes, skies, random prints, arty• Key Pieces: hoodie, windbreaker, improbable mixes

invited artist: Cecilia Elguero • www.ceciliaelguero.com

Discover these themes in more detail in the mini-conference video with our trend-setter Julie Malait and find out about the key colors, materials and shapes of the season. >At the entrance of the show and online on our social media networks after the show.And don’t miss...

Surreal utopiaFrozen landscapesWinter Wonderland

Grab some ideas to work more efficiently….

… Or have some fun, it’s up to you!

Don’t have time to place all your orders at the show? In ad-dition to your visit, get a free access to Playologie, the inter-national B2B marketplace for Fashion and Design. The only

place to check out today’s best international collections, before everyone else!

In a user-friendly and secured interface, Playologie offers a serie of simple and efficient tools which will help you centralize all your orders.Get more info and sign up for free

www.playologie.com

Bloggy Style The editors of Coos & Ahhs, La Petite Peach and Mini Outfitter will go through the show to pick up their 13 favorite pieces. Then, it will be up to you to mix them to create the styles you prefer on our website! If you lack inspiration, press « Shuffle » and enjoy the surprise of the proposed pairings!http://www.playtimenewyork.com/trends-events/index.php?tab=bloggystyle

A call for happiness from Kid’s WearFor all the dreamers, original thinkers and poets, Kid’s Wear offers you a ticket to the marvelous universe of artist Elsa Dray Farges. Find the magazine’s photographer wandering through the aisles of the show and step into the skin and thoughts of her colorful ‘characters.’All of the photos will be available on the magazine’s website and social media network. www.kidswear-magazine.com • www.elsadray-farges.com

Dive into Babiekins universeWith retro-leaning images, the Babiekins booth invites show-goers to explore the connection between the childhoods of generations past and the current childhoods enjoyed by their own tiny trendsetters. http://babiekinsmag.com

We all want information and access at our fingertips; but how do we capture the attention of buyers and brands?Earnshaw’s magazine will bring together a panel of experts to enlighten us about the mobile revolution.The seminar will be presented on Tuesday February 16, starting at 8:15 am, at the restaurant space.

If you would like to attend, please contact Allison Kastner by email at : allison.kastner@9threads.com

www.earnshaws.com

Virtual showroom, real businessPLAYOLOGIE EARNSHAW’S CONFERENCE

Let’s Talk Mobile!

> More details here: www.playtimenewyork.com/trends-events/

Playtime New York12TH EDITION

February 14 - 16, 2016

Metropolitan Pavilion, 125 W 18th St, New York, NY 10011

HoursSunday February 14th & Monday February 15th: 9am - 6pm

Tuesday February 16th: 9am - 4pm

Playtime New York Organizers: Picaflor Inc.34 West 33rd Street, Suite 314, New York, NY 10001

Tel +1 212 53 7301 • E-mail contact@playtimenewyork.com Press contact : social@playtimenewyork.com

PRE-REGISTER AND PREPARE YOUR VISIT

www.playtimenewyork.com