FEB 8 ISSUE

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The Lions’ Pride, Friday, February 8, 2013 pride-online.net The Lions’ Pride SAINT LEO UNIVERSITY FRIDAY, FEBRUARY 8, 2013 VOLUME LI NO. 15 SINCE 1965 www.pride-online.net Do brands profit from Super Bowl? By Tara McLoughlin Editor in Chief Page 3 Anti-Valentines day Valentines day comic Page 4 Slaves close to home G-Quadruplex Ipad Usage Page 6 Movie Review Sand Hill review Page 8 Super Bowl review A look into Lacrosse Page 2 Holocaust speaker Popular brands, such as Budweiser and Fiat, pay top dollar for 30 seconds of Super Bowl exposure. According to Long Island Newsday, 3.8 million dollars was spent on the Super Bowl commercials presented on Feb 3. Advertisers such as Anheuser-Busch, Budweiser, AXE, Best Buy, Cars.com, Century 21, Coca-Cola, Doritos, Fiat, Ford/Lincoln, GoDaddy.com, Hyundai, Kia, Kraft’s Mio, Mars, Mercedes-Benz, Milk Processor Education Program, Paramount, PepsiCo, Skechers, SodaStream, Taco bell, Tide (Proctor & Gamble), Toyota, Volkswagon, and Wonderful Pistachios were all featured in between game time. When looking at the list of brands, one must wonder why they would invest so much money on one or two commercials. But these top brands are just a few of the many brands looking for slots. Every year there is a number of first time advertisers looking to build national brand awareness. The Super Bowl is known to be one of the most watched television programs of all time, with an average of 111.3 million viewers tuning in. So, one can see why it is so important to get an advertising slot. If you factor in the amount of viewers watching the game, it is worth it. The brands are able to target a very large audience in a small amount of time. And after the Super Bowl, there is always a buzz surrounding the brands, whether it is positive or negative. These brands know that if their commercial is a hit it will be talked about. They also know that their brand will continue to get brand exposure through social media sites such as YouTube. When researching a few of the videos I found that there was a significant amount of views on them. The ‘Gangnam Style’ Pistachios ad, which was uploaded by Wonderful Pistachios, was viewed by 1,663,262 people, the Budweiser: Clydesdale “Brotherhood” video, uploaded by Budweiser, was viewed by 8, 418, 719 people. But the question is, are the Super Bowl commercials worth their hefty price tag? According to an article in Yahoo Finance, titled “Are Super Bowl Ads worth the cost”, super Bowl commercials can have an impact on a brand’s sales. The site explains that the online brokerage firm, E-trade, saw a 32 percent increase in new brokerage accounts the week after the 2008 Super Bowl advertisement was released. Despite this, the article does state that brands take a big risk by putting so much money into one advertisement campaign. This is because not all brands are guaranteed positive results. There is always the possibility that the commercial could hurt the brand. Page 5 Facebook Sales Networking Check out what’s inside Page 7 St. Leo takes on Rollins New Coach

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Feb. 8 Issue of the Lions' Pride

Transcript of FEB 8 ISSUE

Page 1: FEB 8 ISSUE

The Lions’ Pride, Friday, February 8, 2013

pride-online.net

The Lions’ Pride SAINT LEO UNIVERSITY FRIDAY, FEBRUARY 8, 2013 VOLUME LI NO. 15 SINCE 1965

www.pride-online.net

Do brands profitfrom Super Bowl?

By Tara McLoughlin

Editor in Chief

Page 3Anti-Valentines day

Valentines day comic

Page 4Slaves close to home

G-QuadruplexIpad Usage

Page 6Movie Review

Sand Hill review

Page 8Super Bowl review

A look intoLacrosse

Page 2Holocaust speaker

Popular brands, suchas Budweiser and Fiat, paytop dollar for 30 seconds ofSuper Bowl exposure.

According to LongIsland Newsday, 3.8 milliondollars was spent on theSuper Bowl commercialspresented on Feb 3.

Advertisers such asAnheuser-Busch,Budweiser, AXE, Best Buy,Cars.com, Century 21,Coca-Cola, Doritos, Fiat,Ford/Lincoln,GoDaddy.com, Hyundai,Kia, Kraft’s Mio, Mars,Mercedes-Benz, MilkProcessor EducationProgram, Paramount,PepsiCo, Skechers,SodaStream, Taco bell,Tide (Proctor & Gamble),Toyota, Volkswagon, andWonderful Pistachios wereall featured in betweengame time. When lookingat the list of brands, onemust wonder why theywould invest so muchmoney on one or twocommercials. But these topbrands are just a few of themany brands looking forslots.

Every year there is anumber of first timeadvertisers looking to buildnational brand awareness.The Super Bowl is knownto be one of the mostwatched televisionprograms of all time, withan average of 111.3 millionviewers tuning in. So, onecan see why it is soimportant to get anadvertising slot. If youfactor in the amount ofviewers watching thegame, it is worth it. Thebrands are able to target avery large audience in asmall amount of time. And

after the Super Bowl,there is always a buzzsurrounding the brands,whether it is positive ornegative.

These brands knowthat if their commercial isa hit it will be talkedabout. They also knowthat their brand willcontinue to get brandexposure through socialmedia sites such asYouTube. Whenresearching a few of thevideos I found that therewas a significant amountof views on them. The‘Gangnam Style’Pistachios ad, which wasuploaded by WonderfulPistachios, was viewed by1,663,262 people, theBudweiser: Clydesdale“Brotherhood” video,uploaded by Budweiser,was viewed by 8, 418,719 people. But thequestion is, are the SuperBowl commercials worththeir hefty price tag?

According to anarticle in Yahoo Finance,titled “Are Super BowlAds worth the cost”,super Bowl commercialscan have an impact on abrand’s sales. The siteexplains that the onlinebrokerage firm, E-trade,saw a 32 percent increasein new brokerageaccounts the week afterthe 2008 Super Bowladvertisement wasreleased. Despite this, thearticle does state thatbrands take a big risk byputting so much moneyinto one advertisementcampaign. This is becausenot all brands areguaranteed positiveresults. There is alwaysthe possibility that thecommercial could hurtthe brand.

Page 5Facebook Sales

Networking

Check outwhat’sinside

Page 7St. Leo takes on

RollinsNew Coach

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Advisor: Mrs. Valerie Kasper

Newsroom

Tara McLoughlin, Editor in Chief Shane Holman, Managing Editor

Matthew Hewitt, Advertising Manager Katie Gwinn, Layout Editor

Racheljoy Capitola, Copy Editor Jessica Miller, Asst. Layout Editor

THE LIONS’ PRIDE

Advisor: Mrs. Valerie Kasper

(352) 588-8316Student Activities Center, Office 106

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33701 State Road 52 Saint Leo, FL 33574

Opinion

By Daniel Kofi

Contributing Writer

Who is the rescuer?

The Saint LeoUniversity Center forCatholic-Jewish Studiesstarted off their lectureseries on Jan. 29 with“The Motivations ofRescuers during theHolocaust.” RenownedHolocaust survivoradvocate Dr. EvaFogelman was thekeynote speaker at theevent.

Such a global subjectraises moral concerns,and is a critical questionabout our co-existence asa human family sharingthe same planet.

The topic also bringsup theoretical questionsof who values more thanthe other, and whichopinion supersedes theothers. However, thetheoretical dialogueserves to return thediscussion to theprimary issues of thefundamental basis ofmorality, conscienceeducation and pragmaticreforms.

When Dr. Fogelmanspoke on the theme:“The Motivations ofRescuers during theHolocaust,” it becameevidently clear that the“moral dilemma,” wasitself, in need of rescueeffort. As rescuersconsidered rescuingvictims of the disaster,their own safety was leftwithout compromise.Intelligence gatheringmade it uneasy for oneto determine who wasthe real victim in need of

rescue. Failure to analyzethis critical scenario speltthe doom of many goodSamaritans in the rescuemission as their liveswere jeopardized in thehands of the Nazipredators and theircohorts. In a nutshell,the rescued were a threatto the rescuer. However,does this answer themoral question by anyconsideration?

The rescue strategytook various courses.Firstly on relational base,the relatives, friends andloved ones of the Jewishcommunity made everyfrantic effort to get theirfellow beings out of thedanger. The other groupof rescuers was theideological networkrescuers, whichencompassed the youth,basically high schoolstudents, college, andgraduate students.Detached professionalssuch as social workers,teachers, lawyers and ahost of others cameaboard the family line toget their families andlove ones rescued. Themost pathetic of all, wasthe child rescuers. It wasa mission but of course itwas a missing factor inour pluralistic analysisand appreciation of thecircumstance.

The Holocaust is oneof the most severehuman rights tragediesin our global history, andgreat consequencesresulted in theaftermath.

As we take solemnmoments to ponder on

this development, variousquestions have croppedup over the period as towhat role America didplay during these crucialmoments? Dr. Fogelmanrecalled that the Jewishsociety in America wasfragmented. Americanforeign policy at the time,concentrated on theWorld War II just to beable to break the Germanhegemony, and destroyNazism entirely. This wasto the detriment of thefreedoms and rights ofthe people and againstour global agenda ofpeace building andsustenance of democratictenets. In Italy however, itis recorded that about85% of the Jewishpopulation was rescued.There was not muchresistance in the rescueoperations in Poland, andBulgaria as compared tothe level of oppositionand devastationencountered in Germany.That was how muchnational characteristicdemonstrated during theHolocaust.

The Holocaust of NaziGermany wasunfortunately not theonly such incidence inour global history.Comparatively, inRwanda the genocide thatoccurred demonstrates anunthinkable humanbehavior. “Between Apriland June 1994, anestimated 800,000Rwandans were killed inthe space of 100 days.Most of the dead wereTutsis - and most of thosewho perpetrated the

violence were Hutus,” aBBC internet base reportshows.

As Dr. Fogelmandiverted attention to theracial “holocaust” whichoccurred in Rwanda in1994, we are quick toconclude that we are allpotential rescuers andvictims to be rescued, if aclear cut line ofdichotomy is not drawnbetween the intolerableshames of our society, andthe values of such asociety. Our collectiveresolve lies in appreciationof our commonalities,and celebration of ourdifferences.

Furthermore, thelecture raised the veryimportant question of themoral upbringing of theyounger generation. Bydoing so, the socialcommitment, educationalvalues, independence ofmind, and respect forhumanity are assessedwith regards, where theyfit into the very essence ofthe core of our moralfabric.

Teaching our youngergenerations the corevalues of self- respect, andrespect for one another, tobe independent and toinstill in our children, asense of confidence arekey socio-psychodimensions of the lastingsolutions that we mustcarve and preserve for oursafety and survival on thisglobe. The personalitytrait remains anotherparamount area, worthyof consideration in thepurview of our socio-cultural and ethnocentric

diversities. It isremarkable to mentionthat, in the holocaust,neither the status quo,nor the perceptiveevaluation of our originscould determine whocould be rescued or therescuer.

As Dr. Fogelmandiscussed the roles thatvarious groups of peopleplayed in the rescuemission, she did not leaveout the moral lessonsgathered from thisunspeakable historicalmemoir. It is evidentlyclear that our differencesmust exist to ensure afunctional society, but thesignificance of ourcommonalities are thingswhich must neither berelegated to thebackground, nor subjectto fatal brutalities.

Today a modern“holocaust” exists,“victims of the holocaust”are strangled, but whereare the rescuers?Terrorism, economicdisparities between therich and poor, culturaland religious intolerance,political upheavals andintolerance, corruption,and suppressions acrossthe span of our globe areglaring-this is the modernholocaust, but where arethe rescuers?

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Opinion

By Joceleyne Hilary

Contributing Writer

Valentines day doesn’t have to be a day for lovers

Valentine’s Day isjust around the corner, asthe day of love drawsnearer, questions such as,who you’re going to bespending it with? , whatplans you will bemaking? are questionsthat will occupy yourmind.

This is without adoubt the day when menstress, and womenwonder if they will haveanyone to go out with.Everyone thinks it’s theday for great loves andfirst dates, but Valentine’sDay does not need to beonly celebrated bycouples. This day can be

shared by not onlycouples, but also, the singlepeople everywhere.

There are some greatthings to do around theSaint Leo, Wesley Chapeland local area.

If you have a specialsomeone, whether it be aboyfriend, girlfriend or acrush, here are a few ideason what you could do. Aclassic dinner and a moviewould be an excellent wayto spend time with thatperson. Guys are in luck;you don’t need to bring agirl to see a romanticmovie that you will mostlikely fall asleep in. Bringthe girl to a comedy likeIdentity Theft or an actionmovie like DjangoUnchained at The Cobb

Theater. This will besomething you guys canboth enjoy. However, ifyou want to keep ittraditional Safe Haven isthe perfect romantic moviebased on renownednovelist Nicholas Sparks.Then, after the movie,dinner at Applebees or 900will be a great way to sitdown and talk to yoursignificant other withoutputting a big hole in yourwallet. If you do want to goall out with dinner,Yamato’s Japanese orBonsai sushi would beentertaining you while youwatch them make yourfood in front of you. If thisis a first date, the cookingwill be good distractionfrom the awkward first

date silences.If you’re a single

person, not wanting to sitaround watching lovemovies on television don’tfret. There are many thingsfor you to do as well. Goget your best single friendand go out for a nicedinner, and maybe somelight shopping. Walkingaround the Wiregrass Mallwill put you in a goodmood and get yourappetite up for a nicefriendly dinner. You canalso organize a big groupto stay in, rent movies andplay games. Red box hassome great new releases ata cheap price and everyonecan pitch in for pizza.Exchanging small presentswith best friends will also

keep you in the holidayspirit. You can get a smallbox of chocolates or somedelicious cookies to showthem what they mean toyou.

So whether you aresingle or dating, ValentinesDay can be fun foreveryone. Everyone shouldbe with someone that theylove, regardless if they areyour best friend or yoursignificant other. This dayshould be used to get outand have a good time. Ifyou are single do not sitaround and think of aboutit. Enjoy it with yourfriends and makememories.

While the nationwatched the inaugurationof President Obama, astone’s throw away inVirginia, the Republicans,who controlled amajority of the state’sHouse of Representatives,passed a bill that wouldallow their party anadvantage in the nextpresidential election. Thebill would change theelectoral districts in thestate, creating onemajority black districtbut dispersing the africanamerican vote in otherplaces. This changewould also be coupledwith a change in how thestate would award itsElectoral College votes.

This new bill wouldaward Electoral Collegevotes by congressional

district, not the winnertakes all system alreadyin place in every stateexcept Maine andNebraska. This bill is notalone in itsimplementation.Republicans are trying topush for changes in threeother key states:Pennsylvania, Wisconsin,and Michigan. TheRepublicans want thesestates to change to thesystem Maine andNebraska use, which isthe congressionaldistricting method. Eachcongressional districtwould give their electoralvote to the candidate thatwon their district. Thissystem, while seeming tobe fair, would give theRepublicans a very clearadvantage in those states.Cities which have a moreliberal lean to them more

often than not areencompassed by onedistrict. These districtswith higher numbers ofpeople are vastlyoutnumbered by districtswith less people; thismeans that in manyswing states where citiesbring in the liberal vote,they could only cast onelectoral ballot for theirchosen candidate. Sincemany cities hold morepopulation than the restof the state, it wouldcompletely bypass thepopular vote.

The system in placein Maine and Nebraskagives two electoral votesto whichever candidatewins the popular vote inthe state. The bill inVirginia, however, takesthese two electoral votesand instead of awardingthose to whoever won

the popular vote, givesthem to the candidatethat won a majority ofthe congressionaldistricts.

The Virginia Bill,however, is expected tofail meeting oppositionfrom the Republicangovernor of Virginia andseveral key Republicansenators in the statelegislature. Thisopposition is believed tospell the end for this bill.However, what dostudents who live instates think about theseproposed changes to theElectoral College system?

Cody Jean-Baphste, ajunior, stated when askedabout the Republicanplan to try and reworkthe way the ElectoralCollege works in hishome state of Michigan.He said, “Personally, I

would oppose thisbecause I like the currentsystem better as it ismuch fairer than theproposed new system.”

Shawnee Arnett, asophomore, who livedand has family in thecommonwealth ofVirginia said,“Gerrymandering,Gerrymandering,Gerrymandering!Democrats andRepublicans yelling ateach other, get along!”

Even if this changetook place before the2012 election, it wouldnot have made adifference. That,however, is not the point.What Americans need towatch for is any type ofvoter fraud, suppression,or action that preventsthe majority will fromcoming forth in elections.

How one party may dominate the Presidential electionBy Matthew Beil

Contributing Writer

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Florida is a hot spotfor beaches, parks, andapparently slaves.

According toWorld Relief, 27million people aroundthe globe are forcedinto sexualexploitations and laborin order to meet anincreasing demand.20,000 of these victimsare transported into theUnited States everyyear. Florida ranksthird among popularhuman traffickingstates.

During a meetingfor the Clearwater/Tampa bay Area TaskForce on HumanTrafficking on Feb. 1 atSPC, speakers

addressed this issuewith an emphasis onprosecution andprevention. The TaskForce consists of lawenforcement, WorldRelief, the FBI, theUSDHS, and manyother programs thatwork together to helpvictims and tosentence traffickers.Volunteers areencouraged to getinvolved.

“Child sex abuse isnot the same as a childhuman traffickingvictim,” said TysonElliott, HumanTrafficking Director.

Human traffickingexpads beyond abuse.A victim is someonewho has their naturalrights stripped away.Women forced into

prostitution, childrenmade into soldiers, andindividuals used forpersonal servitude allfall under the samecategory. 80 percent ofthe enslavedpopulation is womenand children.However, in contrast tocommon belief, fewvictims are discoveredthrough prostitution.The DDJ learned from717 accounted victimsthat most humantrafficking discoveriescame from assault andbattery and petty theftcharges.

Because of howimportant it is to stophuman exploitation,communities shouldknow how to identifyvictims. According toWorld Relief, warning

signs include STDs,scars, bruises,homelessness,unexplained debt,family threats, and lackof control over affairs.Suspected cases shouldbe called into the TaskForce hotline (727-562-4917) or local lawenforcement forinvestigation. Rescuedvictims are taken to asafe place andsometimes even movedto keep them safe.

“It would bemore of a circuit tocircuit, or region toregion thing,” saidElliot.

The Task Force hascaught and punishedhuman traffickingrings from as far asNorth Carolina.Although not everyone

Slaves close to homeBy Racheljoy Capitola

Copy Editor

60 years after Watsonand Crick’s discovery ofthe double helix, scienceis at it again. Researchersfrom CambridgeUniversity have stumbledupon a new segment ofDNA called a G-Quadruplex.

DNA contains fourbases known as Adenine(A), Guanine (G),Cytosine (C), andThymine (T). These basespair with each other likepuzzle pieces to form thedouble helix. The doublehelix provides a blueprintfor creating new materialscells use to functionadequately.

A double helix ofDNA bundles up into awarm, cozy little packagecalled a chromosomelocated in the nucleus of

cells. At each end of thechromosomes liesegments called telomereswhich help protect theDNA inside. If you took allthe DNA out of a singlecell nucleus and laid it endto end, it would spanaround two meters long.

When a cell is ready toreplicate, it must firstmake sure it has an extracopy of DNA so thesecond cell can also havethe blueprint needed for itto function. This is done ina series of steps called thecell cycle. During a certainpart of the cell cycle,known as the S phase,special regions of fourstranded, box shapedDNA can be found. Theseare G-Quadruplexes.

G-Quadruplexes arenamed after their highGuanine content and fourstranded structure. Whenthese structures form by

linking a series of Guaninetogether, they gatheraround the telomeres ofchromosomes, whichhave been associated withcertain cancers. Iftelomeres are damaged,they may not do as well atprotecting DNA. Whenthis happens, DNA canbecome damaged,therefore creating a higherrisk of affecting theblueprint presented byDNA to cells.

A special enzymecalled telomerase makessure that the telomeres onevery chromosomeremain intact. However,when there are too manytelomerases beingexpressed, cancer canoccur. It was found that ifan inhibitor was used toblock DNA replication, G-Quadruplex levels godown. G-Quadruplexesare abundant during DNA

replication, especially inrapidly dividing cells suchas those with damage toDNA, which can meancancerous mutations.

Casie Stronson, abiology major at theUniversity said, “This justgoes to show there are nolimitations to science, andmany new doors will opennot only for theresearchers involved, butfor the student like mewho thought we alreadyknew everything therewas to know about DNA.There’s clearly so muchmore to learn and to applyold knowledge to.”

Kayla Lee, anotherbiology major, said,“Sometimes theimportance of nitrogenousbases, particularlyGuanine, is overlookedand never understood.”

The topic of G-Quadruplexes also

Four Stranded DNA Discovered in Human CellsBy Jocelyne Hilary

Stephanie Holz

Contributing Writers

can be saved, the teamdoes what they can.

“We’ve had manysuccesses than we hadfailures,” said BillWilliger, ICE ofHomeland Security.

The Task Forcemust work within theirregulations sincefunding is limited.Programs rely onvolunteers andinterested parties tospread the knowledge.The CommunityCampaign againstHuman Traffickingprogram works besidethe Task Force,allowing groups andorganizations to takeadvantage ofnewsletters, speakers,training courses, andfundraisers.

appealed to JosephZundell. “G-Quadruplexesare more complex thanmost people understand.DNA isn’t just turned onand turned off like a lightswitch. There are multiplelevels of regulation toprovide feedback to otherareas within the cell. So, acancer medication thatattempts to inhibittelomerase may interact,most likely, with otherregulatory proteins(enzymes), or othercomponents. If it weren’tthis complex, life wouldcease to exist.”

It is the hope of manyscientists that a drug canone day be produced toattack G-Quadruplexes inan attempt to halt theprocess of cell division incancer cells. This wouldslow the growth of tumorsand suppress malignancy.

During theUniversity’s first year ofgiving out iPads tostudents and faculty,people either find themmore efficient than laptopsor turn them into toys.

According toClaudia Ruiz, AssistantDirector of InstructionalTechnology, at thebeginning of the year, sixfaculty members from avariety of disciplines wereselected to use their facultyissued iPads in theclassroom. In the spring

term, five more professorsstarted using iPads.

In the fall, the originalsix faculty membersshared their responses toRuiz. Surprisingly, eventhough not every studentin the classes had an iPad,67 percent of the facultymembers said they usedtheir iPad in every class.The rest in the study saidthey frequently used it.

The participatingprofessors were also askedwhat the strengths andweaknesses of the iPadswere. The strengthsincluded:

Organization duringthe lecture

Student interaction Students could share

group work efficientlyThe weaknesses

included: Not everystudent had an iPad

Relevant appssometimes cost money.

John Lax, Professor ofMarketing, has been usingiPads in his 300 levelmarketing classes for thewhole year.

“From what I haveseen, students who use theiPads are doing even betterthan those who use

laptops,” said Lax. “TheiPads seem to be helpingstudents take better notesand do research quicklyand efficiently.”

However, only elevenprofessors are using iPadsin their classrooms, whichmeans that most studentsare not assigned anacademic use for theiriPads.

Les Lloyd, ChiefInformation Officer,performed a study in thefall about what studentswere actually using theiriPads for. The study foundthat 94 percent of the 31

students surveyed usedtheir iPads for checking e-mail and using the SLU-portal. 87 percent used itfor browsing the internet.

Freshman AshleyReynolds said, “I never use

Students talk about Ipad usageBy Annie Hayes

Contributing Writers

More on pg. 6

Photo Courtesy of Wikicommons.com

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Someone is walkingalong the sidewalk,carrying a large box. Astudent notices and offershelp. This simple favorcan establish a long roadof outcomes. The studentcould have been helpinga future professor oremployer, and has nowestablished a connectionahead of time.

This is networking.Networking is a betterterm for establishingconnections withother peopleprofessionally. AndreaNierenberg is aprofessional when itcomes to guidingpeople in professionalnetworking for thebusiness world.Nierenberg recommendsseveral tips that will helpto establish networks andkeep up with them foryears to come.

Networking iscrucial for the businessworld. Networking canbe broken down into twoessential parts: creatingnetworks and keepingthem for the future.

When it comes tocreating networks withpeople, one must keep inmind what type of peoplethey want to networkwith. Places where onecan create connectionsare almost limitless.Nierenberg wants toremind people thatnetworking is not aboutlooking to get somethingfrom other people, butby giving something ofyou, where a person canreturn the favor. Now thisis not like giving a gift,but it is more aboutgiving respect and beinga good natured person.

One of the simplestthings anyone can do is tosimply know a person’sname. This includes

The smart way toprofessionally network

“The opposite ofnetworking is notworking”-Andrea

Nierenberg.

spelling andpronunciation. When youmeet someone, take anextra second to ask howthey spell their name andif they can repeat it backto you. They might be alittle surprised, but theywill be thankful for thetime taken to remember.

“24/7 awareness fornetworking . . . go with agoal . . . do not try toconnect with everyone,”said Nierenberg.

However, not allnetworks are created bychance or small favor.

Sometimes one has to goto meetings or office‘meet and greets’ toestablish connections. Inthis situation, one wantsto have an introductionpre-planned that lastsabout twenty seconds.Nierenberg gives somequick tips for thisintroduction:

Do not oversell it.Tell the introduction withpride and integrity.

Deliver it withpassion.

When you aretalking, talk in a happyand excited tone.

Watch the listenerfor clues about what stuffthey are interested in yousaying. Also, watch for ifthe listener’s eyes areglazing over objects or isnot holding eye contact. Ifthis happens, it isimportant to change thesubject or to excuseyourself by introducingthem to someone else orleaving with a questionthat might indirectlyinvite an exchange ofcontact information.

After establishingthose important

connections, one needs tonurture them, so therelationship can deepenfor future benefits.Whether that benefit isthrough employment orintroduction to otherpeople, connections needto be nurtured in order tobe beneficial.

“Everything old isnew again,” saidNierenberg.

The simplest andmost traditional means ofcommunication can say alot about the networkingyou establish. Some ways

to keep up with acontact are:

E-mails forquicker responses.

Send a hand-written card. It standsout, and only needs tobe a few lines. Linkin is a

professional website thatacts as a social media sitefor business.

Phone calls workbetter after one knows theperson better.

Contact at least once amonth, and ask aquestion that is either aget-to-know-you questionor about business.Another option is to senda thank you. Try to sendabout three to four everyweek, and as contacts ornetworks build up, trysending three or four aday.

It only takes a fewminutes to say thank youor ask a question. Anyonecan do this, whetherintroverted orextroverted, one canpractice and do well withnetworking. AsNierenberg says, “Bebrief, be brilliant, and begone.” However, do notforget to keep up withcontacts.

Following in thefootsteps of Apple’sdisappointing year inprofits, Facebook hasannounced that theyhave been witnessinga drop in profits likeno other before. Theworld renownedsocial networking sitehas admitted thatprofits have declineddue to the largeamounts of moneybeing invested intheir developmentand researchdepartments.

In the last threemonths of 2011,Facebook saw animpressive profit of$302 million, thisfigure had beenrelatively constantfrom when Facebookhad first become ahousehold name andwas at its hiatus.

Unfortunately,2012 had nothingbut bleak figures tofollow with, with justa profit of $64million in the lastthree months. Inaddition to what isalready disappointingnews, shares inFacebook havedeclined drasticallyby 6% in New York.Shares that wereinitially launched inMay at $38 on theNasdaq stockexchange, havewitnessed a decreasein value by a half ofthe original value bySeptember.

Fortunately,Wednesday saw arecovery to a value of$31 at the close oftrading; however thedrop that occurred intrading after-hoursstrongly indicatesthat these values willdecline again.

In contrast tothese figures, theadvertising revenuehas seen an increasein revenue by 40%.This increase hasbeen significantlyaffiliated to theadvertisements frommobile platforms.The revenue fromadvertising totaled to$1.2 billion, howevertis was already

anticipated newsaccording to Facebookanalysts.

So, with over abillion users aroundthe world, being ahousehold name, oneof the mostdownloaded mobileapp and, ablockbuster moviestarring JustinTimberlake. Why isFacebook struggling tohold on in 2013?

This question wastaken to students oncampus in order to seetheir views andopinions, as to whythis beloved site isfailing to keep up withthe New Year.

Psychology major,Kirsten Sullivanexpressed her shockupon the news aboutFacebook. “I amactually in shock thatFacebook isstruggling, I neverreally consideredFacebook as being outof trend. I have beenusing Facebook everysingle day since I firstcreated an accountand, I have become sodependent of it forcommunication andentertainment that Icouldn’t haveimagined other peoplegetting bored of it.”

SophomoreBiology major, PaigeFowler expressed avery different view.“As the years go on,trends evolve. It feltlike yesterday whenBebo, MySpace andMSN were popularand then Facebookhad changed the socialnetworking world. Ithink Facebook hasbecome very boringpersonally; Twitterand Instagram aremuch moreentertaining and mayhave become strongcontenders for the topspot. I am sad to saybut, I think peoplemay be starting tomove on fromFacebook like peoplemay have anticipated.”

Upon brieflydiscussing this subjectwith several otherstudents, it becameclear that despiteFacebook facingscrutiny, it will always

Facebook profitssee downfall

By Jocelyne Hilary

Contributing Writer

be a part of integrallife. Many studentsshared that Facebookwas not just a sitewhere the uploadedand look at pictures,they were dependenton it forcommunicationamong fellowstudents whether it beto arrange studygroups or keep up todate withassignments.

Despite Facebookfailing to meetexpectations in thebusiness world, itseems it future is stilllooking bright amongmost students. Themajority of studentsinterviewed hadexpressed that theyweren’t looking tomove on fromFacebook in the nearfuture. Despite havingTwitter or Instagram

accounts, they saidthose were onlyadditions but notreplacements forFacebook. All theinterviewed studentshad the cell phone appfor the site andadmitted that it wasvital for keeping up todate with currentevents but moreimportantly to alwayshave an easy means ofcommunication.

By Jessica Miller

Asst. Layout Editor

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Campus News

By Jocelyne Hilary

Contributing Writer

Take a break for a movie

The weekend isaround the corner andif you are looking for alazy night activity aftera long week of workinghard in school, a trip tothe movies would be agreat place start. It isthe perfect place to justput up your heels andsnack on somepopcorn. With 2013being the year of bigtime box office releases,here are three moviesrecommended forviewing in the nearfuture.

The horror movieMama was a big hitupon its release January18th. It made it to thetop of the charts for aweek. The success ofthis movie wassurprising for a horrormovie since they areonly high contendersduring the Halloweenperiod. Starring JessicaChastain, Mama isabout two little girlswho where abandonedin the woods for yearswith no one to take careof them. Miraculously,they survived and were

found in a cabin bytheir uncle. Upon theirreturn to his house andhe soon finds out that,they may have hadsomeone that actuallytook care of them whilethey were in the woodsafter all. As this movieintroduces you to thismysterious person thatdoes not want to letthem go, it will bringchills up your spine andmake your hair standup straight.

Another movie tolook forward to, comingout February 8th, isIdentity Theft. This is acomedy by the same

director who broughtyou Horrible Bosses, soyou can already expectcoming out of thismovie with a smilepermanently plantedon your face. Thiscomic movie is about awoman who steals theidentity of an averageman. The police seemto not want to help himstop this woman, so hetakes matters into hisown hands. He soonrealizes that she is morethen he can handle.This movie will haveyou laughing from thestart. If you want aneasygoing movie you

can just enjoy, this oneis perfect.

If you are lookingfor a more intellectuallychallenging movie, SideEffects will have yougripped. Thispsychological thrillerstars Jude Law,Channing Tatum andCatherine Zeta Jones.This movie is about awoman who has taken apill given to her by herphysiatrist in order tocope with the wait untilher husband’s releasefrom jail. She seems tobe getting better, beforesuddenly finding bloodeverywhere andthinking she hasmurdered someone.This is a movie that willhave you really thinkingeven after you leave thetheaters. The movie willbe released on the sameday as Identity Theft.

Movies are always agood way to go hangout with some friendswithout spending toomuch money. Everykind of person can findsome movie that theywill enjoy, so a trip tothe theater can pleaseanyone.

This year’s editionof Sandhill Review hasjust gone to press, andit will be published inApril.

The competition toget published in thisyear’s edition of theSandhill Review wasfiercer than ever.

Prof. Gianna Russo,Managing Editor, said,“Out of about the 80pieces of prose andpoetry and over 60pieces of art submitted,only 43 pieces of proseand poetry and 12pieces of art got pub-lished.”

The work wassubmitted by students,faculty, and staff, alongwith local writers andartists.

Every year theSandhill Review has atheme, and this year’stheme was “gettinglost.” The idea camefrom one of Dr.Crerand’s classes of

professional writingmajors. It ended upbeing interpreted asgetting lost physically,spiritually, and emotion-ally lost.

According to Russo,as tradition the Reviewwill first be distributedat two “crack the spine”parties. “They’re calledthat because it’s the firsttime we open, or crackthe spine, of the book.”

The first party willbe on April 2 on cam-pus, and the second willbe on April 9 at a localrestaurant which is stillbeing determined. Atboth events people whosubmitted work willpublicly read theirpieces. Both events arefree.

Afterwards, thecopies of SandhillReview can be pickedup for free in the En-glish Department, theCannon MemorialLibrary, and the SaintLeo University Book-store.

Sandhill review previewBy Annie Hayes

Contributing Writer

it. It’s been turned off sinceNovember.”

Freshman KennaDieffenwierth gets moreuse out of hers. “I don’thave a cell phone, so I useit to text my friends. I alsouse it for Facebook,YouTube, and games.”

Other freshmeninterviewed includingCarrie Sylvester andAmber Evans said theyuse their iPad for games, e-mail, and Facebook.

Lloyd said, “IPads willbe given out again nextyear. They are just anotherdevice for students to useif they want, and sincethey are using them, wewill keep providingthem.”

Professor Lax isconfident that the iPadswill soon become moreintegrated into Universitylife. “IPads give peoplewhat I like to call theanyplace, anywhere,anytime syndrome, andthat’s what I like aboutthem,” said Lax.

“I find that I don’teven carry a notepad tomeetings anymore, I justbring my iPad. They willsoon replace bringinglaptops to class. We justhave to figure out how.”

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Sports

Mike Gincel

Contributing Writer

This past weekend,the Saint Leo UniversityLions took on SunshineState Conference RivalRollins College in a tri-sport showdown. Swim-ming, Men’s andWomen’s Basketball werethe three sports and thecontests were highlypublicized with theStudent GovernmentUnion sponsoring theSwim Meet with freesunglasses, flip flops andice cream. At the end ofthe day, the Rollins Tarswere handed four lossesas the Lions took themdown in each sport witheach contest having theirown moments of spec-tacle and wonder

First, the Lions doveinto the water at theMarion Bowman AquaticComplex as the Lionsfaced the Tars in themorning at 11am. Beforethe races began, theswimming teams paidrespect to their graduat-ing seniors as this wasthe last home meet ofthe season. For thewomen, it was the lasthome meet for KatieDavid, SandraStopczynska and SarahEarls. For the men, thetwo seniors were MichaelCozzi and CarlosAraque. As the racesbegan, it was evidentthat the Lions were hereto win. On the women’sside, freshman ErinBobstein was a standoutperformer, as she fin-ished her heat in the 100Yard Backstroke with atime of 1:00:57, nearlyfive seconds faster thanthe second place finisher.Senior SandraStopczynska also fin-ished her last home meetin style as she finishedwith a time of 32.14 inthe 50 Yard Breaststroke.The team of Bobstein,Stopczynska, Bains andBouthiller finished in 1st

place for their perfor-mance in the 200 YardMedley Relay. At the endof the meet the womendefeated the Lady Tars,153-109.

On the men’s side,the individual standoutswere Senior MichaelCozzi and Freshmen

Matheus Assis, as theyboth won three eventsin the individual events.Cozzi won the 1000Yard Freestyle with atime of 10:04.24, the 50Yard Breaststroke with atime of 27.80 and the500 Yard Freestyle witha time of 4:54:12. Assiswon his events in the100 Yard Butterfly, the100 Yard Freestyle andthe 100 Yard IM withtimes of 51.30, 46.55and 51.63 respectively.In the team events, themen’s team outshonethe Tars. The team ofRhet Rheinlander,Araque, Gabe Keownand Alberto-Requejowon 1st in the 200 YardMedley Relay title, whileAlberto-Requejo, Cozzi,Assis, and Rheinlanderscored a win in the 200Yard Freestyle Relay. Themen defeated the Tarsby a score of 183-72.The swim teams nowface the SSC Champi-onships at Nova South-eastern on February13th.

At 2pm, it was timefor the Lady LionsBasketball Team to takeon the Rollins Lady Tars.It was an exciting matchto see as the Lions shotout to an early lead inthe first half, going intothe locker room at half-time with the score of30-17. The Rollins squaddid not give up as theywent on a late game runto cut the lead to threewith only four minutesleft in regulation. TeresaManigrasso made ajumper and the teamtook that and made thelead back up to nine.

With one last shot,Rollins cut the lead tofour with one minuteleft. But it was too little,too late for Rollins as theLions won the game 52-48. Four Lions scored inthe double digits in thisgame with TeresaManigrasso leading thepack with 18 points,Kinnara Lewis not farbehind with 17 points,Chelsea Connelly scored16 points and KeisharaGreen contributed11points.This ended a14 year losing streak tothe Rollins Tars andpushes the ladies to 10-8

overall with a record of5-3 in the conference.As of this release, theyare currently in thirdplace overall in theconference.

Coming off fourconsecutive overtimebattles, the Men’s teamflared up on the court at4pm against Rollinswith a strong start to theTars as they walked outafter the first half with astrong 49-26 lead aswhat was to be a greatconference matchupbecame quickly lop-sided.

Despite a Tarscomeback that cut thelead to 14, the Lionswent on a fast 21-10 runat the end of the secondhalf for a 79-54 win.Leading the pack forthis match was JerrelHarris, with 26 points, aseason high for him.Senior Marcus Ruh wasone point behind at 25points. Ruh made 5three-pointers in thegame and has led theteam in three-pointersall season. Trent Thomasalso made 10 points inthis game, with 9 ofthose ten coming fromthree-pointers and 1from the charity line.

The Lions also heldthe Rollins Tars to justtwo of their team tomake double digits. TheLions improved to 13-4,and 6-2 overall inconference, good forsecond place as of thisrelease. They alsohanded Rollins theirfirst loss in the confer-ence overall, puttingthem at 7-1 after thegame in conferencestanding.

It was a great week-end to be a Lion as theseteams outswam andoutshot the Tars in aSaturday full of excite-ment, fun and true Lionspirit as fans enjoyed theday of events. For moreinformation on theseteams and the Saint LeoLions, check out theathletics site atwww.SaintLeoLions.comor check out theirFacebook page (SaintLeo Lions) or followthem on the twitter@SaintLeoLions. And asalways, Go Lions!

Saint Leo takes on Rollins New coach, newattitude, same goal

Corey Saccone

Contributing Writer

This is the first yearhead coach SeanO’Connor takes his MLBand all three NCAAdivisional experiences toSaint Leo University.

With the baseballseason officially underway,somewhere around SaintLeo University there are 15seniors eager to leave witha ring on their finger, abanner in the gymnasium,and everything they haveleft out on the diamond. Ifthat is not motivatingenough, why not take alook at last year’s disap-pointing 22-23 record.Certainly there is room forimprovement, and everygame counts.

Former head coachRuss McNickle took a jobwith the San Diego Padresin the offseason, openingthe door for Saint Leo Hallof Fame baseball player,Sean O’Connor to take thereins as head coach. As aplayer’s coach, he brings aloose environment, butsimply means business.His resume consists of a129-113-1 overall record.He is accompanied bypitching coach, KeithStrickland, and hittingcoach Lee Parks, whoreturns for his 5th seasonwith the Lions.

“I feel with our talentwe have the ability toaccomplish whatever wewant. We need to beunselfish and become ateam in order to get wherewe want to go. Where wewant to go is up. Sittingnear bottom of conferenceis not acceptable,” saidCoach O’Connor.

Catcher, Daniel Torresand outfielder, Christo-pher Newcomb arecoming off strong offen-sive and defensive years.Last season Newcombprovided dominance atthe plate and on the basepaths, leading the teamwith 8 home runs, 20walks, and 17 stolen bases.His speed and range in theoutfield rarely allows theopponent with an extrabase hit.

“I spent a lot of timeworking out gettingstronger, but at the sametime worked on line drives

to reduce pop outs andallow my batting averageand extra base hits toincrease,” said Newcomb.

Torres provided steadyoffensive numbers and isan absolute brick wallbehind the plate. Heallows pitchers the confi-dence to throw breakingballs in the dirt withoutworrying about themgoing all the way to theback stop.

“I am always workingon things during practice.I work on foot work stilland being quick with myhands even though I’mstill warming up. Aspecific drill would behaving someone throwdirt ball pitches to react toand work on blocking,”said Torres.

Also on the offensiveside keep an eye out forshortstop, Frank Rawdow,and first baseman,Michael Revell. Rawdowprovides solid defense upthe middle and has somepop in his bat. Simple wayto describe him is a hard-nosed, gap to gap hitter.Revell is a senior so lookfor him to explode offen-sively. He bats in themiddle of the lineup andcan put up big numbers ifhe stays consistent.

Pitching wise, SaintLeo has a lot depth. RickTeasley led the Lions inERA (earned run average)and Charles Neely was atthe top of the win columnwith 6. Brent Krauss is anew addition to this year’steam and will take thethird spot in the rotation.Tyrone Miller and MichaelDunnigan will rack upinnings during the weekand out of the bullpenMatthew Hewitt, AdamAlbers, and BrandonMumaw will add insur-ance. Ryan Sadler iscurrently injured, butwhen he returns he willtake his 93 mph fastball tothe mound for the bigconference match ups. Overall the Lions havemuch to make up forfrom last season. With thenew attitude throughoutthe team, it seems quitepossible that they canmake it far after theregular season.

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SportsPreparation wasn’t enough

Meghan Donovan

Contributing Writer

The blackout in the Super Bowl arena Photo Courtesy of Wikicommons

Sport Businessstudents from Saint Leowere able to return toschool before the black-out hit New Orleansduring Super BowlXLVII.

Last week, a selectgroup of students fromthe sport businessprogram got theopportunity to travel toNew Orleans to see someof the behind-the-scenespreparation for theSuper Bowl. On Tuesdaymorning, six studentsand Dr. Williamson leftSaint Leo and droveseven hours toLouisiana. Upon arrival,the group picked uptheir credentials andtoured New Orleansbriefly before their weekof work began.

Tuesday night, theyattended the live CBSSports Show.Wednesday the groupworked with the NFLExperience. The grouplearned, first-hand, thekinds of activities theNFL Experience puts onat an event such as aSuper Bowl. They sawactivities not only forkids, but for adults aswell.

After learning aboutand watching some ofthe activities available tofans, the group was ableto attend an autograph

signing. Former NFLplayers, including somefrom the Hall of Fame,were able to signautographs for all inattendance.

After their busy dayon Wednesday, thegroup got to see theVince Lombardi Trophybefore enjoying sometime off in downtownNew Orleans onThursday.

To finish out theweek, a Saint Leoalumnus, MikeStanfield, met with thestudents. This graduatefrom Saint Leo is nowthe Vice-President ofTicket and Suite Salesfor the New OrleansSaints. With 13 years ofwork with the club, hewas able to talk to thestudents about thecareer he has built sincegraduating from SaintLeo.

The group travelledhome before the SuperBowl because of anorganization flaw at thegame. Thousands ofcredentials were lost,and volunteers couldnot keep up with theamount of help beingdemanded to re-organize all that neededto be done.

This lack oforganization was thebeginning to a long dayin New Orleans—especially for SanFrancisco 49ers fans.

Opening up for thegame, the Sandy HookElementary SchoolChorus sang along-sideAlicia Keys as the teamsprepared for the biggestgame of the year.Shortly thereafter, thegame began and itwasn’t long beforeBaltimore began todominate in NewOrleans. Anquan Boldinscored the game’s firsttouchdown andBaltimore stayed on topfor the rest of the game.

At halftime, Beyoncétook the stage as fansfilled up the stadium towatch the halftimeperformance thatreminded college-agedstudents what it was likegrowing up listening toDestiny’s Child.

As the concertwinded down, the gamewas about to start uponce again. Baltimorewas up 21-6 and SanFrancisco fans begancraving a momentumchange. Little did theyknow, their wish wassoon to be granted.

Just minutes into thesecond half, a powersurge knocked out everylight in the stadium. Asthe darkness fell on thestadium, the playersattempted to keep theirfocus until it was time toplay again. Over thirtyminutes passed and theplayers still hadn’t takenthe field to continue the

game. The playerscontinued to stretch inattempts to stay warmand stay focused for therest of the game.

About 45 minuteswent by before thestadium obtainedenough power to get thegame going again andSan Francisco realizedjust how much of amomentum change theycould create here. Now,22 points down, ColinKaepernick foundMichael Crabtree in theend zone for a much-needed touchdown.This second-half teamused this to shift theenergy in the stadium tofavor them: they beganthe long crawl out of thehole they created in thefirst half.

Although they

continued scoring, it justwasn’t enough. Theywere able to more thanquadruple their scorefrom before the black-out but Baltimore’s teamwould not give up theSuper Bowl victory thatwas at their fingertips.

Despite the black-out and momentumshift in the second half,San Francisco’s rookiequarterback could notpull out a win for theteam. Baltimore held onto win 34-31, anddefensive lineman, andsuper-star hype manRay Lewis said his finalgoodbye to the NFL. Hedid so with one of hisinfamous dance movesand a confetti angel onthe field as his teamcelebrated the win.

Looking into men’s lacrosseCorey Saccone

Contributing Writer

Lions add youngtalent to their veteran coreand look to improve their.500 record from lastseason.

Combining offenseand defense can lead to ateam being successful topto bottom. This year theLions have both. Thedepth on the roster is asgood as ever in schoolhistory. Now they justhave to execute.

Entering his 8thseason as head coach ofthe Lions is Coach BradJorgensen. He was hiredas the first ever coach inthe programs history andstands with a 54-46 overallrecord.

The leadership starts

with this year’s captains:Senior, Beau Besancenez,and juniors RobertHutchinson and MattObermeyer.

“We recognize that washave a lot of potential andhave a great chance ofdoing big things this year.Captains and coach stressthat every day is a chanceget better and we have totake full advantage of theopportunity every time westep on the field,” saidBesancenez.

This season will befilled with excessiveoffensive talent. Keep aneye out for Obermeyer,who led the team with 38goals last season and senior,George Proechel whodominated with 52 points.The offense as a whole willbe dynamic and tough to

stop. A steady group ofTom Horn, Rob VanBomel, Connor McBride,Chris Caiazza, Ray Ferrara,and Robert Hutchinsonwill help provide offense aswell.

“This year’s depth isunlike anything we’ve hadin the past years and itreally takes a lot of theburden off when we havethree lines of midfield thatcan score. In order toimprove my game I’ll belooking to feed the ballmore and become a dualthreat. Offensively I planon doing the same thing aslast year except broadeningmy scoring ability to notonly dodging to score, butalso looking to make theextra pass to get myteammates involved,” saidObermeyer.

Looking to add evenmore energy are thenewcomers for the Lions.Starting in goal is HighSchool All American DaveMoore, brother of juniordefenseman, Doug Moore.Matt Weller and DylanYonts also received AllAmerican nods in highschool. Transferring over tothe Lions is sophomoreMiles Britton, who led theLenoir Rhyne Bears with47 points last season.

“The depth of the teamespecially on the offensiveside will allow our topoffensive returners to teachthe young dynamicfreshman and give themthe confidence to step inthe roles to make theoffense a duel threat fromup top and behind,” saidVan Bomel.

Defensively the Lionsare going to be tough to getpast. Sophomores SeanConnolly and PaulAramanda stand strong bythe goal and freshmanAndrew Rohle has thepotential to follow in theirfoot-steps. Look forBesancenez to stand outdefensively as well.

The depth on this teamallows for Coach Jorgensento be flexible and usedifferent strategies on bothsides of the field. Chancesare many goals will bescored and the defense willstand tall against theopponents. This teamneeds to continue puttingforth effort and workinghard; if they do this, it ispossible that they maywalk away with thechampionship.