Featuring · Every successful putter wins a round of golf and an entry in Sunday’s Putting...
Transcript of Featuring · Every successful putter wins a round of golf and an entry in Sunday’s Putting...
2020 SHOW
Sponsored By Endorsed & Supported By
RECAP
ingolfexpo.com
6,500+
Attendance!
Featuring
BiggestShow Yet!• 85-Plus Exhibitors
• New Club Sales
• KP & Long Drive Competitions
• Putting Championship
• Wellness Zone
• Main Stage Presentations
• Indiana Golf PGA Free Lesson Area
• Amstel Light 19TH Hole
• Saturday Kids & Family Day
Jan. 17 - 19
Fri. 11am - 5pm • Sat. 10am - 5pm
Sun. 10am - 4pm
Blue Ribbon PavilionIndiana State Fairgrounds
WELCOMES
THE
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For more information contact, show producerDick Stephens at 206-484-5284 & Kirk Tourtillotte at 206-930-2400
or [email protected] & [email protected] varsitygolfshows.com
Mark Your Calendar for Next Year’s Show!
January • 15 - 17 • 2021Stay up-to-date on new sponsors, show activities and more at ingolfexpo.com
Event Owned, Managed & Marketed By
Varsity Communications, Inc.
VARSITYGOLF SHOWS
Table of Contents
Event Overview . . . . . . . . . . . . . . . . . . . . 3
• Golf Show Summary
• Quick Facts
Event Features . . . . . . . . . . . . . . . . . . . 4-5
Event Sponsors . . . . . . . . . . . . . . . . . . . . 6
Exhibitors & Floor Plan . . . . . . . . . . . . . . 7
Marketing & Promotions . . . . . . . . . . . 8-9
• News & Magazine
• Radio & Television Advertising
• Internet
• Print Advertising
• Plus
Event Photos . . . . . . . . . . . . . . . . . . . 10-18
2020 INDY Golf Expo varsitygolfshows.com • 3
Quick Facts
Varsity Golf Shows, producers of popular golf shows
throughout the United States, brought their successful brand
of consumer golf shows to Indianapolis in 2020, expanding
their reach north and bringing their tried-and-true formula of
outstanding deals, free giveaways, free lessons, fun interactive
events and qualitay exhibitors to Indiana’s vibrant golf community.
Golfers packed into the hall over the course of the weekend,
eager to take advantage of special offers on local golf courses,
products and services from over 85 exhibitors; fun skills contests
that gave attendees the chance to win clubs, free rounds and
dream stay-and-play vacations; free lessons from top PGA
pros; a driving range lined with representatives of all the major
manufacturers; and a fantastic giveaway package for all attendees
that included up to four free rounds of golf.
Varsity marketed the show via a significant media campaign
that included advertisements in print, television and radio, on-site
broadcasts during the most popular morning news programs,
live remotes from the show floor, plus in-studio appearances and
interviews by show organizers. In addition, e-mail blasts by local
golf courses and other companies, plus a significant social media
campaign, helped promote the show to new audiences.
The 2020 Indy Golf Expo was made possible by the support
of its sponsors, the volunteers who gave their time to make
the show a success, the involvement of the exhibitors and
enthusiasm of the golfing public.
Overview
Show Owner . . . . . . . . . . . . Varsity Comm., Inc.
Date . . . . . . . . . . . . . . . . . . . Jan. 17 - 19, 2020
Site . . . . . . . . . . . . . . . . . . . Indiana State Frgds.
Average Attendance . . . . . . . 6,500+
Exhibits . . . . . . . . . . . . . . . . 85+
Media Exposure . . . . . . . . . . $100,000 Campaign
Ticket Prices . . . . . . . . . . . . . Players Tour Pass: $54, Adults: $13, Seniors (60+) $12, 12 & Under Free
Manufacturers . . . . . . . . . . . Callaway, Cleveland, Cobra, Honma, Mizuno, PING,
Srixon, TaylorMade, Titleist, Tour Edge, Wilson
Sponsors . . . . . . . . . . . . . . . 13 Presenting, 4 Supporting, 7 Patron
Host Hotel . . . . . . . . . . . . . . . SpringHill Suites Indianapolis Carmel
Endorsed & Supported by . . . Indiana Golf
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Event Features
Golf Retail Equipment Sale Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.
PGA Tour Superstore Testing & Fitting Zone Hit all the new models from Callaway, Cleveland, Srixon, Cobra, Honma, Mizuno, PING, Titleist, TaylorMade, Tour Edge and Wilson golf clubs at our free driving range.
Short Game Central Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.
Visit Indiana Golf & Belterra Casino Resort Long Drive Challenge Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.
Korn Ferry Tour Championship & Birck Boilermaker Golf Complex KP Challenge Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.
Central Indiana Chevy Dealers Putting Challenge Every successful putter wins a round of golf and an entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.
93.5 The Fan Main Stage Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.
Amstel Light 19th Hole Time for a break? Visit the 19th Hole to grab a cold Corona Premier and watch golf, football, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.
Free Lesson Area Get your swing tuned up for spring! Using the latest in technology and teaching techniques, top industry professionals will be giving free lessons all weekend long.
Xtreme Green On the Green Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.
Methodist Sports Medicine Wellness Zone Don’t forget your most important equipment — your-self! In the Wellness Zone, let the golf doctors help fix your pain and maximize your potential this spring.
The First Tee Indiana Junior Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
The First Tee Indiana Kids and Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.
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Sponsors
Presenting Sponsor Benefits• Logo on Print, Radio & TV Materials
• Airborne Event Signage
• Logo & Link on the Show Website
• PA Announcements During the Event
• Complimentary Event Tickets
• Sponsorship of Interactive Area
• On-Site Display Space
Patron Sponsor Benefits• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Sponsor or Co-Sponsor of a Show Activity
Sharp Golf Ball Co.
Supporting Sponsor Benefits• Logo on Print Media
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Co-Sponsorship of Interactive Area
• On-Site Display Space
Endorsed & Supported By
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Exhibitors & Floor PlanAMP / Phoenix / Bluegreen
Amstel Light
Atlas Chiropractic
Belterra Golf Club
Bender Gloves
Birck Boilermaker Golf Complex
Bobicks Golf Headquarters
Bright Leaf Golf Resort
Callaway
Central Indiana Chevy Dealers
Chiro One Wellness Centers
Cleveland Golf
ClickHeat
Cobra
Coyote Crossing Golf Club
Diamond Caverns Golf & RV Resort
Draft Kings
Dragon Fly Botanicals
Enlow Grips
Fairway Custom Golf
FCG of Terre Haute LLC
French Lick Resort
Fuzzy’s Spirits
Gear Up Sportswear
Golden Eagle Golf, Inc.
Golf A-Round Group
Golf Mesquite Nevada
Golfers Outlet
Golfmart Kentucky
Gull Lake View Golf & Resort
Harbor Links Golf Club
Harbor Shores Resort
Hometeamgolf.com
Honma
I’m Out of Here Travel
Indiana Golf
Indy Spine and Rehab
IndyStar
Keller’s Crossing at Stone Creek
Kentucky State Parks
King’s Creek Plantation/Vacation Reservation
Center
Korn Ferry Tour Championship
Leaffilter
Let’s Golf Travel Network
Longview Golf Club
Louisiana’s Audubon Golf Trail
Lucas Oil Golf Course
Man Golf Management
Maples Golf Course/Hole Out Golf Shop
Methodist Sports Medicine
Mid America Golfing Events
Mizuno
Monadavi Marketing Inc./TNR Group
Monster Reservation Group/Vacation Getaways
Oak Terrace Resort and Spa
PGA Tour Superstore
PING
Pro-Am Golf USA
Pure One Golf
Red Rock Golf Trail
Renewal By Andersen (Indianapolis)
Saddlebrook Golf Club
Salt Creek Golf Retreat
Sands Ocean Club Resort
Seal Smart LLC
Sharp Golf Ball Company
Sole Essentials
SpringHill Suites by Marriott
Srixon
Sultan’s Run/Dubois County Visitors Center
TaylorMade Golf
Tee Time Golf Pass
The Legends Golf Club
The One Single Finger Golf Glove
Titleist
Topgolf Indy
Tour Edge
TruGolf Inc
Tullymore Golf Resort
Visit Indiana Golf/Pete Dye Golf Trail
Visit Lafayette – West Lafayette
Walnut Creek Golf Courses
West Chase Golf Club
Weston Golf
Wilson
Xtreme Cornhole Golf
Xtreme Green Synthetic Turf
DemoLine
180
50'
139'-5"
363369 365
266270 264
373
274 272
371
262
361
F
F
F F F
F F
F
F F
Synthetic TurfDepot
260
40'
20'
341
242
JourneyGolf Carts
250
30'
20'
240
327 325 323
224228 226
331
232 230
329 315 313 311
212216 214
319
220 218
317 309
210
427 425 423
324328 326
431
332 330
429 413 411
312314
SWGreens
320
30'
20'
409
310
445
346
Putting Challenge
344
50'
20'
348
447
352
451
354
453
356
455
358
457
360
459
362
461
356 450 444
20'
438
20'
10'
Golf BallPaul’s
140
20'
39'
KinleyGolf
132
55'
39'
LD/KP
124
20'
39'
Synergenix
120
20'
39' First Tee
114
45'-3"
29'
DallasGolf
374
40'
60'
TopGolf
464
30'
30'
267269 265273275 271
BoneYard
174
30'
29'
19th Hole
162
39'MainStage
108
30'
29'
Pro-AmGolf
432
50'
40'
Short Game
422
50'
20'
Office422A
30'
10' 10'10'
10'
9'
9'
9'
339
238
337
236
335
FreeLesson
Area
20'
20'
215
20'
211
20'
418 416 414420 412
Two Card
364
463
257259261263
448 440
Drawn By:
DRAWING Status as Of:
DISCLAIMER
ACCURACY OF ALL INFORMATION CONTAINED
OF AN EXHIBIT, IT IS THE SOLE RESPONSIBILITYOF THE EXHIBITOR TO PHYSICALLY INSPECT THE
OF BUILDING COLUMNS, UTILITIES OR OTHER
CONSIDERATION IN THE CONSTRUCTION OR USAGE
RESPECT TO THIS DRAWING. IF THE LOCATIONEITHER EXPRESSED OR IMPLIED ARE MADE WITHON THIS DRAWING. HOWEVER NO WARRANTIES,
ALL EFFORTS HAVE BEEN MADE TO ENSURE THE
FACILITY TO VERIFY ALL DIMENSIONS AND LOCATIONS.
ARCHITECTURAL COMPONENTS OF THE FACILITY IS A
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DFW Golf Show 2020March 6 - 8, 2020Dalls Market Hall
Dallas, Texas
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Radio & Television Advertising• Radio: 290+ Radio Spots
93.5 The Fan - 50 spots and mentions for 2 weeks.
1070 THE Fan - 50 spots and mentions for 2 weeks.
107.5 ESPN - 50 spots over 2 weeks.
FOX Sports Radio 97.5 Indy - 60+ spots over 2 weeks on sports and Rush Limbaugh.
1260 FOX Sports Indy - 60+ spots over 2 weeks on sports and Rush Limbaugh.
KFBQ FM Rock - 20 Spots and promo on Bob an Tom (No.1 show in Indy) this week.
• Live From The Golf Show” Broadcasts
NBC INDY - Thurs all AM in Hall and Studio.
FOX59 - am FOX59 in-studio interview. Also live coverage teaser.
ESPN Radio Live - Fri PM drive show Expo.
• Television Ads: 300+ TV Commercials
CBS WTTV – 30 Ads in LIVE PGA Tour coverage on AM news 2 weeks.
NBC WTHR – 30 Ads in LIVE PGA Tour Honda Classic, Cadillac WGC and AM news 2 weeks.
FOX 59 – 30 Ads in AM and PM news for 2 weeks.
Golf Channel – Whole Indy DMA - 150+ ads: Programs & PGA Tour coverage, over 3 weeks.
ESPN – Whole Indy DMA - 25 spots over 2 weeks.
ESPN2 – Whole Indy DMA - 25+ spots over 2 weeks.
FOX Sports Midwest – Whole Indy DMA - 30 spots over 2 weeks.
Marketing & Promotions
13 MillionImpressions
VIP Passes & Tix @ ingolfexpo.com
Front Door Bonus! Presented By
Sat. is Kids Day • Under 12 Free
GET INTO GEAR, Our Most Interactive Show Yet!
Fri. 11am - 5pm • Sat. 10am - 5pmSun. 10am - 4pm
Jan. 17-19
Huge Equipment SalesNew Club Testing & Fitting Zone
Get up to 6 Rounds of GolfOak Terrace Resort & Spa – 4some. . . 1st 1,500 each day
Saddlebrook GC – Round . . . . . . . . . . . . . . . . . 1st 500 each day
Salt Creek Resort – Round . . . . . . . . . . . . . . . . . . All attendees
Lucas Oil GC – 50% Discount . . . . . . . . . . . 1st 1,500 each day
Korn Ferry Tour Champ – Day Pass . . . . . . . All attendees
TOPGOLF – $10 Off Game Play Coupon . . All attendees
With paid admission while supplies last. See website for details and restrictions.
Sponsors
Indiana State FairgroundsBlue Ribbon Pavilion
Free Lessons From Golf Pros
Newspaper & Magazine• Print Ads – Indy
- Indiana Star Newspaper: 21 ads over 2 weeks in “Sport Section” (most frequent run in 21dayson Friday.
- Current Newspaper: Feature in 2 week’s Indy-wide edition.
2020 INDY Golf Expo varsitygolfshows.com • 9
E-Marketing: Digital Campaign / Ads and Messaging Via Partnerships – 30+ Partners
• Show Ads, Email Campaigns and Show Messages With:
Indiana Golf USGA list, Indiana Golf PGA list, RN Thompson Courses, Indystar.com, Indiana Golf, ESPN Radio Indy, Nuvo.com, FOXSportsIndy, Groupon Indianapolis, a dedicated Golf Expo campaign in Indy for 1 month & 10+ great partners!
Social Media Campaign Via Facebook/Twitter Multiple messages, posts, boosts and campaigns to
our FOLLOWERS afor 2 months leading up, Twitter via Show and partner channels. Major focus 30 days out. Press releases for 4 months to regional media.
Show Posters & Direct Mail Invites Posters put up in INDY area for 3 weeks at local
courses, sports bars and retailers.
With paid admission while supplies last. See website for details and restrictions.Front Door Bonus! Presented By
GET INTO GEAR, Our Most Interactive Show Yet!
Sat. is Kids Day • Under 12 Free • ingolfexpo.com
Get up to 6 Rounds of GolfSaddlebrook GC – Round 1st 500 each day
Salt Creek Resort – Round All attendees
Lucas Oil GC – 50% Discount 1st 1,500 each day
Jan. 17-19 Fri. 11am - 5pm • Sat. 10am - 5pm • Sun. 10am - 4pm
Huge Equipment SalesNew Club Testing & Fitting Zone
Indiana State Fairgrounds Blue Ribbon Pavilion
Oak Terrace Resort & Spa– 4some 1st 1,500 each day
Korn Ferry Tour Champ. – Day Pass All attendees
TOPGOLF – $10 Off Game Play Coupon All attendees
Free Lessons From Golf Pros
VIP Passes Available
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