Features and Benefits

Objectives

Understand the role of features and benefits in the marketing industry

Explain how you can use you features and benefits to market yourself in the workplace

Features-factual characteristics of a product.

Benefit-advantages a customer gets from buying a product

A New Car

Features

Air BagStereo SystemAir ConditionerGPS

BenefitsGood Gas

MileageFaster than BikeSafe

Skills, Accomplishements, and Benefits

When features are utilized well, they turn into accomplishments

Employers hire individuals whose features and accomplishments will provide benefits to the organization.

Juan wants a job in Public Relations

Features

College degree in English

Good writing and grammar skills

Strong organizational skills

Accomplishments

Interned at a community newspaper

Organized a company picnic

Started a weekly column for teenagers

Know Your Skills

Skill-an ability developed through training or experience.

Basic Skills

Skills that are important for life, not just work

Ex: reading, problem solving, creativity, self-management

Workplace Competencies

Skills that effective workers posses and most employers desire

Ex: teamwork, communication skills, computer skills,

Job-related Skills

Skills specific to a position, occupation, or industry.

EX: balance ledgers, write press releases,

Calculate profits.

Acknowlege your Accomplishments

Accomplishment- something that has been successfully completed

When you turn your skills into action, the successful result is an accomplishment

Promote the Benefits

Stress the benefits you can bring to an organization

Benefits show how you can help the organization.

Assingment

Complete the basic skills worksheet. Turn it in on my desk.