Featured Authors Sales Sell Sheet
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Transcript of Featured Authors Sales Sell Sheet
www.crcpress.com© Taylor & Francis Group, LLC 2012
Check Out Featured Authors —A powerful web-based community that connects authors with their audienceFeatures Authors drives online traffic and increases sales by improving our discoverability in a highly competitive onlineenvironment. This groundbreaking web-based community gives our audience highly visual, engaging information aboutour authors, and their work, in a personal and interactive setting.
Benefits for Our CUSTOMERS
• Find the latest news and videos about preeminent CRC Press authors
• Discover where CRC Pressauthors are speaking
• Easily follow their favorite“socially-engaged” authors
Benefits for Our AUTHORS
• Heightened visibility to potential customers, creating more sales demand
• Direct access to their CRC Press profile and its“look and feel” to ensure itis up to date and reflectstheir brand
• Ability to use existing online information, profiles, and media tomake their profiles “richer”and easier to maintain
• Easily publish news aboutthemselves, their books,and events through CRC Press channels
Connect with CRC Featured Authors.
Visit crcpress.com/authorsto check it out.