Feature Pack 8 for WebSphere Commerce – Are you making the most of latest release?
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Transcript of Feature Pack 8 for WebSphere Commerce – Are you making the most of latest release?
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27-02-2015 1www.royalcyber.com - IBM premier business partner
WCS FEP8 Webinar – Royal Cyber Inc.
24th February, 2015
WebSphere Commerce 7
Feature Pack 8
Webinar on -
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27-02-2015 2www.royalcyber.com - IBM premier business partner
WCS FEP8 Webinar – Royal Cyber Inc.
Presenter
A NatashaSr. Technical Sales LeadRoyalCyber Inc
Presenter
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27-02-2015 3www.royalcyber.com - IBM premier business partner
WCS FEP8 Webinar – Royal Cyber Inc.
Agenda
Table of Contents
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What’s new in FEP8
Aurora Starter Store Features
More Power to Buyer Organization
Contracts – Pricing and Catalogs
Management Center Enhancements
REST API Enhancements
Utilities Update
Search Enhancements
Enhanced Integration with Sterling CPQ
Enhanced Integration with IBM Tealeaf
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27-02-2015 4www.royalcyber.com - IBM premier business partner
WCS FEP8 Webinar – Royal Cyber Inc.
What if your Digital Presence could…
On a Single Out-of-the-Box
Platform, Supporting
all Routes to Market
→ Deliver an engaging B2C experience in a B2B world?
→ Enable buyers to interact anywhere, anytime?
→ Execute your business strategy with every customer interaction?
→ Accelerate the onboarding of new buyers?
→ Manage configurable products and services?
→ Confidently commit to delivery dates, while providing an integrated pre and post sales process?
→ Provide Governance and Control of Quotes and Approvals?
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27-02-2015 5www.royalcyber.com - IBM premier business partner
WCS FEP8 Webinar – Royal Cyber Inc.
IBM WCS7 FEP8
Leading the ecommerce race with IBM’s WCS7 FEP8
→ Customer experience determines customer loyalty.
→ B2B customers are looking for enhanced features with B2C kind of experience. AuroraB2B store in FEP8 makes this possible.
→ Site search is playing an increasing role in eCommerce. With advanced search relevancy features, WCS paves the way for higher conversion per click
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27-02-2015 6www.royalcyber.com - IBM premier business partner
WCS FEP8 Webinar – Royal Cyber Inc.
WebSphere Commerce – FEP8
Major enhancements
Proposal
→ Aurora B2B Starter Store
→ Single Starter Store supporting both B2B and B2C customers
→ B2B store also available with Responsive Web Design
→ Faster time to market with improved management of your
promotions and marketing activities
→ New and enhanced utilities enabling ease of use for Business
Users to manage the site
→ Improved WebSphere Commerce Search and Faceted
Navigation
→ Rule-based sales categories
→ Efficient integration to IBM Sterling CPQ for your product
configuration needs
→ Enhanced integration with IBM Tealeaf & IBM Digital Analytics
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WCS FEP8 Webinar – Royal Cyber Inc.
Aurora Starter Stores (B2C & B2B)
Pre-built and fully functional starter store with below features
→ Buyer centric marketing
→ Contract based prices (B2B)
→ Contract based catalogs (B2B)
→ Cross and up-sell functionality
→ Promotions
→ Order Approval flow (B2B)
→ Product fast finder
→ Support for Recurring Order
→ Multi select Faceted Navigation
→ Search engine optimization
→ Multi lingual, multi currency support
→ User Account Management
→ Checkout process
→ Support for Product attributes and assets
→ Enhance operational automation
→ Widget based social integration
→ Responsive web design
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WCS FEP8 Webinar – Royal Cyber Inc.
Accelerate time to market with IBM Starter Store
…and deliver an engaging B2C like experience
IBM Starter Store
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WCS FEP8 Webinar – Royal Cyber Inc.
Buyer-Admin Features
Enhanced features for buyer-admins to manage the below through the storefront
→ Self-service organization management
→ Buy-on behalf of other buyers
→ Creating buyers within the organization
→ Assigning roles to buyers
→ Order Approval
→ Buyers Approval
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WCS FEP8 Webinar – Royal Cyber Inc.
Create Organization
Establish Buyers
Assign approvals and roles
Empowering buyers with organizational control accelerates the onboarding process
Support for complex buyer organizations, contracts and relationships
Added Support
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Buyer Features
Buyers have
→ Usage of B2B widgets to manage Catalog browsing capabilities
→ CSV upload for requisition lists
→ Contract selection after signing-in
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Contracts in B2B Commerce
Contract defines Terms & Conditions for customer to purchase products from store
→ Catalog Filter
→ Price Lists
→ Price Equations
→ Price Constants
→ Price Rules
→ Upload Price List
→ Contract Export
→ Contract Import
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WCS FEP8 Webinar – Royal Cyber Inc.
Catalog Filter
In WebSphere Commerce Management Center –
→ Filter the catalog to a specific set of users
→ Exclude any products in the master catalog
→ Exclude specific products from display to a set of users
→ Upload the Catalog Filter received from external systems
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WCS FEP8 Webinar – Royal Cyber Inc.
Price Rule
→ Price rule is a set of instructions created to generate prices on the storefront.
→ Each time a customer views a page that displays prices, the instructions in the price rule are used to set the price for the product.
Users belonging to specific condition will follow this condition path
Condition checking whether our newly created Price List "CostPrice• contains Coffee Table products
Get Price from CostPricePrice List
Get prices for all the products from default offer price list for all the users that does not belong to specific condition as above
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WCS FEP8 Webinar – Royal Cyber Inc.
Requisition Lists – B2B
Requisition Lists
→ List of items to order a later date
→ Private and Shared Requisition Lists
→ Shared Requisition Lists –Users within organization can submit the order
→ CSV upload for Requisition Lists
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WCS FEP8 Webinar – Royal Cyber Inc.
MC Enhancements– FEP8
- Find promotions with advanced WC search- Archive inactive promotions and prevent display in the main list of promotions
Marketing directors
Catalogstool
Promotionstool
Marketingtool
- Access privileges like the Marketing Manager- Can also download exported information of Customer segments
- Rule-based sales categories- Use of WC Search to manage catolog entries for the rule-based sales categories- View the catalog entries for a specific attribute dictionary attribute
- Export customer segments into downloadable CSV files- Configure marketing activities for specific customers who are viewing
catalogue specific to certain attributes
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WCS FEP8 Webinar – Royal Cyber Inc.
Commerce Composer – What’s New
Enhanced> Catalog Entry List Widget
Optimized widgets for B2B use
New> SKU List Widget> Add to Requisition List Widget> Predefined Dynamic Kit List Widget
New page types –
SKU pages & Predefined Dynamic Kit pages supported in Commerce Composer
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WCS FEP8 Webinar – Royal Cyber Inc.
REST API enhancements – FEP8
Speed time to deployment and reduce the cost of implementation with…
Simplified REST framework and API enhancements for:
Digitalmarketing
Promotions
Coupons
Pricing
Order
Sitenavigation
Contentsearch
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WCS FEP8 Webinar – Royal Cyber Inc.
Data Extract / Load - Promotions
Data load tocreate new
promotions orchange existing
ones
Utility enhancements
to manage Promotions within
WebSphere Commerce
Extract promotional
marketing data to XMLformats
Utilization of the extracted data across
multiple environments
Bulk uploadusing Data load
utility of the XML information
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WCS FEP8 Webinar – Royal Cyber Inc.
WebSphere Commerce Search
→ Rule based Sales Categories
(Rules on Product Attributes or Categories)
→ Contract Price Indexing
→ Improved Search relevancy
→ Auto-suggest enhancements
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WCS FEP8 Webinar – Royal Cyber Inc.
› Populate a category using rules based on categories, attributes and other properties that are in WebSphere Commerce Search index
› Products in the category can be fixed at authoring time or can be dynamically rendered on scheduled basis
› Prepend the generated category products with specific products
Create sales categories of products/SKUS based on search rules
Provide flexibility, agility and rapid time to market with dynamic sales categories
Dynamic Sales Categories
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WCS FEP8 Webinar – Royal Cyber Inc.
Catalog Management – Faceted Navigation
→ FEP 8 leverages the merchandisers to enhance faceted navigation by adding images to the facet values.
→ Enablement achieved through the Management Center’sCatalog tool
→ Product attributes use images to represent facet value
→ Image facets seen in Product Listing pages
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WCS FEP8 Webinar – Royal Cyber Inc.
Sterling CPQ
Support advanced features for PDK
(Predefined Dynamic Kit, also known as PDC - Predefined
Configuration)
Enable globalization support for the
integration solution
Enable end 2 end integration scenarios from configure (Configurator) to
order (WC) to fulfilment (OMS)
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WCS FEP8 Webinar – Royal Cyber Inc.
Manage and Optimize the Customer Experience with Tealeaf
WebSphere Commerce now includes a limited-use bundle with Tealeaf Customer Experience Management that enables Tealeaf to be used in test environments to explore its capability.
→ Rapidly identify and resolve hard-to-find site application issues
→ Replay shopper interactions to pinpoint problems.
→ Aurora starter store checkout flow is pre-configured with Tealeaf Customer Experience.
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27-02-2015 25www.royalcyber.com - IBM premier business partner
WCS FEP8 Webinar – Royal Cyber Inc.
Royal Cyber overview
→ Possess Smarter Commerce authorization
→ IBM Premier Business Partner for around 10 years
→ Winner of 2013’s IBM Mobile Innovation Award, 2014’s Enterprise Modernization Award
→ Our client – Office Brands is winner of 2013 IBM Smarter Commerce Sell Award
→ Team of more than 600 highly skilled IT professionals
→ Extensive experience digitizing B2B channel
→ Many assets available for B2B Commerce fast implementation
→ Offer Both hosted and SAAS based e-commerce offering for large and mid-market organizations
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WCS FEP8 Webinar – Royal Cyber Inc.
Questions & Answers
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27-02-2015 27www.royalcyber.com - IBM premier business partner
WCS FEP8 Webinar – Royal Cyber Inc.
USA Headquarter:55 Shuman Blvd, Suite 1025, Naperville, IL 60563 USA.Tel: +1.630.355.6292
Australia Office:Level 12, 1 Pacific Highway, North Sydney,NSW 2060, AustraliaTel: (0)299.59.9680,
UK Office:RC Technology Limited.Suite 202, Lansdowne Building, 2 Lansdowne Road,Croydon, Surrey, UK, CR9 2ER.Tel: +44.(0)208.263.6043
South Africa Office: Royal Cyber Pty Ltd3rd Floor, 5 Sturdee Ave, 2196 Rosebank, Johannesburg, Gauteng, South AfricaTel: +27.10.500.8120
Pakistan Office:Caesars Tower (National IT Park), Office No: 1101 to 1104, Sharah-e-Faisal, 75350 Karachi, PakistanTel: +92.21.3280.3061-62
www.royalcyber.com
India Office:Economist House, East wing, 2nd Floor, # S-15, Thiru Vi Ka Industrial Estate, Gunidy, Chennai – 600032, Tamil Nadu, India.Tel: +91 44 4230 3648 / 3649
Email :Information Desk: [email protected]
Technical Support: [email protected] and Billing: [email protected]
Office Hours :Monday – Friday:
8:00 am to 6:00 pm CST