FEATURE OVERVIEW - 360 Hoops€¦ · Top Mobile App Features: Our Product Mobile App for iPhone &...

FEATURE OVERVIEW

Created by the Founders of Abenity, a 5x Inc. 5,000 Company

Our Product

Fan Club Fundraising’s core offerings are delivered by the following proprietary services and applications.

1 Create A Fan Club

Our “on demand” sign up process makes it easy for groups to get set up and launch to their fans.

This step-by-step process allows groups to create an account, establish their rewards levels, personalize branding options, publish events, and input financial information for monthly payouts.

Watch Our How To Video: https://youtu.be/fAA0DNS8ylY

2 Fan Club Sites

We’ve designed each Fan Club to help groups keep all their sales, event marketing, and fundraising in one place for a fanbase they’ll continue to grow year-after-year.

Fan Club Features: - Group Specific Branding - Marketing of External Sites - 3 Membership Levels with Perks & Rewards (Unlock additional perks with increased support) - Personal Messages from Fans - Photo Gallery (Integrated with Instagram) - Built-In Social Sharing Features - Calendar for Upcoming, Current, & Past Events - Automated Email Invitations & Reminders

9Fan Club Fundraising

725 Cool Springs Blvd. Suite 600, Franklin, TN 37067www.fanclub.org

FCF Application Features

Visit https://create.fanclub.org

Visit https://demo.fanclub.org

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Our Product

Invite Your Fans

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Fan Club Fundraising725 Cool Springs Blvd. Suite 600, Franklin, TN 37067

www.fanclub.org

Groups can invite Fans as soon as their Fan Club is set up.

Each Group’s Sellers (participants, students, athletes) should invite their 25 biggest fans, family members and friends. This process is critical to the success of every fundraiser, so we’ve created a custom flyer for every group to help them quickly accomplish this process through our mobile app.

Once each group’s Sellers (participants, students, athletes) invite their Fans, we’ll send out a series of welcoming emails to reward their Fans with free perks before inviting them to attend upcoming events and make donations.

Crowdfunding

Online donation campaigns have proven to be the most effective way to quickly raise support. On average, students raise $220 each from their biggest fans - family members and friends, over a 2-week period. As a result, a team of 30 students can quickly raise over $6,500 annually.

Students (Sellers) use the Fan Club Fundraising mobile app to invite fans.

The FCF system send out a series of 5 donation emails to all newly invited fans over the following 2-week period.

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Fan Club Fundraising is PCI compliant and has been underwritten for fundraising sales and crowdfunding by Authorize.net and National Payment Corporation.

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Incentive Levels

Sponsorships

https://support.fanclub.org/support/solutions/articles/3000083285-review-and-approve-your-fan-club

https://support.fanclub.org/support/solutions/articles/3000083285-review-and-approve-your-fan-club

Our Product

Event Calendar

Engaging Fans with more than just financial requests is a critical component for any customer loyalty strategy.

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www.fanclub.org

Additionally, parent volunteers and coaches work extremely hard to spread the word about their upcoming events without an email list.

This is a problem that our event calendar solves with every Fan Club we deliver.

In addition to the option to accept an RSVP, we send email reminders to all invited and active fans, as well as push notifications to Fans who have downloaded the mobile app.

Fan Club TV6

Fan Club TV helps Group Leaders broadcast and record live events, publish vLog style video updates, and record promo videos for upcoming events in a single step.

Any Fan or Group Leader can broadcast any event for other Fans to watch and we’ll publish the name of the videographer, along with the date and time of each recording in order to maintain a high level of accountability.

For privacy purposes, only Fans following your Group will have access to watch your events with Fan Club TV.

All live videos are recorded using the YouTube API and can be found outside of the Fan Club Fundraising application on our YouTube channel under a playlist for your Group.

Fans receive an email and app alert when a group they follow starts broadcasting.

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Our Product

7 Sell Any Product



As a Fan Club Fundraising Group Leader you can create any fundraising product within the Fan Club Admin (https://admin.fanclub.org) for your group to sell.

Popular Products To Sell - Cookie Dough - Discount Cards / Coupon Books - Group Apparel - Concessions - Event Tickets / Car Wash Vouchers

We create a custom barcode for Sellers to use with every product sale. Products are independent of events, and can be sold year-after-year.

Administrative Benefits - No Paper Order Forms - No Data Entry - Accept Credit Card Payments - Manage Selling Dates With Event Settings - Track Sales By Cash or Check By Seller - Financial Accountability for Every Seller - View Seller Rankings (View High and Low Performers) - Issue Tax-Deductible* Order Receipts By Email

Marketing Benefits - Customers Automatically Added As New Fans - Automatic Email Marketing To Current / Invited Fans - Sales Details Published On Event Calendar - Cross-promote New Products to Existing Fans

*Tax-Deductible receipts can only be sent on behalf of registered 501(c)3 non-profit organizations.

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https://admin.fanclub.org

Our Product

Performance Reporting

Group Leaders, Sales Reps, and Administrators have access to real-time reporting within the Fan Club Admin and Mobile App. Reported statistics include both financial results, as well as statistical averages and projections to help every Fan Club achieve optimal results.

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www.fanclub.org

Mobile App Reporting: Access the “Seller Rankings” and “Scoreboard” pages

Mobile Web Reporting: Access the “Dashboard” and “Reports” page at https://admin.fanclub.org

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Our Product

Email Automation Schedule

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www.fanclub.org14

Timing is everything, and we’ve designed an automated email sequence to connect and engage fans, request donations, and more!

Email Title Delivery Details

New Fan Club To Group Leader After New Fan Club Activation

Fan Invitation Email (From Sellers) To Invited Fans Following A Seller’s Invitation

Fan Invitation Email (From Fans) To Invited Fans on the Fan’s Invitation Date

Donation Campaign Email #1 To Invited Fans the First Tuesday Following their Invitation Date at 10am CT

Donation Campaign Email #2 - #5 To Invited Fans on a Tuesday / Thursday Rotation at 10am CT

Welcome Email After a New Fan’s Registration or First Product Purchase

Tax-Deductible Receipt Immediately after Product Salefor a 501(c)3 verified Group

Non-Tax Deductible Receipts Immediately after Product Salefor a non-501(c)3 verified Group

New Event Notice 7 Days Before the Event’s Start Date or Upon Creation of Event

Event Reminder Email Morning of the Event’s Start Date

Group Leader Invitation Email Triggered by Sales Rep in Admin

Add More Group Leaders Upon Signing FCF Terms within the Create a Fan Club Process

Raiser Rewards Subscription Sent the 5th Tuesday following a Fan’s invitation date

Fan Club TV Alert Sent as soon as a live event begins it’s broadcast

The Fan Club Fundraising app leverages what every student uses most… their phone! We’ve taken years of field-based fundraising experience and produced an in-app process to help students accelerate their fundraising results from school, on the field before / after practice, or at home.

In addition to our features that benefit Sellers, the Fan Club Fundraising mobile app makes it easy for Fans to broadcast and watch live stream events, redeem their Fan Club rewards, keep up with the latest event schedule, view team photos, and more.

Top Mobile App Features:

Our Product

Mobile App for iPhone & Android

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www.fanclub.org15

POINT OF SALE SYSTEM-Sell Registered Product(s)-Digitally Collect Customer Information-Accept Cash, Check, or Credit Cards-Automatically Issue Sales Receipts-Track Sales By Affiliates / Groups / Sellers

FAN CLUB TV-Broadcast Live Events-Watch Live Events-Watch Previously Recorded Events-Post vLog Updates (Group Leaders Only)-Record & Publish Promo Videos for Events

RAISER REWARDS-Redeem Free Perks & Discounts -Unlock & Redeem All Discounts for $25/year-View Nearby & Popular Discounts-View Ways to Save Over $25

FAN CLUB MARKETING-Show Your Membership Status (Fan Club, Ambassador, or President’s Club)-View Event Schedule By Group-View Group Photos (Instagram integration)-Make a Donation & View Products for Sale-Social Sharing (Spread the word by email, text message, Facebook, Twitter, LinkedIN)

ACCOUNT MANAGEMENT-Register as a Fan or a Seller-Join / Unfollow Fan Club Groups-Follow Multiple Fan Club Groups-Invite New Fans to Join a Fan Club-Manage Your Membership Profile-View Each Group’s Fan Count

GROUP LEADER TOOLS-Send Group Text to All Sellers-Send Group Email to All Sellers-Publish Video Updates for Sellers & Fans-View Seller Rankings (For Sellers too)-View Scoreboard (Real-time Sales Results)-Order Raiser Discount Cards-View Your Sales Rep (Photo & Contact Info)

http://fanclub.org/ios

http://fanclub.org/ios

http://fanclub.org/play

http://fanclub.org/play

Physical Cards

Our Product

11 Raiser Rewards Memberships

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Fan Club Fundraising invented the $20 physial and $25 digital Raiser Card in partnership with Abenity to help groups raise more support in less time.

Abenity has helped over 1,200 schools raise more than $20M since 2012 with the creation and distribution of our branded fundraising cards.

In addition to the physical discount card, this popular product is now available as a digital subscription within the Fan Club Fundraising app.

Every Raiser Rewards sale includes a 1-year savings membership with private access to thousands of local and national discounts across the United States and Canada.


www.fanclub.org16

Digital Cards

Our Product

12 Raiser Card Order Form

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The Raiser Card Order form provides Coaches and Group Leaders with the ability to quickly personalize and order annual discount cards for their group to sell.

Top features include:

-Add Your Group Name

-Add Your Group Logo and Photo

-Add Local Nearby Discounts

-Select National Discounts to Feature

-Input Your Delivery & Event Details

-View Estimated Fundraising Results

-Pay An Initial Deposit for Card Production

-Orders Fulfilled Directly by Abenity


www.fanclub.org17

Demo Request Form1

Start a Fan Club Request2

Order Raiser Cards3

Our Product

Affiliate Marketing

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www.fanclub.org

Main Marketing Site

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Our integrated lead generation system makes it easy for direct sales reps and affiliate partners to educate their prospects and customers about the many benefits of the Fan Club Fundraising platform.

Every affiliate marketing site we deliver is individually branded and triggers notification emails and follow-up tasks through Asana, our in-house project management tool.

https://fanclub.org/partners/nathan-oates

Our Product



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.NET Applicationshttps://create.fanclub.org (custom) | https://demo.fanclub.org (custom) | | https://admin.fanclub.org (ASP.NET Zero)

Mobile ApplicationDeveloped for iPhone & Android devices using Xamarin

Network Diagram

https://create.fanclub.org

https://demo.fanclub.org

https://admin.fanclub.org

Strategic



Affiliate - An approved organization assisting Fan Club Fundraising with the acquisition of new Registered Groups through either direct or indirect marketing and sales efforts.

Average Donation: This is the average donation value received over the reported period for your group(s).

Donors - User that purchases fundraising products in support of one or more Registered Groups or makes online contributions and donations with a credit card through the FCF Software or mobile contributions with the provided text-to-give phone number and mobile giving short code.

Fan Clubs - The FCF Software or any affiliate’s software as platform delivered on behalf of Registered Groups to help Group Leaders better manage and track fundraising activities, help equip Group Participants / Sellers and Parent Participants with additional resources to sell more fundraising products in less time, broadcast live video, communicate directly with students, and to help better connect Donors with Registered Groups as well as offer tax exempt organizations tax-deductible and mobile text-to-give via carrier billing options.

Fans - Users who register with FCF and join one or more FCF Registered Groups.

Fan Invites - This is the number of Fans who have been invited to join your Fan Club by one of your Sellers or Fans. Fans are typically friends, family members, or neighbors of your Sellers. Invited Fans become an active Fan by joining your Fan Club, purchasing a product, or making a donation. An invited Fan’s invitation will expire after 6 months, up until this time, invited Fans will receive your Fan Club emails.

Fan Invites Goal: Historically, every Fan Invitation sent is worth $11 in future donation value. The number shown here is the number of Fan Invites that we estimate you’ll need to reach your set goal.

FCF Software - The fanclub.org website or affiliate’s website and any accompanying mobile Software.

FCF Fees - Fan Club Fundraising’s fees are broken into the following two categories, Admin Fees and Platform Fees.

Groups - Any group with an established Fan Club Fundraising account

Group Leaders - Authorized representatives of one or more Registered Groups that have signed this Agreement and serve as the administrator of the Registered Group’s Fan Club.

Group Participants / Sellers - Individuals of a Registered Group, including but not limited to students thirteen (13) years of age or older, parents of students under thirteen (13) years of age, members, affiliates, and employees, that use the FCF Software to promote and sell fundraising products and request online and mobile donations for the Registered Group.

Group Fans: This is the year-over-year total number of Fans who are still following your group(s). Fans can initially join your Fan Club by invitation, purchasing a product, or making a donation.

Group Sellers: Individuals who have access to sell your products and invite their family members, friends, and neighbors to join your Fan Club(s). Sellers must renew their Seller eligibility every 6 months.

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Key Definitions

Strategic



Group Leader - This is monthly, quarterly, or annually recurring licensing revenue that a Client pays for access to our SAAS platform.

Group Transactions - Transactions are the total number of donations received by your Group over the reported period.

Group Profit - Group Profit reflects the amount of money that each group retains after applicable Fan Club Fundraising platform and admin fees. (i.e. Credit card processing, administrative, and product support fees)

Platform fees are our primary source of revenue and they support the ongoing use and development of our software. These flat fees are predictable and they are not dependent on your group’s performance. We’ve designed these fees to deliver the highest possible profits for you.

Our Admin Fees cover the costs associated with processing credit cards on your behalf (2.9% + $0.30) and the monthly administrative costs of reconciling, reporting, and distributing your collected funds (2.1%). By keeping our Platform Fees separate from our Admin Fees, we’re able to operate with greater efficiency, accountability, and transparency.

Invitation Value: This is the value of an email invitation for your group(s). For example, if you invite 100 people to support your group, and you receive 10 donations totaling $500, then your value per email invitation is $5.00. The more invitations your Sellers send out, the more money your Fan Club will raise.

Parent Participant - Parent of Group Participant / Sellers using the FCF Software to promote and sell fundraising products and request online donations.

Percentage of Group Profit Earned - This is the percentage of profit that your Group retains after applicable Platform Fees and Admin Fees.

Registered Groups - Any for-profit and non-profit organizations utilizing the FCF Software or any affiliate’s software as a platform to facilitate fundraising activities and events.

School - Any educational institution that contains Registered Groups that may result in the sharing of Educational Records (as later defined herein) on FCF Software.

Seller / Student - This is a Registered Member / User who has opted in to receive ongoing marketing emails from Abenity.

Seller / Parent - This is a Registered Member who has completed a successful login with the last 8 weeks of data date.

Tax Deductible Donation - Any direct donation through the FCF website or mobile application made to a 501(c)(3) Registered Group. In order to be a FCF 501(c)(3) Registered Group, the Registered Group must provide FCF with the Registered Group’s 501(c)(3) Exemption Letter received from the Internal Revenue Service.

Total Raised: This is the total value of funds raised from product sales and donations over the reported period for your group(s).

User - Any Fan, Donor, Group Leader, Group Participant /Seller or any other individual that downloads the FCF Software or otherwise registers to join FCF.

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Key Definitions

FEATURE OVERVIEW - 360 Hoops€¦ · Top Mobile App Features: Our Product Mobile App for iPhone &...

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