Feature

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IDEA:THE INDUSTRY’S BEST IDEAAn editorialBy Tom Wadsworth, CDDC

As editor, I rarely get on my soapbox. Over the last 16 years, I’ve written only four editorials. But the topic of IDEA compels me to speak out.

A slow startIDEA turned 20 in 2016. It was created in 1996 in a groundswell of enthusiasm and support from IDA and DASMA. The IDEA board worked incredibly hard to create the industry’s first study guides that identified the hundreds of details involved in running a professional dealership. Their work lifted the giant new IDEA rocket off the ground and launched it into orbit.

In 1999, IDEA finally accredited its 100th dealer. Yet many were disappointed in the slow start, and progress was a constant struggle. While several of the IDA faithful got accredited, thousands of other dealers were slow to invest the time and money.

The certification stimulusWith the introduction of the various certification programs after 2001, dealer interest began to increase. Dealers seemed to embrace certification for their technicians more quickly than accreditation for their business dealerships. Both are valuable to any dealer, but I think dealers perceived certification as lower-hanging fruit.

IDEA Master Technician Lawrie Theurer, Applegate Door, Philomath, Ore. (above)

Manufacturer involvement and support seemed to pick up substantially, especially after the launching of the revitalized CDDC (Certified Door Dealer Consultant) program in 2011. Manufacturers are not only sending sales reps for the CDDC, they’re also sending groups of their dealers’ technicians for certification.

The IDEA for profitabilityThe upsurge of interest in certification and accreditation is very good for our industry. As a general rule, greater professionalism equals greater profitability for dealers.

When technicians get certified, they not only know more about their craft; they also take greater pride in their work. That drives technicians to work more safely and efficiently, making fewer mistakes. This pleases more customers, reduces accident expense, and gets more work done in less time.

A similar dynamic works for dealers who achieve accreditation. They learn more about professional business practices and smarter management, and they, too, take greater pride in their businesses. Greater profitability and long-term viability are inevitable results.

Manufacturer benefits, tooManufacturers who see the big picture realize that all this benefits them. When certified technicians install

their products, the right products are selected for each job, and they are installed properly by a trained professional. That yields fewer warranty callbacks. Efficient technicians are also able to be more productive, installing more manufacturer products in a typical week.

Accredited dealers are also more likely to pay their bills to manufacturers and avoid bankruptcy. These dealers also tend to increase business, selling more manufacturer products annually. When a dealership is more likely to stay in business, it becomes a good long-term sales source for the manufacturer.

Several manufacturers have caught on to all this. They are financially supporting IDEA, and they are granting incentives to dealers to seek certification and accreditation.

This is smart business. It helps dealers, manufacturers, customers, and the entire industry. That’s why IDA and DASMA continue their unwavering support for IDEA as they continue to provide fuel for further growth.

An IDEA whose time has comeWhen IDEA was formed in 1996, Bad Bobs were virtually unheard of and operating only in Florida.

But now, with the nationwide proliferation of residential rip-off repair artists, honest dealers can realize multiple benefits from showing the community that they’re the professionals in town.

48 Door + Access Systems | Winter 2016-2017

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Dealers have always struggled to differentiate themselves from their competition. IDEA certification and accreditation give dealers an enormous boost in that crucial marketing challenge. As an IDEA-accredited dealer with IDEA-certified techs, you not only differentiate your business from that big competitor with all the trucks, you also stand head and shoulders above that annoying unethical competitor who is dominating local advertising and ripping off customers.

Even the media see the difference. When TV stations have performed hidden-camera stings to expose the bad guys, reporters are learning to get advice from dealers who are IDEA certified and accredited. For example, NBC sought out IDEA experts when they launched their investigative reports for Dateline NBC in 2011 and for the Today Show in 2014.

Thanks, Bad BobOddly enough, IDEA may have Bad Bob to thank for much of the surging interest in certification and accreditation. Whatever is driving the current surge, this is one bandwagon you can’t afford to ignore.

Make 2017 the year that you become a true professional in this industry. Be the proud local business that is known for expertly trained staff and professional business practices. If you have a competitor who is already IDEA accredited, match them stroke for stroke. Don’t let your reputation fall behind.

A word of praiseOne final note. On this 20th anniversary of IDEA, I offer my praise for the IDEA board of directors. These industry-minded professionals, six dealers and six manufacturers, are working side-by-side for a better industry.

This is not your typical nonprofit board that meets a couple of times a year to talk and make important decisions. This board of dedicated industry professionals takes on the hard work of producing excellent curricula, seminars, study guides, and exams. That work is the rock-solid foundation upon which industry professionalism is built.

They rarely get recognition. They don’t do it for the glory. The work itself is their reward. In this unique camaraderie of dealers and manufacturers working together as equals, the IDEA board represents everything that is right about our industry.

Thank you, IDEA.

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FeatureFeature

State/Province Company City

Alabama Raynor Garage Doors of Alabama Huntsville

Alaska Pioneer Door Anchorage

Arizona Gecko Garage Doors Surprise

Lodi Garage Doors and More Phoenix

Loren Vickers Overhead Door Flagstaff

Smokey’s Garage Door Glendale

Arkansas Royal Overhead Door Mabelvale

California Alhambra Garage Doors Martinez

Avaunt Garage Doors Costa Mesa

Besser Bros. Garage Doors Santa Ana

Carmichael Overhead Door Carmichael

Consolidated Overhead Door & Gate Santa Barbara

On Trac Garage Door San Bernardino

Precision Door Service San Diego

The Door Company Chico

Ventura County Overhead Door Ventura

Vortex Industries Costa Mesa

Wes Day Garage Doors Stockton

Colorado American Overhead Door Colorado Springs

Colorado Garage Door Service Denver

Overhead Door of Colorado Springs Colorado Springs

Overhead Door of Grand Junction Grand Junction

Overhead Door of Pueblo Pueblo

Connecticut Ridgefield Overhead Doors Ridgefield

PAGES OF HISTORY

The Institute of Door Dealer Education and Accreditation (IDEA)

1995The Institute of Door Dealer Education and

Accreditation (IDEA) is established in November to promote education and professionalism among door dealers. Its first board of directors is elected at the IDA Regional Conference in Seattle, Wash.

The board will consist of six dealer representatives (from IDA) and six manufacturer representatives

(four from DASMA and two from ARDI).

IDEA officially launches and announces a dealer accreditation program.

Dan Witte is appointed as IDEA’s first executive director. IDEA’s headquarters are in Chicago.

At Expo 1997 in Nashville, 22 dealers take the industry’s first IDEA exams and achieve accreditation.

Tom Connell becomes the executive director of IDEA; he is soon replaced by Todd Thomas.

IDEA assumes management of workshops at the annual Expo. At the 1998 Expo in Anaheim, 11 educational workshops are presented, attracting 205 attendees.

IDEA accredits its 100th dealer.

The first IDEA board of directorsPresident: Dan Apple, Apple Door Systems (IDA)1st Vice President: Ted Billman, General American Door (DASMA)2nd Vice President: Mike Truman, Truman Door Systems (IDA)Treasurer: Flossie Miller, Miller Edge (DASMA)Steve Hahn, Pacific Rolling Door (ARDI)*Chuck Miller, Windsor Door (DASMA)Rick Sedivy, DoorKing (DASMA)Jack Starr, Crawford Door Sales (IDA)Bill Walker, Stevenson Garage Door Systems (IDA)Bill Weber, A-E Door Sales (IDA)John Zoller, Crawford Door Sales (IDA)

*In IDEA’s first year, Jim Kelly of Cookson replaced Steve Hahn, and Jeff Gould of Factory Mutual was added as the second representative of ARDI.

1996 1997 1998 1999

IDEA PresidentsDan Apple 1995-1998Jim Kelly 1998-2000Gary Lombard 2000-2002Barbara Kelkhoff 2002-2004Dan Bernacki 2004-2006Steve Guyton 2006-2008

IDEA Accredited Dealers*

Ed Hermanns 2008-2010Mark Daus 2010-2012Garry Stewart 2012-2014Dan Dombkowski 2014-2016Joe Chisholm 2016-

*As of Nov. 10, 2016

Feature

Thomas

52 Door + Access Systems | Winter 2016-2017

Florida Broten Garage Door Sales Pompano Beach

Dave’s Garage Door Specialists Panama City

Florida Door Solutions Apopka

Overhead Door of Fort Myers Fort Myers

Overhead Door of Naples Naples

Panhandle Garage Doors Pensacola

Georgia Doors Unlimited Atlanta

Georgia Door & Gate Midville

Graves Overhead Doors Cumming

Overhead Door of Atlanta Atlanta

Overhead Door of Macon Macon

River City Door Columbus

Idaho Crawford Door Sales of Idaho Boise

Western Wholesale & Supply Idaho Falls

Illinois Anagnos Door Justice

Anderson Overhead Door Carterville

ASAP Garage Door Repair Huntley

Childers Door Services of Central IL Hudson

Crawford & Brinkman Door & Window Peoria

Door Doctor of Southern Illinois Benton

Door Masters Bourbonnais

Door Specialty Overhead Doors Mt. Zion

Doors By Russ Plainfield

Electro Door Systems Columbia

Midwest Garage Door Pawnee

At Expo 2001 in Atlantic City, the first IDEA Train-the-Trainer class is presented.

At Expo 2002 in Nashville, the first exams for the Residential

Door Systems Technician Certification are administered.

IDEA offers its first Rolling Steel Fire Door Installer Certification program.

IDEA launches the Raising the Door Tour to provide educational programming and onsite IDEA testing throughout the United States and Canada.

At Expo 2004 in Las Vegas, IDEA offers 34 seminars, attracting 3,089 participants.

IDEA introduces its first SuperTech, a three-hour workshop specifically for installers and technicians, focusing on non-technical aspects of the business for technicians, such as customer service, quality work habits, communication skills, and safety. The event attracts more than 100 paying attendees.

In cooperation with IDA, IDEA produces the DoorTech Residential Sectional Door Installer Training DVD, its first training DVD.

Pinnacle Door Bloomington

Preferred Window & Door Lynwood

Raynor Door Authority of Rockford Loves Park

Roscoe Garage Doors & Service Loves Park

Sullivan Door Kewanee

Indiana 4-T Door Systems Elkhart

Affordable Garage Door Lowell

Architectural Sales Evansville

Crawford Door Sales of Lake County Highland

Garage Doors of Indianapolis Indianapolis

Industrial Door of Northern Indiana South Bend

Overhead Door of Bloomington Bloomington

Overhead Door of South Bend Mishawaka

Overhead Door of Terre Haute Terre Haute

Raynor Door Authority Fort Wayne

Steve’s Overhead Door Lafayette

Iowa Amega Garage Door & Opener Des Moines

Dan’s Overhead Doors & More North Liberty

Gateway Door Camanche

Overhead Door of Mason City Mason City

Kansas Cheney Door Wichita

Kentucky Action Overhead Door Shepherdsville

Overhead Door of Bowling Green Bowling Green

Overhead Door of Lexington Lexington

Overhead Door of Northern Kentucky Crescent Springs

1996 1997 1998 1999 2001 2002 2003 2004 2005 2006

Ed Bellock and The Chamberlain Group become the first recipients of IDEA’s Commitment to Professionalism Award.

Bellock

53Door + Access Systems | Winter 2016-2017

Louisiana Doortech Baton Rouge

Maine Overhead Door of Bangor Hermon

P D Q Door Hampden

Maryland Bob’s Overhead Door Repair & Service Essex

Carl’s Door Service Baldwin

Dodge Overhead Doors Easton

Mount Garage Doors Westminster

Massachusetts Boston Area Door Canton

Door Systems Framingham

Eastern Garage Door Lawrence

Goodrow Door Solutions Rockland

Joseph Chisholm Door Waltham

Michigan Bouma Brothers Sales & Service Wyoming

Davison Overhead Door Davison

Door Doctor Services Milford

Doors of Pontiac Waterford

Earl’s Building Supply Gladwin

Jan Door Dearborn

LaRoy Door Monroe

Overhead Door of Grand Rapids Grand Rapids

Overhead Door West Commercial Waterford

Oxford Overhead Door Sales Oxford

Tarnow Doors Farmington Hills

Minnesota All Pro Door Garden City

All Seasons Garage Door Ramsey

American Door Works Waite Park

Excel Overhead Door Willmar

Great Garage Door Blaine

Industrial Door Coon Rapids

Metro Garage Door Golden Valley

Overhead Door of the Northland Eagan

Reliable Garage Door Coon Rapids

Thompson Garage Door Rochester

Mississippi Overhead Door of Hattiesburg Hattiesburg

Missouri Brookline Doorworks Springfield

Cardinal Door High Ridge

Door Systems Lee’s Summit

Eddie’s Garage Doors Columbia

Garage Door of Sikeston Sikeston

Tri-State Overhead Doors Neosho

Zumwalt Corporation St. Louis

Montana Door Systems of Montana Helena

Nevada Martin Garage Doors of Nevada Las Vegas

New Hampshire A-1 Fleet Door Services Derry

New Jersey Door Boy Berkeley Heights

Elmer Door Elmer

After more than two years of preparation, IDEA begins its Gate Operator Installer Certification program. The program was developed by the

Automated Vehicular Gate Standard Ad Hoc Committee with members from the AFA, DASMA,

NOMMA, IDA, and IDEA.

IDEA’s new Commercial Sectional Door Systems Technician Certification is announced at Expo

2007. The program had been in development for three years.

Commercial Rolling Door Technician Certification launches at Expo 2008 in Las Vegas.

Thanks largely to IDEA efforts, the U.S. Department of Labor’s Office of Apprenticeship approves an industry apprenticeship program for “automated access systems technicians.”

In Nashville at Expo 2009, IDEA presents 31 seminars that attract 2,611 participants.

IDEA releases its DoorTech Commercial Operator Troubleshooting DVD.

2007 2008 2009 2010 2011

At Expo 2007 in Orlando, IDEA launches the Certified Door Dealer Consultant (CDDC) program, targeted to manufacturer personnel. The program

had been in development since 1998.

IDEA launches a revitalized CDDC program. The program would soon attract more than

150 manufacturer personnel.

The Master Technician status is created for those who hold certifications for rolling fire doors, commercial sectional doors, rolling

doors, and residential garage doors.

continued from page 53

IDEA Accredited Dealers continued

54 Door + Access Systems | Winter 2016-2017

Hunter Door Service Maple Shade

Jammer Doors Lawrenceville

Merchantville Overhead Door Camden

Overhead Door of Central Jersey Branchburg

Overhead Door of the Meadowlands Lodi

Skillman Doors Bloomfield

New Mexico ABC Door Albuquerque

Overhead Door of Albuquerque Albuquerque

Windsor Garage Door Sales Albuquerque

New York Christie Overhead Door Staten Island

Leo’s Overhead Doors Troy

Martin’s Door Service Geneva

Tracey Door Rochester

North Carolina Assa Abloy Entrance Systems Charlotte

Crawford Door Systems Wilmington

Custom Overhead Doors Raleigh

Elite Garage Door Service Charlotte

Perry’s Overhead Doors Salisbury

North Dakota PS Doors Grand Forks

Twin City Garage Door West Fargo

Ohio Action Door Brooklyn Heights

AE Door and Window Cincinnati

Cambridge Overhead Door Cambridge

Debra Welhener replaces Todd Thomas as IDEA managing director. Thomas becomes IDA managing director.

Overhead Door and Wayne Dalton announce the industry’s first (customized to manufacturer) fire door technician training program certified by IDEA.

The Automated Vehicular Gate Systems Coalition launches the first IDEA certification program for gate operator systems designers.

In April and May, 273 industry personnel pass IDEA testing and receive certification, including 197 at Expo in Indianapolis, an all-time one-day record.

At Expo 2015 in Indianapolis, 41 seminars are attended by 3,282 participants, a new record.

Doors Galore Clayton

Geauga Door Sales & Service Burton

H & W Door Kent

JVS Garage Door Port Clinton

PDQ Door Sales and Service Milford

Potter Overhead Door Columbia Station

The Door Guys Marion

United Garage Door Cleveland

United Garage Door Columbus Columbus

Wayne Garage Door Sales & Service Dover

Oklahoma Southwest Overhead Garage Door Elk City

Oregon Applegate Door Philomath

Coast Garage Door Seaside

O’Neill’s Overhead Doors Coos Bay

Overhead Door of Central Oregon Bend

Pennsylvania A.B.E. Doors & Windows Allentown

County Garage Door Oley

Hanover Door New Oxford

Independent Overhead Door Ringtown

Installation Services Pittsburgh

Interstate Garage Doors Chambersburg

K J Door Services Telford

Kauffman Metals Bedford

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Welhener

55Door + Access Systems | Winter 2016-2017

Mountain Air Garage Doors Shirleysburg

Northeast Door Sales Blakely

Overhead Door of Lancaster Lancaster

Penn Central Door Du Bois

Philadelphia Overhead Door Philadelphia

Rissler Garage Doors Ephrata

Set-Rite Levittown

Whitehall Door Whitehall

Rhode Island Fagan Door Coventry

Overhead Door of Providence Warwick

South Carolina Bilt-Rite West Columbia

Precision Door Service Columbia Columbia

Precision Overhead Door of Charleston North Charleston

South Dakota Dakota Garage Doors Sioux Falls

Tennessee Allied Overhead Door Nashville

Dillard Door & Security Memphis

Farmer Garage Door Knoxville

Texas Cedar Park Overhead Doors Cedar Park

Concho Valley Door San Angelo

Hollywood-Crawford Door San Antonio

Overhead Door of South Central Texas Brenham

Price Overhead Door Amarillo

Utah Central Utah Door Orem

Crawford Door Sales Salt Lake City

Precision Door Service Salt Lake City

Virginia Apple Door of Fredericksburg Fredericksburg

Coastal Door Supply Chesapeake

Hobbs Door Systems Virginia Beach

Washington Cressy Door Shoreline

Doorman Service Kent

Kitsap Garage Door Bremerton

Precision Door Service Spokane

Precision Door Service Lynnwood

The Door Works Bellevue

Wisconsin Carey’s Seamless Gutters & Long Grove Overhead Doors Belmont

Chippewa Valley Door Chippewa Falls

CW Garage Door Distribution Woodville

Geis Building Products Brookfield

Hartland Overhead Door Hartland

J.D. Griffiths Milwaukee

Joe Wilde Company New Berlin

La Crosse Glass & Overhead Door La Crosse

Modern Overhead Door Ripon

North Central Door Supply Ripon

Precision Building Products Fond Du Lac

Precision Door Service Menomonee Falls

R & R Doors Cross Plains

RH Fischer Overhead Door Iola

Wyoming Overhead Door of Casper Casper

Overhead Door of Riverton-Lander Riverton

CANADA

Alberta Barcol Doors & Windows Edmonton

Creative Door Services - Edmonton Edmonton

Doormasters Red Deer

British Columbia Canadian Doormaster Electric Burnaby

Creative Door Services - Delta Delta

Ideal Door Delta

Overhead Door of Vancouver Coquitlam

The Garage Door Depot - Vancouver Pitt Meadows

Ontario Brant Overhead Door Brantford

Upright Door Service Uxbridge

Wilcox Door Service Mississauga

Quebec Les Portes Baril Victoriaville

Saskatchewan Creative Door Services - Regina Regina

IDEA Accredited Dealers continued

continued from page 55

IDEA by the numbers*Automated Gate Operator Installers 627Rolling Steel Fire Door Technicians 515Commercial Rolling Door Technicians 507Residential Door Systems Installers 404Commercial Sectional Door Systems Technicians 347Automated Gate Systems Designers 307Accredited Door Dealers 229Certified Door Dealer Consultants 148Sanctioned Trainers 501Master Technicians 51*As of Nov. 10, 2016

Top 10 states with the most IDEA accredited dealers1. Illinois (16) Pennsylvania (16)3. Wisconsin (14)

4. Ohio (13)5. California (11) Indiana (11) Michigan (11)

8. Minnesota (10)9. New Jersey (8)10. Missouri (7)

16

1614

13

11

11

11

10

8

7

56 Door + Access Systems | Winter 2016-2017

The few, the elite, the IDEA Master Technicians*27. Mark McManus, Door Boy, Berkeley Heights, NJ28. Traves Tappan, Martin Garage Doors of Nevada,

Las Vegas, NV29. Richard Lano, JVS Garage Door, Port Clinton, OH30. Jack Smith, JVS Garage Door, Port Clinton, OH31. Chuck Ely, Nofziger Door Sales, Archbold, OH32. Marion Theurer, Applegate Door, Philomath, OR33. Merlin Theurer, Applegate Door, Philomath, OR34. Kenneth Cloeren, K J Door Services, Telford, PA35. Jonathan Nyce, K J Door Services, Telford, PA36. King Brumley III, Dillard Door & Security, Memphis, TN37. Donald Rock, Dillard Door & Security, Memphis, TN38. Nicolas Rodriguez, Dillard Door & Security, Memphis, TN39. Bob Sealey, Precision Door Memphis, Memphis, TN40. Timothy Warren, Precision Door Memphis, Memphis, TN41. Matthew Gray, Cedar Park Overhead Doors, Cedar Park, TX42. Shawn Brown, Concho Valley Door, San Angelo, TX43. Ricky Williford, Concho Valley Door, San Angelo, TX44. Jonathan Linzy, Greater Lufkin Overhead Door, Lufkin, TX45. Justin Price, Price Overhead Door, Amarillo, TX46. Thomas James, Doorman Service, Kent, WA47. Garry Stewart, Doorman Service, Kent, WA48. Rodney Schvaneveldt, The Door Works, Bellevue, WA49. Kayce Nehl, Overhead Door of Gillette, Gillette, WY50. Robynn Nehl, Overhead Door of Gillette, Gillette, WY51. Bryan Steele, Overhead Door of Riverton-Lander, Riverton, WY

1. Kyle Hart, Canadian Doormaster Electric, Burnaby, BC2. Loren Vickers, Loren Vickers Overhead Door, Flagstaff, AZ3. Bill Blunkall, The Door Company, Chico, CA4. Brian Erickson, The Door Company, Chico, CA5. Doug Hopkins, The Door Company, Chico, CA6. Jesse Morris, The Door Company, Chico, CA7. Matthew Pacetti, Overhead Door Co of Naples, Naples, FL8. Richard Timko, Overhead Door of Naples, Naples, FL9. Scott Ammerman, River City Door, Columbus, GA10. William Becker, River City Door, Columbus, GA11. Thomas Hickman, River City Door, Columbus, GA12. Jimmy Shirah, River City Door, Columbus, GA13. Troy Kilpatrick, C.H.I. Overhead Doors, Arthur, IL14. Matthew Crowder, Midwest Garage Door, Pawnee, IL15. Christopher Faber, Midwest Garage Door, Pawnee, IL16. Scott Funsch, Midwest Garage Door, Pawnee, IL17. Michael Kraus, Sr., Midwest Garage Door, Pawnee, IL18. David Mount, Mount Garage Doors, Westminster, MD19. Lonnie Denard, Overhead Door of Grand Rapids, Grand Rapids, MI20. Neil Northfield, All Seasons Garage Door, Ramsey, MN21. Kevin Berg, Metro Garage Door, Golden Valley, MN22. Dana Halverson, Metro Garage Door, Golden Valley, MN23. Thomas Miller, Metro Garage Door, Golden Valley, MN24. Robbie Nance, Assa Abloy Entrance Systems, Charlotte, NC25. Frank Arrigoni, Elite Garage Door Service, Charlotte, NC26. Brandon Furr, Overhead Door of Charlotte, Charlotte, NC

*Master Technicians hold certifications for rolling fire doors, commercial sectional doors, rolling doors, and residential doors.

57Door + Access Systems | Winter 2016-2017

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