Feasibility Report Feedback

Executive Summary

What is the objective of an Executive Summary?

Executive Summary Objective

Sell our Recommendation Enable a decision to be made Allow the reader to evaluate without

reading the entire report

Executive Summary

Don’t use pronouns Write for your audience It is not a cover letter Include costs, time line. Major benefits Use bullets Not necessary to include all alternatives

Main Report

Don’t use Pronouns Have a Logical Flow Use bullets to make major points Make good use of tables, matrixes,

charts graphs Show cost analysis Evaluate all alternatives

Main report

Don’t use jargon Keep everything related to business

benefits and needs You audience is everyone, write that

way Check calculations Keep a logical flow Include all needed elements

Executive Summary

Enable a decision to be made Sell your recommendation Write for your audience