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MHA Feasibitity Study OuilineEXECUTIVE SUMMARY (1 to 2 pp)1.'l Name of institution/health unit1.2 Level of the healthcare uniUinstitution1.3 Ownership1.4 Location

1.4.1 Head office1.4.2 Floor area & land area

1.5 Brief description of the project1.6 Project Summary

1.6.1 Marketfeasibility1.6.2 Technicat feasibility1.6.3 Managementfeasibility1.6.4 Financial feasibility1.6.5 Socio-economic impact

INTRODUCTION2.1 Brief background why you are doing this study

- problem

2.2 State main objective of feasibility study2.3 Significance2.4 Background2.5 Scope delimitations

3. MARKET STUDY3.1 The market

! 1 1 9"ographicar considerations (iilustrated with map better)3.1.2 Demographics of the place3.1.3 Psychographics3'1.4 Own research data, if any (like internal to a slmilar institution) that tell-

us why the data are important to this study3.1.5 Target market of this project

Demand & supply-Level of patronage - the markets being served & markets that are

unserved & underserved-Evidence of the imbalance of need & service, if any3,2 SWOT

3.2.1 Environmental analysis (use SWOT ffid)3.2.2 Brief paragraph about significant tinO'iigi, if this wiil iilustrate anecessary point later

3.2.3 Competitive grid3.3 Marketing Objectives

-KRAs (Sales, profit, Market Share)3.4 Marketing strategies

3.4.1 Positioning3.4.2 Product3.4.3 Price3.4.4 Place (location plus your kilometer radius (10 km?) of geographical

markets that you will serve3.4.5 Promotions

-Promotions mix (boxes only, explanation goes into Appendix)

2.