Fear, faith and fortune, an innovation summit
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Transcript of Fear, faith and fortune, an innovation summit
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Thank you to our headline sponsor
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Thank you to our film partner
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Follow the event at
#dmainnovation
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Housekeeping
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For every £1 invested in design…
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. “Design is popular at school, accounting for the lowest truancy rate at Key Stage 4 and attracting over 60,000 students (8,000 from abroad) to further and higher education”
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Remaining
Political
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2007 Unicef study of child well-being
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11/15/2012
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11/15/2012 34
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Sheila has asked for her
slides to not be
distributed
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November 2012
Fear, faith and fortune: An innovation summit.
REAL INNOVATION…
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From business case to launch
We built. months
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Within an organisation that is
years old.
592
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And an agreement that…
…we were going to launch with a beta test and learn format which is a first in our history.
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Whilst still delivering…
…68,000,000 other things…
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…everyday.
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We have built 6 new capabilities.
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And brokered 9 new partnerships.
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Recruited 20 new people externally.
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Developed a new customer experience.
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And created the home for mail in the media landscape.
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We launched 5 months ago...
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And we are working with the likes of……
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All with one single focus.
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To help agencies and advertisers unlock the power of mail.
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And one Belief…
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Because without real, there is nothing…….
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Tim HamillHead of Planning &
Intelligence
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Networking tea and coffee
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A question on fear of the future –
and how that affects us
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A question on health –
and who we'll put our faith in to take care of it in the future
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A question on retail fortunes –
and how shopping will change in the future
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M&S Plan AFear, Faith & Fortune
@adamelman
Adam ElmanHead of Delivery – Plan A & Sustainable Business
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2,000 factories 20,000 farms
35,000Product Lines
2,000,000 workers 1,000’s raw materials
Engaging75,000 employees & 21m customers each week
Involving
Our Value Chain
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� Aiming to be carbon neutral
� Aiming to send zero waste to landfill
� Remove all the artificial colours & flavours from ALL food & drink
� Reduce packaging by 25%
� Become 25% more energy efficiency
� Become 20% more fuel efficient
� Source 100% sustainable wild fish
� Cut carrier bag usage by 33%
� Cut water usage by 20%
� Source 100% sustainable timber
Big, bold targets
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Wind turbine or anaerobic digestion
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Waste image
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Carrier Bag Charging
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Product
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Carrier Bag Charging
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b
-£50m
-£0m
£50m
£100m
£150m
2007/08 2008/09 2009/10 2010/11 2011/12
-£40m
Cost
Neutral
£50m
£70m
£105m
Strong Business Case
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Not all about £££
Brand protection Brand enhancement
Innovation Staff motivation
£££
Staff wellbeing Partnerships
Planning permission Supply chain resilience
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Lessons learnt
Clear vision Provide Support Create the culture
Use your supply chain Bonus targetsPartnerships
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Questions?
@adamelman
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Networking lunch
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© 100%Open 201215 November 2012
From Open Innovation to Open Business
DMA Conference – 14th November 2012
15 November 2012 96
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© 100%Open 2010The Fosbury Flop
At the Mexico City Games in 1968, Dick Fosbury used a then-unorthodox head-first,
back-to-the-bar method of high jumping, to get the gold medal & a new world record.
15/11/2012 97
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© 100%Open 201215 November 201215 November 2012 98Conversation, Relationship, Transactions
“Ideas don’t exist in an individuals head. They exist between people, in conversations.”
Jules Evans
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© 100%Open 20113 minute JV
1. Explain what you do.
2. Find out what your partner does.
3. Agree what you could do together.
4. Give your joint venture a name.
15/11/2012 99
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© 100%Open 201215 November 201215 November 2012 100Open Innovation
Innovating with partners by sharing the risks and the rewards
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© 100%Open 201201/08/2012 101Two Models of Open Innovation
Discover and Jam
• Starts with ‘what’ question: an innovation
brief detailing a specific unmet need
• Is a competitive marketplace amongst
customers, suppliers or users
• The innovation process is mediated by a
Trusted Agent
• Innovations are extracted through a
linear process
• Tend to be internal routes to market (e.g.
license deals)
Discover
• Starts with a ‘who’ question: finding
partners to explore a broad opportunity
• Is a cooperative community & process ,
with customers, suppliers or users
• The innovation process is facilitated
through a Catalyst
• Innovations are built using an iterative
process
• Tend to be external routes to market (e.g.
joint ventures)
Jam
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© 100%Open 201201/08/2012 102100%Open Innovation Process
Explore Extract Exploit
IdentifyInteresting Questions
A shortlist of partnersand solutions
Taking investable propositions to market
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© 100%Open 201215 November 201215 November 2012 103The Net Works
“Networking is only a letter away from not working.”
Chris Powell
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© 100%Open 201215 November 2012Open Business Models
15/11/2012 104
Co-Creative
Collaborative
Cooperative
Closed
Joint R&D
Paywall
Crowd-sourcing
Delivery partnership
Proprietary supplier
Joint venture
Alliance
Open source
Creative commons
Minority stake
Copyright
Co-branding
Spinout
Majority stake
Acquisition
Marketresearch
Kaizen
Membership org.
Peer to peer
Design platform
Freemium
Group buying
Communities of interestMerger
Cross licensing
Franchise
Profit share
R&D
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© 100%Open 201215 November 201215 November 2012 105E.ON
A customer-led innovation programme which was designed and piloted, and then rolled out cross company with 45,000 customers, to create 8 x £10m propositions.
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© 100%Open 201215 November 201215 November 2012 106The Net Works
“Innovation is a by-product of engaged networks.”
Verna Allee
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© 100%Open 2010Orange
An Airlock competition that helped source and create a new £20m service proposition
called Fun Finder that launched in Dec 2011.
15/11/2012 107
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© 100%Open 201215 November 201215 November 2012 108Start at the End
“Innovation is a U-Shaped Process.”
Paul Vanags
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© 100%Open 2010LEGO
LEGO Cuusoo is a social platform where people can submit designs, build a market
before investing in production, and receive a 1% royalty when it is produced.
15/11/2012 109
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© 100%Open 201215 November 201215 November 2012 110Give Get
Generosity is like compound interest. The sooner you bank it the greater the dividends.
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© 100%Open 2011Open Business Models
15/11/2012 111
Co-Creative
Collaborative
Cooperative
Closed
Joint R&D
Paywall
Crowd-sourcing
Delivery partnership
Proprietary supplier
Joint venture
Alliance
Open source
Creative commons
Minority stake
Copyright
Co-branding
Spinout
Majority stake
Acquisition
Marketresearch
Kaizen
Membership org.
Peer to peer
Design platform
Freemium
Group buying
Communities of interestMerger
Cross licensing
Franchise
Profit share
R&D
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© 100%Open 201215 November 2012
“Connect on your similarities, and benefit from your differences.”
Valdis Krebs
15 November 2012 112Connect the Dots
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© 100%Open 201215 November 201215 November 2012 113It’s a small world…
“The world isn’t getting smaller, the networks are
getting bigger”Greg Hadfield
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© 100%Open 201215 November 201215 November 2012 114And Finally…
“More people pooling more resources in new ways is the
history of civilisation.”Howard Rheingold
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© 100%Open 201215 November 2012
Thank You
15 November 2012 115
100%Open | Somerset House | South Building | London | WC2R 1LAPhone: +44 (0)20 78133 1006 | +44 (0)7811 761 435Email: [email protected] Web: www.100Open.com Twitter: @100Open
Roland HarwoodCo-Founder & Partner
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Approach to Innovation- It’s all about the people
Mike Addison14th November’12
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Introductions
• Fast Moving Consumer Goods
•>175 Years old
•~120,000 people employed worldwide
• Operations in 80 countries
• Net Sales of >$80 billion
• 24 billion dollar brands
•Spends almost $2 billion per year on R&D
• BSc and Ph.D Chemistry from Edinburgh
University (’73 to ’80)
•Joined P& G late ’81 in R&D in Newcastle
• 17 years innovation for Fabric &Home Care
• 4 years in charge of European Seed Fund to turbo charge internal innovation.
•10 years establishing and developing Open Innovation interests in the UK
• Retired 31st October 2012
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Provocations !
• What sort of Business are you in ?
• What innovation do you want and
can afford?
• Be intentional on where you want to
play?
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P&G's Purpose and growth strategy is
to improve more lives in more parts of
the world more completely — with an unrelenting focus on innovation.
Perspective on Innovation & Collaboration
We want to partner with the best
innovators everywhere, which is why
Connect + Develop is at the heart of
how P&G innovates.
Bob McDonaldPresident and Chief Executive
The Procter & Gamble Company
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A Company of Brands
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P&G Business Model• Obtain deep customer and consumer insight
• Fulfil needs with superior technology and products
• Brand the products
• Build scale via world class advertising and global distribution.
Primary Business Model
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P&G’s Approach to Innovation
•Commercial
• Sustaining
•Transformative
• Disruptive
I
N
N
O
V
A
T
I
O
N
B
R
A
N
D
•Creation
• Relevance
•Reach
• Profitability
Where to Play How to
Win
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Innovation Flavours
• Commercial Innovation
– Enhance brand appeal without product change
• Sustaining Innovation
– Lead a category/industry through product improvement
• Transformative Innovation
– Change an existing category/industry to make major share gains with sustainable competitive advantage
• Disruptive Innovation
– Create entirely new sources of consumption, new categories or new segments.
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Provocations !
• What is your innovation process ?
• How do you progress through the
process?
• Who is responsible for what?
• Are you managing appropriately?
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New Product Development
Front End InnovationStage Gated Development
Venture Proposition
Technology Map
Market Map
Product Concept
Functional
Map
CONSUMER NEEDS
- Societal Trends
-Regulatory trends
-Technology trends
-Prototypes
- Market tests
-Transactional Learning
SALES
Business
Model
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Discovery vs. Development
Discovery
• Front End Innovation
• Complex
• People Centric
• Story (Killer issue) Focus
• Management Lite
Development
• Stage Gate
• Complicated
• Process Centric
• Metric focus
• Management Heavy
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•How can the external world help
you?
•How can they contact you?
•Will they want to work with you
again?
Provocations
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The Open Innovation Model
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Business Goals & Strategy
Innovation Strategy
Open Innovation Targets
Find the
Opportunities
Build the
Promising
Make it
contagious
Do the
deal
Engaging with Open Innovation
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Facilitating External Access
Internal
� Aligned with
internal clients
� Focused against
strategic priorities
� Open to external
serendipity
� Securing the right
internal resources
External
� Proactive searching
against high priority
needs
� Externally
networked and
connected
� Right people, right
places, right time
Deal Making
• Wide range of deal
structures to deliver
mutual value
• Legal support and
expertise
• On going governance
and compliance
www.pgcd.com
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Supplying Open Innovation
Responding to Need� Get Networked
� Yet2.com
� NineSigma
� Innocentive
� EEN (SME base)
� Focus on USP
� Protect your IP
� Address the need
Creating Demand� Get Entrepreneurial
� Understand the
customer
� Focus on the story
� Maximise value
� Protect your IP
� Understand your
competition
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Bringing it all together
Forms , Flavours, Benefits, Audience, Price
Manual Toothbrushes
S
h
a
r
e
Stretch Electric Toothbrushes
Whitening Strips
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Stories from the Front End
• Disruptive
• Brand Extension
• Re-application of core competencies
• Non obvious re-definition of need.
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Open Innovation Par Excellence
CREST
SPINBRUSH
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Thank you for attending