Brandon CorcoranKate Polley

Edgar CrespoB.J. Wessels

The Idea

• Radio Broadcasting

• Industry Overview– Introduction of Online Streaming– How Web 2.0 has influenced Radio Broadcasting

• Creative, interactive, listener-attentive websites

– Creating relevance in the local community– Playlists and live broadcasts

The Opportunity

• What is needed for successful broadcasting:

– Availability of Music– News on Music Industry– Combining entertainment with information– Promoting interaction with the community– Blending genres to create a larger audience pool

The Issue

• Competing broadcast stations don’t provide:

– Diverse portfolio of Music– Local Contests & Events– Relevancy in the Community– Efficient ways of providing information– Attention to what listeners desire

Competitors

Competitors

Competitors

Competitors

Marketability

• Buying Power• Supplying Power• Threat of Substitute Products• Threat of New Entrants• Rivalry Among Competitors

What is Fdub 99.9

• Radio broadcasting station based in Fort Worth• Featuring top songs from multiple genres• Promotes new and emerging artists in DFW• Contains real time local information• Creatively uses music for new-age entertainment

Target Audience

• “The ability to learn faster than your competitors may be the only sustainable competitive advantage” – Arie de Geus

• Knowing The Customer– Listeners

• All listeners between 16-40 in the DFW Metroplex

– Musical Artists– Record Labels

Features

Features

EventsDJsNew ArtistsFeatured ArtistsContact Us

Insert picture here of DJ Jay here

In Conclusion

• Competitors aren’t satisfying listener’s desires• Potential Exists for Successful Broadcasting• Fdub 99.9 fills that role• Your investment can make a positive impact

on the community