FDA’s Web 2.0 / Social Media Effortsehcca.com/presentations/fdasymposium4/koyani_2.pdf ·...
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FDA’s Web 2.0 / Social Media Efforts
Transcript of FDA’s Web 2.0 / Social Media Effortsehcca.com/presentations/fdasymposium4/koyani_2.pdf ·...
FDA’s Web 2.0 / Social Media Efforts
Page 2 U.S. Food & Drug Administration
FDA Traditional Digital Communications
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Things to Avoid
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Why is Web 2.0 Important to the FDA?
(http://targetpopulation.wordpress.c om/2009/03/02/feds-use-social-
media-for-peanut-recall-outreach/)
“Federal health officials seem to be … using every conceivable technology to reach different audiences— consumers affected by the recall, interested members of the public, print and television media, state and local partners, and bloggers. When I say every technology, I mean it.”
IMPACT
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Why is Web 2.0 Important to the FDA?
FDA Must Have a Presence in the Online Marketplace
W
I
D
G
E
T
S
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Multiple Ways to Get FDA Information
Email Subscription Service • 105 subscriptions (recalls, consumer updates, etc.)• Over 360,000 subscribers
FDA RSS Feeds• 16 RSS topics (drug shortages, approved medical devices, etc.)• Average 10,000,000 page views per month
FDA Video Channels• Food safety, patient safety news, topic-specific videos (generic drugs, do’s and don’ts during peanut product outbreak)
FDA Podcasts• Drug safety podcast• Commissioner’s Viewpoint
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Public feedback on FDA Twitter Recall:• Invaluable resource!• I think the frequency is great. Provides near real time info for us out in the field doing compliance surveys on recalls.• Keep up the good work
Twitter: FDArecalls
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19.5 Million page views, placement on over 20,000 sites
Widgets
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Widgets
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Widget Was Placed on 20,000+ Sites
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YouTube
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The videos were placed on FDA.gov and FDA’s YouTube channel.
The Do's and Don'ts video was 4 times more popular than the Anatomy of an Outbreak video
2,677 YouTube views
524 YouTube views
YouTube
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Blogs
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Webinar for Bloggers
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Leveraging Partnerships
http://m.cdc.gov/US GOV/HHS Health Alert: Get peanut butter recall info at FDA: http://www.fda.gov/salmonella or CDC: 800-232-4636. More:http://m.cdc.gov
E-Cards
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Early Lessons Learned
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"The future has arrived, it's just not evenly distributed yet." - William Gibson, Author
Start Somewhere: Evolution vs. Revolution
Start Just Listening
Start Low-Risk, High-Impact
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Early Lessons Learned
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Don’t Recreate the Wheel
Listen to The Wisdom of Crowds
Usability Test to Evaluate Goodness
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Questions
SANJAY J. KOYANIDirector, FDA Web CommunicationsU.S. Food and Drug [email protected]
