FCOV1

THE STORY OF CAMPARI 3

A RED ICON 5

THE CLASSICS Milano-Torino 9Americano 11CAMPARI & Soda 13Negroni 15Boulevardier 17Garibaldi 19Negroni Sbagliato 21CAMPARI G&T 23

TWISTS ON THE NEGRONI Valentina Negroni 27Negroni Segreto 29Chocolate Orange Negroni 31Hazelnut Negroni 33Coffee Negroni 35Fig Negroni 37Rhubarb Negroni 39Kingston Negroni 41

SEASONAL COCKTAILS Charlie & Camillo Negroni 45Piña Negroni 47Sloe Negroni 49Hot Mulled Negroni 51

DRINKS BY COMPLEXITY 52

36

Born in Milan Gaspare Campari began serving cocktails made with his own unique, bitter aperitivo at Milan’s Caffè Campari in 1867. Young Milanese flocked here to enjoy these intriguing bittersweet drinks and later to the Camparino bar opened by Gaspare’s son Davide in 1915.

Under Davide’s direction, the global popularity of CAMPARI soared. Not least because he understood the power of design and creativity in building brand recognition, and engaged with leading designers, illustrators and filmmakers to bring the vibrant red drink to life.

By the mid-1900s, CAMPARI had become indelibly linked to Milan’s peerless culture and synonymous with avant-garde creativity and thinking. Today, we invite you to raise a glass to the art and influence of an aperitivo icon with the Little Red Book of Classic CAMPARI Serves & Negroni Twists. Cin cin!

THE STORY OF CAMPARI

5

CAMPARI is a perfect blend of bitter herbs, aromatic plants and fruit, and alcohol. The secret recipe, invented in 1860 and known only by three people, remains true to the original.

Look Unmistakable, vibrant, bright redNose Orange peel and aromatic herbsTaste Bittersweet, intense orange, aromatic

herbal and root notes. Invigorating and refreshing. A deeply pleasing and stimulating long aftertaste that seduces you to take sip after sip.

A RED ICON

THE CLASSICS

7

Since 1860, CAMPARI has become the essential ingredient in some of the world’s most famous

and unique aperitivo and cocktail drinks.

9

Ingredients & Method35ml CAMPARI 35ml Vermouth Rosso Orange peel

Fill a tumbler with ice, pour in the spirits, stir and garnish with fresh orange peel.

Simple, light and refreshingEqual parts bitter and sweet, this is the serve that all iconic CAMPARI drinks are born from. The name implies the origins of the ingredients – Milanese CAMPARI and sweet vermouth which traditionally comes from Turin.

MILANO-TORINO

1860

11

Ingredients & Method25ml CAMPARI 25ml Vermouth Rosso Premium soda water Orange slice Lemon peel

Fill a rocks glass with ice, pour in the spirits, add a splash of soda water and garnish with fresh orange slice and lemon peel.

Fresh and invigoratingThe Americano is based on the Milano-Torino with an added splash of soda water and garnished with lemon peel. Its name celebrates Primo Carnera, the first Italian to win a heavyweight boxing title in New York.

AMERICANO

1915

13

Ingredients & Method50ml CAMPARI 100ml Premium soda water Orange wedge

Fill a highball glass with ice, pour in the CAMPARI, top up with soda water and lightly stir. Garnish with a fresh orange wedge.

Light and refreshingThe most popular drink in the Camparino bar opened by Davide Campari back in 1915. Simple and easy to make, it’s the perfect introduction to CAMPARI for those starting out.

& SODA

1915

15

Ingredients & Method25ml CAMPARI 25ml Gin 25ml Vermouth Rosso Orange slice

Fill a rocks glass with ice, pour in the spirits and stir gently, then garnish with fresh orange slice.

The Icon Created by Count Camillo Negroni in Florence in 1919 and one of the most popular cocktails in existence. It’s the perfect balance of bitter, sweet and dry.

NEGRONI

1919

17

Ingredients & Method25ml CAMPARI 25ml Vermouth Rosso 35ml Wild Turkey 101 Lemon peel

Stir the spirits over ice, then strain into a deep coupette or rocks glass and garnish with fresh lemon peel.

Smooth and indulgentCreated in Paris in 1927 by legendary New York bartender Harry McElhone. The Boulevardier is the Negroni’s autumnal cousin swapping summery gin for deep, soulful bourbon.

BOULEVARDIER

1927

19

Ingredients & Method50ml CAMPARI Juice of 1 orange Orange wedge

Place two ice cubes in a highball glass and add the CAMPARI. Press the orange and add half of the juice; stir to combine, then add another ice cube and the remainder of the orange juice. Garnish with a fresh orange wedge.

Fruity and sweet Named after the famous revolutionary general who helped to liberate and unify Italy, the Garibaldi combines bitter CAMPARI from the north of Italy with sweet oranges from the South.

GARIBALDI

1960

21

Ingredients & Method25ml CAMPARI 25ml Vermouth Rosso 25ml Cinzano Prosecco D.O.C. Orange slice

Fill a rocks glass with ice, pour in the spirits and top up with the Prosecco then lightly stir so as not to lose the sparkle, and garnish with fresh orange slice.

AKA the Wrong NegroniThe Negroni Sbagliato was born in Milan in 1972 on a busy night at Bar Basso. The owner Mirko Stocchetto was about to mix a classic Negroni for a regular client, but following the CAMPARI and vermouth he accidentally reached out for a bottle of sparkling wine instead of the usual gin. The customer and Mirko tried the new recipe and it was love at first sip.

1972

NEGRONI SBAGLIATO

23

Ingredients & Method25ml CAMPARI 25ml Gin Premium tonic water Lime wedge

Fill a balloon glass with ice, pour in the spirits and the tonic water, add a squeeze of fresh lime then stir and garnish with a fresh lime wedge.

The Milanese G&TA stylish Italian twist on the quintessential British G&T, vibrant red with a bittersweet complexity.

GIN & TONIC

2016

TWISTS ON THE NEGRONI

25

27

Ingredients & Method25ml CAMPARI 25ml Cynar 50ml Pink grapefruit juice Premium tonic water A sprig of rosemary

Fill a rocks glass with ice, pour in the spirits, juice and tonic water and stir gently, then garnish with a sprig of rosemary.

Light and refreshingAn unusual twist that is perfect for aperitivo time. Pink grapefruit, Cynar and CAMPARI combine for a rich yet dry flavour lifted by the tonic water and with a Mediterranean aroma.

VALENTINANEGRONI

29

Ingredients & Method25ml CAMPARI 25ml Gin 10ml Vermouth Rosso 4 raspberries (puréed/muddled) 3 dashes of rose water Freeze-dried raspberry

Muddle the raspberries and add all the ingredients into a cocktail shaker, stir and double strain. Fill a deep coupette with ice. Spray gin on the side of the glass with an atomiser and dust with freeze-dried raspberry powder.

Light, floral and fruityRose water and raspberries make for a refreshing combination and add beautiful floral and fruity notes to the Negroni. Masterfully invented by award-winning bartender Joe Schofield for the CAMPARI Red Diaries in 2019.

SEGRETONEGRONI

31

CHOCOLATE ORANGE

Ingredients & Method25ml CAMPARI 25ml Grand Marnier 25ml Vermouth Rosso 2 drops of Chocolate bitters A slice of Terry’s Chocolate Orange

Fill a rocks glass with ice, pour in the spirits and bitters and stir gently, then garnish with a slice of Terry’s Chocolate Orange.

Rich, sweet and silkyBittersweet chocolate and Grand Marnier find their perfect partner in CAMPARI.

NEGRONI

33

Ingredients & Method25ml CAMPARI 25ml Frangelico 25ml Vermouth Rosso Ferrero Rocher

Fill a rocks glass with ice, pour in the spirits and liqueur and stir gently, then garnish with a Ferrero Rocher.

Buttery and bittersweetA splash of hazelnut liqueur brings out the flavours of the Negroni and adds a welcome nuttiness.

HAZELNUTNEGRONI

35

Ingredients & Method25ml CAMPARI 25ml Gin 25ml Vermouth Rosso 1 shot of espresso Coffee beans

Fill two rocks glasses with ice. In one glass, pour in the spirits and stir gently. In the other, add the espresso, stir to chill then strain and add to the spirit mix. After stirring once more, garnish with coffee beans.

Rich and darkThe deep earthy notes of espresso work excellently with CAMPARI and help to balance the sweet vermouth. Coffee brings a nuttiness and a silky texture.

COFFEENEGRONI

37

Ingredients & Method25ml CAMPARI 20ml Gin 20ml Vermouth Rosso 15ml Fig syrup Fresh fig

Fill a rocks glass with ice, pour in the spirits and syrup and stir gently, then garnish with fresh fig.

Deep, rich and sweetFig adds a honey-like sweetness to the Negroni with a subtle hint of berry. It’s full-bodied and offers a fruity intensity like the best jams.

FIGNEGRONI

39

Ingredients & Method25ml CAMPARI 25ml Gin 15ml Vermouth Rosso 15ml Nardini Rabarbaro Rhubarb ribbon

Fill a rocks glass with ice, pour in the spirits and liqueur and stir gently, then garnish with a rhubarb ribbon.

Bitter, sweet and sourDrier and punchier than the classic Negroni, rhubarb brings real complexity of flavour with both sweet and sour notes.

RHUBARBNEGRONI

41

Ingredients & Method25ml CAMPARI 25ml Appleton Estate Rum 25ml Vermouth Rosso Dried orange slice

Fill a rocks glass with ice, pour in the spirits and stir gently, then garnish with a slice of dried orange.

Full-bodiedJamaican rum brings a taste of the Caribbean. Deep and full-bodied in flavour, it holds its own against the bitter notes of CAMPARI and the sweet vermouth.

KINGSTONNEGRONI

SEASONAL COCKTAILS

43

45

Ingredients & Method25ml CAMPARI 20ml Gin 15ml Crème d’Abricot 15ml Ginger syrup Candied ginger

Fill a shaker with ice, pour in the spirits, liqueur and syrup and shake well. Double strain into a coupette then garnish with candied ginger.

Sweet and spicyIf Charlie Chaplin and Camillo Negroni were to hang out this would probably be their cocktail: smooth, sweet and velvety apricot sparkles in this drink, with ginger adding a spicy kick.

SPRING

CHARLIE & CAMILLONEGRONI

47

Ingredients & Method25ml CAMPARI 25ml Koko Kanu 20ml Vermouth Rosso 20ml Pineapple syrup Coconut flakes

Fill a rocks glass with ice, pour in the spirits and syrup and stir gently, then sprinkle with coconut flakes.

Creamy and sweetThe summer is all about sun, sea, sand and coconut and this drink doesn’t disappoint.

SUMMER

PIÑANEGRONI

49

Ingredients & Method25ml CAMPARI 25ml Sloe gin 25ml Crème de Cassis Fresh cranberries

Fill a rocks glass with ice, pour in the spirits and liqueur and stir gently, then garnish with fresh cranberries.

Fruity and refreshingCassis and sloe gin deliver dreamy hits of blackcurrant and plum in this fruity take on the Negroni.

AUTUMN

SLOENEGRONI

51

Ingredients & Method20ml CAMPARI 50ml Red wine 25ml Vermouth Rosso 15ml Gin Cinnamon Nutmeg Orange rind Brown sugar Orange peel

Heat all the ingredients in a pot/soup kettle or use a steam wand on a coffee machine for individual serves. Serve in a latte glass and garnish with orange peel.

Spicy and sweetCinnamon, nutmeg and an extra dose of orange give the Negroni a Christmas makeover. Great for pre-batching, simply multiply the ingredients as needed.

WINTER

HOT MULLEDNEGRONI

1

GaribaldiCAMPARI & SodaCAMPARI G&TCharlie & Camillo NegroniPiña Negroni AmericanoNegroni SbagliatoValentina NegroniNegroni SegretoMilano-TorinoClassic NegroniChocolate Orange NegroniHazelnut NegroniCoffee NegroniFig NegroniRhubarb NegroniHot Mulled NegroniSloe NegroniBoulevardierKingston Negroni

Simple / lighter

Complex / richer

DRINKS BY COMPLEXITY

The Little Red Book of Classic Campari Serves & Negroni Twists ©2020 Campari UK all rights reserved. Design: Spinach Branding.