Fb developers garage 2011
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Transcript of Fb developers garage 2011
How to Integrate Social Media into your Marketing Campaign
Steve Bayhack and Shaughn Le Grange-HatlenFontera and Pod1
2011
You’re Doing it Wrong!!!
Types of Marketing
• Online marketing• Offline marketing• Outbound• Inbound• Newsletter• Trade Show• Search Marketing• Direct• Niche• Guerrilla• Etc.etc.
Word of Mouth (Viral)In the past:
Now:SLOW, STEADY AND SURE FAST & VIRAL
Social Media has speeded up the process and made it relevant in today’s fast paced world.
Social Media
• Social Media allows for direct communication with customers/clients.
• It is a facet of Marketing & Customer service.• By itself – IT WILL NOT HELP YOU.• Must be a part of your overall marketing.
• Another tool in your advertising/marketing/research arsenal• Not merely an add-on or after-thought.
United Breaks Guitars
United Breaks Guitars
• Annual marketing budget of between $70 & $100 Million
VS• One cheap youtube video:• 150,000 hits in one day• 500,000 hits in the first month• 5,000,000 in the next month• Over 10,000,000 hits to date.
= Epic Fail for United!
United Breaks Guitars…and has no Social Media strategy
• Annual marketing budget of between $70 & $100 Million
• On Twitter 17,000 followers, only following 1000 = they’re not listening!• Only 318,549 ‘likes’ on Facebook
Get MMAD CampaignStart with a traditional advertising campaign….
Get MMAD
o
Make it Relevant!!!!
• Constant Checking – provide feedback• Updates• Be Sociable (talk, tweet & listen)
• Remember it’s a marketing tool to be used in conjunction with other media.
Social media + EmailSocial media + Live EventsSocial media + Market Research
Types of Facebook Touchpoints
Groups and Pages
Channel Limitations
Setting up your FB Campaign
Social Media plugins
Static Fan Page
Interactive Fan Page
Steve BayhackFontera
LondonCape Town
Atlanta
www.fontera.com
Shaughn Le Grange-HatlenPod1London
New YorkCape Town
www.pod1.com