FastStats Marketing data analysis software
description
Transcript of FastStats Marketing data analysis software
FastStats Marketing data analysis software
Do you know the value of your costumer data?
Companies nowadays hold enormous quantities of customer data, their purchasing habits, transactional data, preference data
…
Most often the data is being captured, and yet are not used for supporting marketing,
sales and business decisions
Challenge: how to transform your data into
comparative advantage
Key for all CRM activities: quality marketing database
CRM is a process of organising business resources with a view of improving and personalizing every single contact
with a consumer as a part of a long term strategy of profitable retention.
Introducing CRM is becoming more and more important strategy in companies that wish to be customer oriented
and have a comparative advantage …
Understanding costumer behaviour: data mining and marketing research
We are offering you software FastStats
Improve understanding of your costumers’ behaviour
Marketing data analysis – market research, data mining,
predictive analysis
More efficient and effective direct marketing
FastStats . . .
Enabling you to understand your customers better
Intuitive “drag and drop” approach
Offer functionality and usability that marketers need and architecture that is easy for IT to manage it and provides the accessibility marketing staff need
Support with business and marketing decision-making
Provides fast, visual and truly easy to use data analysis
Wizards that lead you through complex analysis
Can handle massive databases with all the data for modern direct and digital marketing
FastStats is proven with 250 installations with thousands of users worldwide.
FastStats = marketing data analysis software
FastStats Designer™
FastStats Discoverer™ Base Module
FastStats Discoverer Optional Modules
Loading FastStats system
– data preparation
FastStats Modelling™
FastStats Cascade™
FastStats Mapping™
FastStats Excelsior™
MarketingDatabase
Costumer analysis – understanding
costumer behaviour
Campaign Planning for DM
Geomarketing (at this moment only
for GB)
Adapted reporting for marketing
data
Analyse massive data and
visualisation
FastStats Designer™
→ Building FastStats databases
• Graphical Extract, Transform and Load tool for configuring and loading FastStats systems.
• You can build FastStats system with just a few mouse clicks OR we can help you to structure your marketing databases into FastStats system.
• It could connect to all standard data sources. • It connects into your business data resources to create
FastStats databases that are optimised for high performance marketing data analysis.
• Can be scheduled to refresh FastStats databases entirely automatically.
• Designer automatically checks data for validity and consistency ensuring accurate results for marketing team.
→ Data Exploration and visualisation
• The main product inside FastStats software.• Provides powerful, interactive marketing analysis
and understanding costumers behaviour.• Using FastStats Discoverer you can:
– Target markets with easy data selections– Analyse massive data volumes interactively– Create segments for your costumers and market places– Produce stunning graphics & Venn diagram analysis– View and sort sample data on grids– Export data in a wide variety of formats– Identify common data patterns – Perform basket and transaction analysis– View reports on the success of your campaigns– And much more …
FastStats Discoverer™
Selection and Segmentation (RFV, Top N, N Per Level)
Various selections on your database with millions of records and thousand variables could be done in a few
seconds. This enables you precisely and timely costumer behaviour
understanding.
Based on rules
Easy to use for direct marketers
FastStats Discoverer™
Tools and visualisation(Cubes, Charts, Trees, Venn Diagrams, Data grids, Report, Expressions, Virtual Variable Wizards, including Aggregation, Numeric/Date Banding and Expressions)
Discoverer offers easy to prepare multi-dimensional pivot tables with powerful numeric functions and thematic
shading for easy interpretation.
FastStats Discoverer™
→ Customer analysis - understanding your customers
• Uses market penetration, customer profiling, patented Predictive weight of evidence (PWE) scoring and decision trees to help inform your targeting decisions.
• Using FastStats Modelling module you can: – Make informed targeting decisions– Discover the key characteristics of your customers – Increase response rates by targeting more effectively– Predict the behaviour of prospects and customers – Use your customer profile to find more of the same for
prospecting– Cross & up sell to the most responsive existing customers– Focus on markets and sectors with high potential– Recognise those customers who are likely to lapse in the
future – And much more …
FastStats Modelling™
Profiling, modelling and “scoring” →understanding costumers characteristics
Use Predictive Weight of Evidence model and apply“propensity scores” on your data bases with purpose to priority the your high value prospects.
PredictionUse for marketing campaigns
FastStats Modelling™
→ Campaign management
• Optimising direct marketing planning• Highly targeted segments that have been created using FastStats
can now be used to plan, budget and analyse your next DM campaign in a seamless and measurable fashion.
• Using FastStats Cascade you can:– Co-ordinate direct marketing campaigns – Upload data for direct marketing campaigns– Set budgets – Cascade makes even the most complex DM strategies simple to
implement – Limit to one person per household– Measure uplift using control groups – Calculate ROI– Co-ordinate campaigns across marketing departments – Deduplicate across promotions – Schedule promotions to run on a specific date, time or frequency
FastStats Cascade™
→ Customised reporting of marketing data
• Combines the analytical power of FastStats with the flexibility of Microsoft Excel to present data driven results.
• Even non technical users can refresh the report with a single click.• Using FastStats Excelsior you can:
– Customise reports precisely to your requirements – Refresh reports with up to date FastStats data at the touch of a button – Enable others to refresh existing reports from their own PC – FastStats results can be combined with external data to produce
integrated reports customised to suit an organisation’s unique reporting requirements
– Incorporate external data with FastStats data in a single report – Produce more powerful reports than either FastStats or Excel can
create alone– And much more ...
FastStats Excelsior™
FastStats Excelsior™
Analysis supporting DM…
Pareto principle – centiles, deciles analysis
Selection and Sampling
Segmentation
Profiling
Modelling
LTV = Lifetime Value
“Basket” and “Transaction” analysis
Decision Trees
RFV = Recency Frequency Value method
DM lists
FastStats Applicability
Identifying costumers for “cross-” and “up-selling”
Retention analysis
Analysis of new potential customers
Analysis of purchase habits
Predicting lapsed costumers
Identifying the most profitable customers
Analysis of your best and worst customers
Targeted and personalised DM programmes
Customised offers according to customer preferences
Key FastStats benefits
Easy to use
Extremely quick data processing (even with data in mio) Powerful data visualisation
Analysis to support business and marketing decisions
Exporting data into Word, Excel, PowerPoint, SPSS
Constant tool improvements
Possibility of customising reports to various employee levels
Tool which is specially adapted to support DM activities
With FastStats you can . . .
Gain insight into customer behaviour
Co-ordinate your direct marketing campaigns
Increase response rates by targeting more effectively
Measure marketing results more accurately
Increase ROI
Make informed decisions based on facts
Understand your costumer behaviour
Perform intelligent direct marketing programs
Gain more high value costumers
Who can help you to understand your costumers better with using marketing
data analysis software FastStats?
Experts in:• Direct marketing• Database management,
relationship marketing programmes, loyalty programmes, CRM ...
• Marketing research and data mining
• We are an Apteco
approved Partner and FastStats resellers for Slovenia, Croatia, Bosnia, Herzegovina, Serbia, Albania, Montenegro, Romania and Bulgaria markets.
• Experts in marketing analysis and data mining solutions (Great Britain)
• Developers of data modelling and profiling techniques
• One of the fastest developing companies in Great Britain in the field of IT and marketing research (Deloitte Technology Fast 50 Awards in 2004, 2005 & 2006)
• Winners on DM Business / IDMF awards into “Best New Product in the Database Solution” category:
– FastStats Discoverer Winner 2005
– FastStats Decision Tree Winner 2006
What do successful companies below have in
common?
They all usemarketing data analysis
software FastStats
Join them . . .
Co-operation possibilities
AT THE BEGINNING…
• Before the start of our co-operation we take your existing database, your objectives, your wishes, talk with you and prepare a situational analysis. Situational analysis consists of database analysis and recommendations for future marketing analysis and data mining which are in line with your marketing communications objectives and strategies and will support marketing communications.
LOCAL LICENCE
What do you get?• Local licence for FastStats Designer, Discoverer, Excelsior
on a single computer installed locally for one year.
• FastStats User & Technical Guides
• Bi-monthly software updates (free of charge)
• Installation & Consultancy & Support services
ENTERPRISE LICENCE
What do you get?• Licence for FastStats Designer, Discoverer, Excelsior for
one year
• A possibility to upgrade with a Cascade Module – to co-ordinate and manage direct marketing campaigns
• Possibility to have more active (Excelsior Developer - analyst) and passive (Excelsior Viewer - can only read reports) users connected through WebService
• FastStats User & Technical Guides
• Bi-monthly software updates (free of charge)
• Installation & Consultancy & Support services
OUTSOURCING
What do you get?Predefined analysis of your data
• We offer you two routes:
1. Ad hoc project analysis • Project analysis of your database or part of your
database for a certain purpose
2. Regular monthly analysis • Regular monthly predefined analysis of your database
or part of your database
is a brand within
→ bureau for direct marketing
→ Understanding your costumers – marketing research, data mining
→ Database management (Database structure planning, Database developing, Database implementation)
→ Data capture, consolidation, updating, cleaning, enrichment
→ Loyalty programmes
→ Forming and management costumers programmes
→ Retention programmes
→ Acquisition programmes
Contact us
Ana Praprotnik, MA
managing director
t.: +386 1 500 88 95
www.creativdirekt.si
Anja Pajtler
market researcher
t.: +386 1 500 88 93
www.creativdirekt.si