FastCeviche Final Presentation Patricia Silva Javier Verme November 2006 BAEN 580B.
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Transcript of FastCeviche Final Presentation Patricia Silva Javier Verme November 2006 BAEN 580B.
FastCeviche
Final Presentation
Patricia SilvaJavier Verme
November 2006BAEN 580B
The Project Restaurant Chain Peru Specialized in Ceviche Fast Food concept
Ceviche 1 of the 3 favourite dishes “In the same way Americans eat
hamburgers, Peruvians eat Ceviche” (Acurio, 2006)
Characteristics Cold fish salad Effect of key lime on fish
The Problem Top priorities of potential customer
Cleanliness & Freshness
Price (S/.)25191510
The Problem Available options
Price (S/.)
Cleanliness & Freshness
251910
OpportunityA
B
15C
D
The Problem Why?
Business Model of traditional cevicherias
Food Suppliers Kitchen Restaurant Customers
Food Suppliers Kitchen Restaurant Customers
The Solution FastCeviche’s Business model
Opportunity
Food Suppliers Kitchen Restaurant
Restaurant
Restaurant
Customers
Customers
Customers
DeliveryFood Suppliers Kitchen Restaurant Customers
Food Suppliers Kitchen Restaurant Customers
ServingArea
Small Kitchen
Customer Area
The Restaurant
Cold / Raw area
Warm / cooked area
Working table
Pans
The KitchenCentralized KitchenSmall Kitchen
The Market
District Restaurants Cevicherias Fast Food
La Molina 35 8 4
Surco 83 14 12
San Isidro 101 10 10
Miraflores 156 18 12
TOTAL 375 50 38
The Market Demand estimated by experts 40-250 Capacity
15 seats / ½ hr x 5 hrs = 150 / day
TARGET PER RESTAURANT
50 customers / day achieved in the 6th month
Rapid expansion
Financials - Income
Before Start 1st Semester 2nd Semester Year 1 Year 2Net Sales 33,413$ 151,427$ 184,840$ 341,244$ Gross Margin 17,457$ 79,113$ 96,570$ 178,284$ Operating Margin 2,581-$ 16,605-$ 24,705$ 8,101$ 69,468$ Net Income 2,581-$ 16,605-$ 22,969$ 6,364$ 48,627$
Income Statement Forecast US$Fast Ceviche
Concept Year 2 %Net Sales 341,244$ 100.0%Gross Margin 178,284$ 52.2%Operating Margin 69,468$ 20.4%Net Income 48,627$ 14.3%
Total Investment 75,857$
Sensitivity Analysis
% Net Profits-25% 55,833$ -20% 54,392$ -15% 52,951$ -10% 51,510$ -5% 50,068$ 0% 48,627$ 5% 47,186$
10% 45,745$ 15% 44,304$ 20% 42,863$ 25% 41,422$
170% 1,696-$
Labour37.8% of the Fixed Cost
Sensitivity Analysis
% Net Profits-50% 59,964$ -40% 57,697$ -30% 55,429$ -20% 53,162$ -10% 50,895$
0% 48,627$ 10% 46,360$ 20% 44,093$ 30% 41,825$ 40% 39,558$ 50% 37,291$
200% 1,791-$
Rent32.7% of the fixed cost
% Net Profits-25% 55,833$ -20% 54,392$ -15% 52,951$ -10% 51,510$ -5% 50,068$ 0% 48,627$ 5% 47,186$
10% 45,745$ 15% 44,304$ 20% 42,863$ 25% 41,422$
170% 1,696-$
Labour37.8% of the Fixed Cost
Sensitivity Analysis
% Net Profits-50% 59,964$ -40% 57,697$ -30% 55,429$ -20% 53,162$ -10% 50,895$
0% 48,627$ 10% 46,360$ 20% 44,093$ 30% 41,825$ 40% 39,558$ 50% 37,291$
200% 1,791-$
Rent32.7% of the fixed cost
% Net Profits -25% 66,540$ -20% 62,957$ -15% 59,375$ -10% 55,792$ -5% 52,210$ 0% 48,627$ 5% 45,045$
10% 41,462$ 15% 37,880$ 20% 34,297$ 25% 30,715$ 70% 2,182-$
Fish Cost75% of the Variable Cost
% Net Profits-25% 55,833$ -20% 54,392$ -15% 52,951$ -10% 51,510$ -5% 50,068$ 0% 48,627$ 5% 47,186$
10% 45,745$ 15% 44,304$ 20% 42,863$ 25% 41,422$
170% 1,696-$
Labour37.8% of the Fixed Cost
Sensitivity Analysis
% # Profits-40% 30 1,846-$ -30% 35 11,188$ -20% 40 23,668$ -10% 45 36,147$
0% 50 48,627$ 10% 55 61,107$ 20% 60 73,587$ 30% 65 86,067$ 40% 70 98,547$ 50% 75 111,027$ 60% 80 123,506$
200% 150 298,225$
Number of CustomersGoal: 50 Customers per Day
% # Profits-40% 30 1,846-$ -30% 35 11,188$ -20% 40 23,668$ -10% 45 36,147$
0% 50 48,627$ 10% 55 61,107$ 20% 60 73,587$ 30% 65 86,067$ 40% 70 98,547$ 50% 75 111,027$ 60% 80 123,506$
200% 150 298,225$
Number of CustomersGoal: 50 Customers per Day
% Net Profits -25% 15,843-$ -20% 853$ -15% 12,797$ -10% 24,740$ -5% 36,684$ 0% 48,627$ 5% 60,571$
10% 72,514$ 15% 84,458$ 20% 96,401$ 25% 108,345$ 30% 120,288$
Price ChangeAverage Price S/. 15.2
Sensitivity Analysis
Cash Flow Analysis
4,491 3,116
37,02430,001
-20,367
-72,740
-100,000
-80,000
-60,000
-40,000
-20,000
0
20,000
40,000
60,000
0 1 2 3 4 5 6 7 8 9 10 11 12
Month
US $
Real cash flow Zero Investment
Investment in3 New Restaurants
Total InvestmentUS$ 75,587
Conclusions New business model achieving
economies of scale Good price-cleanliness relationship Recover investment: 2.5 years Potential for expansion
Q & A
If you visit Peru, try ceviche at FastCeviche…