Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B ....
Transcript of Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B ....
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Delivering Optimal Digital Customer Experience ClickTale Webinar
Presenter: Shai Tamari, Pre Sales Manager of ClickTale
FAST TRACK YOUR WEB OPTIMIZATION ROI
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Who is ClickTale?
Inside ClickTale
ClickTale & Traditional Analytics Tools
Conclusion: Creating a Revenue-Winning Customer Experience
Q&A
Agenda
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ClickTale - The Leader in Enterprise Class SaaS Customer Experience Solutions
Founded in 2006
300+ Enterprise Customers
SaaS subscription model
Specialized Professional CustomerExperience Consulting
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Traditional Analytics
• Between Page Data
• Clickstream Based
• Answers What
Experience Insights
• In-page Data
• Interaction Based
• Answers Why
Deliver Better Digital Customer Experience
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Usability
DESIGN
UX
A/B Personalization CUSTOMER
SERVICE Voice of customer
Customer Information
Social media f
BUSINESS Funnel Reports
Business Trends
Web Analytics
How do you measure your Customer’s Experience today ?
A/B Testing
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Inside ClickTale Analysis
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Define Business Objectives
Capture the Customer Experience
Creating a Revenue-Winning Customer
Experience
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What content is leading or distracting visitors from conversion?
How do I build and verify A/B testing hypotheses quickly and easily?
How do I prioritize my usability fixes?
How does digital experience vary across different user segments on my website?
ClickTale CX Consultancy Answers…
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Marketing Eco-System
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Watch Session Recordings on Adobe
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Watch Heatmaps in Adobe
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Adobe Segmentations
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Visualizing Segments in ClickTale
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Lenovo’s Adobe ClickTale Analysis
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Ready-to-Use SaaS Solution
In-depth Data Capture
Integrated with
Marketing Eco-System
Industry-Specific
Customer Experience Consultants
Turn More Visits into Winning
Transactions
Reveal the Visual Journey of Every Online Customer
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THANK YOU