Fast Track Professional Management Program
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Transcript of Fast Track Professional Management Program
Fast Track
Professional
Management
ProgramMM-ECM Capstone 2013
Group 12
Overview
1. Shawn: Current Issue
2. Leo: Our solution
3. Tingting: Marketing
Strategy
4. Lydia: Financials
Current Challenges
New professional graduates lack
management skills
Difficulty setting up own practices
Sauder - Certificate in Professional
Practice Management
Sauder Executive Education
9 days lecture set - $5,900
Students leave with certificate and
business knowledge
Is this enough?
Our Solution - Overview
Sauder core curriculum is effective
Gap between knowledge & applicability
Core curriculum + additional components
Help young professional bridge the gap
with hands-on approach
Our Solution
Fast Track Professional Management
Program
Add-on to existing program
Specifically for newer professionals
Multi-stage program over 6 months
Students leave with business knowledge
and custom business plan
Stage 1 – Lectures
As per existing program
Groundwork and basics covered
Stage 2 - Projects
Examine current practices
Stage 3 - Consultancy
Certified professional practice consultant
Help shape project into customized
business plan
Use knowledge from Stages 1 and 2
Individuals or groups
Stage 4 – Additional
Consultancy
Optional at supplemental cost
Consultant service during practice set-up
Cheaper than standard consulting
Full-Time Consultant
First 6 Months
Stages 1 - 3
Hands-on with
groups to help
develop biz plan
Second 6 Months
Stage 4 + Research
Collect and
maintain
qualitative &
quantitative data
Full-Time Consultant
First 6 Months
Stages 1 - 3
Hands-on with
groups to help
develop biz plan
Second 6 Months
Stage 4 + Research
Collect and
maintain
qualitative &
quantitative data
Marketing Strategy
Fast Track program provides customized
business plan and specialized
consultancy
Appeal to potential students = ownership
of practice
Pros vs. Cons
Utilizes current resources
Guide young professionals to own their practices
Inexpensive
Long-term skills provided
Fully tailored
Additional upfront
time and money
cost
Pricing
Current program
Stage 1 of the Fast
Track Program
$5,900
Fast Track program
$8,150
Value Proposition for
Professional
- 5-year timeline
- Initial Cost: $36,929
- Tuition Cost: $8,150
- Opportunity Cost: $28,779
- Debts: $400,000
- Expected income in year 2-5: $200,000/yr
- Discount rate: 1%
Value Proposition for
Professional
- 5-year timeline
- Initial Cost: $36,929
- Tuition Cost: $8,150
- Opportunity Cost: $28,779
- Debts: $400,000
- Expected income in year 2-5: $200,000/yr
- Discount rate: 1%
Total Initial costs: -$36,929
Loans in present value: -$400,000
PV of 4-year salaries discounting at 1%:
$633,973
NPV = $197,044
Value Proposition for Sauder
Fast Track program
Revenue = Tuition * 40 Students
Incremental costs
Marketing Expenses: $3,000/yr
Consultant Salary: $90,000/yr
Program Growth Potential
Develop network in the professional
industry
Data source for research opportunities
Recruit more students
Expand outside of Vancouver
THANK YOU