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Fast is a Feature

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11 mentions of speed in Apple iPhone 6 keynote

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What does this mean for mobile journalism?

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You have less than 10 seconds A 10-second delay will often make users leave a site immediately. - Jakob Nielsen

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On mobile you have 1 second Our research says page load times above one second interrupt user flow of thought. - Google

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Put something on the screen in 1 second

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1000 ms - 200 ms of 3G network latency - 200 ms of domain name lookup - 200 ms of HTTP request loop 400 ms

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You really only have 400 milliseconds

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Average site load on mobile is 7 seconds

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Text Images Video Interactives Context Ads 3rd party buttons (social) Read more Comments

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Easy, just build a native app

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native apps are fast but hard to find

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Search 20% of Google searches are on mobile Google tracks page load time and uses it as a signal

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Social Is Mobile is Social In-App Browsers

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Facebook thinks your pages are too slow and theyll be happy to host your content!

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Making data-informed trade-offs (building products)

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How fast is Vox Media on mobile? Never fast enough

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15 seconds first load 9 seconds repeat load -webpagetest.org

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5 seconds first load 1 second repeat load -webpagetest.org

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Performance Dashboard Make speed a company-wide metric like unique visitors

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Inline Performance Metrics Measure. Optimize. Test.

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Dedicated performance team: 3 engineers

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Fast Cars Need Good Drivers Speed isnt just about technology, its about being quick to deliver the news

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Thanks! Trei Brundrett Chief Product Officer Vox Media @clockwerks