Fast & Furious Philanthropy - #FSCon15

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June 8-9 th | Las Veg Fast & Furious Philanthropy 3 Big Trends, 30 Quick Minutes

Transcript of Fast & Furious Philanthropy - #FSCon15

June 8-9th | Las Vegas

Fast & Furious Philanthropy

3 Big Trends, 30 Quick Minutes

June 8-9th | Las Vegas

June 8-9th | Las Vegas

We promise you 3 big tech trends!

… And the answers to 3 big questions:

• Why is this trend important to my audience?• How do corporations leverage this trend?• How can nonprofits use it?

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We promise you 3 big tech trends!

•Social Advertising •Data Visualization •Online Video & Livestreaming

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Grab this presentation!

www.slideshare.net/frontstream

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Let’s get started!

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Social Advertising!

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Why is it important to your audience?

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“Spending in the U.S. and Canada will pass $10 billion this year for the first time.”

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“Our research shows people are 68% more likely to purchase something when they see the name of

someone they know associated with it.”

Rosa Birch, Facebook policy team

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Sophisticated targeting of donors, supporters, volunteers ...

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Build multiple profilesand

target them!

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Social advertising - love or hate it!

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“So we had huge success with the Facebook ads over the weekend, 50 registrations and 236 donations to date.”

“My Director of Development was very impressed she has set up a time for me to explain the program to all of our other divisions.”

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We can’t forget Twitter!

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What’s next on the horizon?

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Data Visualization !

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Why is it important to your audience?

BIG DATA =Faster decisions

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“Most of us process information based on what we see. 65% of us are visual learners!”- Social Science Research Network.

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The art of being “share-worthy”

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Some infographics are inspiring …

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Creative use of unique data

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Give your older info a new context!

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Integrated & interactive

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Motivate action!

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Educate about your cause!

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Celebrate victories!

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Collect & display “user generated content”

What’s next on the horizon?

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Online Video & Livestreaming !

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Why is it important to your audience?

“YouTube reaches more adults aged 18 to 34 than any single cable TV network.”

- Business Insider Intelligence

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“4x as many people would rather watch videos about products and services than read about them.”

- Animo Marketing Study

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How do corporations leverage this trend?

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Video is now is so low-cost it’s becoming a level playing field for

brands, charities and individuals…

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How about Instagram?

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Instructional content

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Integrated content

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Let’s talk about the rise

of livestreaming

!

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Almost “too easy” apps…

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Periscope

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What’s on the horizon?

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Reach out to new communities

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OK SO … WHEN DO YOU WASH IT?

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Three things to try in 2015

•Try running a Facebook ad for $5-10 a day.

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•Try putting an infographic in your annual report or e-newsletter!

Three things to try in 2015

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•Use a free mobile app to livestream your next charity event

Three things to try in 2015

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Reaching out to your corporatepartners for digital resources

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Partnership Opportunities

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