Fast food Store War in India
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Transcript of Fast food Store War in India
Fast food War in India Guided by :
Prof. R.K. Pardeshi IBMRD Ahmednagar
Presented by- Jaydeep Kulkarni (MBA-I)
1996 19961996
So Veg, So Good
Khushiyon ki Home delivery
I'm lovin' it
Rs 49 to Rs 665
Rs 25 to Rs 140
40+ 30+80+
Rs 25 to Rs 500
Entry in India
Tag line
(Promotion)
Number of
ProductsPrice
Range(Price)
Top products
• McAloo Tikki• Mcveggie• McSpicy Chicken
• Cheese burst pizzas• Seven Heaven Pizzas• Choco Lava cake• Taco Maxicana
• Chicken Bucket• Zinger Burger• Krushers
Indian Innovations
• Pizza Mania• Taco Mexicana• Peppy Paneer pizza• Chef’s Veg wonder
• Peneer Zinger• Rice Bowlz• Sparking Krushers
• McAloo Tikki Burger• Pizza McPuff• Maharaja Mac• McSpicy Paneer• McVeggi Burger• Masala Grill Burger• McRoyale Burger
35,000+Global Stores Count (Place)
18,000+*
*Ref-http://en.wikipedia.org/wiki/KFC
11,000+
Business in India
Year Dominos India McDonald's India KFC India 2001 303 946 192005 953 2656 2612009 3956 6800 24892013 16222 14259 12505
Revenue Rs. millions
*Source-Euromonitor
Market ShareYear Dominos India McDonald's India KFC India
2001 4.5 14.2 0.32005 5.2 14.4 1.42009 9.3 15.9 5.82013 16.2 14.2 12.5
*Source-Euromonitor
Store Count In IndiaYear Dominos India McDonald's India KFC India 2006 128 105 212010 362 210 1062014 772 350 307
*Source-Euromonitor
Biggest Competitors in India
Indian street food
Roti Vada-Pav
Pani PuriDabeli
PohaSamosa
TeaRice
Market potential
Market potential is the entire size of the market for a product at a specific time. It represents the upper limits of the market for a product. Market potential is usually measured either by sales value or sales volume.
opportunity to Grow Only 2% Fast food business is
organised There are $90 billion plus eating out
opportunity Room for all to Grow