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Format: 168 mm x 240 mm (Jumbo A5)Frequency: MonthlyABC distribution figure: 3 578Average print run: 4 000 LSM target audience: 9 – 10 Digital edition: www.agriconnect.co.zaFa

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Supply artwork in PDF/X-1A format, 4/C process CMYK, with bleed of 3 mm all around trim size and a type-safe area of 13 mm all around within trim size.

ADVERTISEMENT DESCRIPTIONS AND TRIM SIZES (mm wide x deep)

DEADLINES 2021

Front cover logo + 1 page advertorial 168 x 240Front cover fold-in with logo – 2 pages 157 x 240Back cover 168 x 240Inside front cover 168 x 240Inside back cover 168 x 240Double-page spread (DPS) 336 x 240First DPS after CEO’s note 336 x 240Full page (FP) 168 x 240FP next to editor’s note 168 x 240Half page (HP) – horizontal 142 x 100 Half page (HP) – vertical 67 x 202Advertorial 350 words plus pic & logoInsert supplied (4 000) A4 folded and smallerSupplement – 4 pages Supplement – 8 pages incl. 1 000 copies run-on Hyperlink for MPO Milk/Melk Bulletin

THE DAIRY MAIL - INVOICE DATE Jul Aug Sept Oct Nov Dec Jan

VOLUME 28 - NUMBER 7 8 9 10 11 12 1

Advertorials and supplements 27-May 22-Jun 28-Jul 24-Aug 21-Sept 19-Oct 24-Nov

Advertisement bookings and complete artwork 4-Jun 1-Jul 4-Aug 31-Aug 30-Sept 26-Oct 3-Dec

To print 10-Jun 6-Jul 11-Aug 7-Sept 5-Oct 2-Nov 8-Dec

Inserts delivered to Agri Connect offices 15-Jun 13-Jul 18-Aug 14-Sept 12-Oct 9-Nov 13-Dec

In the mail 23-Jun 19-Jul 24-Aug 20-Sept 18-Oct 15-Nov 22-Dec

THE DAIRY MAIL - INVOICE DATE Jan Feb Mar Apr May Jun

VOLUME 28 - NUMBER 1 2 3 4 5 6

Advertorial and supplements 25-Nov 6-Jan 27-Jan 23-Feb 24-Mar 27-Apr

Advertisement bookings and complete artwork 2-Dec 6-Jan 3-Feb 2-Mar 31-Mar 4-May

To print 9-Dec 13-Jan 10-Feb 9-Mar 7-Apr 11-May

Inserts delivered to Agri Connect offices 14-Dec 20-Jan 17-Feb 16-Mar 14-Apr 18-May

In the mail 22-Dec 26-Jan 23-Feb 23-Mar 20-Apr 24-May

For rates on social media (Facebook) advertising campaigns, advertisements, auction advertisements, and special products, please contact your commercial consultant.

Soekie du ToitCommercial consultantsoekie@agriconnect.co.za078 947 6916

Ilse LiverisSenior commercial consultantilsel@agriconnect.co.za072 708 4401

• 83,3% of readers consider The Dairy Mail as an accurate and objective source of information.

• 40,7% of readers acquire all or most of their dairy information from reading the magazine and 70% of readers appreciate being exposed to new points of view or ways of thinking about things.

• 57,4% of readers read the whole magazine from cover to cover.

• 48,1% of readers spend at least an hour reading the magazine.

• 79,6% of our readers feel engaged by the content of the magazine.

• 85,1% of our readers still enjoy reading a printed hard copy of their magazine together with the electronic copy.

PUBLICATION FOR THE DAIRY INDUSTRY

www.dairymail-app.co.za

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Q2 THE MIRACLE OF THE ENVIRONMENTAPRIL OFFERING EXCELLENCE• Tenants of the land – creating the future• New technology – constantly stepping

forward, analysing the barriers• Extraordinary efficiencies and extreme

weather phenomena• Pasture persistence, crop sensors, and

irrigation• Feed additives – how to choose• Unlocking the potential of small

ruminants• Zoonosis – dermatophilosis

MAY WHERE MAN MEETS MACHINE• Dairy stockmanship – having a master

plan• Marketing – from a blanket approach to a

targeted approach• Farming equipment – early technology

adoption• Artificial intelligence• Feed encapsulation technologies• Dairy careers• Zoonosis – E. coli

JUNE DELICIOUS, DARING, DELIGHTFUL• The miracle of milk (World Milk Day,

1 June) – diversity of consumption• Addressing the challenge of sugar

(in milk)• Precision nutrition for better efficiency• Young scientist feature and talent hidden

in remote areas• Export-led growth• New technology (cloud technology)• Zoonosis – tuberculosis

Q1 THE MIRACLE OF PEOPLE

JANUARY HANDS ON THE FUTURE• New year, new normal, new dawn …

unleash the miracle• Wake up with purpose every morning …

don’t miss the boat• All facets of support• Cutting feed costs without compromising

profitability• Farm environment plans and

infrastructure investment• New technologies (5G-ready, smart

devices, access digitalisation)• Zoonosis – anthrax• Risks in the dairy industry

FEBRUARY BENDING THE CURVE• The miracle of money – budgeting• Pocket of plans; turning an idea into a

true solution• Innovative finance and leveraging trends• Pasture management and farming

equipment … innovate and compete• We are all in the same boat – training and

production enhancement• New technologies – social contract, data

privacy (POPI), building trust• Zoonosis – brucellosis

MARCH ON THE RIGHT TRACK • New frontiers for growth• Empower to better negotiate• Pasture renewal – plan ahead to

withstand the test of time• Environment brakes, policy, and

leadership• Water – availability and access, resource

management, and water security• New technology (robotics)• Zoonosis – cryptosporidiosis• Nutritional disorders in the dairy

PUBLICATION FOR THE DAIRY INDUSTRY

THEMES 2021* – VOLUME 28*Themes are predetermined and fixed but bulleted sub-themes may change,

subject to editorial content requirements and industry developments.

THE MIRACLE OF MILK

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Q3 THE MIRACLE OF THE PRODUCT

JULY DISCIPLINE, DEDICATION, DETERMINATION

• The miracle of cheese• Love what you do – have a workplace

action plan• The miracle of life – calving season on

pastures• Visualising the end – crops and feed

planning• Nutrigenomics• New technology (big data, data-driven

farming)• Zoonosis – campylobacter/salmonella

(diarrhoea illness)

AUGUST THE FUTURE IS FEMALE• The miracle of yoghurt• South African women in science• Heifer happiness • Pre-conditioning of the dry cow• Frontrunner farmers – defining the future

of agriculture• Novel feed technologies• Zoonosis – Q fever

SEPTEMBER CHOICE, CHANCE, AND CHANGE

• Refresh with milk• Preparing for the next season; seasonal

change• Animal evaluation, body scoring, and

animal welfare• Milk can be fed – milk as feed• Food safety and traceability• New technology (globalisation,

interconnectivity, and e-commerce)• Zoonosis – leptospirosis

Q4 THE MIRACLE OF THE ANIMAL OCTOBER RULES OF THE GAME• Fertility – fiction into reality• Reproduction and mating – cutting-edge

technologies• Sustainable recording and reporting –

mark and measure• Expand and improve production –

be a fox• Farmers patents• Zoonosis – pseudocowpox

NOVEMBER RISING TO THE OCCASION• Genetics – setting up for success• No matter the storm, there is always a

rainbow waiting• Raised without antibiotics• Antibiotic reduction• Climate-sensible dairying• Keeping the lights on – renewable energy• Mechanisation• Zoonosis – vesicular stomatitis

DECEMBER CHANGING PARADIGMS• The miracle of the season• Champions of 2021• Planning for extraordinary times• Resource efficiency benchmarking• Occupational health• Dairying – a team effort• Whey protein

PUBLICATION FOR THE DAIRY INDUSTRY

THEMES 2021* – VOLUME 28*Themes are predetermined and fixed but bulleted sub-themes may change,

subject to editorial content requirements and industry developments.

THE MIRACLE OF MILK

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