FASHION WORKSHOP · PORTFOLIO AND USPS OF OUR FASHION BRANDS 2. FASHION BEST CASES 3. NEWS AND...
Transcript of FASHION WORKSHOP · PORTFOLIO AND USPS OF OUR FASHION BRANDS 2. FASHION BEST CASES 3. NEWS AND...
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GLOBAL SALES CONFERENCE 2017 FASHION WORKSHOP
H A M B U R G , J U N E 2 0 1 7
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AGENDA
1. PORTFOLIO AND USPS OF OUR FASHION BRANDS
2. FASHION BEST CASES
3. NEWS AND PRODUCTS
4. QUICK LOOK AT INDUSTRY TRENDS
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AGENDA
1. PORTFOLIO AND USPS OF OUR FASHION BRANDS
2. FASHION BEST CASES
3. NEWS AND PRODUCTS
4. QUICK LOOK AT INDUSTRY TRENDS
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G+J WOMENS BRANDS FIT PERFECT HIGH REACH & BEST TARGET GROUP
K A P I T E L H E A D L I N E
Source: Print-/Online-//Mobile-title, B4P 2016 III, Basis: women
Barbabara: Publishers statement
GALA
BUNTE
ELLE
GLAMOUR
INSTYLE
VOGUE
MAXI PETRA
FREUNDIN
BRIGITTE
MYSELF FÜR SIE
BARBARA
COSMOPOLITAN
GRAZIA
25 30 35 40 45 50
3500
3300
3100
2900
2700
2500
Ø Age
HHNI
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GALA LOVE MESSAGES
ALWAYS INSPIRING! GALA TRIGGERS THE CONSUMERS
DECISION TO BUY – EVEN ON SHORT NOTICE
ALWAYS ON!
GALA REACHES WOMEN ANY TIME, EVERYWHERE! READING
GALA MAGAZINE IS LIKE TAKING A RELAXING BUBBLE BATH.
CHECK OUT GALA DIGITAL FOR THE LATEST VIP-, FASHION-,
BEAUTY- AND LIFESTYLE-NEWS!
KPI-TRIGGER!
BENEFIT FROM MORE THAN 9,3 MILLION CROSS-MEDIA NET REACH!
ONLY GALA COMBINES REACH AND LIFESTYLE.
Source: b4p 2016 III
ALWAYS BY YOUR SIDE! GALA IS A PERFECT MATCH AND
ESSENTIAL FOR EVERY MEDIA-PLAN! ♥
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GRAZIA LOVE MESSAGES
GRAZIA IS LEADER OF THE PACK!
GRAZIA IS P2S AND SALES QUEEN.
GRAZIA HAS RELEVANCE!
AUTHENTICITY AND CREDIBILITY FOR CLIENTS.
GRAZIA IS INFLUENCER IN PRINT!
GRAZIA IS A GUIDING SIGNPOST.
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COUCH LOVE MESSAGES
COUCH IS CONTENT KING!
COUCH OFFERS THE MOST CREATIVE IDEAS FOR EACH
INDUSTRY.
COUCH EVOKES EMOTIONS!
COUCH EMOTIONALIZES EVERY BRAND
COUCH IS YOUR RESPONSE BRAND!
COUCH HAS THE MOST INTERACTIVE TARGET GROUP.
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BRIGITTE LOVE MESSAGES
BRIGITTE MAKES BRANDS TO MARKET LEADERS!
BRIGITTE IS WOMEN‘S FAVOURITE, COMBINES
ENTERTAINMENT AND INSPIRING CONTENT AND PUSHES
SALES.
BRIGITTE IS QUEEN OF SOCIAL MEDIA!
BRIGITTE COMMUNICATES VIA INSTAGRAM, FACEBOOK,
FACEBOOK LIVE, PINTEREST & WHATSAPP
BRIGITTE IS BIG, STRONG AND CREDIBLE!
BRIGITTE REACHES OVER 11 MIO. WOMEN AND IS THE GERMAN
#1 PLATFORM FOR WOMEN WITH THE LARGEST EDITORIAL TEAM
IN EUROPE (OVER 100 PERSONS)
Source: b4p 2016 III
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BARBARA LOVE MESSAGES
BARBARA SETS A NEW TONE!
COVERS ALL TOPICS WOMEN ARE INTERESTED IN – WITH AN
EYE-TWINKLE AND AN UNUSUAL, REFRESHING AMOUNT OF
REALISM.
BARBARA IS THE LAUNCH OF THE CENTURY!
BARBARA TURNED INTO G+J‘S MOST SUCCESSFUL LAUNCH
EVER
BARBARA NO ORDINARY WOMEN‘S MAGAZINE!
IS MODERN CONTENT WITH HIGH QUALITY DESIGN.
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AGENDA
1. PORTFOLIO AND USPS OF OUR FASHION BRANDS
2. FASHION BEST CASES
3. NEWS AND PRODUCTS
4. QUICK LOOK AT INDUSTRY TRENDS
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EDITORS CHOICE LOOKS
ADVERTORIALS WITH AN EXCLUSIVE DISCOUNT
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GRAZIA P2S HALLHUBER FASHION BEST CASE
BEST RESULT: 1.600 ORDERS WITH ONE ISSUE
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EDITORIAL OVERSIZE SPECIAL INCLUDING
IMAGE DISPLAYS, ADVERTORIALS AND
PRODUCT INTEGRATION
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GRAZIA DEICHMANN FASHION BEST CASE
POS ACTIVITIES
DIGITAL PRESENCE
MINI ADVERTORIAL +
HOMEPAGE EVENT +
BILLBOARD AD AND
AD BUNDLE
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EDITORS CHOICE PIECES
ADVERTORIALS AND
INFLUENCER INTEGRATION
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GRAZIA QVC FASHION BEST CASE
GERMANY’S NEXT
INFLUENCER INTEGRATION
INTEGRATION ON
CLIENT WEBSITE
DIGITAL PRESENCE
MINI ADVERTORIAL +
PICTURE GALLERY
GRAZIA INTERNATIONAL
NETWORK CASE
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EDITORS CHOICE LOOKS
8 ADVERTORIAL PAGES WITH AN
EXCLUSIVE DISCOUNT
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GRAZIA AMAZON FASHION BEST CASE
GRAZIA INTERNATIONAL
NETWORK CASE
INFLUENCER INTEGRATION
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GALA-KURATIERTE LOOKS
ALS ADVERTORIAL
POS ACTIVITIES DIGITAL PRESENCE
BANNER SET &
SPECIAL
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CALL TO ACTION
COMMUNICATION
GALA ♥ OUI FASHION BEST CASE
FAST SELLOUT OF THE NEW COLLECTION!
MORE THAN 5.000 NEWSLETTER ADDRESSES GENERATED!
MORE THAN 10.000 PARTICIPANTS !
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DIGITAL PRESENCE
& SPECIAL
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AND THE OSCAR GOES TO…RÜSCHENBECK GALA BEST LUXURY CASE
HIGH REACH WITH A GALAesk TOPIC!
SIMPLE IMPLEMENTATION WITH A HIGH IMPACT!
AD WITHIN OSCAR
COVERAGE
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* G+J creative
ADVERTORIALS IN BRIGITTE
E-SHOP DISCOUNT
10 € COUPON
ORDERS WORTH 144.780 €
BRIGITTE COMMA FASHION BEST CASE
BRIGITTE TURNS NEW PRODUCTS INTO MUST-HAVES
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AGENDA
1. PORTFOLIO AND USPS OF OUR FASHION BRANDS
2. FASHION BEST CASES
3. NEWS AND PRODUCTS
4. QUICK LOOK AT INDUSTRY TRENDS
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GALA – NEWS AND PRODUCTS
fashion offer
GALA fashion issue + GALA Style
+ GALA accessories special
= free upgrades!
new special offer
watch special (#47) and x-mas special
(#48)
-> loose inserts in the main issue.
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FACEBOOK LIVE! – THE TALK FORMAT
Surrounding exclusive editorial articles
for the emotion evoking placement.
Native Talk-Article
Clients expert talks to the editorial
team about the new product.
Promotion
Client is presenter of the editorial
facebook live! video concerning the
clients topic.
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GRAZIA – NEWS AND PRODUCTS
GRAZIA Club Membership GRAZIA Love Piece GRAZIA Hot Story
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BARBARA – NEWS AND PRODUCTS
Seen in print – recognized at POS // crossmedia // storytelling at POS
POS Booster –
Barbara‘s Favorite
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COUCH – NEWS AND PRODUCTS
COUCH GOES DIGITAL
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AGENDA
1. PORTFOLIO AND USPS OF OUR FASHION BRANDS
2. FASHION BEST CASES
3. NEWS AND PRODUCTS
4. QUICK LOOK AT INDUSTRY TRENDS
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OUR DAILY BUSINESS
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INFLUENCER – IF YOU CAN‘T BEAT THEM JOIN THEM