Master in Fashion styling & Visual MerchandisingA challenge for the brand new visual communicators

circle oF coMMunication

In a world, where the visual communication has a key role in the success of a company, the fashion brand image is left in charge of these two strategic figures, who do not limit their contribution in a mere creative way, but can be considered real managers of the “visual communication” speaking and understanding the language of the CEO

DesiGninG tHe WindoW Message

PrOJeCtinG tHe shooting contents

The Master in Fashion Styling &Visual Merchandising will focuses on the expertise of these two different professional figures and the confluence of their respective roles, generating a more complex figure, the

“Visual Fashion Brand Communicator”

Managing the Fashion shoW

the art oF Fashion styling

shooting Fashion Videos

setting e-styling and on-line Visual coMMunication

Visual & disPlay FOr seLLinG CaMPaiGns

Funnyand beautiFul

DisCOverinG Fashion trades

aBOut Fashion catalogues and looKbooKs

KnOWinG tHe classic heritage

in-shoP disPlay

Who is tHe FasHiOn BranD COMMuniCatOr?

THE FASHION BRAND COMMUNICATOR IS...

The contemporary Brand Communicator must have a strong sensitivity for the fashion world and new trends, an extraordinary taste and aesthetical sense “an eye trained to appreciate and create beauty” in order to communicate the “tale” of the brand worldly. His/her creativity and perception of what is beauty and new will add an extra value to the product conceived by the Fashion Designer, in order to attract the final consumer and create business.

the course and its trainingtHe DiDaCtiCs OF tHe Master COnsists OF tHree DiFFerent staGes

Students will attend the first three months together with the class of Fashion Management in Domus Academy, offering them the chance to increase their managerial knowledge in a perfect melting pot of cultures and professions.

Phase 1: induction Module

The subjects will focus on management and marketing competence (budgetary planning, the collaboration with the other figures of the fashion system: i.e. input from the designer, the needs of the buying and retail managers, the coordination with the media planner); on fashion culture and its iconographic languages ( design and art history, fashion history and its trends) giving a particular attention to improve their aesthetical sense, to educate them to be aware of their visual perception and making them curious for anything perceived as “new”.

Phase 2: the “learning by doing” training strategy

Students, through a series of workshops, according to the DA methodology of “ learning by doing”, will have the opportunity to relate and compare their projects in tight collaboration with leading Fashion Companies with the final aim of attracting the potential purchaser and generate business.All the workshops are thought as artistic laboratories where students will express their creative sensibility and where they will be offered the chance to experiment and innovate the projectual methodologies.

Phase 3: Final rePort

The third stage is devoted to the accomplishment of a final report. Students, according their interests and inclinations, will work individually on a specific up to date project in collaboration with leading companies and constantly supervised by a Mentor. The subject of the project may relate to the role of the Fashion Stylist, the Visual Merchandiser or the new figure of the Visual Brand Communicator.

the obJectiVe

The master in Fashion Styling & Visual Merchandising aims to give and create a new business oriented professional prospective for Fashion Stylists and Visual Merchandisers, educating them not only to encode and interpret in an aesthetical way the changes of costume but to manage flexibility keeping always in mind what is the brand identity, in order to reach a scientific ibridization of the two respective competence and so giving birth to the new figure of the “Visual Fashion Brand Communicator”.

the audience

Students with a bachelor degree in Fashion, Design, Photography, architecture, communication science, junior fashion stylist, junior merchandiser, junior press officer, fashion journalist, owner of fashion companies who want to increase their competence and professionalism. A Portfolio is not required, but a strong aptitude towards fashion world.

the Future

At the end of the master students will be able to start their own business or work in a company as Fashion Stylist or Visual Merchandiser for the visual communication of the fashion product both in-store, on the paper and on the web. Work as Celebrity Assistant and for fashion magazines, advertisement agency, television, in all those area involving the visual communication, from the real to the virtual world.

fashionstylist@domusacademy.it