Fashion Magazine Deconstuction
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Transcript of Fashion Magazine Deconstuction
Deconstruction
Target Audience
This magazine is aimed at females, I can see this by the light background and bold red font colour. Also the main image is sophisticated and not sexual therefore less likely attracting men if I take the male gaze theory into consideration. I would say the target audience is an older female as it has a mature look about it.
Main Image
The main image is very mature and the outfit that has been chosen is
very sophisticated meaning that it is aimed at an older female at the age of about 25-40 the makeup is quite
subtle with a bright red lipstick which matches the colour scheme chosen for the front cover. They've used a blank facial expression with a laid back posture, this means its less
likely to attract a younger audience.
Masthead
The masthead uses the same font on every edition of this magazine they do, it is their brand identity, looking
at this particular addition I can clearly see this is a well known magazine as the main image is overlapping and
covering the masthead, which means people will already know which
magazine it is without seeing all of the masthead. This edition is in red which ties in with the whole of the
colour scheme throughout.
Cover Lines
There are just the right amount of cover lines on the front cover to match their target audience, if
there were too many and looked overly cluttered it may appeal to a younger audience as it wouldn't look as mature. They've changed between two fonts which makes certain cover lines stand out to
others and they've also changed colours to divide the cover lines.
Layout & Colour Scheme
The layout itself is very mature as it isn't cluttered and is well oganised
by using different colours and fonts. The colour scheme is also mature as
its subtle and not too bright ir in your face, this means its less likely to attract younger teenage females as they're likely to go for pinks or purples and more likely to attract the older females with a gender
mutual colour.
Masthead
On this contents page the masthead is rather big and stands out more then
anything on the whole page as it takes up about a quarter of the contents page, I like the look of this because it makes it looked more organised instead of being
messy.
Layout & Fonts
I love the layout of this contents page as it looks very organsied but not
empty, there's a lot going on in this page, a lot of articles that are divided
into categories within the contents page. This gives a mature look. On the
left hand side it also has the Editors letter, I like the idea of putting this on a contents page with the page set into 4
columns. The fonts used are basic fonts which makes it easy to read and
looks more professional this way.
Colour Scheme
The contents page for this magazine has also followed the same colour scheme
as the front cover, this shows continuity and looks more professional this way. The colour scheme is red white and
black, however i think this colour scheme is a bit too plain for my target audience but fits the audience of Elle
very well.
Images
Elle only use 2 images on their contents page, this looks good because
it looks more mature and not overly cluttered with images, I like how they
have an image next to the editors note that fits well in the first column, the second image is the main image and takes up 2 columns which grabs the
attention of the readers.
Layout & Colour Scheme
The colour scheme for this double page spread is just black and white which in my opinion looks too plain and wouldn't attract many people
to want to read that article. However I like the layout of the
main image taking up a whole page and the article on the other one, the pull quote grabs the attention of the readers as it is situated in
the center of the page.
Article
The article itself looks very long and is only in two columns, There is also no title to this article which
doesn't look very professional. The start of the article has a drop cap which makes it look more like
a book rather then a fashion article, overall doesn't look very appealing. The font they've used is very basic and easy to read and looks more mature this way, they
have also put the pull quote in bold therefore makes it stand out
even more
Main Image
I love the main image of this double page spread, I think it
looks very fashionable, I like the black and white effect however i
don't think it would suit my magazine, it is a really nice pose
that they've used as it isn't commonly used for magazines and
is rarely used.