FASHION IS NOT FOR BOYS , ITS GIRL’S HEADACHE
Transcript of FASHION IS NOT FOR BOYS , ITS GIRL’S HEADACHE
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AMMARAH SHAFIQ
MUHAMMAD TAYYAB
MUHAMMAD ZAHID
MUHAMMAD SAADPALWASHAY
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FASHION IS NOT FOR BOYS , ITS
GIRLS HEADACHE
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INTRODUCTION OFFASHION
FASHION AND ITS ORIGIN
CATEGORIES OF FASHION
BRANDS
FASHION DIVAS
FASHION MANTARAS ROLE OF MEDIA
HOW INTERNET ISCHANGING FASHION
MERITS AND DE MERITSOF FASHION
GENDERS PSYCHOLOGY ANDFASHION.
CONCLUSION
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What Fashion is ? Complications in definition.
Definition varies from person to person.
Fashion is a popular trend, especially in styles of dress,ornament, or behavior.
form of nonverbal communication
To indicate occupation, rank, gender, locality, class,wealth and group affiliation.
Word apply to customs.
Covers form of free speech.
Personal manners.
Use of words.
Accent within language.
What ,when and how ?
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Fashion is a general term for a
popular style or practice, especially in
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Own taste ,style built fashion
Personality
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Fashion as a sign system
Fashion as a Barometer of Cultural Changes
Occupation, Status and Purpose of Clothing
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ANCIENT TIME AND FASHION
Ancient Jericho , Roman usedclothing for nonverbalcommunication.
Communication to indicate specificoccupation, rank, gender, class,wealth, and group affiliation.
Industrial revolution ,cross overfashion and women's.
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ORIGIN OF FASHION
Paris, France from 1600s become center of
fashion.
Franceconsidered the center offashion for almost 400 years from 1600s into the
1900s. Especially in Paris.
In the 1600s, French royalty and wealthy
landowners employed their own dressmakers
and tailors.
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Want to know the
Fashion History?
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EARLY FASHION
HISTORY
Popular items in early
fashion history
Long, Floor length skirts
Lace, Frills, and Chiffon as
clothing decorationsCollars
Yoke Blouses
Tea Gowns- loose,
flowing gowns adornedwith chiffon, lace, and
frills
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1920 , WORLD WAR AND FASHION
World war 1 (1917) ,time for change.
Rising of music like jazz ,motivation
Short skirts and dresses expose their knees.
Cutting , hairstyling was rare
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Popular items in the 1920s:
Flapper Dresses
Coats with fur hoodsShapeless shift dresses
Day-length (ankle-length)dresses for daytime
Scalloped, dipping, and
handkerchief hemlines toachieve the effect of a firstlong, then short hemline
Mary Jane shoes
Wrap coats that went
from one side to the otherand closed with a largebutton or complicated taband buckle
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Charleston had an influence on
women in the twenties
Th f hi t f l d lik t
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The fashion went from ladylike to
more daring.
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Cloche Hat
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1900s _1950s
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ITEM POPULAR FOR
2000S :
LeggingsMenswear for women
Skinny jeans
V neck shirts
Feminine items like ruffles and
lace for decoration on clothesCardigans
Ugg Boots
Floral Prints
Long, flowing dresses (maxi)
as well as short, tight, dresses(mini or bandage)
Tights
Slouchy boots
Scarfs
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CATEGORIES OF FASHION: Haute Fashion ( high fashion )
Elegant
Dramatic
Classic
Conservative
Western
Casual Futuristic
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List of popular colors
S.No. Colour Emotions
1 BLACK Severe, mysterious, sophisticated, glum, depressing, deadly
2 BLUE Serene, calming, cool, quiet, sleepy, sad
3 BROWN Warm, earthy, drab
4 GRAY Well-informed, dignified, gloomy, cold
5 GREEN Fresh, successful, loving, greedy, restful, calm.
6 ORANGE Happy, cheerful, new, motivated, garish, warm.
7 PINK Soft, innocent, delicate, feminine, delicious
8 RED Alert, warning, aggressive, energetic, cheerful, angry, vital, exciting
9 VIOLET Royal, rich, stately, passionate, impressive, alone
10 WHITE Clean, pure, young, safe, simple
11 YELLOW Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive
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Color guidelines according to seasons
Summer- Think clear, contrast and bold colors.
Fall - Think soft, cool, slightly grayed colors.
Spring - Think bright, fresh and lively colors.
Winter- Think deep, dark and muted colors.
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Fashion trends for girls
Clothing
High heels
Jewelry Makeup accessories
Purse, bags or clutches
Hina in Muslim society
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FASHION FOR CHILDERENS
Offspring:
Offspring is kids clothing label, primarily comprising
casual wear for boys and girls from newborn to 12
years, designed and manufactured in Pakistan.
Leisure Club:
Leisure Club is 'the' family fashion destination that offers the
best in Eastern and Western couture for Kids, teens & Adults.
Leisure Club consists of 3 sub brands: CLUB X, LC Kids, & LC
Boutique
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Brands in Pakistan for girls
Bareeze
Warda
D&G Damas
LOral
Stylo
Ecs
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FASHION BRANDS:
Brands are the ones that giveidentity to a fashion. They are
created by designers and are
meant for sale .
They carry the trust of the brand
and designer.
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IMPORTANT FASHION BRANDS
1 Adidas
2 Armani
3 Bentton
4 Calvin klein
5 Dolce & gabbona
6 ED Hardy
7 Fastrack
8 Gucci
9 Louis vultton
10 Lee
11 Levis
12 Longines Hamilton
13 Mango
14 Nike
15 Pepe Jeans
16 Prada
17 Puma
18 Rolex
19 Reebok
20 Tissot
21 Tommy Hilfiger
22 Wrangler
23 Woodland
24 Van Heusan
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It is a small shopping outlet put by fashiondesigners to showcase and sell their collections.
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FASHION BOUTIQUES
INTERNATIONAL BOUTIQUES
1 Chanel
2 Christian dior
3 Yves saint Laurent
4 Seven
5 Oak
6 Outfit
7 Cos
8 Machka
9 Vakko
10 Matches
INTERNATIONAL BOTIQUES
1 Aki Narullas
2 Manish Aroras
3 Umrao Tailor
4 Ritu Beris
5 Amara Pallis
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FASHION DIVAS/FASHION DESIGNERS IN THE WORLD
VALENTINO GARAVANI-
TOM FORD
BETSEY JOHNSON.
DOMENICO DOLCE
STEFANO GABBANA.
STELLA MCCARTNEY. I
Ritu Beri
Rohit Bal -
Rina Dhaka
Manish Malhotra-
Abu Jani and Sandeep Khosla-'
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MANISH MALHOTRA
VALENTINO GARAVANI
STELLA MCCARTNEY
RINA DHAKA
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MEDIA
Fashion journalism:
Fashion magazines bring the world ofinternational fashion home. The best
fashion, beauty, shopping, health,
travel and culture ,trends, runway
slideshows are written in these
magzinees.
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Fashion before the Internet
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FASHION SHOWS
A fashion showis an event put on by a fashion
designer to showcase his or her upcoming line ofclothing during Fashion Week.
Fashion shows debut every season, particularly
the Spring/Summer and Fall/Winter seasons.
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WELCOME
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F TV
THE 24/7 CHANNEL
I SEE IT FIRST ON FTV
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ABOUT FASHION TV
FTV is the only 24 hours / 7 days fashion, beauty and
style TV station worldwide and provides glamorous
entertainment with emphasis on the latest trends
FTV is one of the 4 most distributed channels worldwide(top 3 outside the USA)
FTV is updated, informative, glamorous
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What is Social Media
The use of electronic tools for the purpose of sharing and
discussing information and experiences with others
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Why Social Media
93% say a company should have
presence in social media85% say a company should use it
to interact with them
Almost 60% of Americans interact
with a brand on a social mediasite
56% feel a stronger connection tobrands when use social media
Its About Relationships, NotPitches
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Monitor your brand and reputation online
Social Media Exposure: Better Than Traditional Ads
and CheaperMonitor others brands/reputations
Interact with your consumers
Track ROI better
Men/Women 18-34 yrs
33% want companies to market to them viasocial media
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l
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Social Media Strategies
Getting Cozy in Communities
The majority of the industry thought this would
tarnish brand image if they engaged in social
media. Now almost every brand or retailer, fromAmerican Apparel, Sears and JCPenney, to Oscar
De La Renta and Louis Vuitton, have created a
presence in several social communities.
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S i l M di St t i td
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Social Media Strategies contd..
Creating Niche Communities
Fashion Brands areexperimenting with development of their own
social networks or even invitation-only communities. Luxury brands
Louis Vuitton, Dolce & Gabbana, Chanel and Burberry have
launched their own social networks or added social components to
their existing web sites
Niche
Communities
Niche communities such as
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Niche communities such as
Weardrobe (recently purchased by
Like.com), Modepass, andLookbook.Nu,have yielded
impressive ROI, as their audiences
are more likely to become loyal
customers
S i l M di S i
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Social Media Strategies
Embracing Mobile Applications
Fashion Brands have taken to developing apps via iPhone in a big way.
Chanelshows its runway collections via iPhone app, and the Gilt Groupe app
allows users to shop sample sales and receive alerts as to when sales are
starting.
JustLuxeStyleCaster
StyleCasters app lets users access style tips
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StyleCaster sapp lets users access style tips,individually customize news feeds and fashiontrends, and houses a large online retail catalog
of brand-name clothing.JustLuxeis a digital global conciergecompany whose extremely interactive app
comes with over 1,000 member benefits.Utilizing GPS, the app will recommendparticipating restaurants and hotels in theusers area. Its the first style-oriented app
that leverages location-based mobilemarketing
Di it l di h i th
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Digital mediums are changing the
fashion industry
Social Media Fashion Blogs E-tailing
Rue La La
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Rue La La
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Key takeaways
Listen to whatyour
consumersare doing andsaying online
Social media
can have aplace in luxury
marketing
Experimentingwith strategic
marketing
techniquescan help
brands stayahead
FASHION SCHOOLS
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FASHION SCHOOLS
Fashion schools will provide you the training you
need to advance in your fashion career. Whetheryou are interested in clothing design, fashion
merchandising, fashion marketing, or fashion in
general, they provide you with all. Here are
examples of very famous fashion schools.
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It is the art of application of design to
clothing and accessories.
INTERNATIONAL SCHOOLS
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INTERNATIONAL SCHOOLS:
Westwood College
Arizona Fashion Design Schools Tucson Design College
California Fashion Design Schools
International Academy of Design & Technology
Brooks College
Colorado Fashion Design Schools
Denver South Florida Fashion Designer Schools
American InterContinental University
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Merits of fashion
Fashion can be the reflection of Economic
environment
cultural identity
Personality
Confidence
Demerits of fashion:
devil
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GENDER PSYCHOLOGY AND FASHION
Set of social and behavioral norms in social or
inter personal relationships.
FAGOT and MAR .D
Tested gender stereotypes and labeling within
young children.
The differences between gender labels of boys
and girls ,using materials
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"The only real elegance isin the mind; if youve got
that, the rest really comes
from it."
Diana Vreeland
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