Fashion Industry in Pakistan:

Abstract

The study was conducted to explore the “FASHION

INDUSTORY IN PAKISTAN”. The objective of study was to

highlight the importance of fashion, to identify the factors

influencing fashion also kinds of fashion and how can we

get aware of latest fashions. Study was conducted and

conclusion was drawn. The suggestions and

recommendation have been given at the end of research.

Methodology

Problem Statement:

Fashion industry of Pakistan and its draw backs

Hypothesis: Why care about fashion?

Independent Variable:

Fashion

Dependent variable: Society of Pakistan

Type of research: Exploratory Research

Research approach:

The research approach was qualitative as well as quantitative. It is explored by internet.

Procedure:

Firstly we made a “hypothesis” after that

we start collecting data with the help of

internet, magazines, newspapers and then

we started analyzing our material so we can

conclude any results about this topic.

INTRODUCTION:

Fashion is an industry covering all walks of life. In

the era of modern times, there has been rapid

growth and change in the fashion industry. Fashion

encompasses the continually changing habit not

only in the clothes, shoes and sunglasses but also

in jewellery and gift items. The fashion industry

has been taking too many things into fashion now

days apart from men and women cloth, sunglasses,

gift items and jewellery

Definition:

Fashion, a general term for the style and custom prevalent at a given time, in its most common usage refers to costume or clothing style.

The more technical term, costume, has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or while the term "fashion" means clothing generally, and the study of it. This linguistic switch is due to the fashion plates which were produced during the industrial revolution, showing the latest designs.[ For a broad cultur cross cultural look at clothing and its place in society, refer to the entries for clothing, costume and fabrics. The remainder of this article deals with clothing fashions in the western world

Definition manner:

How something is done or how it happens; "her dignified manner"; "his rapid manner of talking"; "their nomadic mode of existence"; "in the ...

characteristic or habitual practice the latest and most admired style in clothes and

cosmetics and behavior make out of components (often in an improvising

manner); "She fashioned a tent out of a sheet and a few sticks"

consumer goods (especially clothing) in the current mode

EXPLAINATION:

Fashion plays an important role in the modern society. But people have different attitudes to fashion. Some are indifferent; they do not care what they wear. Others, especially women are very choosy and particular about what to wear and like to spend a lot of money on clothes.

The styles of clothing have been influenced by different factors, such as geography, religion, climate, poverty or wealth. The way we dress also depends on our taste, on the season and the proper occasion. We should know what kinds of accessories complement the dress and what colors match each other.

The fact, that our eye is easily fooled is used also in the fashion. Vertical stripes make us taller, while horizontal make us broader. The pattern of our clothing can be also checked, flowered, dotted, spotted or geometric.

Another aspect is the color. If we have overweight, we try wearing small patterns or plain dark clothes. These make us look slim. Unlike the dark colors, the light ones make us broad.

The color of our clothing also can influence our feelings, our mood or express our personality. For example green is calming, so the surgeons wear green suits. Grey is an anonymous color worn by people who don’t want to be noticed. While white is the color of purity and strength, while red and black give a feeling of danger; that‘s why they are popular among sport cars.

Styles, cuts, designs and particularly the length of clothes change very quickly because dressmaking has become big business nowadays. Fashion often reverts to older styles; what is out of fashion, funny or ridiculous now, may look romantic a few decades later.There can be a whole range of distinctive features of

clothes.

We could note various types of neckline (high or low, oval, V-neck, with collar or collarless) and various cuts of sleeves (inset, batwing, dropped shoulder). The dress may have a classic line, A-line or be bell-shaped, with a slit, or straight. The waistline may be natural, high or low.

There is also a variety of materials the dress can be made of - natural materials such as cotton, wool, linen,

silk, corduroy, lace or denim and the vast collection of new fabrics based on man-made fibers.

Deciding what to put on, it’s very important what season it is, what the weather is outside. When it’s hot, everyone feels better in clothes which are light and airy. In summer people wear, for example, shorts, T-shirts, short skirts, sandals and nice sunglasses. But when it’s colder people prefer warmer clothing; anoraks, fur coats, warm trousers, cardigans, gloves, mufflers, and boots. When it’s raining outside the best things you can wear are your large umbrella or a long raincoat with a hood.

On special occasions we like to be dressed properly. When we go to the theatre or to a ball we prefer to be dressed up. Women choose from various evening gowns of many colors. They wear high heels and jewels. Men dress in dark suits with shirts of different colors and a tie or bowtie. For sports we put on sports wear and trainers. At home

we like to feel comfortable, so we prefer leisure wear. To school we wear something practical and plain, like jeans and a sweatshirt.

Most important is to put the clothes together so they are well combined and look natural, that they harmonize together.

The look is also a symbol of identity; rockers wear black leather, businessmen wear grey suits… Special kinds of clothes are uniforms and costumes.

Uniforms are worn particularly by professionals such as the police or health workers. It is still a tradition in some schools to wear a school uniform. Costumes reflect the style of past time. Apart from the

theatre they are not seen very often, only on special occasions. Scotsmen are well-know for their national costume,

which consists of a kilt, knee-length woolen socks, a cap and a sporran (a fur covered bag). The kilt is made of tartan – a kind of woolen cloth with stripes of various colors which cross at right angles so as to form a pattern.

Fashion concerns not only clothes, but also hair style, make up and accessories, such as shoes, handbags, gloves, belts, hats, ties, scarves, glasses and jewelry. Hair is an important part of our image. It is said that it is

the most versatile part of one’s body and this proves to be true, as you can cut it to lots of shapes or let it grow, it can be decorated, and you can change its color by dyeing or bleaching it. You can also straighten curly hair or curl the straight one. Hair is a strong symbol of group identification; punks

wear spikes, skins are well recognized by their stubbles, Rastafarians wear dreadlocks...Many people, like hairdressers, fashion designers,

models and dress-makers for example, make money from fashion. All in all, fashion is a never ending human effort to make

us look better or just different.

(Trendy, smart)(Brooch, bracelet, necklace, pendant, ring, ear-ring, tiara)(Lipstick, face powder, eye shadows, define the eyes, mascara)

(Crew cut, trim, pony tail, dandruff, fringe, bald)(coat, jacket, fur, trouser suit, evening dress with a slit, jeans, cardigan, tracksuit, polo-neck sweater, high heels, mittens, handkerchief, waistcoat, trunk)(Crease-resistant, water-repellent, durable, color-fast, shrink-resistant, washable)

(Staples, collar, frill, deep cut, veil, tassel)

Role and importance of fashion apparel industry (Pakistan):

Readymade garments industry particularly "Fashion Sector", which ranks among the largest consumer goods industries in the world is regarded as the most dynamic segment of Pakistan's cotton textile industry.

It provides the highest value addition to our main cash crop namely cotton as compared to other cotton based items.

Considering the export prices of all cotton based products it would be observed that the equivalent quantity of readymade garments

would fetch a much higher price in the international market as compared to others.

PAKISTAN FASHION INDUSTRY SPECIALIZED IN:

Fashion For Women Fashion For Men Fashion Magazine Fashion Shows Fashion Week Fashion Designer Fashion boutiques

Fashion for Women:

The women's dress was elaborate and very restricting. The dress of that time influenced how women were walking, sitting or moving their arms (Shellfire, 1996, p.42). One woman could put on a dress only with someone’s help as this was rather difficult. At that time it was very stylish to wear a variety of colors and fabrics for stockings and dresses. Dresses and underwear were cut to show off the woman’s figure in a demure way. The underwear had whale-bones or flexible steel in order to make them close-fitting.

Fashion for Men:

Actually fashion is a way to express you. Mostly you can judge a person's nature and to some extent you can judge a person from his/her fashion. Fashion shows what kind of person you are.Fashion, if done in a good manner, also increases your beauty .Actually, these days beauty depends on fashion. Fashion is a way to measure how beautiful some body is. And in the modern society an old fashioned guy is not liked by many people.Fashion is done in many ways. First there are fashionable clothes. It is said these days that fashion in clothes changes overnight Fashion is also seen in hair. And fashion in hair is also an old age tradition. Some people like long hair and some like their head without hair. Hair styling is a different kind of fashion. Fashion also exists in cosmetics. It is also seen in shoes. Fashion is also is part of men grooming and enhance their personality.

Fashion Magazine:

One of the best ways to find a fashion magazine internship is to go straight to the magazines themselves. You can call the front desk and ask if there are any openings for interns. Or better yet send a resume and cover letter over on your own. They'll be impressed about how driven and proactive you are. How would you like to be handed a fashion magazine internship without even applying? It doesn't happen in all cases, but running your own fashion bog can get you great opportunities and recognition. You can also use to show potential employers your writing skills and how dedicated you are to fashion. 

Fashion shows:

The trend to organize fashion shows by multinational companies and fashion labels of Pakistan is flourished. Now with in a week you can find many fashion shows and events held by different fashion icons. Through Fashion Pakistan you will remain intact with fashion shows & events organized by leading fashion designers, artists, actors and fashion labels to promote their brands, fashion accessories, products etc. You will find catwalks of leading models in these fashion shows presenting fashion costumes, jewelry, fashion clothes, apparel, accessories of leading fashion designers, dress makers with new hair styles and look recommended by experts & beauticians of Fashion Pakistan. You are also informed with global fashion shows including London fashion show, Paris fashion show, New York fashion week and Milan fashion show through Fashion news service offered by Fashion Pakistan.

Fashion week:

A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers to take a look at the latest trends. Most importantly, it lets the industry know what's "in" and what's "out" for the season. The most prominent fashion weeks are held in the fashions capital. In the major fashion capitals, fashion weeks are semiannual events. January through April designers showcase their autumn and winter collections and September through November the spring/summer collections are shown. Fashion weeks must be held several months in advance of the season to allow the press and buyers a chance to preview fashion design for

the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing.  Fashion shows tend to bring communities together and generate money for local businesses, non-profits and charities. Fashion weeks have the potential to bring significant income to a city like Indianapolis where MFW was founded.

Fashion designer:

Fashion designer plays a key role in establishing the Fashion statement of the country. There is a list of Pakistani Fashion designers working tremendously in the Pakistani Fashion Industry. Fashion designers of

Pakistani Fashion industry are continuously polishing the name of the Pakistani Fashion   Industry in the international Fashion market.Discover emerging and top Pakistani Fashion designers and popular brands through Fashion Central. Fashion Central is your guide to fashion's top Pakistani Fashion designers with profiles and photos of their recent collections. Now you can explore a list of Fashion designers and select your desired Fashion style.

Fashion boutique:

Pakistan has a lot of talent regarding dress designing and the fashion boutiques by some famous dress designers in various cities of Pakistan are a good and complete proof of it. Some designers do not own their own boutiques rather their dress designs are displayed for sale by the famous designer’s boutiques. These famous designers’ boutiques have the dress designs of all the leading fashion

designers and by the fact these boutiques are contributing positively in the promotion of Pakistan fashion industry. The information about these famous designers’ boutiques is provided by the fashions Pakistan team in an organized manner so that our customers and visitors can get more information in lesser time. We provide the name, city with complete address where the famous designer’s boutiques are situated and the phone number and the website addresses if applicable to make it extremely easy for the customers to visit these famous designers boutiques to see the fantastic work and dress designs by the famous designers of Pakistan. These famous designers’ boutiques have the boutiques for children dresses, ladies and gent’s fashionable wear and the bridal dresses keeping in perspective the latest fashion trends in Pakistan. Nearly all the famous designers are now opening their own boutiques in the major cities of Pakistan and some of them are working as dedicated designers for some other boutiques. But the trend of independent famous designer’s boutiques is getting more and more popular as the number of designers coming to the fashion field is increasing.

Modern Fashion industry deals with;

Fashion outfits for specialized ceremonies.

Wedding ceremony wearing.Engagement ceremonies dress.

Fashion accessories..Fashion Jewellery.Fashion shoes.Fashion hairstyle.Fashion house, shop and office.

Fashion outfits for specialized ceremonies;

Fashion is an industry covering all walks of life. In the era of modern times, there has been rapid growth and change in the fashion industry. Fashion encompasses the continually changing habit not only in the clothes, shoes and sunglasses but also in jewelry and gift items. The fashion industry has been taking too many things into fashion now days apart from men and women cloth, sunglasses, gift items and jewelry. Men and women, young and old are going crazy about their outfits and they want to look smart and up-to-date. Youth have gone crazy about their outfits and style at different occasions of life even they pay much priority to their clothes, sunglasses, living styles. Modern fashion industry deals with following main factors that are given below;

Wedding ceremonies wearing:

represent yourself in a manner in which you are comfortable. 

It is easy to determine your groom’s personality because you express it everyday in one form or anothe

Clothes and skin decorations ‘create’ the body, shaping it together with the surrounding world. What we ... before hearing what a politician has to say, we see his/her image, his/her clothed body, on the screen, o

true to yourself on your special day.

Engagement ceremony dress:

Men and women, young and old are going crazy about their outfits and they want to look smart and up-to-date. Youth have gone crazy about their outfits and style at engagement occasions of life even them pay much priority to their clothes and, living styles.

Fashion accessories.

Everybody wants to dress better, but few know how to go about it. It’s not about going shopping more often, (though that would help!) and it’s definitely not about having more clothes. It’s all about the accessories. Accessories dress up an outfit and can make a world of difference to your look. You

could wear the simplest of clothes and yet look like a million bucks. All it takes is a little planning.

Fashion shoes:

Person and beautiful shoes is groom the personality shoes is the basic part of common. Shoes can play a very important role in giving perfect look to any person; therefore, it becomes very important t to choose our shoes with lot of care. We can easily find large numbers of shoes of different designs from different leading brands. It is very important for any person to choose shoes which suits him best. It is always a good option to choose shoes of big brands like Dansko,

because we can easily find attractive designs from these brands. Moreover, shoes of leading brands provide a great help in getting good look. These shoes are also much comfortable for wearing as compared to shoes of cheap brands. It is also important to buy shoes which provide comfort to our feet then only buying shoes which provide just looks and no comfort. Shoes of leading brands take care of comfort of feet while providing stylish looking shoes.

Fashion hairstyle:

We all know how important hair is. It's our most noticeable feminine feature. If a woman's hair looks great, she feels great. Beautiful hairstyles will surely make you feel great and they may help you find more joy in your life. There is no one hairstyle or color that will work for every woman, but there is a look that is just right for you. So the overall goal is to not just be more beautiful but more confident and comfortable with who you are. 

Here you can find many beautiful hairstyles - short hairstyles, long hairstyles, curly hairstyles and mid-length hairstyles ... so take your pick and look beautiful, feel great! 

Fashion house, shops and office:

Luxury is always connected to the richness. But, maybe some people have a dream to create the luxurious room. Not only the design,

but also the furniture which can complete the luxurious style. The best part, luxury never goes out of fashion in all forms. Altamoda offers us the luxurious designs of some rooms.

These Cattelan Italia’s designs are suitable for luxury and high class home. Because all designs are so sophisticated. It is not only about the design, the color of the furnishes adds the wonderful look of the living rooms. The designer is success in designing these living rooms and makes all stuffs have expensive look wall.

An attractive red colored based fashion store interior design inspiration designed by Giorgio Borruso Design, an award winning store designer in the year 2004. This Miss Sixty modern fashion store design is located in Las Vegas. a great inspirational picture of fashion store concept that could created a modern and stylish look with vibrant colors.

…

articles of clothing on display. These are placed in random layers to generate different types of forms, creating shapes of arches. Because of these arches, the shop creates diverse and complex spaces, similar to a cave. The boutique can be used in various

ways throughout the various changes that occur during each year and create new ways to connect people with products. Unique boutique isn’t it? …

Can’t be

I NTERNATIONAL MARKET OF PAKISTAN FASHION INDUSTRY:

The recent event of Pakistan Fashion Week and Lahore extravaganza has proved that Pakistani industry is progressing.

The international courage of both the shows portray the fashionable side of Pakistan that was hidden under the name of so called Taliban who always spread the message of violence from the soil of our country.

The fashion shows have been done to introduce Pakistan through western perspective and culture.

LONDON: Pakistan Fashion Industry is thriving quite well and making inroads in international haute couture as its rich

heritage of embroidery and fabrics is a source of attraction for the high street fashion in the European mark

Discussion:Why care about fashion?

Most people pay attention to fashion in small doses which is a very healthy way to approach it. They make sure wardrobes are in step with the times and even indulge in a trend or two each season.A few reasons why fashion is still relevant:

It shows your thinking is modern and flexible (e.g. willing to accept and process new ideas).

Fashion has escapist qualities to help you deal with the pressures of the world (For example: your country may be at war, but you've "escaped" by dressing in the season's fluffy ruffles that make you look like you don't have a care in the world).

Everything you put on sends a message.

Fashion has almost nothing to do with good taste: it is a force that is beyond such practical considerations.The clothes that are presented at the fashion shows are often exaggerations of a theme. Some designers such as John Galliano (Christian Dior) go to great lengths to present extravagant looks that no one in their right mind would wear on the street.These collections are part marketing (to grab media and consumer interest in a designer line) and part

artistic expression.By the time they reach the stores, most looks are edited by buyers to be saleable (hemlines dropped an inch or two; elements of the original look are put onto more understandable pieces, etc.).

Results and conclusion:

Fashion has almost nothing to do with good taste. So, fashion is Depending on your personality you may like bright, dark, earthy, glittery colors. Also depending on your mood and scene you may like different stuff at different times.

Love it or hate it, fashion is here to stay. The immense impact that fashion has on today’s culture and daily life is evident everywhere you turn.While we are sure that fashion always played a role in the social culture that makes up college campuses, it has never been more apparent.

While us extreme interest in the field of fashion may cloud my mind and make ordinary outfits and tastes seem extraordinary, we think we may be on to something. Take a moment to think about your day-to-day life – at any point during this day, do you stop and think about what you are wearing, or how good someone else looks?This is fashion. The fashion business is one that is ever-growing, changing and influencing the way we think, act and look.