Fashion Flash AW09

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Published April 2009 to the international press through Matches seasonal press day.

Transcript of Fashion Flash AW09

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INTRODUCING...

FASHION FLASH - the all new Matches press preview. Let us be your guide to A/W09. We’ve hunted down our prize picks from UP TOWN New York, London’s hip EAST END and the BOUTIQUE SALONS of Paris & Milan. We’re bringing you the HOTTEST new talent, finger on the pulse fashion stories. In a nutshell, the BEST OF THE BEST this season! So sit back, relax and enjoy the show.

BURBERRY.COM

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NEWSFLASH

PREENWITH ENVY

PREEN PREEN PREEN it. Everyone is going to be green with envy when you rock out in Justin and Thea’s POWER dress, especially since it's only available at Matches. The oversized coccoon jacket is our buyer Bridget's darling piece.

What is your Autumn Winter inspiration...? Brighton, the attitude and style of the Mods and rockers from the 60’s era.

The Preen girl/woman is…? Strong, independent and sexy with a rock and roll attitude. You love London because…? It’s THE best City in the world for creativity and new ideas.

HAPPY BIRTHDAYSOPHIASophia is our Greek GODDESS and we are thrilled to celebrate her decade of style… with the pick of her stunning 10th ANNIVERSARY A/W09 collection and with an intimate Matches BIRTHDAY BASH in her honour.

At Matches from the very beginning Sophia’s birthday collection features a selection of her most iconic designs over the years. Displaying THE BEST OF THE BEST of her wonderful brand of Grecian femininity and London rock.

“I like to have an element of the dark side in my clothing; I don’t like anything too pretty, pretty!” SOPHIA KOKOSALAKI These DIVINE black and gold birthday dresses are not pretty dresses these are EDGY, SEXY, - SALAKI dresses. Which are… yes, you’ve guessed it… only available at Matches! SYKE IT uP!

We love Sykes! Take one look at her look book shoot and you'll be hooked. It’s easy to see why we can’t get enough of her LUXE BASICS which are simple yet have a rock chick sensibility.

“Sykes is all about the iconic wardrobe staple you want with every season. We all need a new classic basic every season and that’s what I do. I create classics in their most perfect form, with meticulous attention to cut, finish and detail.”

JOANNA SYKES

For A/W09 Jo worked with a leaner silhouette, longer line jackets and waistcoats, deep chunky knits, triangular shaped tailoring and tons of black. All integrated with silk pieces that reveal her trademark tulle inserts, flashing a sexy window of skin in unexpected places, like a true understated rock chick. Jo creates clothes for the modern woman that make us look and feel amazing.

“I don’t imagine my clothes as big statement pieces on the catwalk. I imagine it within an intimate context on real women.” JOANNA SYKES

EXTRA EXTRA READ ALL ABOuT IT!

Where does your divine inspiration come from? The clean lines of the architect John Pawson.

Describe the Jo Sykes girl? I’d have to say my stylist Vanessa Reid someone who is understated, cool and who wears clothes in a very kicked back relaxed way.

You love London because? Because its home! Also there is something extraordinary about the way Londoners mix serious luxury with a rock attitude.

What’s your favourite birthday dress in the collection? The black tulle dress; it's very festive, but also graceful!

What are your inspirations? Arts and crafts, my Greek heritage and living in London.

Who is the Sophia girl? Someone who is cool, confident, sexy and different!

Why do you love London? It's the centre of anything that hasto do with contemporary culture.

Fall for shooting stars PETER PILOTTO and partner Christopher De Vos - we were the first to pick up the AMAZING print duo and this season we snatched the most beautiful, the most PILOTTO runway exclusive. It has all their hallmarks - otherwordly, intergalactic in a big bang red!

What was your inspiration for A/W09?Our fascination with natural phenomena continues, this season drawing upon the awe and wonder of the Big Bang theory - an optimistic new beginning. Describe the Peter Pilotto girl?We love that there are many different types of girls that wear Pilotto and that the girl herself will have many different sides. What comes first silhouette or print?It always comes parallel and always enhances each other... What do you love about London?There are so many things at the same time. It can be in equal measure the most conservative and the craziest place. It is totally multicultural like only the greatest metro-poles are.

SHOOTINGSTARS

ME TARZAN YOu

Check out cheeky monkey Christopher Kane’s new line of unisex t-shirts, a continuation of his hot hit monkey print dresses from SS/09. “I had lots of male friends asking for the Gorilla t-shirt version for them to wear… so it was a perfect start for a small t-shirt line - a look which is great on men and women.”

Only this talented Scottish boy could make Gorilla prints this covetable!

MÉCHANTEOF LONDON

With a background in fine art, London girl and MÉCHANTE designer Deborah Lyons treats each shoe as a work of art creating strong shapes, towering heels, bold platforms and peek-a-boo pumps in a palette of mixed media. We’re dancing up a storm for BOUDECCIA, her midnight blue python sandal, DITA ROSE PYTHON her curvaceous black and gold court and ELEKTRA her stunning rose python ankle shoe-boot. CHRISTOPHER

KANE

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A WHOLE NEWFREDA

What do we REALLY need in our wardrobe? Freda solves this conundrum with a collection of the most PERFECT basics every woman needs- the FLAWLESS fitted shirt, the throw on SIMPLE shift dress, the well cut trouser and EFFORTLESS cashmere knits. Who better to pare back the beautiful basics for Freda A/W09 than JOANNA SYKES, our ALL NEW head designer.

Look no further fashionista’s, the everyday pieces you’ve been searching high and low for are here for A/W09.

“We have re-aligned the brand with its core philosophy. The most perfect version of simple pieces that slot into your wardrobe, in the most beautiful finish and fabrication, yet with a hint of Freda femininity and a clean sporty edge.”

JOANNA SYKES

Looking for jewellery for the DECADENT and DISSOLUTE the VILLANOUS and ELEGANT or maybe just the WILD and UNTAMED? Look no further, we’ve got just the thing for you! Presenting the all new and wonderfully unique jewellery designer Hannah Martin.

A sinister Russian gangster named Vincent is the muse for Hannah’s collection. A man who is charming yet brutal, an oligarch of cold-war Russia. This sense of danger is interpreted in a collection of graphic gold jewels with talismanic and Russian insignia. We are at vincent's mercy for the IMPERIAL EAGLE ICON rings, and our personal favourite the RAW FACET SIGNET SEAL RING in 18ct gold. Mysterious, sexy and like no other - pay homage to this shadowy patriarch with jewellery from Hannah Martin.

P.S. We loved it so much we styled it with our all new Freda photoshoot.

GENTLEMAN GANGSTER

TRAIN OF THOuGHT

Skip around town in, Lanvin’s cool new take on the ballerina, these super cute trainers with contrast patent leathers and signature grosgrain ribbon laces are totally A/W09!

The wait is finally over for fans of Clements Ribeiro’s finely crafted and season-less designs, WE WERE FIRST in line to snap up their DELECTABLE and deliciously soft knits as they unveiled a full ready-to-wear collection this London Fashion Week (their first since spring 2006) YES! CLEMENTS RIBEIRO ARE BACK with a vengeance and with two-, three-and four-ply cashmere cardigans with opulent trimmings such as cameo, jet and crystal buttons, pearls, passemanerie froggings and grosgrain epaulettes its definitely been worth the wait.

Some would say he’s best described as the ‘LACROIX OF LONDON’, as Erdem wowed us with his richly printed, doll-like dresses. His show at London Fashion Week was personal favourite of our fashion director Bridget Cosgrave. She said it was absolutely fab, really grown up PARISIAN CHIC, located in the most gorgeous setting of Somerset house.

Models painted with scarlet lips and divine done-up hair sashayed to live French cafe music. Overall it had a wonderful young chic spirit a look every girl will want next season.

PARISIAN DOLLS

BACK TOTHE FuTuRE

Without turning all sports jackets and horn rimmed spectacles on you we’ve spotted an interesting trend that puts the beautifully crafted and wonderful design we have always championed into focus. We call it INTELLECTUAL fashion. Meaning? A move toward designers who are almost couture led with avant-garde concepts at their heart. The designers of OUR intellectual fashion pack are BOUDICCA, HELMUT LANG and ANGLOMANIA. These guys are creating the heirloom pieces that will live on for generations. We think there’s a whole lot of intelligence in fashion that is inspired, special and enduring!

INTELLECTUAL FASHION

ANGLOMANIA

BOuDICCA

HELMuT LANG

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You'll be entertained with our ALL NEW menswear brand Commonwealth utilities. A flick onto their website reveals the design duo’s particular sense of humour with a flash presentation of a gentleman dressing and undressing online, check it out!

The creative team is Anthony Keegan, a Canadian and Richard Christiansen an Australian who 'both hail from the commonwealth’ hence the name! How's this for credentials Anthony is ex-Armani, Donna Karan and previously creative director of Kenneth Cole. Richard is the founder of creative design agency Chandelier Creative. These guys know what the modern man wants with their contemporary tailoring and brand of masculinity. It’s our first season with the boys and we are delighted to have them all to ourselves in the uK. That’s right gentlemen you can get all dressed up in this garb – ONLY AT MATCHES.

JOIN THECOMMONWEALTH

MuSTZIP OFFNOW

CREATIVE RECREATIONS has arrived with an inspired range of bridge-the-gap formal/casual footwear.

Stacey Smith (menswear buyer) thinks that these are the coolest pair of kicks she’s seen this season and definitely a wise style investment as they provide that formal flavour to accompany both jeans, shorts and wait for it, here’s the best part TROuSERS. If that isn’t enough we have their made in Italy range which have cool zip off high tops that transform into a deck shoe. Pure genius.

MENSFLASH

Dunhill has been synonymous with luxury since the 1950s. Creative director Kim Jones has brought the truly English sense of luxury that Dunhill is famous for into the twenty first century.

We present this season THE BEST of their PERFECT TAILORED outerwear and jackets, the POINT OF DIFFERENCE my friends, is that the Mackintosh is finished JuST FOR MATCHES with a printed STREETS OF LONDON LINING, marked with the specific location of each of the Matches stores. Wonderful attention to detail and it's handy if you lose your way on route to our stores!

"It's Champagne, it's Caviar, it's Dunhill!" MAP IT OUT

ROCK AFTER HOuRSWhat do rock stars wear after they've hung up their guitar and peeled off their leather pants? JOHN VARVATOS that’s what! His range of unstructured tailoring, distressed denim and tongue in cheek t-shirts are perfect for the off duty rocker and John always has a band in mind when designing. John Vavartos fan and menswear buyer Stacey highlights the stars of the show, an alpaca hand-knit cardie with horn toggles, a pulled Prince of Wales check trouser and SERIOuSLY COOL waxed, leather and canvas spectator boots. It's only rock and roll but we like it! Rock-stars take note: John Varvatos PRE-COLLECTION ONLY AVAILABLE at our gig.

OFF THECuFF

You can’t argue with a French man who hails from a family of drapers that goes back for five generations! We give you – Marchand Drapier. A second season en famille our menswear buyer Stacey Smith loves creative director Bendoit Carpentier’s mix of old style tailoring combined with contemporary styling, especially their traditional shirts in beautiful fabrics with unexpectedly decorative detailing. La vie est belle.

Your favourite designers?Yves Saint Laurent for perfect cuts and precision. Martin Margiela for good basics.Paul Smith for fun and happiness. What are you rules when designing?To be refined but very masculine.To be elegant but not boring. What key details are Marchand Drapier signatures?The red embroidery logo on shirts and the measurement tape on flies.

Which English gent would you love to dress top to toe?Robbie Williams.

What’s next for Marchand Drapier?To be number one in England!

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Deliciously soft fabrics, Italian knits and cuts inspired by the established Savile Row tailor Edward Sexton all worked with a hint of the glamour and zip of the Formula One racetrack. Put it together and what have you got - FORM - Petra Ecclestone’s new MENSWEAR range catering to a man who wants to look smart but relaxed. We think it’s totally on track and a sure winner. Select styles only at Matches.

FORMULA ONE

MODERNBLOCKAnother Savile Row-er, Nick Hart of Aquascutum Ltd. references the sharp iconic silhouette of 1960s modernist British tailoring. The look is a mix of meticulous attention to detail, tradition and directional design with a simple and disciplined approach. Our menswear buyer Stacey Smith loves the A/W09 tailored overcoats, natty shirts and practical yet stylish Aqua-Macs created on the coolest modern block.

‘We love imperfection; we love something that doesn’t look like anything else.’ says Daiki Suzuki the creative director of Woolrich Woollen Mills, and we couldn’t agree more. Our first season with the brand which recreates the tried and tested American classics with a Japanese aesthetic. A/W09 brings their own particular mix of functionality and simplicity to the fore with boiled wool jackets, waistcoats and plaid shirts, truly authentic clothes that are designed for guys who like their clothes to have a silent exclusivity.

WOOLRICHWOOLEN MILLS

FINE & DANDYPatrick Grant of Norton & Sons, Savile Row has revived the old sporting and military tailor E-TAuZ that dressed the likes of the Duke of Windsor, Churchill and America’s pre-war elite with a new line of highly traditional, high-quality, ready-to-wear menswear. All sourced from tiny traditional artisans around the u.K. Knitwear from Shetland and Southern Wales, even hand-made bow-ties as far a field as Stoke Newington! The collection isn’t too tweedy - more a hybrid of the kind of clothes men like Churchill would wear with a fun contemporary twist.

What does e.Tautz stand for?E. Tautz is Edward Eautz, royal tailor in the mid 1800’s. What’s the best sartorial advice that you have been given?Take a little time to enjoy dressing each morning; it may be the only moment for quiet reflection that you get all day. What do you wish men wore more of?Neckties; wool, cashmere, cotton, silk, bow, i don’t mind, but you are never fully dressed without a tie. Who’s the best dressed man of the moment?I have to agree with esquire, prince charles never looks anything other than beautifully dressed. Describe savile row in 3 words?Elegance, craftsmanship, civility.

LIFE IS SIMPLEGuys don’t think about clothes much right? A shirt, a pair of pants, a jacket if it’s chilly. Life is simple, uncomplicated, easy. But wait …which shirt, which pair of pants, which jacket? Ouch! This was supposed to be easy, that’s where TONY MELILLO comes to the rescue. What shirt? The shirt that fits like an old Italian tailor made it. What pants? A pair that fit like your favourite jeans. Which jacket? The jacket that you can throw over the aforementioned shirt and pant and go pretty much anywhere in the world and be the best dressed person in the room. This is the Tony we know and love every season and A/W09 continues to hit the spot. We caught up with Tony in LA to get the low-down on his little black book and more.WHAT IS YOUR FASHION? LOVE That fashion is always changing so if you make amistake it's gone tomorrow! HATE Not so into the trendiest things in fashion...they never really make people look confident. MuST HAVE Good basics...they make any outfit more real. MISTAKE When ever you feel uncomfortable it’s a mistakeso change rather then regret the look all day long! TONY MELILLO'S LITTLE BLACK BOOK, ON WHERE YOU GO IN... NEW YORK Corner bistro for the best sirloin burgers in NYC. LONDON The theatre...love seeing all the newest shows and dinner at The Ivy. PARIS The Picasso museum is really a favourite even though I've been so many times. MILAN St Ambros for coffee and people watching...the older women look so amazing in Milan.

TONY MELILLO

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The ultimate, perfectly fitted, HANDMADE jean from PRPS. This season we're championing the BOYFRIEND and THE SKINNY jean. These are my jean-loving friends, in JAPANESE DENIM with serious attention to detail and a great fit.

“I just love the wash on the skinnies and the studs are super cool. The boyfriend has a great check lining on the inside of the waistband, an intimate detail just for you!”

GEORGINA GAINZASPY BuYER

PRPS

SPY NEWSC.R.A.F.TDENIM

Think about the name C.R.A.F.T, the initials stand not only for the handcrafted details of their sexy jeans, but for cantrememberafxxxingthing - an ode to the drunken conception of the project. The story goes like this; boys have big night out, boys notice a cool girl with great style, next morning boys can't remember, except of course the girl with a HOT pair of JEANS and hey presto you have a hot women's jean collection.

You've gotta LOVE C.R.A.F.T's irreverent sense of humour and sexy fit. It is the HOTTEST denim label of the moment and with all new DIRECTIONAL silhouettes evolving with each season they are the ONES TO WATCH. We've earmarked the Hells Angels style, as an AW/09 must have, a biker style that is totally on trend. C.R.A.F.T are THE jeans experience that is going to rock your world!

Our ALL NEW collection of beautiful cotton basics is suprisingly not American, it's actually French! The collection is inspired by soft American cottons, mixed with a touch of French femininity. Sounds like a marriage made in heaven. It's our PRIZE PICK of A/W09, especially with their feather light weight long sleeved tops layered in the most sophisticated melange of colour. Vive la France!

LEFT BANK COOL

Isabel Marant embraced a tougher mood this season epitomising

everything we want to wear for A/W09. A favourite collection of our spy buyer Georgie who loved

the rocky printed rabbit fur coats, super sexy over the knee boots,

rock chick studded fold down ankle boots and on trend leather leggings.

It is truly a collection which leaves us a little weak at the knees.

WHAT'S GOOD FOR THE

GOOSE

So ROCK AND ROLL the Rag & Bone pair Marcus Wainwright and David Neville had Radiohead's front man curating their soundtrack for their A/W09 fashion show. We love these modern English gentlemen for their attitude and style. Based in New York their unique brand of British tailoring meets New York cool is exactly where it's at for A/W09. We've nabbed their pick of the crop, with the SEXIEST biker leggings, boyfriend shirts and classic military embellished blazers for the girls, and quirky tailoring for the boys. Rag & Bone's understated yet wearable clothes are without a doubt, COOL.

RAG AND BONE

CIAO BELLA!

AQUA-MACAquascutum have solved the perennial fashion problem for nearly 155 years - how to look good when it starts raining cats and dogs. So, as you can imagine we trust that these guys know a thing or two about rain-wear.

For A/W09 we bring you the AQUA-MAC. A brightly coloured innovative rain jacket which rolls into its own self contained bag sewn into the lining. Perfect for the tiniest of clutches and ready to wear at the first splash of rain.

IT TAKES TWOThey’ve done it again! Actresses-turned-fashion icons Mary-Kate and Ashley Olsen present Elizabeth and James, the diffusion line of their mainline collection, THE ROW. These girls know how to fuse downtown edge with uptown aesthetics. We love their relaxed take on the tuxedo jacket, stripy slouchy t-shirts and rocky rabbit fur gilets. It’s HOT OFF THE PRESS and TOTALLY New York.

Girls there's nothing stopping you from packing up and heading for Mount Everest in our ALL NEW collection of  ARCTIC PARKA COATS (yes they’re for the snow).  The ski goddesses amongst you have probably been wrapped up in your boyfriend’s CANADA GOOSE jacket all winter long but here's a collection just for you. We love the fact that each jacket is HAND-MADE in the snow capital - Toronto.

A little bit kitsch, a little bit quirky. Bella Freud rocks out THE COOLEST and CUTEST knitwear we’ve seen for A/W09. our pick has to be the fun TONGUE IN CHEEK black and white sweaters.

We caught up with the guys from Rag and Bone to ask them a few questions.

Two London guys, why the New York move? Two fairly straightforward reasons....the weather and a girl! It’s the most inspiring city I've ever been to, anything is possible, literally. Even two untrained Englishmen starting a fashion brand.

Fall inspiration? Fall was largely inspired by a trip to Japan and a visit to the Metropolitan Museum's Samurai armour collection. That coupled with the cores Rag & Bone aesthetic of English tailoring fused with the American work and military-wear aesthetic and of course New York City.

Describe your New York meatpacking showroom? It’s just one giant loft floor. It used to be Mathew Barney's art studio...there aren't any walls in it so it’s really just a very large creative space. We do everything from pattern making, sample sewing, fitting, design and sales in the same room. What’s been Rag and Bone’s finest hour to date? Winning a CFDA Award but I think that may have been overtaken by opening our first store last year. Having said that there have been a lot of great moments along the way, we are very lucky, we love what we do and it’s a lot of fun.

AMERICAN VINTAGE

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OURHEROPIECESEverybody loves a hero – the crowd pleaser that makes our hearts skip a beat; put simply THE BEST OF THE BEST. Get ready to be swept off your feet with our buyers delights for A/W09!

We LOVE, LOVE, LOVE Brian Atwood’s crystal stiletto! A shoe fit for a New York City discothèque queen and made for the spotlight with its multi-coloured flashing gems. These babies are only at Matches!

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ROCK THE

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Sigersen Morrison’s sister diffusion line BELLE is getting bigger than her grown-up siblings boots.  We’re just charmed by the FUN FLATS with Mexican good luck charms, deep purple suede boots and sexy GLADIATOR high heel sandals.

SEND THE MESSENGER

SEE IT INPRINT

Ebony and Ivory is the brainchild of model and television presenter Bianca Vaitl. The beautiful long scarves are in a myriad of colours and hand sewn with love all along the seams. In fact, no two scarves are the same!

We are captivated by MONIICA VINADER jewels and you will be DAZZLED too when you take one look at her semi-precious gold and silver rings and bracelets inset with deep coloured gemstones – each are unique and tell a story of Monica’s exotic adventures.

Spread the word, WE LOVE TILA MARCH. The ex-Elle editor knows her stylish accessories and take NOTE, NOTE, NOTE the messenger bag, which we have in two glorious colours is our buyer Georgie’s TOP PICK.

Alice Stone of LILY & LIONEL is in design wonderland, just featured in this month's Vogue and NOW a

capsule collection for yours truly. Her ethically sourced and truly one-of-a-kind scarves are GORGEOUS and

come in THE MOST BEAUTIFUL COLOURS and animal prints. ONLY

AVAILABLE in our SPY stores in Notting Hill and Wimbledon.

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DVF

THE BEST OF THE BEST

BOTTEGA VENETA

PETER PILOTTO

PREEN ROKSANDA ILINCIC BURBERRY PRORSUM

ERDEM ALEXANDER MCQUEEN BALENCIAGA

LANVIN

NATHAN JENDEN

YVES SAINT LAURENT

CHRISTOPHER KANE

CHLOÉ

HALSTON

SOPHIA KOKOSALAKI STELLA MCCARTNEY

YVES SAINT LAURENT

WOMEN

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CREAM OF THE CROP 3.1 PHILLIP LIM

CHARLES ANASTASE

VANESSA BRUNO MARC BY MARC JACOBS

D&G

MONICA VINADER

BOTTEGA VENETA ALEXANDER MCQUEEN RAG & BONE DOLCE & GABBANA

GUCCI BURBERRY PRORSUM

BALENCIAGA

ACQUASCUTUM

BELLE

HAUTE HIPPIE

TWENTY8TWELVE

ANGLOMANIA

ACNE

MENSPY

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Take me down to paradise city where the girls are pretty in print YET tough in motorcycle jackets, knuckle duster clutches and studded up ankle boots - We all know the decade but its not as you know it…sssh don’t say 1980s.

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WElCOME TOTHE JUNGLE

It’s a jungle out there, so layer up and look chic against the elements in mixed up animal print and enveloping, heart-warming furs.

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THE blOuSEFollow your feminine wiles and get blousy for A/W09.

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All AMERICAN GIRLWalking that walk in Chloe’s hiker boots, talking that slick talk in MiH road-trekkers, loving that plaid shirt, we’re liking this ALL American girl look.

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“Listen very carefully we will say this only once…” be classically feminine in glamorous forties silhouettes and go all out Veronica Lake with flashes of fur.

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ROUGH CUT CHICMolten, riveted, studded and encrusted metal embellishment has a jewel purpose adding street edge to refined dressing.

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IN THE MOOd FOR SNOODWrap it, drape it and layer it in snoods, scarves and wraps – a glamorous game of hide and seek in deep cashmere and floor skimming chunky knits.

THE NEWCA-pONCHO!

“...a new shape, my word for it is the ca-poncho –

an innovative mix between a cape and a poncho!”

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Fire up your wardrobe in Autumn’s head to toe red. Stand out from the crowd in rouge, tomato and flashes of crimson.

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FOOTlOOSE& FANCy FREE

WOW have we got a seductive selection f shoe treats or what! Bedazzle in Brian Atwood’s glimmering dancing shoes, get high in Chloe and Celine’s devilishly heeled ankle boots and without a doubt, the IT SHOE for A/W09- get ready for the over-the-knee boot.

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