Fashion Dashboard

FASHION DASHBOARD DECODED FASHION HACKATHON // NYC 02/02/2013 - STEPHAN ALBER

Fashion #DASHBOARD

How are you doing in [local] SOCIAL MEDIA?

[email protected] // @FRANCI_DE


5 things you might do wrong in [local] social media

// engage Your are not able to engage people taking and sharing pictures or Your products?

// present Your shop-windows are not interesting?

// #teach Your customers are not using hashtags?

// convert people check in but don’t take pictures or tweet about You?

// influence You don’t have fashion influencers talking about brand?



You can’t manage what you don’t measure



The metrics

Location based

Hashtag/Keyword

based

Location + Keywords combined

QuantityAmount of Pictures/Checkins

Amount of Mentions

Measure Engagement

QualityReview single

Pictures

Negative vs. Positive

Mentions

In-store / shop-window

Analysis



Select your locations



Compare locations, brands & stores

Demo URL: http://fashiondashboard.herokuapp.com/

Timeline & Shares

January 2013



Positive / Negative Mentions



Quality Analysis



Case study: COMPETITIVE BENCHMARKING

H&M vs. PRADA11055 vs 2846 CHeCkins



pradavantage: unique & inteResting sHoP-winDows



h&mpossible issue: entRAnCe HAll is not

PRACtiCAl / inteResting foR PiC sHARing

manY small items, few unique/large items



Case studyPRADA gets 4.4x MoRe

sHAReD PiCtuRes PeR CHeCkinstHAn H&M



Utilization- Competitive benchmarking- Measure influence of local, nationwide & global campaigns- Analyze store layouts- Get customer perspective- Identify store hours/days peaks- Compare (store) locations- Research tool for fashion journalists- etc.



More stats to come

- Compare brands/stores nationwide- Compare cities- Find influencers- Include likes in stats- Compare with Foursquare data- Analize hashtags - Connect with Foursquare pages (managed loca-tions)



Target audience- Stores / retail chains- Fashion magazines / journalists- Brands / Designers

Business modelSoftware as a service- monthly fee (based on feature set)- indiviual analysis



Project SWOT AnalysisHelpful Harmful

Internal Strengths:- Tech Experience (10+ years)- Fast build- Network / Infrastructure (Noise Marketing)- Start-Up Experience- Innovative: Competetive Benchmarking

Weaknesses:- 1st Start-Up in US- New to Fashion Industry

External Opportunities:- More sources to come (Pinterest)- Spin-Off to other markets- Trend: SocialLocalMobile- Fast revenue- Diverse types of clients

Threats:- Depends on sources / APIs



About me: STEPHAN ALBERDEVELOPER & ENTREPRENEUR

international experience



About me: STEPHAN ALBERDEVELOPER & ENTREPRENEUR

BACHELOR OF SCIENCE: Online Media interdisciplinary skills - technology, economics, design

ENTREPRENEUR 2001-2008 // Social Network / Event Guide [DE]

2010-2012 // Social Media / Web Engineering [DE/CH/AT/FR/US]

EMPLOYEE 2007-2009 // Developer [DE]

2012-2013 // Developer [US]


Fashion Dashboard

Technology

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