Fashion Capital

7/28/2019 Fashion Capital

1/20


2/20


3/20

London is a large international and diversecultural centre, with art and music presentthroughout the city.

It is home to numerous museums, art galleries,

theatres and cinemas which offer first classentertainment all week long.

More than 300 nationalities contribute to thediversity and liveliness of London's cultural

events.


4/20
http://www.juliahailes.com/images/marksspencer_logo.jpghttp://shop.cstextiles.net/images/Ben-Sherman-Logo.jpghttp://upload.wikimedia.org/wikipedia/en/thumb/5/54/Next_2007-_logo.svg/2000px-Next_2007-_logo.svg.pnghttp://www.drakecircus.com/files/shops-images/coast-logo.jpg


5/20

The City is home to banks, brokers, insurers andlegal and accounting firms.

Along with professional services, media

companies are concentrated in London and themedia distribution industry is London's secondmost competitive sector.

Tourism is one of London's prime industries.

half a million employees resident in GreaterLondon work in manufacturing and construction


6/20

The U.K. fashion market is a leading industry wellknown for key players like Burberry, Marks &Spencer, Next, TopShop, Asos, Mulberry,Supergroup and French Connection.

The UK fashion and textiles sectors as a wholeemploy an estimated 600 thousand people,making the United Kingdom the third-largestfashion employer

Employment in UK fashion retail remains stableover time, approximately 435 thousand peopleare active in the retail of textile, clothing and

footwear.


7/20


8/20


9/20

New York City is the exposure to differentcultures.

NYC was once a major portal for immigrantentry into America, the city is now comprisedof people who can trace their origins to manydifferent countries. NYC has a large Asian,Italian, Polish, Indian and Russianpopulation, and with these cultures come

remnants of their food, fashion and language. It is not uncommon to walk down the street

and feel as if another country has beenentered.


10/20

Distinctive for its high concentrations of advancedservice sector firms in fields such as law, accountancy,banking and management consultancy.

The financial, insurance, health care, and real estate

industries form the basis of New York's economy. The city is also the most important center for mass

media, journalism and publishing and is thepreeminent arts center in the country.

Creative industries such as new media, advertising,fashion, design and architecture account for a growingshare of employment, with New York City possessinga strong competitive advantage in these industries.


11/20


12/20

Annual retail sales in New York State exceed$230 billion.

New Yorks retailers employ more than 873,000workers in more than 73,000 establishments.

Retailing in New York State has a payroll of morethan $25 billion.

Retail sales in New York State account for 45.1%of the taxable sales and purchases in the statestax base.


13/20


14/20


15/20

Tokyo was known as Edo until 1868, when theJapanese imperial family was moved there fromKyoto.

Having originated from the ethnic Jomon cultureand then mixed with subsequent influences fromfirst Chinese and Korean, then Greek and Indian,and finally from European and Americaninfluences, Japan developed its own unique

culture. unique culture is reflected in its traditional arts

Japanese culture is different and unique and hasits own ways.


16/20

Tokyo is the world's most populous metropolitan areaand is the center of Japanese culture, finance, andgovernment.

A bustling cosmopolitan city, also a major

transportation hub and a world economic andindustrial.

The Japanese economy is viewed as being on itsrecovery stage. Although

consumers are trying to save more money to preparefor an unstable future, they

also have a strong desire to spend money on fashion.


17/20

ISSEY MIYAKE
http://www.japanesestreets.com/fashion-brands/1/issey-miyakehttp://www.japanesestreets.com/fashion-brands/1/issey-miyake


18/20

Most of the retail fashion business stands on

consignment Targeting the young female population They are very loyal to foreign prestigious fashion

brands such as Louis Vuitton and Gucci. The sales ofthese companies have been growing steadily withsupport from young consumers.

consumers are sensitive to trend cycles in theinternational fashion market.

They are significantly influenced by FashionMagazines.

Fashion market has a big potential for the Brazilian

Fashion companies. At the same time it is easy to dropout from this highly competitive market. It is imperative for Brazilian fashion companies to

make clear strategies for entering the Japanesemarket.


19/20

The popularity of themusic is so influentialthat Tokyo's youth areimitating their favourite

hip hop stars from theway they dress withover-sized clothes totanned skin

there are many styles of

dress in Japan, createdfrom a mix of both localand foreign labels.


20/20

Fashion Capital

Documents

Transcript of Fashion Capital