Fashion BanditBring a Little Character into Your Life

What is it?It all started with a simple conversation…

How do I implement a TV characters style into my wardrobe. Where do I find these items for a decent price?

Fashion Bandit

A app that allowed users to find and share items from their favorite TV characters from stores they already love for an affordable price.

User 1• Age: 26Grad Student at

• Job: Student & Hostess

• Style: more casual looks to class and more trendy looks going out with friends to movies, shopping, eat, etc.

• Mobile Device: Apple iPhone 4s

• Shopping Habits: Once a month. Budget $30-$60

• Favorite TV shows: Law & Order, Big Bang Theory, Devious Maids, Once Upon a Time, Glee, Bones.

User 1 (cont.)• Stores: Alode, forever 21, Target, H&M, Holister,

MacysFavorite TV shows: Law & Order, Big Bang Theory,

Devious Maids, Once Upon a Time, Glee, Bones.

• Shopping Time: does a majority of her shopping online. She loves getting discounts and free samples.

• Morning Routine: 45min to an hour 20 picking an outfit.

• Inspiration: Takes her own interpretation of looks

User 2• Age: 16

• Style: Wears a uniform to school so likes to be able to express he style on the weekends.

• Job: High School Student & Outback steakhouse

• Mobile Device: Android smartphone Galaxy Note

• Shopping Habits: every few weeks $20-$30 budget

• Favorite TV Shows: New Girl, The Vampire Diaries, Big Bang Theory, Glee, Modern Family, Grays Anatomy

User 2 (cont.)

• Stores: Wal-Mart, Target, Wet Seal, forever 21

• Inspiration: Usually finds outfit ideas from pintrest and magazines

• Shopping Time: 2-3 hours

• Morning Routine: 30 min 10 of which spent picking an outfit.

User Experience

Login Process

User Experience

New Discoveries

& Finding an Item

Competition

Market Data

• 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.

• 58% of all US consumers already own a smartphone.

• Twenty percent of mobile shoppers use their tablets to comment on social media sites about their purchase. 

• En route to the store, 70 percent of smartphone shoppers use a store locator to plan their shopping trip

Business PlanValue

Propositions:Customer Relationships:

Channels:

Customer Segments:

B2C:

Creating value for women ages 16-36.

B2B:

Television Networks

TV Shows

Social NetworksComercialsBlogsTV Networks

PesonalFriendlyOne on oneFunTrendy

B2C: Allow users to easily integrate character styles into their wardrobe.

B2B:Provide multidimensional levels of interaction for their customers

*Image rights would need to be negotiated on a network by network basis

Next Steps

• Research

• Development

• Testing

• Start UP/Sell