GEEK CHICFASHION 2.0: DIGITAL TRENDS

@rosiesiman // rosiesiman.com

“Ignoring the Internet [and social media] is madness.”

-Diane Von Furstenberg

FASHION GETS GEEKY

THE NEW FASHION SHOW

From Daffy’s to Burberry and Ralph Lauren to Forever 21, fashion shows are getting geeky. While Forever21 used holograms to showcase their latest collection, Daffy’s opted for an interactive mobile experience.

UP CLOSE & PERSONAL

From Gap to Jimmy Choo, retail brands are jumping on the location-based marketing trend, using Foursquare and Facebook

Places to connect with consumers

TECH MEETS FASHION

Justin Long. Glee. Ashton Kutcher. Tiny Fey. Now that it’s cool to be a geek, fashion students are starting to explore the

boundaries between fashion and technology: heels that can be assembled in zero gravity and a RFID enabled purse that makes

sure you don’t leave your keys at home.

WHAT (NOT) TO WEAR

CURATION IS KING

Sites like Everlane and Pose use trusted sources like high-profile fashion bloggers to curate the content for their users.

SHOPPING GETS SOCIAL

Recommendations & advice have become an increasingly large part of the fashion world online. Diesel let fans post the outfits they were trying on to

their Facebook, while Henry Nichols took the idea to print with their ads above.

A STAMP OF APPROVAL

Go Try It On & Fashism give consumers ways to get almost instantaneous feedback on their outfits before heading out the

door.

PERSONAL STYLISTS

For men who are worried that their fashion sensibilities aren’t up to par, they can opt for help from personal stylists. Trunk Club interviews each candidate and then puts together outfits that arrive on your doorstep.

IT’S ALL IN THE STORY

CROWD-SOURCED FUNDING

It doesn’t take a huge backer for designers to bring their project to life. Kickstarter, a site which allows artists to collect funding for their creative pursuits, has seen a steady influx of fashion-based projects from aspiring and established designers alike. In addition to

designers getting their funding, consumers get to be a part of the creation process.

STREET SHOTS

With the increasing popularity of The Sartorialist and Bill Cunningham, fashion fans are taking to the streets themselves, collecting snapshots and fans as they

go. They don’t have to look good, they just have to find the people who do.

BUYING LOCAL

Etsy & Big Cartel give independent designers easy ways to market themselves while selling their merchandise online. And consumers

get the joy of buying directly from the designers they love.

TRANSMEDIA STORYTELLING

It’s no longer just about the latest steal, instead consumers are looking for a story to go with their product. Of A Kind partners with designers, tells their story (& the story of the product being created) before allowing fans to buy the limited edition items. Using Tumblr to host their site and store, Of A Kind has been able to build a

robust community in a short period of time.

ECO-FRIENDLY FASHION

Consumers are looking for brands to lead the way in sustainable & eco-friendly actions.

STEALS & DEALS

TRANSUMERS // RENTALS

With fashion trends always changing, more and more consumers are choosing to be transumers: opting for subscription services

where they can swap finds quickly & easily!

DIY/RECESSIONISTAS

Beyond the world of “How-To”s, fashionistas living through the recession have decided they can do it on their own. Say hello to

the recessionistas!

FLASH SALE SITES

With the rise of flash sale sites, it’s easier than ever for consumers to score deals - even with luxe fashion goods!

THE FUTURE IS COMING

WHAT TO WATCH