Faro recruitment (final)
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Transcript of Faro recruitment (final)
Agenda• Objectives• Business Development• Events• Return on Investment• Appendix• Competitors
ObjectivesObjective 1 - Business Development• Job Function: Finance Head/ General Manager or Director Level / HR Head / IT Head• Company Sizes: All levels covers SMEs, Medium Size (below 1,000 employees) with multi-
offices presence in Asia, Global Corporations• Location: Hong Kong• Industries: Various• ($20,000= 400 Leads)• 1 Lead Capture (Free)
Objective 2 – Events• Same Target Group as above• 2 to 3 seminars for 2017 with 40 attendees each time• ($10,000= 200-250 Leads) • 2 Lead Captures (Free)
Business Development Samples
LeadsviaContent
Sponsoredcontentappearsfront¢erinthehomepagefeedofyourtargetaudience.
45% ofreadersareexecutives.
Questions? : [email protected]
Business Development Lead Capture Landing Page
Questions? : [email protected]
1 Landing Page For Business Development
Business Development Results
On average, 400 Business Development Email Leads
Targeting• Geo
• Seniority: Manager, Director, VP, CXO, Partner
• Function: Human Resources, Business Development
• Gender: Female
Events
Events Samples for other clients
80% of leads translated into new clients
Examples:295 Email Addresses +208 Likes
$10k
2 - Landing Page for Events
EventsResults
On average, 250 Interested parties for the events
ROI ProjectionConversions are higher because you have the email address from the Lead Capture Page that is free!
400 BD LeadsBusiness Development
= 1 Lead Capture Page ($20k Credit for Sponsored Updates)
5% Conversion 20 Clients
$20,000/Value of new
client(2 placements a year)
$400,000 Revenue
USE CASE EST. LEADS Conversion Rate
Conversions Investment ROI Projection
200-250 leads
Internal & Events= 2 Lead Capture Pages ($10k Credit
for Sponsored Updates)
50% Conversion
100 - 125 Attendees
Appendix
• Hosting events at our Hong Kong office• Spend VS Competitors
Competitors
Companies LinksInternational
ALS International
Gemini Personnel
HRrnet One ConnectedGroup
Partnered with LinkedIn (since)
June 2012 August 2013 May 2014 Dec 2012 August 2010
Followers at the Beginning
374 1,227 2,387 925 61
Present 8606 12,273 18,501 9,948 51,262
Average Followers per year
2,058 3,682 8,057 2,256 8,533.5
Increasing trend
Yes Yes Yes Yes Yes
Media Products Yes Yes Yes Yes Yes
Faro
March 2015
17
2,369
2,352
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