Farming for Tomorrow's Consumers
7
Farming for Tomorrow’s Consumers Dan Dye
-
Upload
minnesota-agrigrowth-council -
Category
Technology
-
view
1.332 -
download
1
description
The Minnesota Agri-Growth Council Annual Meeting and Speakers Conference is the organization’s premier annual event, bringing together key stakeholders in the food and agriculture industry from Minnesota and the Upper Midwest. As part of this program, Dan Dye with Cargilll presented on the topic of Trends in Food Production and Marketing.
Transcript of Farming for Tomorrow's Consumers
Farming for Tomorrow’s Consumers
Dan Dye
Agriculture’s and agribusiness’s challenge
• What’s ahead for us?– Changing consumer behaviors
• Sustainability-based buying trends• Retailers prompting producers to ‘go
green’
– Environmental sustainability• Optimizing yields without increasing land
use• Conserving natural resources• Climate change
– Food security• Feeding 9 billion+ people by 2050
2©2011 Cargill Incorporated. Confidential. All rights reserved.
The sustainability paradox
• Is sustainability prompting consumers’ buying decisions?– 54 percent of shoppers consider environmental
sustainability in their buying decisions• Just 22 percent actually bought ‘green’ products
based on their shopping trips
– “Sustainability” has a lot of different meanings• Environmental…• Social…• Fair trade, etc…
– Price is a factor• Generally, products produced with higher
sustainability standards carry a higher price tagSource: Grocery Manufacturing Association
3©2011 Cargill Incorporated. Confidential. All rights reserved.
Keys to success
• Dynamic partnerships between growers, agribusiness
• More and new innovations attuned to sustainability
• Foresight to address food security
4©2011 Cargill Incorporated. Confidential. All rights reserved.
Dynamic partnership approach…
• EcoFlour™
– More sustainable wheat growing system
• Cutting edge technology to apply fertilizer more efficiently
• Reduces energy inputs and improves yields
– Customized• Tailored to a farmer’s specific
productapplications and sustainability objectives
5©2011 Cargill Incorporated. Confidential. All rights reserved.
Growing as little as 6 acres of wheat in the EcoFlour™ program can
eliminate approximately one ton
of CO2 equivalents.
EarthGrains® bread formulated with EcoFlour™
Sustainable innovation for farmers…
6©2011 Cargill Incorporated. Confidential. All rights reserved.
• Combining…• Seed• Crop protection• Crop nutrition• Seed products
• …to unlock the secrets of higher corn and soybean yields• 300 bushels an acre for corn• 100 bushels for soybeans
• Achieving new levels of sustainability
Global food security
• Sustainable agriculture practices• Efficient markets• Open trading system• Safe distribution systems• Investment in ag education and
research• Private and public sectors
working together
7©2011 Cargill Incorporated. Confidential. All rights reserved.
