FARMING DEALER 2016 Media Information & Marketing Guide

www.farm-equipment.com 2015 MEDIA GUIDE 1

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Successful Strategies For Dealers

PRECISIONFARMING DEALER

2016 Media Information & Marketing Guide

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Expanded Training & Education Guide

Implementing Data Privacy

Policies

Annual Precision Benchmark Study

precisionfarmingdealer.com Summer 2015

3rd

PRECISIONPRECISIONPRECISIONPRECISIONPRECISIONFARMING DEALER

precisionfarmingdealer.com Summer 2015precisionfarmingdealer.com Summer 2015precisionfarmingdealer.com Summer 2015precisionfarmingdealer.com Summer 2015precisionfarmingdealer.com Summer 2015

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Farm Equipment: The leading communications vehicle to agricultural equipment dealers, wholesalers and distributors across North America. Acquired Implement & Tractor in July 2015.

Precision Farming Dealer: The only information source for dealers and resellers offering and servicing precision ag technologies to farmers.

Rural Lifestyle Dealer: The only media dedicated to retailers in the booming rural lifestyle, hobby farm and large property owner market.

Farm Catalog For Today’s Top Farm Operator: An annu-al publication targeting 60,000 growers with $500,000 or higher gross farm income AND 1,000 or more acres.

No-Till Farmer: A paid-subscription monthly publication that delivers cutting-edge information and techniques to guide farm operators engaged in no-tillage practices.

Conservation Tillage Guide: Quarterly publication serving a paid-subscription universe of producers engaged in conservation-tillage, strip-tillage and no-tillage practices.

Ag Equipment Intelligence: Monthly paid-subscription newsletter that provides equipment executives, mar-keters and dealer-principals with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace.

2 2016 LESSITER MEDIA

Solutions To Deliver The Entire Market To You

In Print

Innovative, Dynamic E-Media

Your Lessiter Ag Media Division Team

ALANSTENUM

DARRENFOSTER

LYNNBURNSIDE

FRANKLESSITER

BRADHEMZE

DAVEKANICKI

DALLASZIEBELL

JAMESKOLTERMAN

BREEGREENAWALT

JAIMEELFTMAN

LAURABARRERA

JACKZEMLICKA

JEFFLAZEWSKI

Lessiter Media

Since 1981, Lessiter Media has been a leader in delivering solutions to the North American Agriculture market. Through our award-winning magazines, innovative websites, timely e-mail newsletters and renowned confer-ences, we’re able to connect your message to the entire supply chain in North American agriculture.

In 2015, Lessiter Media made a significant investment to redeploy all websites, e-newsletters and alerts on a new e-platform optimized for computer, tablet and mobile devices, connecting you to your targeted audience in EVERY e-media channel available. New for 2016, marketers gain access to the latest in Rich Media and Native Advertising opportunities.

• farm-equipment.com • precisionfarmingdealer.com • rurallifestyledealer.com • no-tillfarmer.com • striptillfarmer.com

Smart Marketing Incentive. Marketers who participate in both e-media and print advertising for any title see an immediate multi-media discount on both!

www.lessitermedia.com 2016 MEDIA GUIDE 3

The All-New Lessiter MediaE-Media: Consistent Touch Points to the Market

Industry-Leading Live Events:

In print, online, in person and now also via webinar, Lessiter Media connects you to a qualified and highly targeted universe of buyers for your agricultural products.

SUMMIT 2015MINDS

FARMEQUIPMENT

DEALERSHIP

PRECISION FARMING DEALER

PROFITABLE PRECISION STRATEGIESSUMMIT

JANUARY 5-6, 2016 • INDIANAPOLIS

National No-Tillage ConferenceNow in its 24th year, the annual National No-Tillage Conference is the premier education event for leading producers engaged in no-till and strip-till farming and the dealers that serve them.

Dealership Minds SummitThis event is a unique conference and networking venue for farm equipment dealer managers of all colors and is planned and delivered by Farm Equipment’s Dealership of the Year Alumni.

National Strip-Tillage ConferenceThis annual event is the only educational and net-working event 100% dedicated to strip-tillage and its application.

Precision Farming Dealer SummitNew for 2016, this unique peer learning event from the editors of Precision Farming Dealer targets dealers’ business growing opportunities (and chal-lenges) in integrating precision ag technologies, with a focused learning and networking venue for leaders and prospective managers of equipment dealerships and technology retailers/resellers of all kinds.

In addition to the every other week On The Record broadcast news program, Lessiter Media produces regularly scheduled electronic newsletters for its opt-in subscribers. Farm Equipment’s E-Watch, Rural Lifestyle Dealer’s E-Brief, No-Till Farmer’s Insider, Strip-Till Strategies, Dryland No-Tiller and Precision Farming Dealer serve as the informational clearinghouse for each focused segment, and provide savvy marketers another means for quickly and effectively delivering their message to their target audience.

As we prepare to celebrate our 35th year in 2016, we’re proud to announce Lessiter Publications is now Lessiter Media.Since 1981, our team has worked hard to

establish Lessiter Publications as one of the most respected sources of Ag content worldwide.As info-consuming behaviors evolve, we’ve also

adapted and invested to bring you the same high-quality audiences — and in all channels — to best serve your vital marketing and branding needs.“Media” better reflects this evolution, as social

media, video, broadcast, webinars, search and mobile access become more of daily life. Our name change not only redefines the image of who we are and what we can do now and in the future, but also what you WILL NOT see — complacency.But one thing won’t change. We’ll stay close to

our audience’s needs, challenges and successes, and create the same award-winning and action-able content we’ve been preparing for 35 years. And delivering you the best and most targeted audiences to build your business. You have our word on that.Thanks for your trust in our team. We look forward

to helping you advance your business in 2016!

JOANNEVOLKERT

LYNNWOOLF

MIKELESSITER

MICHAELELLIS

JOHNDOBBERSTEIN

MARIEESCOBAR

CHRISNIELSEN

COLEVANDERMAUSE

MICHELLEDREWEK

JOEKUENZLE

DARRELLBRUGGINK

KIMSCHMIDT

PATRICKSHARPE

Lessiter Media

LessiterMedia.com

8 6 F A R M C A T A L O G • J A N U A R Y 2 0 1 5

AE50 Awards Recognize Farm Machinery Advancements

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Leading Edge Industries Load JudgeThe Load Judge from Leading Edge Industries uses patent-pending, high-tech sensors and a user-friendly smartphone or tablet app to load hop-per-bottom grain trailers with a high degree of accuracy. This new technol-ogy captures and transmits real-time data for consistent, repeatable results regardless of grain type or operating conditions. Data are adjustable based on different trailer makes and models, and the app displays specific commodity configuration graphics for the exact trailer being loaded. The proximity sensors self-calibrate every second to continuously deliver data in real time. A bushel estimator provides estimated bushel quantities throughout the loading process, while a pile peak adjustment feature accounts for differences in piling wet or dry commodities to allow the user to customize accordingly. Furthermore, desired load levels can be set and saved for every condition.

Leading Edge Industries, Groton, S.D.Indicate No.201 on inquiry card or visit www.farmequipment-catalog.com

Krone North America EasyCollect 603 Row-Independent Corn Head

The new Krone EasyCollect 603 corn head can harvest eight rows of corn at a 20-foot working width and then tri-fold flat for narrow transport. Split into three sections, the header folds quickly and easily into trans-port position at the touch of a button for a low transport height and a narrow 7-foot, 10-inch transport width that pro-vides an unobstructed view when transporting the machine. The corn head utilizes the Krone Collector. Its modular, endless collector design leads to a reduction in the number of components and drive systems, thus reducing weight and power requirements. The collector feeds the crop to the middle of the machine, and the crop passes smoothly through the header and into the machine without ever changing direction. This system keeps the stalks perpendic-ular to the chopping assembly, which results in exceptional chop quality.

Krone North America Inc., Memphis, Tenn.Indicate No.212 on inquiry card or visit www.farmequipment-catalog.com

Jaime Elftman, Assistant Editor

For the past 28 years, members of the American Society of Agricultural and Biological Engineers (ASABE) have recog-nized the most innovative advancements in engineering in the areas of agricultural, food and biological systems with the AE50 Award. The products selected save producers time, reduce costs and labor, while improving user safety.

To be eligible for the award, each development — which could be a component, machine, structure, system, end product or procedure — must embody the applica-tion of new technology or the innovative application of

an older technology. The technology must be new to the whole industry, not just to an individual company. In addi-tion, for the 2015 awards the development must have been fi rst offered for sale between Jan. 1-Dec. 31, 2014.

Each year an international panel of industry experts in technology, design and product development evaluate the entries and select up to 50 products for recognition. This year, given the strength of the nominated products, the judges awarded 56 products.

Below you will fi nd 18 of the winners of this year’s AE50 Award. For a look at all of this year’s AE50 Award winners, go to www.farm-equipment.com.

Indicate No.121 on inquiry card or visit www.farmequipment-catalog.com

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1 3 6 F A R M C A T A L O G • J A N U A R Y 2 0 1 5

TURF & GROUND MAINTENANCE

Indicate No. 129 on inquiry card or visit www.farmequipment-catalog.com

ALTOZ XC 540 SI & XC 610 SI ZT MOWER• 28-hp Briggs & Stratton Vanguard 810cc EFI engine• Hydro-gear ZT-4400 transmission• 54 and 61 in. cutting deck widths• 26 in. rear tires; 14 gal. fuel capacity


DIXIE CHOPPER ZEE 2 MOWER• 23-hp Briggs & Stratton Cyclonic • Cuts up to 3.2 acre/hr.• Available in 42, 48 and 54 in. cutting

widths• 7-stage deck height allows user to

quickly and easily adjust mowing height for different applications


RAVEN MPV 7100S RIDING MOWER/ATV• Removable 46 in. wide mowing deck

allows clearing of large lawn or field at top speed of 6 mph

• With removal of cutting blades, mower becomes ATV with top speed of 17 mph and ability to tow 0.5 tons

• Tight turning radius of 14 in. allows for trimming of tight corners and easy maneuvering around flower beds


HUSQVARNA HU675AWD ALL-WHEEL DRIVE WALK MOWER• 675 Kohler engine• Heavy-duty, steel, 2-in-1 cutting deck• Straight over mold bail system; auto-

choke • Mulch and rear bagging system


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INSIDE THE ISSUE

5 0 F A R M C A T A L O G • J A N U A R Y 2 0 1 5 J A N U A R Y 2 0 1 5 • F A R M C A T A L O G 5 1

the most productive in the world, dou-bling up on an already strong perfor-mance will be a daunting challenge. Is “speed” the next challenge for farmers and farm equipment?

“I believe there are opportunities to speed up some farming operations,” says Charlie O’Brien, senior vice pres-ident of Ag Services at the Assn. of Equipment Manufacturers.

He cites planting, applying fertil-izer and forage harvesting as having the best potential for increasing the speed of fi eld operations. At the same time, he sees some very practical constraints. “Sometimes it gets to the point when you’re going across a fi eld at 15 or 20 mph and, unless you’ve got a smooth field, it’s more a matter of staying in your seat than how much you can get done.”

In other cases, like spraying, O’Brien says, manufacturers can and have met the farmers’ push to increase speed, but the equipment makers are concerned about other aspects of fi eld work.

“I spoke to one of our sprayer man-ufacturers recently and he said that many of his farmer customers only want to talk about speed. They want to see the self-propelled sprayer go across the fi eld and get in and get out as quickly as they can. But its not the limitations of the engine or the horse-power, it’s really the limitations of making sure the right applications are going on and they have the ability to get the spray started and stopped at the right time while applying the right amount.” That’s where the real chal-lenge lies, O’Brien says.

Historic ProductivityIn its recently released white

paper, “The Economic Footprint of the Agricultural Equipment Industry,” the Assn. of Equipment Manufacturers says that over the past century, agricul-tural production in the U.S. increased by more than 500%. At the same time, the workforce share of agricultural employment fell from 30% to less than 2%. In the 1930s a farmer could harvest an average of 100 bushels of corn by hand in a 9-hour day. Combines pro-duced today can harvest 900 bushels

IS IT SPEED THAT YOU NEED?

A Farm Equipment Staff Report

A s a farmer, you’re under the gun. There are far fewer of you these days, but you’re

expected to feed a lot more people. In fact, the most often cited reason for optimism about the future of agri-culture are forecasts suggesting farm-ers will need to feed a few billion

more mouths in the next two or three decades. Based on worldwide popu-lation projections, to do so, you will need to more than double your current productivity levels by 2050.

With ag machinery already being built to mammoth proportions, some say speeding up fi eld operations will be the next major productivity leap for farming. Others contend that sim-

ply going faster with bigger equipment to get through fi elds quicker isn’t the answer if it sacrifices overall effi-ciency. In this case, effi ciency means increasing crop yields — getting more from your acres — while making the best use of inputs, which includes farm labor, water and nutrients.

Considering that North American farmers have been and continue to be

Equipment makers aren’t only making farm machines bigger and more powerful, but now they’re designing them to go faster. Is speed the answer to improving farm productivity?

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GPS & PRECISION FARMINGGPS & PRECISION FARMING

2 2 F A R M C A T A L O G • J A N U A R Y 2 0 1 5 J A N U A R Y 2 0 1 5 • F A R M C A T A L O G 2 3

FARMLOGS YIELD MAP• Enables farmers to import yield data

into FarmLogs and study and analyze field performance at high precision

• Heat maps automatically display exact location of high and low output as color-coded overlay on top of each field

• Available via Web browser, Android and iOS mobile apps

• Allows farmers to navigate to precise locations while working in fields by using GPS data




Reliable Precision GuidanceYour Equipment, Your Choice

Use your integrated OEM components with ISO-BUS technology

Use the ISO VT and the GPS receiver of your choice

Utilize your correction source from WAAS to RTK

Locate your Reichhardt dealer at www.reichhardt.comor contact [email protected] | 218-790-6400

FALCON AUTOMATED SOIL SAMPLING SYSTEM • Quickly collects high-quality soil

samples with precision, consistency and efficiency

• Uses standard GPS-enabled soil testing software to guide rig on pre-set route, gathering and mixing soil cores as it is driven across field

• Soil cores collected by replaceable stainless steel probe attached to ground-driven stainless steel drum

• Functions controlled by remote control or wireless laptop computer, which monitors operations with streaming video


WOODS END LABORATORIES SOLVITA FIELD SOIL BIOLOGY CHECK• Doesn’t require laboratory• Shows quantity of CO2 released

as pounds per acre Indicate No. 348 on inquiry card or visit www.farmequipment-catalog.com

AYRSTONE AYRMESH BRIDGE DEVICE CONNECTOR• Connects distant device to existing

network up to 5 mi. • Designed as means of locating

AyrMesh Hub2n at more prominent location than would be possible using Ethernet cable

• Capable of functioning as wireless Ethernet cable Indicate No. 347 on inquiry card or visit www.farmequipment-catalog.com

HORIZON 5501 AUTONOMOUS AERIAL SURVEY SYSTEM• No radio

control flying experience required; infrared capable

• Includes easy-to-use ground station interface flight planning tablet; 3-axis gyro-stabilized camera mounts and heavy-duty, waterproof carrying case

• Surveys up to 50 acres per flight, up to 200 acres per hr.

• Provides real-time, first person view of flight in 720p and 1080p high-definition video post flight


OUTBACK GUIDANCE OUTBACK MAX AUTOSTEER W/ISOBUS • Turns vehicles based upon headland

or field boundary with eTurns• ISOBUS UT and task controller

capable; creates favorites for quick access of most commonly used functions

• Fully integrated section and variable rate control; works with ConnX Web-based data management system

• Accommodates up to four monitoring cameras; compatible with eDriveX, eDriveTC and VSi electric steering solutions


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For Today’s Top Farm OperatorThe annual Farm Catalog connects you to more than 60,000 high-income farm operators with gross farm incomes of $500,000 or higher and 1,000 or more acres. Targeting the top agriculture states, Farm Catalog delivers your message to the big-gest, most successful producers in the heart of farm country. And the farmers that need your latest advancements.

For 26 years, this specialty product directory has been THE year-round order tool and reference guide for farmers seeking the very latest innovations coming on the market. The once-a-year Farm Catalog covers every product category that the nation’s top farmers are looking for — herbicides, seed treatments, tractors, planters/drills, tillage, power tools, attachments ... Everything the successful farmer needs to advance their business and maintain their property.

By providing year-round lead generation, Farm Catalog also provides excellent support for your dealers and reps.

NEW SPECIAL REPORT. In addition to the hundreds of new products arranged in distinct product categories, the annual Farm Catalog always delivers on a special, in-depth report addressing chal-lenges of top farm operators. The 2016 special report theme is “Real World Case Studies: Challenges, Recommendations & Results for High-Income Farmers/Ranchers.”

The annual Farm Catalog also reports on the 2016 AE50 Awards program, recognizing the year’s most outstanding innovations in Ag products.

25YEARS

FARM CATALOG

For Today’s Top Operator

ADVERTISING SPACE RESERVATIONS DEADLINE:NOVEMBER 20, 2015MATERIALS DEADLINE: NOVEMBER 24, 2015

Advertise your product directly in your specific Product Section to maximize impact & recall!

FARM CATALOG

Everything successful farmers need is in Farm Catalog

14 2016 FARM CATALOG www.farm-equipment.com

www.farm-equipment.com 2016 MEDIA GUIDE 15

Mailed to 60,000 High-Income ($500,000-plus) Farm Operators of 1,000 Acres or More in Key States*

* Circulation totals are rounded to the nearest 100.

Annual Farm Catalog (4-Color Rates)

Size 1x 2x 3x

2-Page Spread $11520 $7350 $6995

Full Page $ 7740 $5165 $4940

2/3 $ 6280 $4330 $4150

1/2 $ 5565 $3925 $3815

1/3 $ 4840 $3480 $3365

1/4 $ 4255 $3145 $3025

NortheastMaryland 300

New York 200

Pennsylvania 300

Lake StatesMichigan 1200

Minnesota 4200

Wisconsin 1100

Corn BeltIllinois 8900

Indiana 4500

Iowa 7800

Missouri 2700

Ohio 2700

Northern PlainsNorth Dakota 3600

South Dakota 3100

Kansas 4500

Nebraska 5700

Mountain/PacificCalifornia 700

Colorado 600

Idaho 400

Montana 500

Washington 300

AppalachiaKentucky 800

North Carolina 300

Tennessee 700

Virginia 300

Southern Plains/ Delta States

Arkansas 1200

Mississippi 600

Louisiana 400

Oklahoma 500

Texas 1900

Investment Information Lessiter Media16655 W. Wisconsin Ave.Brookfield, WI 53005-5738Phone: 800/645-8455Fax: 262/782-1252

Editor/PublisherMike Lessiter 262/[email protected]

Executive EditorDave Kanicki 262/[email protected]

Managing EditorKim Schmidt 262/[email protected]

Technology EditorsJack Zemlicka 262/[email protected]

Associate EditorJohn Dobberstein 262/[email protected]

Assistant EditorJaime Elftman 262/[email protected]

Senior Web EditorCole Vandermause 262/[email protected]

Senior Account Executives Alan Stenum 262/[email protected]

Michael Ellis 262/[email protected]

Darren Foster (765) [email protected]

Darrell Bruggink 262/[email protected]

Manager of Print & Magazine ProductionChristopher Nielsen 262/[email protected]

Manager of Creative & Design ServicesJeff Lazewski 262/777-2423 [email protected]

Senior Manager of Data & Advertising ServicesBree Greenawalt 262/[email protected]

Advertising Traffic ManagerLynn Boesen-Burnside 262/[email protected]

All rates are gross, assuming a 15% commission to recognized ad agencies. Multi-Media and Multi-Publication Discounts are also available for advertisers employing a comprehensive print and online marketing program with Lessiter Media.

Advertising and Mechanical Specifications on back cover.

FARM CATALOG

Special OpportunitiesProducts In Action: $8,995 net

Sectional “Title Pages” (Call for details)

Lessiter Media16655 W. Wisconsin Ave. • Brookfield WI 53005-5738

Phone: 800/645-8455 • Fax: 262/782-1252

Lessiter Media’s agriculture media is 100% digitally produced. We only accept ads in a digital format. Accepted formats include: Hi-res PDF (preferred format), InDesign, Adobe Illustrator and Adobe Photoshop documents for the Macintosh.

Files sent in any other format will be subject to a conversion fee. Color and black & white photo images should be provided at 300 dpi and line art images at 600 dpi.

Full-page ads with bleeds require a minimum of 1/4-inch bleed.

When sending ads, please include a printout of the ad, copy of the ad file, ALL placed images (saved as TIFF, EPS or PICT) and ALL fonts (screen and printer fonts). True type fonts are not acceptable.

If you send an ad with color, please include a high-quality color out-put for color matching on press. All color must be in CMYK color. No PMS colors will be accepted. Color not provided as CMYK will be left to the discretion of the publisher.

Online ads should be under 100K in file size and submitted in one of the following file formats: jpg, gif, png or swf. Include original hi-res layered Photoshop/InDesign/Illustrator file and fonts. For swf files also include Flash file and click-tags.

Files larger than 20MB must be uploaded to our FTP site at http://files.lesspub.com. Contact [email protected] for a username and password. If file is less than 20MB, it may be emailed to [email protected].

A: Full PageBleed: 8 1/8" x 11"Trim: 7 7/8" x 10 3/4"

SpreadBleed: 16" x 11"Trim: 15 3/4" x 10 3/4"

A

B: 2/3 Page Tall Vertical4 5/8" x 9 5/16"

B

I: 1/4 Page Vertical3 3/8" x 4 1/2"

J: 1/4 Page Horizontal4 5/8" x 3 3/8"

K: 1/4 Page Wide Horizontal7" x 2 3/16"

I

J

KH

G

F

F: 1/3 Page Tall Vertical2 3/16" x 9 5/16"

G: 1/3 Page Square4 5/8" x 4 7/8"

H: 1/3 Page Horizontal7" x 3 3/8"

C: 1/2 Page Tall Vertical3 3/8" x 9 5/16"

D: 1/2 Page Vertical 4 5/8" x 7 3/8"

E: 1/2 Page Horizontal7" x 4 7/8"

C

D

E

L: Leaderboard Banner728 (w) x 90 Pixels

M: Block Ad300 x 250 Pixels

N: Mobile Leaderboard320 x 50 Pixels

O: Welcome400 x 300 Pixels

L

M

Advertisement Specifications

N

Online Ads

O

FARMING DEALER 2016 Media Information & Marketing Guide

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