FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm...

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CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme Lee – Independent Contractor

Transcript of FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm...

Page 1: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

FarmFolk CityFolkSmall Farm Product Distribution Model:

Feasibility Study

Erin Nichols – Farm Folk City FolkDarren Stott – Greenchain ConsultingEmme Lee – Independent Contractor

Page 2: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

Funders

Page 3: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

Agenda

• Agenda/Introduction 11:45• Overview of feasibility study 12:00• Case Studies 12:10• Conclusions & Recommendations 12:25• Feedback 12:40• Wrap up 12:55

Page 4: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

Introduction

Darren Stott: Greenchain [email protected]

Erin Nichols: FarmFolk [email protected] 604.815.4225

Page 5: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

Overview

• Need for small farm product distribution– Farmer needs– Buyer needs– Small capital– Fewer organisations– Less densely populated areas

• Distribution Systems & Value Chains• Bylaws, rules & regulations

Page 6: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

Distribution Systems

ORGANIZATION TYPE TRUCKS WAREHOUSE PROCESSING BROKERING RETAILONLINEORDERS

NEW NORTH FLORIDA

COOPERATIVEASSOCIATION

Non-ProfitServiceCo-op

Non-ProfitProducer

&Consumer

Co-op

FreeSpace

Non-ProfitDairy

FarmerCo-op

Contracts

Non-ProfitHires

TrucksRentsSpace

Page 7: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

Value Chains

BUSINESS FARMER PROCESSOR BROKER DISTRIBUTOR RETAILER

Owns

*

Page 8: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

Conclusions

• Clear need for farm product distribution• Use most efficient distribution network• Strong leadership• Buyers like central co-ordination• Aggregation service protects farmer brand• Service allows farmers to farm

Page 9: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

Recommendation

• Start with a virtual distribution service– Brokering, using phone & email/ online ordering– Co-ordinator and value chain champions– No warehouse or rented/shared warehouse– No truck or hired truckers/shared trucks– Restaurants & small retailers

Page 10: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

Online Ordering SoftwareCOMMUNITY AGGREGATOR FOOD HUB

Western US only

New York only New England only

Page 11: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

• Founded 2008• Eugene Local Foods, Oregan• 70 users inc.; Idaho’s Bounty &

Harvest Moon (MB)• $1,000 setup• 1 .5to 3% of revenues ongoing• PC and mobile compatible (inc.

App)

Page 12: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

• Founded 2011• Ann Arbor, MI• Dozens of users including Detroit Eastern

Market & Kitchen Tables, Vancouver• $0 setup• $19/month and 2% of revenues (basic)

Page 13: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

Next Steps

• March 2014 - FFCF Food Distribution report finished

• April 2014 - Possible workshop on food distribution

• May 2014 – Identify BC pilot project(s)

• September 2014 – Launch BC pilot project(s)

Page 14: FarmFolk CityFolk Small Farm Product Distribution Model: Feasibility Study Erin Nichols – Farm Folk City Folk Darren Stott – Greenchain Consulting Emme.

Feedback

1. How can a Small Farm Product Distribution service get started in your community this year?

2. How can municipalities help support your Small Farm Product Distribution service?