Farmbook SuiteDeveloping AgriculturalAdvisory Services For Smallholder Farmers

Shaun Ferris

Our Opportunity

• Helping Farmers to shift from traditional farming methods and thinking into being more commercially minded

• Sharing information to inform farmers in better decision making and measure the value of our extension work.

Our Challenges

• Developing tools that help Field Agents to become business advisors as well as production specialists.

• AND

• Convincing Managers to see VALUE in investing in new technologies and being part of a data driven management process

Hierarchy of Support

Farmer GroupField AgentManager

Adopts new technologiesand methods using results

Manages the data System

Uses the took kitTo help farmers

Outcome: Improved production and

market performance

Market

Value chain partners

What do farmers what to know?

1. How do I grow more?• Farm size, cash, fertility, water

2. How can I sell more? • What are my market options?

3. What is my Yield GAP? • Benchmark with local yields?

4.How much will upgrading cost?• Planning scenarios

5.What could I earn?

Farmbook digital services

REGISTERING CLIENTSBASELINE DATA

e-Valuate

Digital Forms for data Capture

EASIER AND MORE ACCURATEDATA COLLECTION

FASTERDATA TRANSFER

REAL-TIMEDECISION-MAKING

65%

25%

5%

CONTEXT Famer SegmentsMarket Pull

Market Push

Raising productivityIncreasing incomeImproving resilience

Linking farmers to Markets

GROW

BUILD

RECOVER

Market

Farmer Coop

Farmer Group

Farmer Group

Field Agent

Field Agent

Field Agent

Trainer

Trainer

Trainer

STANDARDIZED TRAININGe-learning

Training is first focused on the Field Agent

Market

Farmer GroupField AgentManager

Introduction to the 5 skills

Innovation

Finance NRM Marketing

Group Organization

Building SMART Skills for Field Agents

14

Field agents access training throughface to face and e-learning processes

Monitoring Distance Learning

MAPPING SERVICE DELIVERYe-mapping

Field Agents Record Service Delivery

BUSINESS ADVICEe-biz planning

FARMBOOKICT APPROACHES FOR TRAINING, AGRIBUSINESS AND M&E

Farmer facing information

What can you do with Farmbook

• Register farmers into groups• Assess profitability of target products• Develop and share Business plans• Track business progress• Record sales• Provide reports to farmers and cloud

Participatory Business Planning Tools

Farmbook Profit assessment

Technology Partners

Monitoring Evaluation and Learning

PortfolioManagement

Farmer Tools

Analytics & Mapping

Open Data

Biz planner

Building Digital Extension Services

• Configure a package of services– Map tools to a common data model

• Provide standard training to field force– Monitor effectiveness

• Target training to support farmer segments– Monitor services delivered

• Provide business information to farmers– Monitor farmer market performance– Record progress against standard methods

• Privatize information services– Assess service costs and value against investments