FARÉCLA TRADE BRAND GUIDELINES · 1.1 Farécla corporate colours 1.2 Pro˜le trade colours 1.3...

GUIDELINES

FARÉCLA TRADEBRAND

+44 1920 465 041 | [email protected] | www.farecla.comFar Simpler... Far Better...

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1. FARÉCLA TRADE COLOUR REFERENCES 1.1 Farécla corporate colours 1.2 Pro�le trade colours 1.3 Automotive trade colours - Premium & Regular Grade red and Extra Plus & Extra green 1.4 Automotive trade colours - Flexicut beige and Fine grey 1.5 Automotive trade colours - Glaze grey and Wax purple

2. FARÉCLA TRADE FONTS, TYPING & WORDING 2.1 Farécla fonts 2.2 Farécla font colours 2.3 Farécla typing and wording

3. FARÉCLA TRADE LOGOS & LAYOUTS 3.1 Farécla trade badge logos to use 3.2 Farécla trade badge logo rules 3.3 Farécla trade bar logo rules

4. FARÉCLA TRADE SOCIAL MEDIA 4.1 Farécla trade social media rules

FARÉCLA TRADEBRAND GUIDELINES.WHY BRAND GUIDELINES ARE IMPORTANT?These brand guidelines are to be used to control the look and feel ofFarécla’s visual apperance. They are to be followed as best as possiblyfor multiple reasons:These guidelines help to give the customer consistency and trust in aprofessional brand and company. They limit confusion, allowing for aclear message to be conveyed over multiple designs and platforms,which maintains customer relationships.Farécla has a distinctive look and colour palette that providecharisma and professionalism. This can be lost or damaged with anincorrect use of the items mentioned in the document.Recognition and repitition are key to growing the brand andsustaining Farécla’s future.

CONTENTS


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REFERENCES

1. FARÉCLA TRADECOLOUR


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APPROVED FARÉCLA SIGNATURE COLOURSThese are the approved Farécla colours for trade and corporate use.

COLOURS NOT TO USEThese are varients of the Farécla trade and corporate colours which are not to be used.

FARÉCLA SIGNATUREYELLOWCMYK 0,16,100, 0RGB 255, 210, 0PANTONE 116CWEB FFD200

FARÉCLA PALE YELLOW(30% of signature Farécla Yellow)CMYK 0, 5, 30, 0RGB 255, 241, 196PANTONE 30% of 116CWEB FFF1C3

FARÉCLA SIGNATURE BLACKCMYK 40, 40, 40, 100RGB 0, 0, 0PANTONE BLACK 6C or 419CWEB 000000

FARÉCLA DARK GREYCMYK 0, 0, 0, 60RGB 135, 135, 135PANTONE Cool Grey 11CWEB 717073

FARÉCLA LIGHT GREYCMYK 0, 0, 0, 30RGB 198, 198, 198PANTONE Cool Grey 5CWEB BEC0C2

Darker versions of the Farécla main yellow come out as brown and dirty, therefore are forbidden.

Only strong blacks and greys without a hint of colour in are to be used for trade and corporate colour schemes.

FARÉCLA LEMON YELLOWCMYK 0, 10, 100, 0RGB 255, 221, 0PANTONE 109CWEB FFDD00

FARÉCLA ORANGE YELLOWCMYK 0, 24, 94, 0RGB 255, 196, 37PANTONE 123CWEB FFC425

USE FOR FARÉCLA SIGNATURE YELLOW

GRADIENT ONLY


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1.1 FARÉCLA CORPORATE COLOURS

APPROVED FARÉCLA SIGNATURE COLOURSThese are the approved Farécla Pro�le colours for trade use.

COLOURS NOT TO USEVarients of the Pro�le trade blues.

PROFILE SIGNATURE BLUECMYK 85, 19, 0, 0RGB 0, 157, 220PANTONE 299CWEB 009DDC

PROFILE PALE BLUECMYK 27, 7, 0, 0RGB 181, 213, 240PANTONE 277CWEB B5D5F0

Alternative gradients using:Pro�le pale bluePro�le signature bluePro�le deep blue

Varients of the stated blue colours are forbidden.

Varients of the stated blue colours are forbidden.

PROFILE DEEP BLUECMYK 85, 19, 0, 60RGB 0, 81, 114PANTONE 7470CWEB 005172

PROFILE BLUE BLACKCMYK 85, 19, 0, 100RGB 0, 0, 29PANTONE Black 6CWEB 00001D

USE FOR FARÉCLA PROFILE BLUE

GRADIENT ONLY


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1.2 FARÉCLA PROFILE TRADE COLOURS

USE FOR GRADIENTS

ONLY

USE FOR GRADIENTS

ONLY

USE FOR GRADIENTS

ONLY

APPROVED FARÉCLA SIGNATURE COLOURSThese are the approved Farécla automotive colours for trade use.

PREMIUM & REGULAR GRADE SIGNATURE REDCMYK 0, 95, 100, 0RGB 228, 35, 19PANTONE 485CWEB E42313

PREMIUM & REGULAR GRADE PALE REDCMYK 0, 40, 44, 0RGB 246, 175, 142PANTONE 162CWEB F6AF8E

PREMIUM & REGULAR GRADE DEEP REDCMYK 0, 95, 100, 60RGB 120, 24, 0PANTONE 1815CWEB 781800

PREMIUM & REGULARGRADE RED BLACKCMYK 0, 95, 100, 100RGB 34, 0, 0PANTONE Black 6CWEB 220000

EXTRA PLUS SIGNATURE GREENCMYK 98, 12, 100, 60RGB 0, 80, 34PANTONE 3308CWEB 005022

EXTRA PLUSGREEN BLACKCMYK 95, 0, 100, 100RGB 0, 11, 0PANTONE Black 6CWEB 000B00

EXTRA SIGNATUREGREENCMYK 95, 0, 100, 27RGB 0, 133, 63PANTONE 356CWEB 00853F

EXTRAGREEN BLACKCMYK 95, 0, 100, 100RGB 0, 11, 0PANTONE Black 6CWEB 000B00

EXTRA PLUS SIGNATURE GREENCMYK 98, 12, 100, 60RGB 0, 78, 32PANTONE 3308CWEB 004E20

EXTRA SIGNATURE GREENCMYK 95, 0, 100, 27RGB 0, 125, 50PANTONE 356CWEB 007D32

EXTRA PALE GREENCMYK 20, 2, 20, 5RGB 193, 214, 199PANTONE 5595CWEB C1D6C7

G3 PREMIUM & REGULAR GRADE RED AND EXTRA PLUS & EXTRA GREEN


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1.3 FARÉCLA AUTOMOTIVE TRADE COLOURS


FLEXICUT SIGNATURE BEIGECMYK 38, 35, 73, 6RGB 168, 151, 87PANTONE 451CWEB A89757

FLEXICUT PALE BEIGECMYK 15, 14, 29, 2RGB 210, 202, 177PANTONE 7534CWEB D2CAB1

FLEXICUT DEEP BEIGECMYK 38, 35, 73, 60RGB 83, 78, 45PANTONE 5815CWEB 534E2D

FLEXICUT BEIGEBLACKCMYK 38, 35, 73, 100RGB 1, 0, 0PANTONE Black 6CWEB 010000

FINE DEEPGREYCMYK 54, 41, 38, 60RGB 64, 74, 74PANTONE 7540CWEB 40464A

FINE GREYBLACKCMYK 54, 41, 38, 100RGB 0, 0, 0PANTONE Black 6CWEB 000000

FINE PALE GREYCMYK 22, 16, 15, 2RGB 193, 214, 199PANTONE 428CWEB C1D6C7

FINE SIGNATURE GREYCMYK 54, 41, 38, 4RGB 134, 138, 144PANTONE 430CWEB 868A90

G3 FLEXICUT BEIGE & FINE GREY


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USE FOR GRADIENTS

ONLY

USE FOR GRADIENTS

ONLY

GLAZE SIGNATURE GREYCMYK 20, 20, 20, 80RGB 72, 69, 68PANTONE 446CWEB 484544

GLAZE GREY BLACKCMYK 40, 40, 40, 100RGB 1, 0, 0PANTONE BLACK 6C or 419CWEB 010000

GLAZE SIGNATURE GREYCMYK 20, 20, 20, 80RGB 72, 69, 68PANTONE 446CWEB 484544

GLAZE GREY BLACKCMYK 40, 40, 40, 100RGB 1, 0, 0PANTONE BLACK 6C or 419CWEB 010000

WAX DEEP PURPLECMYK 85, 100, 6, 38RGB 60, 16, 83PANTONE 2627CWEB 330066

WAX PURPLE BLACKCMYK 85, 100, 6, 100RGB 9, 0, 8WEB090008

WAX SIGNATURE PURPLECMYK 61, 89, 0, 0RGB 128, 56, 141PANTONE 2593CWEB 80388D

WAX PALE PURPLECMYK 10, 20, 0, 0RGB 231,213, 234PANTONE 531CWEB E7D5EA


G3 GLAZE GREY & WAX PURPLE


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USE FOR GRADIENTS

ONLY

USE FOR

GRADIENTSONLY

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& WORDING

2. FARÉCLA TRADEFONTS, TYPING

FARÉCLA TRADE FONT(S)ITC Avant Garde Gothic Pro is the chosen typeface of any Farécla trade text and should be used across all printed and on-line applications(except Microso� O�ce created documents and similar).• ITC Avant Garde Gothic Pro Book is used for body copy• ITC Avant Garde Gothic Pro Bold is used for headings, titles, secondary titles (in an alternative colour to the body copy if both are the same size) and product codes• ITC Avant Garde Gothic Pro Bold is used for highlighting important text in body copy wherever it occurs• Arial Regular is used for Microso� documents such as power point and word. This is to combat external and internal users, that do not have ITC Avant Garde Pro fonts, having typesetting / layout issuesIMPORTANT! A license must be purchased to use any of these fonts if they are not resident fonts on your Mac or PC.

HEADINGS & TITLES: ITC Avant Garde Gothic Pro Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890?!@£$%&*( )[ ].,:;

BODY COPY: ITC Avant Garde Gothic Pro Book


BODY COPY - MICROSOFT OFFICE DOCUMENTS: Arial Regular


FRONT PAGE HEADINGS - MICROSOFT OFFICE DOCUMENTS: Arial Black


‘IN-DOCUMENT’ HEADINGS - MICROSOFT OFFICE DOCUMENTS: Arial Bold


LOGO IS CUSTOM, NOT A SPECIFIC FONT


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2.1 FARÉCLA TRADE FONTS

On White / Light Background

• Headers and titles in Farécla Signature Black, Signature Yellow or Pro�le Signature Blue• Secondary titles in Farécla Signature Black, Signature Yellow or Pro�le Signature Blue• Body copy in Farécla Dark Grey• Product codes in that product’s signature colour and bold

LOREM IPSUM ISSIMPLY DUMMY TEXT.

Lorem Ipsum Is Not Simply Random Text.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus et sapienligula. Pellentesque non maximus ipsum, in semper lectus. Nam vulputatefelis at diam facilisis, non semper diam euismod. Suspendisse fermentumlacus risus, vel interdum enim lobortis id. Aenean mattis erat ut dui auctorviverra. Proin cursus magna id lorem fringilla, ut molestie felis venenatis. Donec sit amet scelerisque justo. Donec vitae odio sodales, ornare ante at,pretium quam.Etiam vel fringilla ex. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt sollicitudin mattis. Suspendisse et ex aliquam, tincidunt tellus at, tincidunt purus. Sed lacinia congue mi, sit amet vulputate arcu lobortis ac. Aliquam vitae dictum erat. Praesent vitae nisl placerat, suscipit nulla iaculis, lacinia magna. Ut et bibendum tellus, ac vehicula erat. In pretium porttitor ante at volutpat.

Lorem Ipsum Is Not Simply Random Text.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus et sapienligula. Pellentesque non maximus ipsum, in semper lectus. Nam vulputatefelis at diam facilisis, non semper diam euismod. Suspendisse fermentumlacus risus, vel interdum enim lobortis id. Aenean mattis erat ut dui auctorviverra. Proin cursus magna id lorem fringilla, ut molestie felis venenatis. Donec sit amet scelerisque justo. Donec vitae odio sodales, ornare ante at,pretium quam.Etiam vel fringilla ex. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tincidunt sollicitudin mattis. Suspendisse et ex aliquam, tincidunt tellus at, tincidunt purus. Sed lacinia congue mi, sit amet vulputate arcu lobortis ac. Aliquam vitae dictum erat. Praesent vitae nisl placerat, suscipit nulla iaculis, lacinia magna. Ut et bibendum tellus, ac vehicula erat. In pretium porttitor ante at volutpat.

•

LOREM IPSUM ISSIMPLY DUMMY TEXT.


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2.2 FARÉCLA TRADE FONT COLOURS

On Black / Dark Background

• Headers and titles in Farécla Signature Yellow, white or Pro�le Signature Blue• Secondary titles in Farécla Signature Yellow, white or Pro�le Signature Blue• Body copy in Farécla Light Grey• Product codes in that product’s signature colour and bold. White is accepted if signature colour is too dark.

Farécla Products Ltd is a UK, family-owned company, manufacturing surface �nishing products which are used on a wide variety of substrates.From compounds and applicators, to paint cups and micro�bre cloths, Farécla has provided surface �nishing solutions to automotive bodyshops, valeters, boat builders, wood workers, composite manufacturers and other industrial applications since 1952, now in over 120 countries.

QUALITIES OF EXCELLENCE

• QUALITY ASSURANCEOnly the highest quality raw materials are used by our scientists to engineer the perfect compounds, glazes and waxes, all of which are our own proprietary formulations.

• LABOUR SAVINGEngineered abrasive technology in Farécla’s products allows for quick solutions with minimal steps required.

• COST SAVINGEven though the ingredients used to produce Farécla’s products are high in value, their technical advantage over competitors means that less product is needed, making the products last longer and deliver greater value to our customers.

• PERMANENT RESULTSOur unique compound formulations enable a faster cut rate while achieving a permanent high gloss �nish rapidly.

GENERAL TEXT• 4pt spacing between each line• No full stops at the end of titles or bullet points (full stops used to break up a multiple sentence bullet point)

PREFERRED TYPING OF FARÉCLAAlways use an acute “e” (é) whether Farécla is typed in lower or upper case letters.

HOW TO TYPE AN ACUTE É PC Keyboard - Hold ‘Alt Gr’ then type ‘e’Mac Keyboard - Hold ‘alt’ then type ‘e’, let go of ‘Alt’ and type ‘e’ again

FARÉCLA CORPORATEWhen referring to Farécla in text refer to it as “Farécla Products Ltd” in the �rst mention. In subsequent mentions you can simply use “Farécla”.

FARÉCLA OPTIMISED PAINT SYSTEMWhen referring to Farécla OPS in text refer to it as “Farécla Optimised Paint System” in the �rst mention. In subsequent mentions you cansimply use “Farécla OPS”. Always write “Farécla” before “OPS”. Do not use “OPS” on it’s own.

FARÉCLA BRAND NAMESAlways refer to a product by its full name including brand, e.g.G3 Premium, G Mop High Cut Foam. Never shorten, e.g. High Cut Foam.If possible and where necessary, add the subtitle / brand descriptorto the name when written / typed, e.g.G3 Premium Abrasive Compound.


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2.3 FARÉCLA TRADE TYPING & WORDING


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3. FARÉCLA TRADELOGOS & LAYOUTS

On White / Light Background

MULTI-COLOURED LOGOS (WORDMARK AND BADGE LOGOS)Main corporate and trade documents and artworks that can have multiple colours and colour blends.

LIMITED COLOUR LOGOS (WORDMARK AND BADGE LOGOS)For clothing and where limited colour are needed.

LIMITED COLOUR LOGOS (WORDMARK AND BADGE LOGOS)For clothing and where limited colour are needed.

On Black / Dark Background

MULTI-COLOURED LOGOS (WORDMARK AND BADGE LOGOS)Main corporate and trade documents and artworks that can have multiple colours and colour blends.


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3.1 FARÉCLA TRADE BADGE LOGOS TO USE

BADGE LOGO SPACINGAREA A is a space where images and text do not enter. AREA A is the size of SIZE A. As the size of the logo changes, so does the size of AREA A.

AREA A

SIZE A

Do not alter the colours of the logos or add to them (such as outlines and shadows).

Do not add to the logos, such as text, or cover the logos in any way, even with transparent colours.

Do not change the orientation of the logos in any way.

PRODUCTS

WHAT NOT TO DO WITH THE LOGOS

WHAT NOT TO DO WITH THE LOGOS

Do not misshapen the logos.Use the ALT key and adjust the sizeproportionally.


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3.2 FARÉCLA TRADE BADGE LOGO RULES


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BOTTOM BAR LOGO SPACINGFor standard A4, A5, US letter and US half letter paper sizes, maintain a 17mm gap fromthe le� and right edges before text, vital pictograms and logos are used. See AREA A.

For standard A4, A5, US letter and US half letter paper sizes, maintain an equal gap above the Far Simpler... Far Better tagline and below the logo. See AREA B.

3.3 FARÉCLA TRADE BAR LOGO RULESA

REA

A

ARE

A A

ARE

A A

ARE

A A


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AREA B

AREA B

WHAT NOT TO DO WITH THE LOGOSSame rules apply to the Farécla Bar Logos as seen in section 3.2.

PRODUCTS


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FARÉCLA TRADE BRAND GUIDELINES · 1.1 Farécla corporate colours 1.2 Pro˜le trade colours 1.3...

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