FANtastic Graphic Design Sells FANtastic Houses 2/9/18 · FANtastic Graphic Design Sells FANtastic...

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FANtastic Graphic Design Sells FANtastic Houses Meredith Oliver, MIRM, CSP 2/9/18 © 2018 Meredith Communications. All Rights Reserved. 1 FANTASTIC GRAPHIC DESIGN SELLS FANTASTIC HOUSES HOW TO CREATE STAND OUT MARKETING YOUR BUYERS CAN’T IGNORE Featuring Meredith Oliver, MIRM, CSP President & Creative Director MeredithSpeaks.com MeredithCommunications.com Twitter @MeredithCSP #FanFactor #FOMO: YOUR SECRET TO SUCCESSFUL SALES IN 2018 Tuesday, February 20, 12:00 pm ET Must Register http://bit.ly/2H3ESDC Featuring Evan Carroll Author, Speaker, Event Planner

Transcript of FANtastic Graphic Design Sells FANtastic Houses 2/9/18 · FANtastic Graphic Design Sells FANtastic...

Page 1: FANtastic Graphic Design Sells FANtastic Houses 2/9/18 · FANtastic Graphic Design Sells FANtastic Houses Meredith Oliver, MIRM, CSP 2/9/18 © 2018 Meredith Communications. All Rights

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FANTASTIC GRAPHIC DESIGN SELLS FANTASTIC HOUSES HOW TO CREATE STAND OUT MARKETING YOUR BUYERS CAN’T IGNORE Featuring

Meredith Oliver, MIRM, CSP

President & Creative Director

MeredithSpeaks.com

MeredithCommunications.com

Twitter @MeredithCSP

#FanFactor

#FOMO: YOUR SECRET TO SUCCESSFUL SALES IN 2018

Tuesday, February 20, 12:00 pm ET

Must Register http://bit.ly/2H3ESDC

Featuring Evan Carroll

Author, Speaker, Event Planner

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BUSINESS BENEFITS OF GREAT GRAPHIC DESIGN 1.   Sells 2.   Builds trust 3.   Influences

4.   Memorable

Gold Award Best Graphic

Continuity

Gold Award Best Print Ad

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Silver Award – Best Print Campaign

FANtastic Marketing: About Fans, For the Fans, & By the fans

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1. Gain a FANtastic Perspective

IT’S NOT ABOUT YOU (or what you like or don’t like)

IT’S ABOUT THEM (it’s about what they like or don’t like)

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AM I THE TARGET AUDIENCE? Yes – What do I like about it? No – Can I appreciate it anyway?

DO I LIKE THIS?

2. Develop a FANtastic Process

Planning a graphic design project is like

building a house

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Create a Brand Style Guide ü  Logo

ü  Colors

ü  Fonts

ü  Graphics

Use a Creative Brief ü  Contact details ü  Summary of project ü  Project objectives ü  Scope of the project ü  Target audience profile ü  Competition ü  Execution details

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Organize Digital Assets ü  Logo

ü  Product photos

ü  Graphics

ü  Fonts

ü  Stock photos

3. Give FANtastic Feedback

ARE YOU CRITICAL OR CONSTRUCTIVE?

Critical ü  Broad and sweeping

ü  Focus on the person

ü  Vague and ambiguous

ü  Seeks to hurt or destroy

Constructive ü  Specific to situation

ü  Focus on the flaw

ü  Offers ways to improve

ü  Seeks to better

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FANTASTIC FEEDBACK IS: ü  Brutally honest, but not bitter or harsh ü  Positive, but no fluff or pulling punches ü  Redirects the work to be “on brief”

ü  Identifies problem but does not try to solve it

BE SPECIFIC – PRINCIPLES OF GOOD DESIGN ü  Logo usage/size/placement ü  Typography ü  Colors

ü  Layout

ü  Images

ü  Call to action

Silver Award – Best Web Banners

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BE SPECIFIC - MESSAGE ü  Headline ü  Sub-headline ü  Body copy

ü  Benefit driven

ü  Support brand

ü  Call to action

Silver Award – Best Digital Marketing Campaign

4. FANtastic Resources

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BECOME A STUDENT OF GREAT DESIGN ü  Stop skipping the commercials ü  Look at your junk mail ü  Pay attention to magazine ads

ü  Look for good signage and billboards

ü  Bookmark great websites

CANVA.COM/LEARN/DESIGN

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SAVE AND ORGANIZE INSPIRATION ü  Evernote – Use the Evernote Web Clipper and/or SnagIt ü  Pinterest – Build inspiration boards

But Wait…There’s More!!!

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MEREDITH OLIVER MEREDITH COMMUNICATIONS

Subscribe To Our Blog MeredithCommunications.com/digital-marketing-blog/

Wednesdays @ 1pm ET Facebook LIVE For #WebsiteWednesdays

Connect With Me Facebook.com/MeredithCommunications Linkedin.com/in/MeredithOliver Twitter.com/MeredithCSP MeredithCommunications.com

#FOMO: YOUR SECRET TO SUCCESSFUL SALES IN 2018

Tuesday, February 20, 12:00 pm ET

Must Register http://bit.ly/2H3ESDC

Featuring Evan Carroll

Author, Speaker, Event Planner