Audience ResearchAudience Research

Khadeeja Paul

Getting audience correct can be tricky…

Getting audience correct can be tricky…

Its also imperative for the development of the music video because we don’t want to produce something that doesn't’t do the genre justice and so as a result does not appeal to the artists figurative audience.

Getting audience correct can be tricky…

Its also imperative for the development of the music video because we don’t want to produce something that doesn't’t do the genre justice and so as a result does not appeal to the artists figurative audience.

To counteract any misconstrued ideas we may have about what the video SHOULD look like, I decided to do go straight to the fans of AlunaGeaorge and ask THEM what they’d expect

Getting audience correct can be tricky…

Its also imperative for the development of the music video because we don’t want to produce something that doesn't’t do the genre justice and so as a result does not appeal to the artists figurative audience.

To counteract any misconstrued ideas we may have about what the video SHOULD look like, I decided to do go straight to the fans of AlunaGeaorge and ask THEM what they’d expect(Also to get some idea of audience profiling)

I started by delving into the online world

of AlunaGeorge…

I started by delving into the online world

of AlunaGeorge…

I went onto their Facebook page as it is one of the only places I could find a collective portion of their fan base that I would be able to contact.

Using the posts made by fans on their page I managed to identify some possible survey subjects.

Using the posts made by fans on their page I managed to identify some possible survey subjects.

Using the posts made by fans on their page I managed to identify some possible survey subjects.

Using the posts made by fans on their page I managed to identify some possible survey subjects.

I then found these people on Facebook and sent them a message through the social networking website.

I then found these people on Facebook and sent them a message through the social networking website.

I wrote out a questionnaire for them to fill in via the website.

I did this with quite a few people,

I did this with quite a few people,

Surprisingly, I got a few to respond

I did this with quite a few people,

Surprisingly, I got a few to respond

I did this with quite a few people,

Surprisingly, I got a few to respond

I did this with quite a few people,

Surprisingly, I got a few to respond

I did this with quite a few people,

Surprisingly, I got a few to respond

I did this with quite a few people,

Surprisingly, I got a few to respond

I did this with quite a few people,

Surprisingly, I got a few to respond

From the information I gathered I came to some

conclusions…

From the information I gathered I came to some

conclusions…AlunaGeorge seem to have two types of audience;

From the information I gathered I came to some

conclusions…AlunaGeorge seem to have two types of audience;

From the information I gathered I came to some

conclusions…AlunaGeorge seem to have two types of audience;

Primary AudienceYoung people (late teens – early twenties) that aspire to be trendy and in fashion (focused on brands and gadgets)

From the information I gathered I came to some

conclusions…AlunaGeorge seem to have two types of audience;

Primary AudienceYoung people (late teens – early twenties) that aspire to be trendy and in fashion (focused on brands and gadgets)

From the information I gathered I came to some

conclusions…AlunaGeorge seem to have two types of audience;

Primary AudienceYoung people (late teens – early twenties) that aspire to be trendy and in fashion (focused on brands and gadgets)

Secondary AudienceMature (late 20’s – late 30’s) focused on living life to the fullest in later years but also aware of trends and pop culture.

Now we just have to figure out how we can develop a music

video that both appeals to the primary audience but does not

alienate the secondary audience.